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Content Compliance Policy

Last updated on May 4, 2026

This Content Compliance Policy (“Policy”) is between the respective operating entity for the Site: G2.com, Inc., Software Advice Inc.,Capterra Inc. or Nubera eBusiness S.L. as applicable (“we”, “us” or “our”), and the individual or entity desiring to use or using our content (“you”). Capitalized words which are not otherwise defined herein have the meaning given to them in the General User Terms.

We may update this Policy to reflect changes to the law, the Site, or our business. If you do not agree with this Policy or any updates to this Policy, you must stop using the Site. Your continued use of the Sites and our services following our updates constitutes your acceptance of any changes. Anyone who violates this Policy may be subject to penalties imposed both by us, or penalties imposable by law.

Our content is subject to intellectual property protections, regardless of where and how it is referenced. This Policy also applies to any third party that writes and/or promotes content on your behalf, including your partner organizations. All decisions regarding the interpretation of this Policy are at our sole discretion, or that of our delegates, and are final. For the purposes of this Policy, our content includes, but is not limited to, our name, logo, graphics, badges, images, trademarks, copyrights, and references to experts (including, analysts, advisors, and researchers) and published content.

REQUESTS TO USE OUR CONTENT: Any proposed use of our content outside the scope of this Policy must be submitted to us for consideration at [email protected], and is not permitted without our prior, written approval. Include in your email the subject line “Content Compliance Request” - and please also submit the link to the original Capterra, Software Advice, or GetApp content from which any content is taken; and your draft materials (include a mock-up for webpages, booth designs and marketing slicks - no screenshots please) in which our reference(s) will appear.

1. General Usage Rules

This section covers the logos, trademarks, and badges, derived from us, which includes Capterra, GetApp, and Software Advice.

To receive approval for any request, you must have legitimate access to the content of ours you are displaying or quoting. For the purposes of this Policy, you have legitimate access to our content if you are an entitled client or are quoting from a licensed reprint. You always have legitimate access to all externally facing content of ours (for example, Capterra, GetApp, or Software Advice reviews and ratings, research reports, or similar publicly-available content on our websites).
Quotes, excerpts, references, and graphics must be attributed to Capterra, GetApp, or Software Advice.
All quotes, excerpts, references, and graphics from Capterra, Software Advice, or GetApp reviews must be less than 12 months old.
The company names “Capterra,” “Software Advice” and “GetApp” may not appear as the first word in the headline/subhead of your press release, newsletter, social media post or email subject line.
You may display our content alongside competitor content, but in doing so, you must clearly distinguish each from the other(s).
Comparing our methodologies with those of our competitors, or creating side-by-side comparisons between our graphics and those of our competitors, is strictly prohibited. We do not allow promotion on third-party websites that are competitive to us
You may not use our content in any manner that competes with an existing offering of ours.
Use of our content through Social Media and Events must include the proper disclaimers and adhere to the terms outlined in sections 1.3 and 1.4.
You may not use our IP in any manner that competes with an existing offering of ours.

1.1 General Logo and Trademark Use

Except when receiving something that we have specifically classified as an “award,” our logos, badges, and images may not be used to imply an award.
Your logo must be the primary image (in both size and positioning) in your promotional materials and at least 10% larger than our logos, badges, and images.
Our logos, badges, and images may not be placed next to, or bundled with, your logo or any other logos.
You may not alter any element of our logos, badges, and images (elements that may not be changed include typeface and font, proportion, orientation and color).
Our logos, badges, and images may not appear in:
- Your press release;
- Email signature blocks (except when using our approved templates);
- Securities offering documents; or
- Annual reports
Any badge which has been supported by the Site may be displayed in perpetuity. You must include:
- The full report attribution;
- Proper legal disclaimer as listed in Section 1.3; and
- A link to your official landing page.

