--- description: ActiveCampaignを実際に使用したユーザーのレビューから、製品の機能や価格、メリットデメリットをご覧いただけます。類似製品との比較も簡単、ぴったりのSaaSが見つかるはず！ image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ActiveCampaignとは？ | 機能や料金、導入事例をご紹介【キャプテラ】 --- 現在地表示: [ホーム](/) > [MAツール](/directory/6/marketing-automation/software) > [ActiveCampaign](/software/79367/activecampaign) # ActiveCampaign Canonical: https://www.capterra.jp/software/79367/activecampaign ページ：1 / 104\ 次へ: [次ページ](https://www.capterra.jp/software/79367/activecampaign?page=2) > 170カ国の13万以上の顧客がActiveCampaignを利用し、連絡先管理からメールの個別化までのマーケティング活動を自動化しています。 > > 評価：2561人のユーザーによる評価は**4.6/5**。**おすすめ度**で最高の評価。 ----- ## 概要 ### ActiveCampaignの対象ユーザー ActiveCampaignは、より良い顧客関係を通じて成長を目指す中小企業に最適です。 ## 簡単な統計と評価 | 測定基準 | 評価 | 詳細 | | **総合評価** | **4.6/5** | 2561 レビュー | | 使いやすさ | 4.2/5 | レビュー全体に基づく | | カスタマー・サポート | 4.4/5 | レビュー全体に基づく | | 価格の妥当性 | 4.3/5 | レビュー全体に基づく | | 機能 | 4.5/5 | レビュー全体に基づく | | おすすめ率 | 80% | (8/10 おすすめ度) | ## 企業情報 - **キャプテラについて**: ActiveCampaign - **設立**: 2003 ## ビジネスコンテキスト - **価格プラン**: $15.00 - **価格モデル**: (無料のトライアル) - **対象となる企業**: 自営業, 2～10, 11～50, 51～200, 201～500, 501～1,000, 1,001～5,000, 5,001～10,000, 10,000+ - **デプロイとプラットフォーム**: クラウド、SaaS、ウェブベース, Mac（デスクトップ）, Windows（デスクトップ）, Linux（デスクトップ）, Chromebook（デスクトップ）, Android（モバイル）, iPhone（モバイル）, iPad（モバイル） - **サポートされる言語**: イタリア語, インドネシア語, オランダ語, スペイン語, デンマーク語, トルコ語, ドイツ語, フィンランド語, フランス語, ポルトガル語, 中国語, 英語 - **利用可能な国**: アイルランド, アメリカ合衆国, イギリス, イタリア, インド, オランダ, オーストラリア, カナダ, シンガポール, スペイン, デンマーク, ドイツ, ニュージーランド, フランス, ブラジル, ベルギー, ポルトガル, メキシコ, 中国, 日本 ## 機能 - Autoresponders - CAN-SPAM Compliance - Mobile Optimization - ROI Tracking - SNSマーケティング - Third-Party Integrations - WYSIWYGエディタ - Webサイト訪問者の追跡 - アクティビティ・ダッシュボード - アドレス帳共有 - アポイントメントのスケジューリング - アラート／通知 - イベントによるアクション - インタラクション追跡 - オポチュニティ管理 - キャンペーン・スケジューリング - キャンペーン分析 - キャンペーン管理 - キャンペーン計画 - コメント、メモ - コラボレーションツール - コンテンツ管理 - コンバージョン追跡 - セグメンテーション - タスク管理 - チャンネル管理 - テンプレート管理 - データのインポート／エクスポート - パイプライン管理 - パフォーマンス測定基準 - マルチキャンペーン - マーケティングの自動化 - メール追跡 - ランディングページ、Webフォーム - リード・キャプチャ - リード分布 - リード生成 - リード管理 - レポートと統計 - レポート／分析 - ワークフロー管理 - 営業パイプライン管理 - 営業活動管理 - 登録者管理 - 署名管理 - 販売レポート - 連絡先データベース - 連絡先管理 - 顧客セグメンテーション - 顧客データベース ... さらに19件の機能 ## 統合 (合計205件) - 123FormBuilder - 46elks - AEvent - APIANT - Act\! - Acuity Scheduling - AdPage - AdaptiveU - AddEvent - Adobe Commerce - AgencyAnalytics - Agile CRM - Aimtell - Aircall - Airtable ... さらに190件の統合 ## サポートのオプション - メール/ヘルプデスク - FAQ/フォーラム - ナレッジベース - 電話サポート - 24時間対応（オペレータ） - チャット対応有 ## Category - [MAツール](https://www.capterra.jp/directory/6/marketing-automation/software) ## 関連カテゴリー - [MAツール](https://www.capterra.jp/directory/6/marketing-automation/software) - [CRMツール](https://www.capterra.jp/directory/2/customer-relationship-management/software) - [メール配信システム](https://www.capterra.jp/directory/30013/email-marketing/software) - [リード ジェネレーション ツール](https://www.capterra.jp/directory/30963/lead-generation/software) - [リード管理ツール](https://www.capterra.jp/directory/30017/lead-management/software) ## 代替製品 1. [Brevo](https://www.capterra.jp/software/132996/brevo) — 4.6/5 (3411 reviews) 2. [Mailchimp](https://www.capterra.jp/software/110228/mailchimp) — 4.5/5 (17572 reviews) 3. [MailerLite](https://www.capterra.jp/software/136603/mailerlite) — 4.7/5 (2256 reviews) 4. [Constant Contact](https://www.capterra.jp/software/31898/constant-contact) — 4.3/5 (2913 reviews) 5. [EmailOctopus](https://www.capterra.jp/software/147415/emailoctopus) — 4.8/5 (654 reviews) ## レビュー ### "Automation and Segmentation That’s Easy to Use" — 4.0/5 > **Cynthia** | *2026年3月18日* | マーケティング、広告 | おすすめ評価：8.0/10 > > **良いポイント**: I like that ActiveCampaign allows very specific segmentation and a very easy to use automation interface. > > **改善点**: The price of the plan. I wish the monthly plan price could be a bit lower or offer more affordable prices to small businesses. > > My experience with ActiveCampaign so far has been easy and straight forward. I like the automation builder. The visual workflow makes it simple to connect triggers to actions. Even complex flows feel logical and customizable. ----- ### "Very good in many ways but also incredibly frustrating" — 4.0/5 > **Selena** | *2025年9月17日* | 音楽 | おすすめ評価：6.0/10 > > **良いポイント**: I like the user interface, the bold presentation and navigation make it feel friendly and easy to use. The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions. The automation builder is very good, has plenty of options and easy to use. > > **改善点**: I have a real gripe. I built an automation with a goal of checking if a lead had visited a certain page on my website. This would enable me to know if they had purchased a product. My website was integrated so this could be done. But upon testing this automation, over and over again, even when someone fulfilled the actual goal, it did not register in the automation... so they kept receiving the promo emails. I got customer support on this issue multiple times and they all suggested different fixes, none of which worked. Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve. They never got back to me to let me know when it had been resolved. Even though I left comments on their ads and their fb page. They said 'we hear you. we know its not working and we're working on it'. But if they did ever fix it they never informed me. It was such a simple Goal trigger. Its a fundamental functionality that should have worked. So I gave up on that automation and others like it. Then they decided they wanted to charge me signficantly more for my subscription because ' there have been so many developments in our system'. Well they never sorted out that basic issue that was important to me. And I never used the other fancy things they had created. So I'm disappointed with them. And now I'm moving to GoHighLevel. It offers so many more features - I can run the whole of my business here, without having multiple platforms and figure out all the integrations. And I can get the goal triggers working how I need them to. > > It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving. ----- ### "Feature rich and very customizable" — 4.0/5 > **Justin** | *2026年2月20日* | 金融サービス | おすすめ評価：8.0/10 > > **良いポイント**: ActiveCampaign's email management customization is as robust as I think you can get. There are so many options for segmenting automated campaigns based on recipient action, timing intervals, contact management (tags, labels, lists, etc). > > **改善点**: I think at times the features can get a little bit overwhelming. Because it is feature-rich, sometimes the U.I. is a bit busy it gets a little bit hard to find what you need. But over time I've noticed that they have cleaned up the design around the edges and also provided more and more templates so you have less building to do from scratch. > > It's been a great experience overall. I'd say the learning curve is not too different from any email campaign software out there, to the extent it is more difficult it is only because it is more loaded in features and capabilities compared to more streamlined/simpler alternatives. ----- ### "Unconscionable pricing practices and manipulative sales tactics" — 2.0/5 > **Kathryn** | *2026年1月20日* | プロフェッショナル・トレーニング、コーチング | おすすめ評価：0.0/10 > > **良いポイント**: I used ActiveCampaign for a few years to manage an email list and send out a newsletter. It had a learning curve, but it was reasonable, and the price was acceptable for what I needed. > > **改善点**: When I attempted to change my billing from annual to monthly for the same plan, the company claimed it had migrated my account from an old model to a new one and that it would now cost more than 7 times what I was paying previously because I was "downgrading." They also wanted to charge me a separate fee just to make the change. They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable. > > Decent features but outrageous pricing practices. I wound up jumping through a bunch of hoops in a short time to cancel my account rather than continue working with them and paying exorbitant fees. ----- ### "An excellent contact management product that I highly recommend after using it for over 5 years." — 5.0/5 > **Christophe** | *2025年9月29日* | 健康、ウェルネス、フィットネス | おすすめ評価：9.0/10 > > **良いポイント**: ActiveCampaign is a cutting-edge solution that combines contact management with artificial intelligence for truly easy use, saving valuable time when writing. > > **改善点**: ActiveCampaign is a solution that is undoubtedly a little expensive once the number of contacts becomes significant. You need to quickly generate a return on investment through significant commercial activity. > > ActiveCampaign allows me to easily manage communication campaigns with my audience. Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result. ----- ページ：1 / 104\ 次へ: [次ページ](https://www.capterra.jp/software/79367/activecampaign?page=2) ## リンク - [Capterraで表示する](https://www.capterra.jp/software/79367/activecampaign) ## このページは以下の言語で利用できます | ロケール | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## 構造化データ