Marketo Engageの概要
Marketo Engageは、さまざまな業界の中小企業や大企業向けに、幅広い機能を備えた、業界をリードするマーケティング自動化プラットフォームです。メール・マーケティング、ナーチャリング、SEO、ランディング・ページ、スコアリング、分析などの一般的な機能を備えています。さらに、他のエディションには、Webサイトのパーソナライゼーション、モバイル・エンゲージメント、ソーシャル、Webリターゲティングなどの高度な機能も備えられています。あらゆる規模のB2C、B2Bの両方のブランドが利用しています。
Marketo Engageの対象ユーザー
カスタマー・ナーチャリング、カスタマイズされ拡張可能なセグメンテーション、パーソナライゼーション、および深い顧客エンゲージメントを重視するB2BまたはB2C企業。
Marketo Engageをご存知でしょうか？ 別の人気製品との比較
Marketo Engage
Marketo Engageの他のおすすめ代替製品
Marketo Engageのレビュー
MD Masoom
検討した類似製品：
Indeed a Best-in-Class Marketing Automation Software
製品を使ってみた感想： My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.
良いポイント:
I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.
改善してほしい点:
I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.
Whitney
検討した類似製品：
Marketo powers our entire marketing team
製品を使ってみた感想： Marketo is the platform that powers our entire marketing campaigns and performance. It allows us to understand the impact marketing is having on overall bottom line.
良いポイント:
It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation, lead scoring, emails, landing pages, content management, automation and sync to salesforce. Bizible ensures everything a prospect or customer does is tracked in Salesforce so we understand the impact marketing has on revenue.
改善してほしい点:
It's clunky because it's legacy. It's not an easy tool to navigate or manage. It requires coding to build landing pages and their templates aren't great (pro-tip: use Unbounce and connect to Marketo). Because Marketo is so robust, when you build automation and audiences and campaigns, you can get overwhelmed and lost.
認証済みレビュアー
Marketo does a decent job with marketing campaigns; lackluster on the integrations and customization
製品を使ってみた感想： Moderately positive; for smaller companies on a marketing budget who don't need more than email campaigns, this will work well for you. If you run an enterprise business who needs more, I suggest upgrading to Eloqua
良いポイント:
It was easy to setup and maintain our marketing campaigns; landing pages were customizable for the most part, and the tracking codes were easy to install and events triggered as promised. Cost is substantially less than premium marketing software, so that's a selling point.
改善してほしい点:
We migrated from Oracle/Eloqua, so we already had campaigns that we used. It was a total chore working with their teams to get everything carried over correctly (we never actually got every object, we had to re-create most). Most of the customization with batch jobs and custom fields didn't work as described in their documentation, and I got the feeling that they don't entertain a lot of big fish in the pond--maybe this has changed?
Very powerful, not the most user-friendly tool out there.
製品を使ってみた感想： We rolled it out 3 years ago and have been very happy with it. There's been some frustration in the business at the turn-around time on Marketing Ops requests, but that's more of a staffing issue and because of the fact that it's not very easy for an end user to just jump in and setup a campaign on their own. If you have good permissions management, use of templates, and at least some experienced admin support it can be an extremely powerful and effective tool. It's not for the faint of heart.
良いポイント:
It is extremely powerful. But as Spider-Man says, with great power comes great responsibility. You definitely want someone who knows what they're doing managing this thing.
改善してほしい点:
Relatively high cost of ownership. I'd suggest it's best for enterprises or marketing requirements that call for very sophisticated automation. It's not easy for end users to do much self-service, so you'll definitely need an admin with experience. And depending on your workload one or multiple ops specialists up to an entire team.
Marius
A Powerful and Easy-to-Use Digital Marketing Platform
製品を使ってみた感想： Overall, Marketo Engage is an excellent digital marketing platform. It provides all the tools and features to help businesses generate leads and nurture them through the sales funnel. The user interface is easy to use, and the insights provided are invaluable.
良いポイント:
Marketo Engage is an incredibly powerful and easy-to-use digital marketing platform. It allows for a high degree of automation and customization and provides robust features for lead generation and nurturing. The user interface is intuitive, and it provides great insights into marketing performance.
改善してほしい点:
The pricing for Marketo Engage can be expensive for some, and the learning curve can be steep for those not familiar with digital marketing. There can also be occasional bugs and glitches that need to be addressed.
