キャプテラ - 企業の最適な
ソフトウェア選びをサポートし15年

Marketo Engageとは?

Marketo Engageは、さまざまな業界の中小企業や大企業向けに、幅広い機能を備えた、業界をリードするマーケティング自動化プラットフォームです。メール・マーケティング、ナーチャリング、SEO、ランディング・ページ、スコアリング、分析などの一般的な機能を備えています。さらに、他のエディションには、Webサイトのパーソナライゼーション、モバイル・エンゲージメント、ソーシャル、Webリターゲティングなどの高度な機能も備えられています。あらゆる規模のB2C、B2Bの両方のブランドが利用しています。

Marketo Engageの対象ユーザー

カスタマー・ナーチャリング、カスタマイズされ拡張可能なセグメンテーション、パーソナライゼーション、および深い顧客エンゲージメントを重視するB2BまたはB2C企業。

Marketo Engageソフトウェア - 1
Marketo Engageソフトウェア - 2
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Marketo Engageソフトウェア - 4
Marketo Engageソフトウェア - 5

Marketo Engageをご存知でしょうか? 別の人気製品との比較

Marketo Engage

Marketo Engage

4.3 (706)
価格情報が見つかりません
無料バージョン
無料トライアル
166
138
3.8 (706)
3.8 (706)
3.9 (706)
VS.
価格プラン
価格オプション
機能
連携サービス
使いやすさ
価格の妥当性
カスタマーサービス
$15.00
無料バージョン
無料トライアル
104
231
4.3 (5,954)
4.2 (5,954)
4.4 (5,954)
緑色の評価バーは、平均評価とレビュー数に基づいて高評価の製品を表しています。

Marketo Engageの他のおすすめ代替製品

HubSpot Marketing Hub
高評価の機能
マーケティングの自動化
メールキャンペーン管理
連絡先データベース
Pipedrive
高評価の機能
リード管理
営業パイプライン管理
連絡先管理
Constant Contact
高評価の機能
メールキャンペーン管理
メール・マーケティング
連絡先データベース
Salesforce Marketing Cloud
高評価の機能
キャンペーン管理
メールキャンペーン管理
レポート/分析
Salesforce Sales Cloud
高評価の機能
アドレス帳共有
営業チーム/組織向け
顧客追跡
Instagram
高評価の機能
コンテンツ管理
ユーザー・プロフィール
複数アカウント管理
Dynamics 365
高評価の機能
発注管理
財務報告
連絡先データベース
Marketing 360
高評価の機能
ランディングページ、Webフォーム
レビュー・モニタリング
行動分析
Zoho CRM
高評価の機能
CRM
スタートアップ向け
ヘルプデスク管理

Marketo Engageの評判・レビュー

評価ポイント

総合評価
4.3
使いやすさ
3.8
カスタマーサービス
3.9
機能
4.3
価格の妥当性
3.8

企業規模(従業員数)別レビュー数

  • <50
  • 51-200
  • 201-1,000
  • >1,001
MD Masoom
MD Masoom
インドのSr. Executive Sales and Research
認証済みLinkedInユーザー
情報技術、情報サービス, 501~1,000人規模の会社
使用期間: 2年以上
投稿経路

検討した類似製品:

Indeed a Best-in-Class Marketing Automation Software

5.0 5 年前

製品を使ってみた感想: My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

良いポイント:

I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

改善してほしい点:

I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

Emma
Emma
アメリカのSenior Director Product Marketing
認証済みLinkedInユーザー
病院、ヘルスケア, 10,000+人規模の会社
使用期間: 1年以上
投稿経路

Definitely one of the top Marketing automation tools out there.

4.0 10 か月前

製品を使ってみた感想: Marketo Engage is our primary email management solution; we process a high amount of messages daily, and the software helps us stay on top of everything while also automating our responses to clients and providing them with a faster turnaround time and more focus. It is also used to handle promotional emails and social media platforms, where we provide all of our products and services in a dynamic and effective manner. In addition, it serves us well in the billing department since it allows us to fully automate the sending of electronic bills to our clients.

良いポイント:

Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out dynamic content. It also provides thorough information on your email's deliverability. In fact, consumers may be graded and scored so that they can be researched and analyzed by different departments, making it a great choice for customer management. The software has a straightforward layout and is comfortable to use. In particular, I'd like to call attention to the reports, as we are able to provide individualized information on the job that is being carried out, and how they may be supplemented by social networks for the purpose of running marketing campaigns with a calendar option and webinars.

改善してほしい点:

Though I believe Marketo Engage to be the most comprehensive and best-suited solution for businesses today, I believe there is always potential for growth in features like connectivity with Salesforce, and I also believe that we need tutorials. The present learning curve is steep due to the complexity of the interface, which makes it difficult for those with less knowledge to use the program. The in-built reports are highly comprehensive, but they are difficult to analyze, thus we need more tools within the program.

Jamie
アメリカのDigital Marketing Manager
食品、飲料, 10,000+人規模の会社
使用期間: 1~5か月
投稿経路

Provides a comprehensive solution for creating and managing sophisticated marketing campaigns

5.0 先月 新着

製品を使ってみた感想: Adobe Marketo Engage provides a robust marketing automation platform that excels in dynamic customer segmentation, personalized communications, and real-time analytics, enabling marketers to create highly engaging and effective campaigns. Its user-friendly interface and comprehensive support make it accessible, though its high cost and complexity can be challenging, especially for smaller businesses or those new to marketing automation. Despite some limitations in customization and integration, its scalability and powerful features make it a valuable tool for businesses aiming to enhance their marketing efforts through advanced personalization and data-driven optimization.

良いポイント:

Dynamic segmentation and tailored communications enhance engagement. Immediate performance metrics for optimizing campaigns on the fly. Effective management of email campaigns and multi-channel integration. Suitable for businesses of all sizes with extensive integration options. Intuitive design with extensive training and support resources.

改善してほしい点:

High price point with potential additional costs for advanced features. Steep learning curve and time-consuming implementation. Requires technical expertise and can present integration challenges. Some limitations in template options and feature flexibility. Variable quality and response times in customer support.

Julia
アメリカのMarketing CRM Coordinator
弁護士業界, 201~500人規模の会社
使用期間: 1年以上
投稿経路

Marketo Mayhem

1.0 5 年前

製品を使ってみた感想: Our marketing team had a horrible experience after using Marketo for a year and switched to HubSpot. It was the best decision we have made and we are not using Marketo again.

良いポイント:

Marketo had a lot of potential in terms of its lead tracking, automated workflows and contact management capabilities. We were thrilled to be on board with using the application, but soon realized we would never get to use the extra bells and whistles it offered since the core components were a constant frustration. It's also a very expensive platform.

改善してほしい点:

Marketo provides templates for emails and landing pages that are difficult to customize, especially with our company logo and branding. We constantly were hitting road blocks and their support always very slow to respond days later after a technical issue was reported.

Ogarekpe
アメリカのImplementation Engineer
情報技術、情報サービス, 1,001~5,000人規模の会社
使用期間: 1年以上
投稿経路

Superb tool to transform your marketing efforts

5.0 3 か月前

製品を使ってみた感想: This tool is a game changer in elevating your marketing efforts and driving engagement.

良いポイント:

It has robust personalization features that are instrumental in enabling us to produce content that is relevant to our customers leading to effective marketing campaigns. Thanks to this tool we are able to save important resources and valuable time through its marketing automation features of tasks.

改善してほしい点:

Its advanced customisation features have a high learning curve and require ample training and vendor support to use them appropriately.