1.2 General Content/Intellectual Policy Use

Quotes found in media or third-party sources are not allowed.
All excerpts must be lifted verbatim, in their entirety, and appear accurately with all relevant context. Paraphrasing is not allowed.
Our content may not be repurposed in any manner that implies that we endorse a vendor, product or service.
Our content may not be used to criticize another company.
Graphics or tables from our published content must be shown in their entirety with no changes.
Vendor-specific graphics or tables that reflect product or service rating, ranking, recognition or positioning may be excerpted from eligible licensed content of ours (for example, a reprint).
Our content may not appear in corporate boilerplate text.

1.3 Required Disclaimers for Digital Media

Except in digital media with character limitations (for example, Twitter), the disclaimers listed below MUST appear with any/all content reference(s) (when there is a true character limitation, you may forgo the disclaimer, provided that you link to something that hosts the full disclaimer, such as a blog post or a landing page):

a. Capterra logo

Required disclaimer: The CAPTERRA logo is a service mark of Capterra, Inc. and/or its affiliates and is used herein with permission. All rights reserved. Capterra reviews constitute the subjective opinions of individual end users based on their own experiences and do not represent the views of Capterra or its affiliates.

b. Capterra Arrow logo

Required disclaimer: The Capterra Arrow logo is a service mark of Capterra, Inc. and/or its affiliates and is used herein with permission. All rights reserved. Capterra reviews constitute the subjective opinions of individual end users based on their own experiences and do not represent the views of Capterra or its affiliates.

c. Software Advice logo

d. GetApp logo

e. Badge Disclaimer

Required disclaimer: The badges from Capterra, GetApp, and SoftwareAdvice are trademarks and service marks of Capterra, Inc., Nubera EBusiness S.L., Software Advice, Inc. and/or its affiliates (collectively, “Badge Entities”), and are used herein with permission. All rights reserved. The badges constitute the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, the Badge Entities.

f. Reviews Content

Required disclaimer: The reviews constitute the subjective opinions of individual end users based on their own experiences and do not represent the views of Capterra, Inc., Nubera EBusiness S.L., Software Advice, Inc., or its affiliates.

1.4 Required Disclaimers for Events

You must submit your promotional content to us for approval to use reviews content, data from, or badges and logos promoting, us on booth signage. All other promotional materials do not require approval from us but must follow this Policy.
All references to our ratings or review excerpts on booth signage must include a link to the corresponding public landing page on the relevant site of ours.

1.5 External Sharing of Our Content

Licensed Users of ours are entitled to use our content in accordance with their scope of service. Clients who wish to share authorized content of ours outside of their entitlements must either:

Purchase a license for external use of eligible reports; or
Purchase entitlements to that offering

1.6 Internal Usage

Clients may quote our content internally without approval from us, as long as you comply with our Community Guidelines. Clearly mark all internal material containing excerpts “For internal use only.” If you want to distribute an entire piece of research, see Section 4.0.

2. Use and Promotion of Our Reviews and Related Products

This section covers the sites, honest reviews, ratings and any content derived from Capterra, GetApp, and Software Advice.

2.1 General Use of Reviews Content

All review content, and excerpts of review content, must be lifted verbatim and appear accurately with all relevant context. Paraphrasing is not allowed.
You may use data (honest reviews and ratings) from us in social media, press releases, and PPT presentations. All use must comply with all sections of this policy.
You must follow the reprint process (Section 4.1) for any reference to reprint-eligible intellectual property of ours.
You may quote a review in full, or excerpt individual comments from a review, about your company or its products. When doing so, you must include a link back to the corresponding review page, or individual review, when applicable.
You may not quote or excerpt review comments made about any other provider.
You may not use ratings or reviews to criticize a competitor.
You may not perform your own calculations to be used in promotional materials using data from us.
Use of our reviews through Social Media and Events must include the proper disclaimers and adhere to the terms outlined in sections (1.3 and 1.4)

2.2 Use of Video Reviews

When displaying a video review sourced from us on a website, vendors may display video reviews related to their software through the “embed” function provided through the YouTube platform. When displaying a video review on a website, vendors must i) conform to all terms and policies of the YouTube platform, ii) display the video through the “embed” functionality only, iii) display the video review in its entirety, with no selective start/stop times in place, and iv) include a link back to the corresponding review page, or individual review, when applicable. Video reviews can be displayed alongside other content in accordance with the usage policies in place. In addition, video reviews must not be recorded or downloaded in any format with the intent to repurpose for display or sharing, in accordance to YouTube’s terms and policies.

