キャプテラ - 企業の最適な
ソフトウェア選びをサポートし15年

Marketo Engageの概要

Marketo Engageは、さまざまな業界の中小企業や大企業向けに、幅広い機能を備えた、業界をリードするマーケティング自動化プラットフォームです。メール・マーケティング、ナーチャリング、SEO、ランディング・ページ、スコアリング、分析などの一般的な機能を備えています。さらに、他のエディションには、Webサイトのパーソナライゼーション、モバイル・エンゲージメント、ソーシャル、Webリターゲティングなどの高度な機能も備えられています。あらゆる規模のB2C、B2Bの両方のブランドが利用しています。

Marketo Engageの対象ユーザー

カスタマー・ナーチャリング、カスタマイズされ拡張可能なセグメンテーション、パーソナライゼーション、および深い顧客エンゲージメントを重視するB2BまたはB2C企業。

Marketo Engageソフトウェア - 1
Marketo Engageソフトウェア - 2
Marketo Engageソフトウェア - 3
Marketo Engageソフトウェア - 4
Marketo Engageソフトウェア - 5

Marketo Engageをご存知でしょうか? 別の人気製品との比較

Marketo Engage

Marketo Engage

4.3 (685)
価格情報が見つかりません
無料バージョン
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138
3.8 (685)
3.8 (685)
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VS.
価格プラン
価格オプション
機能
連携サービス
使いやすさ
価格の妥当性
カスタマーサービス
$50.00
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103
231
4.3 (5,861)
4.2 (5,861)
4.4 (5,861)
緑色の評価バーは、平均評価とレビュー数に基づいて高評価の製品を表しています。

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確認、リマインダー

Marketo Engageの評判・レビュー

評価ポイント

総合評価
4.3
使いやすさ
3.8
カスタマーサービス
3.9
機能
4.3
価格の妥当性
3.8

企業規模(従業員数)別レビュー数

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Jana
Jana
アメリカのSenior Director Of Marketing
認証済みLinkedInユーザー
コンピュータ・ソフトウェア, 10,000+人規模の会社
使用期間: 1年以上
投稿経路

A top-tier marketing automation service.

5.0 7 か月前

製品を使ってみた感想: With Adobe Marketo Engage, we can now automate our lead marketing cycle and zero in on the most likely customers. As a result, we were able to do more and see better outcomes. The quality of reports must increase. Email layout and scripting are two areas that might use a lot more work. Even though solutions like Integration LaunchPoint are great for processing campaigns and automating other tasks, they may benefit from being more easily integrated with other apps.

良いポイント:

Unlike with competitors like Hubspot and Pardot, users are not limited in the ways they may approach program and campaign administration. Adobe continues to put resources into improving its add-ons and compatibilities. Marketo serves as our central center for all of our marketing efforts, and we're working to integrate Adobe and other natively linked products in the near future.

改善してほしい点:

Marketo is harder to compete with because of all the moving parts it has. There is also a learning curve associated with making the most of Marketo. Marketo requires a dedicated staff member in order to function properly.

Emma
Emma
アメリカのSenior Director Product Marketing
認証済みLinkedInユーザー
病院、ヘルスケア, 10,000+人規模の会社
使用期間: 1年以上
投稿経路

Definitely one of the top Marketing automation tools out there.

4.0 7 か月前

製品を使ってみた感想: Marketo Engage is our primary email management solution; we process a high amount of messages daily, and the software helps us stay on top of everything while also automating our responses to clients and providing them with a faster turnaround time and more focus. It is also used to handle promotional emails and social media platforms, where we provide all of our products and services in a dynamic and effective manner. In addition, it serves us well in the billing department since it allows us to fully automate the sending of electronic bills to our clients.

良いポイント:

Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out dynamic content. It also provides thorough information on your email's deliverability. In fact, consumers may be graded and scored so that they can be researched and analyzed by different departments, making it a great choice for customer management. The software has a straightforward layout and is comfortable to use. In particular, I'd like to call attention to the reports, as we are able to provide individualized information on the job that is being carried out, and how they may be supplemented by social networks for the purpose of running marketing campaigns with a calendar option and webinars.

改善してほしい点:

Though I believe Marketo Engage to be the most comprehensive and best-suited solution for businesses today, I believe there is always potential for growth in features like connectivity with Salesforce, and I also believe that we need tutorials. The present learning curve is steep due to the complexity of the interface, which makes it difficult for those with less knowledge to use the program. The in-built reports are highly comprehensive, but they are difficult to analyze, thus we need more tools within the program.

Cynthia
アメリカのOperations associate officer
金融サービス, 1,001~5,000人規模の会社
使用期間: 1年以上
投稿経路

Marketo's Automation Mastery and Lead Management Excellence

5.0 2 か月前 新着

製品を使ってみた感想: We can develop focused and interesting campaigns thanks to its personalisation features, which greatly raises customer engagement.

良いポイント:

The comprehensive lead tracking and scoring solution provided by Marketo's lead management capabilities is exceptional. Our campaigns can be customised based on the unique behaviours and preferences of each customer thanks to Marketo's personalisation features, which produce more relevant and engaging relationships.

改善してほしい点:

Its campaign cloning options are not very flexible, particularly when duplicating more complex campaigns with different assets and setups.

Julia
アメリカのMarketing CRM Coordinator
弁護士業界, 201~500人規模の会社
使用期間: 1年以上
投稿経路

Marketo Mayhem

1.0 5 年前

製品を使ってみた感想: Our marketing team had a horrible experience after using Marketo for a year and switched to HubSpot. It was the best decision we have made and we are not using Marketo again.

良いポイント:

Marketo had a lot of potential in terms of its lead tracking, automated workflows and contact management capabilities. We were thrilled to be on board with using the application, but soon realized we would never get to use the extra bells and whistles it offered since the core components were a constant frustration. It's also a very expensive platform.

改善してほしい点:

Marketo provides templates for emails and landing pages that are difficult to customize, especially with our company logo and branding. We constantly were hitting road blocks and their support always very slow to respond days later after a technical issue was reported.

Jose Manuel
スペインのMarketing Manager
マーケティング、広告, 自営業
使用期間: 2年以上
投稿経路

Email marketing with a wide array of versatile features.

5.0 3 か月前

製品を使ってみた感想: When it came to selecting an email marketing platform, I was seeking more extensive options than what Mailchimp provided. A colleague of mine recommended Marketo Engage due to its expansive feature set and capabilities. He was right.

良いポイント:

Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features.

改善してほしい点:

Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features.