--- description: ActiveCampaignを実際に使用したユーザーのレビューから、製品の機能や価格、メリットデメリットをご覧いただけます。類似製品との比較も簡単、ぴったりのSaaSが見つかるはず！ image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ActiveCampaignとは？ | 機能や料金、導入事例をご紹介【キャプテラ】 --- 現在地表示: [ホーム](/) > [MAツール](/directory/6/marketing-automation/software) > [ActiveCampaign](/software/79367/activecampaign) # ActiveCampaign Canonical: https://www.capterra.jp/software/79367/activecampaign ページ：1 / 104\ 次へ: [次ページ](https://www.capterra.jp/software/79367/activecampaign?page=2) > 170カ国の13万以上の顧客がActiveCampaignを利用し、連絡先管理からメールの個別化までのマーケティング活動を自動化しています。 > > 評価：2568人のユーザーによる評価は**4.6/5**。**おすすめ度**で最高の評価。 ----- ## 概要 ### ActiveCampaignの対象ユーザー ActiveCampaignは、より良い顧客関係を通じて成長を目指す中小企業に最適です。 ## 簡単な統計と評価 | 測定基準 | 評価 | 詳細 | | **総合評価** | **4.6/5** | 2568 レビュー | | 使いやすさ | 4.2/5 | レビュー全体に基づく | | カスタマー・サポート | 4.4/5 | レビュー全体に基づく | | 価格の妥当性 | 4.3/5 | レビュー全体に基づく | | 機能 | 4.5/5 | レビュー全体に基づく | | おすすめ率 | 80% | (8/10 おすすめ度) | ## 企業情報 - **キャプテラについて**: ActiveCampaign - **設立**: 2003 ## ビジネスコンテキスト - **価格プラン**: $15.00 - **価格モデル**: (無料のトライアル) - **対象となる企業**: 自営業, 2～10, 11～50, 51～200, 201～500, 501～1,000, 1,001～5,000, 5,001～10,000, 10,000+ - **デプロイとプラットフォーム**: クラウド、SaaS、ウェブベース, Mac（デスクトップ）, Windows（デスクトップ）, Linux（デスクトップ）, Chromebook（デスクトップ）, Android（モバイル）, iPhone（モバイル）, iPad（モバイル） - **サポートされる言語**: イタリア語, インドネシア語, オランダ語, スペイン語, デンマーク語, トルコ語, ドイツ語, フィンランド語, フランス語, ポルトガル語, 中国語, 英語 - **利用可能な国**: アイルランド, アメリカ合衆国, イギリス, イタリア, インド, オランダ, オーストラリア, カナダ, シンガポール, スペイン, デンマーク, ドイツ, ニュージーランド, フランス, ブラジル, ベルギー, ポルトガル, メキシコ, 中国, 日本 ## 機能 - CAN-SPAM Compliance - Mobile Optimization - ROI Tracking - SNSマーケティング - Third-Party Integrations - WYSIWYGエディタ - Webサイト訪問者の追跡 - アクティビティ・ダッシュボード - アドレス帳共有 - アラート／通知 - イベントによるアクション - インタラクション追跡 - キャンペーン・スケジューリング - キャンペーン分析 - キャンペーン管理 - キャンペーン計画 - コメント、メモ - コラボレーションツール - コンテンツ管理 - コンバージョン追跡 - セグメンテーション - タスク管理 - チャンネル管理 - テンプレート管理 - データのインポート／エクスポート - パイプライン管理 - パフォーマンス測定基準 - マルチキャンペーン - マルチチャネル・マーケティング - マーケティングの自動化 - メール追跡 - ランディングページ、Webフォーム - リード・キャプチャ - リード分布 - リード生成 - リード管理 - リード育成 - レポートと統計 - レポート／分析 - ワークフロー管理 - 営業パイプライン管理 - 営業活動管理 - 登録者管理 - 署名管理 - 販売レポート - 販売予測 - 連絡先データベース - 連絡先管理 - 顧客セグメンテーション - 顧客データベース ... さらに19件の機能 ## 統合 (合計203件) - 123FormBuilder - 46elks - AEvent - APIANT - Act\! - Acuity Scheduling - AdPage - AdaptiveU - AddEvent - Adobe Commerce - AgencyAnalytics - Agile CRM - Aimtell - Aircall - Airtable ... さらに188件の統合 ## サポートのオプション - メール/ヘルプデスク - FAQ/フォーラム - ナレッジベース - 電話サポート - 24時間対応（オペレータ） - チャット対応有 ## Category - [MAツール](https://www.capterra.jp/directory/6/marketing-automation/software) ## 関連カテゴリー - [MAツール](https://www.capterra.jp/directory/6/marketing-automation/software) - [CRMツール](https://www.capterra.jp/directory/2/customer-relationship-management/software) - [メール配信システム](https://www.capterra.jp/directory/30013/email-marketing/software) - [リード ジェネレーション ツール](https://www.capterra.jp/directory/30963/lead-generation/software) - [リード管理ツール](https://www.capterra.jp/directory/30017/lead-management/software) ## 代替製品 1. [Brevo](https://www.capterra.jp/software/132996/brevo) — 4.6/5 (3512 reviews) 2. [Mailchimp](https://www.capterra.jp/software/110228/mailchimp) — 4.5/5 (17677 reviews) 3. [MailerLite](https://www.capterra.jp/software/136603/mailerlite) — 4.7/5 (2322 reviews) 4. [Constant Contact](https://www.capterra.jp/software/31898/constant-contact) — 4.3/5 (2943 reviews) 5. [EmailOctopus](https://www.capterra.jp/software/147415/emailoctopus) — 4.8/5 (655 reviews) ## レビュー ### "Best choice" — 5.0/5 > **Yazmin** | *2026年6月28日* | マーケティング、広告 | おすすめ評価：10.0/10 > > **良いポイント**: Best tool for offers marketing automation, customer relationship management (CRM) and sales engagement tools. > > **改善点**: No free plan and trial with very limited access. It might not be the better option for a small business. ----- ### "Very good in many ways but also incredibly frustrating" — 4.0/5 > **Selena** | *2025年9月17日* | 音楽 | おすすめ評価：6.0/10 > > **良いポイント**: I like the user interface, the bold presentation and navigation make it feel friendly and easy to use. The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions. The automation builder is very good, has plenty of options and easy to use. > > **改善点**: I have a real gripe. I built an automation with a goal of checking if a lead had visited a certain page on my website. This would enable me to know if they had purchased a product. My website was integrated so this could be done. But upon testing this automation, over and over again, even when someone fulfilled the actual goal, it did not register in the automation... so they kept receiving the promo emails. I got customer support on this issue multiple times and they all suggested different fixes, none of which worked. Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve. They never got back to me to let me know when it had been resolved. Even though I left comments on their ads and their fb page. They said 'we hear you. we know its not working and we're working on it'. But if they did ever fix it they never informed me. It was such a simple Goal trigger. Its a fundamental functionality that should have worked. So I gave up on that automation and others like it. Then they decided they wanted to charge me signficantly more for my subscription because ' there have been so many developments in our system'. Well they never sorted out that basic issue that was important to me. And I never used the other fancy things they had created. So I'm disappointed with them. And now I'm moving to GoHighLevel. It offers so many more features - I can run the whole of my business here, without having multiple platforms and figure out all the integrations. And I can get the goal triggers working how I need them to. > > It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving. ----- ### "Unconscionable pricing practices and manipulative sales tactics" — 2.0/5 > **Kathryn** | *2026年1月20日* | プロフェッショナル・トレーニング、コーチング | おすすめ評価：0.0/10 > > **良いポイント**: I used ActiveCampaign for a few years to manage an email list and send out a newsletter. It had a learning curve, but it was reasonable, and the price was acceptable for what I needed. > > **改善点**: When I attempted to change my billing from annual to monthly for the same plan, the company claimed it had migrated my account from an old model to a new one and that it would now cost more than 7 times what I was paying previously because I was "downgrading." They also wanted to charge me a separate fee just to make the change. They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable. > > Decent features but outrageous pricing practices. I wound up jumping through a bunch of hoops in a short time to cancel my account rather than continue working with them and paying exorbitant fees. ----- ### "We are acing our marketing campaigns with ActiveCampaign" — 5.0/5 > **Mamute Nicholas** | *2026年7月6日* | プラスチック | おすすめ評価：10.0/10 > > **良いポイント**: The best thing about ActiveCampaign has been its ability to bring our marketing and sales teams together on one platform. Its built-in CRM allows us to manage pipelines, track deals and score leads, ensuring every opportunity is followed up at the right time. The AI-powered Active Intelligence features have been invaluable by recommending the best times to send campaigns, optimizing content and helping us prioritize high-value prospects with greater accuracy. We also appreciate the advanced personalization and segmentation capabilities, which allow us to tailor messages based on customer behavior, location and engagement, resulting in more relevant and effective campaigns. Another standout feature is its multi-channel marketing capabilities, enabling us to coordinate email, SMS and WhatsApp campaigns from a single platform while monitoring engagement across every channel. These capabilities have helped us strengthen customer relationships, improve campaign performance and deliver more meaningful marketing experiences. > > **改善点**: ActiveCampaign has delivered exactly what we expected from a marketing automation platform. Its features works well, the interface is intuitive and we haven't experienced any issues that have affected our marketing operations. We genuinely have nothing to dislike about it. > > Our marketing efforts have reached a new level of efficiency and effectiveness with ActiveCampaign. It provides us with a unified platform for marketing automation, customer relationship management and personalized customer engagement, allowing us to execute targeted campaigns with confidence. The platform has streamlined how we attract, nurture and convert leads while giving both our marketing and sales teams complete visibility into the customer journey, ultimately helping us achieve stronger campaign performance and better business results. ----- ### "Feature rich and very customizable" — 4.0/5 > **Justin** | *2026年2月20日* | 金融サービス | おすすめ評価：8.0/10 > > **良いポイント**: ActiveCampaign's email management customization is as robust as I think you can get. There are so many options for segmenting automated campaigns based on recipient action, timing intervals, contact management (tags, labels, lists, etc). > > **改善点**: I think at times the features can get a little bit overwhelming. Because it is feature-rich, sometimes the U.I. is a bit busy it gets a little bit hard to find what you need. But over time I've noticed that they have cleaned up the design around the edges and also provided more and more templates so you have less building to do from scratch. > > It's been a great experience overall. I'd say the learning curve is not too different from any email campaign software out there, to the extent it is more difficult it is only because it is more loaded in features and capabilities compared to more streamlined/simpler alternatives. ----- ページ：1 / 104\ 次へ: [次ページ](https://www.capterra.jp/software/79367/activecampaign?page=2) ## リンク - [Capterraで表示する](https://www.capterra.jp/software/79367/activecampaign) ## このページは以下の言語で利用できます | ロケール | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## 構造化データ