Quoting from Video Reviews

Vendors may quote from a video review about their software, provided that all review content, and excerpts of the review content, are lifted in verbatim and appear accurately with all relevant context. Paraphrasing is not allowed.

Sharing Video Reviews

Vendors may share video reviews content related to their software through email or social channels, adhering to all terms and policies of the YouTube platform.

2.3 Reviews Insights

a. Guidelines for all Reviews Insights

You must always use the latest version of Reviews Insights available.
You may not use Reviews Insights output to criticize another company.
You may not take screenshots of charts from the Ratings Discovery module and use them externally. For example, you may not share a chart on social media or in a sales presentation, or screen share with anyone outside your organization.
You may not resell or repurpose the data from Reviews Insights.

b. Guidelines for the Ratings Discovery Module

You may reference the Reviews Insights Ratings Discovery module for internal use within your organization only, for example, for your own strategic customer and product insights, comparisons, and learnings.
You may use the Download Tool to download your product’s reviews data as long as the downloaded data is only used internally within your organization.
You may not share or engage in any other external use of the data from the Reviews Insights Ratings Discovery Module.
Examples for proper use of the Ratings Discovery module include but are not limited to:
1. Analyzing your prospecting and reviews collection strategy:
  - you can identify market segments of strength that may be currently unknown or untargeted
2. Analyzing your marketing strategy:
  - you can identify crowd-sourced points of differentiation in reviews rating performance
3. Making product development decisions:
  - you can identify areas for product improvement and differentiation by analyzing product reviews and ratings
4. Strategy validation:
  - you can affirm the success of strategic initiatives (e.g. entering a new market) by leveraging the reviews data

c. Guidelines for the Text Discovery Module

The only elements of the Text Discovery Module that can be shared externally/outside of your organization are “Review Snippets”.
1. You may quote Review Snippets from the Text Discovery Module and use them externally, provided that all use is in accordance with these Guidelines.
2. You may not share or represent graphics or any other data from the Text Discovery Module externally.
You may use assets generated by the Text Discovery Module’s “Snippet Quotation” feature as long as you:
1. use the HTML content asset for external or internal use.
2. do not alter or modify the asset, or place additional visuals/text on top of the asset that would in any way alter or obscure it. The asset and content contained within must be used in its entirety, without any alterations other than the exceptions listed below:
  - The only allowable customization is to the size of the asset
3. Include assets that are less than 12 months old (that is, from the date of the review from which the Snippet has been generated). At the conclusion of the time period, the asset will be deactivated and you must replace it if you still want to use it.
Review Snippets may also be quoted separately from the “Snippet Quotation” feature. To quote Review Snippets without the use of the “Snippet Quotation” feature, you must comply with the following:
1. When citing a Snippet from an individual review, the review must be less than 12 months old and the citation must include a URL to the full review or the product page where the review resides;
2. Citations of Snippets in traditional print media must include a URL link to the individual review or the product page where the review resides.
3. Citations of snippets in digital media must include a URL to the individual review or the product page where reviews appear.
4. All cited quotes must include the following disclaimer on the webpage where you have located the Snippet:
  - [Capterra, GetApp, or Software Advice] reviews constitute the subjective opinions of individual end users based on their own experiences and do not represent the views of [Capterra, GetApp, or Software Advice] or its affiliates.
Examples for proper use of the Text Discovery Module include but are not limited to:
1. Quoting reviews and review Snippets that highlight your product: you may quote a review Snippet, as long as you do not alter language from the original Snippet in the Text Discovery module. Additionally, you may opt to add context to your quotation by including the reviewer’s name, the company size, the job title, and the industry of the reviewer.
2. The disclaimer listed in C.3.d. must be included on the same page where the Snippet is located.
3. Examples:
  1. For quoting one Snippet: “A great product with excellent customer support” – (hyperlink back to the source site) IT Systems Engineer, Financial Services, October 10, 20XX.
    1. Capterra reviews constitute the subjective opinions of individual end-users based on their own experiences and do not represent the views of Capterra or its affiliates.
  2. For quoting multiple Snippets: “The app is easy to navigate and I like having the plans easily accessible in the field” –Supervisor, May 03, 20XX (hyperlink back to the source site).
    1. “A great product with excellent customer support” – IT Systems Engineer, Financial Services, October 10, 20XX (hyperlink back to the source site).
    2. Capterra reviews constitute the subjective opinions of individual end users based on their own experiences and do not represent the views of Capterra or its affiliates.
At the end of the license term, we may provide notice if Snippet Quotation assets are to be disabled (e.g., if you do not remain a subscriber to Reviews Insights, the Snippets will be disabled at the conclusion of your subscription).

2.4 Reviews Insights Competitive Comparisons

1. You may use Reviews Insights Competitive Comparisons content graphics, provided:

a. You use the HTML version of the content graphic.

b. You do not alter or modify the content, or place additional visuals/text on top of the content that would somehow alter or obscure it. The content must be used in its entirety, without any alterations.

c. You do not use a Reviews Insights Competitive Comparison to criticize a competitor or another company.

d. Content graphics have a maximum lifetime of 12 months from their date of publication. Subscribers will have a one-month grace period to replace the content once the new publication has been announced. At the conclusion of the grace period, the content will be deactivated.

Example: If a subscriber purchases Reviews Insights Competitive Comparisons on 3/1/20XX, they would have the opportunity to purchase content from the most recent refresh cycle that occurred on 10/1/20XX. On the date of the next refresh cycle, 4/1/20XX, the vendor may optionally update its 10/1/20XX content to the most recently produced content. With the next refresh cycle on 10/1/20XX, the subscriber must update to content from either 4/1/20XX or 10/1/20XX. We will provide a grace period of 1 month for the vendor to select alternative scenarios, before we deactivate any legacy content that was produced on 10/1/20XX.

2. Reviews Insights Competitive Comparisons may not be altered in any way, must be used in their entirety, and include the following features:

a. Display product names, the category/market name, and date created.

b. Display all applicable filters and dimensions clearly (e.g., rating fields, timeframe; company size, geography, or industry).

c. Display average ratings and review counts for the included products and category.

d. Include the following disclaimer on all charts and graphics:

Reviews Insights Competitive Comparison constitutes the subjective opinion of individual end-user reviews, ratings, and data; they neither represent the views of nor constitute an endorsement by, [Capterra, GetApp, or Software Advice] or its affiliates.

e. Only display products that have a minimum of 10 reviews in the chosen segment in the 12-month trailing year of the publication date.

3. You may not perform your own calculations using data from Digital Markets Reviews Insights Competitive Comparison content. All references to ratings and reviews must be those found in the Competitive Comparisons published by Capterra, Software Advice, or GetApp.

4. You may not resell data from the Reviews Insights Ratings Discovery Module.

5. At the end of the license term, we may provide notice if Competitive Ratings Graphic (CRG) services are to be disabled (e.g., If the subscriber does not renew its CRG license by the last day of the license term, the CRGs will be disabled thereafter).

2.5 Displaying Vendor-Specific Graphics

Vendor-specific graphics (defined as any graphic listing a vendor) from our content may only be displayed in homepage banners or registration webpages, blogs, social media, and presentations, and videos provided:

You comply with the provisions of this Policy.
The graphic is displayed exactly as the original. Edits, changes or enhancement are strictly prohibited and may result in an immediate quote and reprints ban of up to three months (see Section 5.0). Additionally, abstract representations of branded graphics in marketing materials are not allowed.
You are promoting an active reprint: You may only promote these graphics externally after you receive the reprint deliverable from us. These graphics require the link to the full report to ensure proper context. The following disclaimer paragraph MUST appear with the graphic:

Materials licensed from [Capterra, GetApp, or Software Advice] constitute the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, [Capterra, GetApp, or Software Advice] or its affiliates.

2.6 Use of Review Quotes Content

You may use Review Quotes content as long as you:

Use only the HTML content asset for external or internal use.
Do not copy and use the preview image.
Do not alter or modify the asset, or place additional visuals/text on top of the asset that would in any way alter or obscure it. The asset and content contained within must be used in its entirety, without any alterations other than the exceptions listed below:
- The only allowable customization is to the size of the asset
Do not disable any links.
Use Review Quotes that are less than 12 months old (that is, from the date of the review from which the Review Quote has been generated).

3. “Buyer Discovery”

These guidelines apply to anyone using our Buyer Discovery product, including its data extracts and website module.

3.1 General Purpose Guidelines for Buyer Discovery Data

You must use the latest version of the Buyer Discovery application.
You may not sell or share Buyer Discovery data with any party.
You may not alter or modify the data in any way.
You may not use the Buyer Discovery output to criticize another company.
You may not take screenshots of the Buyer Discovery data extracts or the Buyer Discovery website and module and share externally. For example, you may not share screenshots of buyer discovery data on social media or in a sales presentation, or utilize screen-sharing to display data to anyone outside of your organization.
You are not permitted to cite Capterra, GetApp, SoftwareAdvice, or any of their affiliates or brands when leveraging Buyer Discovery Data.

3.2 Legitimate Uses of Buyer Discovery Data

You may use Buyer Discovery data to facilitate marketing and sales efforts, and strategic initiatives. Examples for proper use of Buyer Discovery data include but are not limited to:

Analyzing firmographic and intent details of identified companies to inform prospect segmentation for marketing and sales activities.
Retargeting identified companies through social media/advertising campaigns.
Using intent details provided to tailor marketing and sales outreach to a given company.
Identifying current customer companies that are reaching competitors and using this data to prevent possible customer attrition.
Analyzing identified companies and intent histories to inform marketing and sales strategies and tactics.

4. Special Cases

4.1 Reprints

We sell reprints of some of our content. Use of reprints is subject to specific terms and conditions. You may only promote a vendor’s recognition in our content by using the pre-approved templates provided to you by us. To purchase reprints, please contact our Data Insights team at [email protected].

4.2 Multimedia Products

Quoting of our content via any Multimedia product must clearly indicate that the content is “[Capterra, GetApp, or Software Advice.” All promotional materials and packaging must reflect this emphasis. We must pre-approve the marketing or promotional verbiage related to these products. Our trademarks may not appear next to a vendor logo.

5. Policy Violations

Should you fail to comply with this Policy, we reserve the right to take appropriate steps to address violations, which could include penalties applied to vendor profiles, quote bans, or other penalties at our discretion. These could include, but are not limited to:

An immediate quote and reprints ban of up to three months may be imposed in the event that:
- You have shared text, graphics or made ANY reference to DRAFT research or content of ours externally, or with anyone in your organization outside of the small group of fact review participants.
- You use our published research or references in an earnings call without pre-approval from us. To submit a request, please email [email protected] with the subject “Content Compliance Request”, and include the following: i) Name, ii) phone number, iii) nature of the request, and iv) the link to the original Capterra, Software Advice, or GetApp content from which any content is taken; please allow at least 5 business days for a response.
A company-wide email distributed to all associates at your company as a reminder of their contractual obligation to follow our policies.
A “correction” email issued to external recipients of a non-compliant communication; this correction must be shared with us.
Termination of permission to allow our experts to be listed as press contacts.
The application of a “Buyer Alert” posted across a software vendor’s product page on the Site and our services.
We may seek additional remedies available under contract, trademark, copyright, and other applicable law

6. Attribution

[Capterra, GetApp, Software Advice], [Title of content], [Publication date].