Email marketing made easy
Best email marketing products for small businesses
製品を使ってみた感想： Constant Contact has been our team's favorite platform to use for email marketing. We are a small company, so we cannot speak for large businesses, but for us, it has been perfect to reach our 10,000+ person audience on a regular basis, as well as incorporate landing pages and gain more subscribers.
Constant Contact was our top choice for two reasons. 1. Emails are more customizable than other platforms. You can move elements side to side which you can not do on a handful of competitors' platforms. This was huge for us as the look and style of our email are extremely important. 2. Constant Contact offers the ability to create landing page sign-up forms. Total game changer and incredibly easy to create!
Frequently the platform slows or errors and the text editor covers the text box we are working on. To fix it, we have to refresh the page and likely lose our work.
Unbelievably poor support
製品を使ってみた感想： Absolutely horrible
They have a fantastic idea but find it someone else.
Their support and you are just a number there. I had trouble importing contacts (which I paid someone else to fix). Customer service was supposed to have the premium support package because of the number of contacts. If this is the upper tier support I can't imagine how they treat the small contact list. Let me just say this wasnt just one attempt. We tried for weeks. It just shouldnt be this hard. Where I went to took me 2 days
Constant Contact Review by Jen
製品を使ってみた感想： After 2020 we were forced to focus on merchandise sales and rely heavily upon their success. Constant Contact made a positive impact and helped keep us afloat.
Constant Contact is a prominent brand in the email marketing business. A multitude of integrations are possible (Google, Microsoft, and Zoho products, Shopify, WordPress, Purplepass Ticketing, ETC.) The power to launch a large campaign and see results quickly has to be the best feature of CC for us.
Constant Contact sways towards the mid to high end of the price spectrum. The premium plan (which you must purchase to remove the CC logo) is absolutely on the high end. Ease of use isn't perfect yet.
Constant Contact: The Complete Email Marketing Solution for Your Business
製品を使ってみた感想： Constant Contact is easy to use, even for those with limited technical experience, thanks to its intuitive drag-and-drop interface and library of customizable email templates.Constant Contact's lead capture tools, including signup forms and landing pages, which make it easy for businesses to grow their contact lists and reach more potential customers.Another benefit of Constant Contact is its robust reporting and analytics features, which provide businesses with valuable insights into the performance of their email campaigns, allowing them to make data-driven decisions about future marketing investments.
1.Email Templates: Constant Contact provides a wide range of customizable email templates that make it easy for businesses to create professional-looking email campaigns.2.Contact Management: Constant Contact's contact management system allows businesses to easily manage their email lists, segment their contacts, and target specific customer groups.3.Lead Capture: The lead capture feature allows businesses to capture leads from their website and social media channels and add them to their email list.4.Reporting Analytics: Constant Contact's reporting analytics provides businesses with valuable insights into the performance of their email campaigns, allowing them to make data-driven decisions about future marketing investments.5.Integrations: Constant Contact integrates with a wide range of third-party tools and services, including CRM software, social media platforms, and eCommerce platforms, making it easy for businesses to integrate email marketing into their existing workflows.Overall, the user-friendly interface, lead capture tools, email templates, reporting analytics, and customer support are some of the most impactful features of Constant Contact. The product is generally considered to be easy to use, and the integration with existing business processes is seamless, making it a popular choice for businesses looking for a comprehensive email marketing solution.
1.Limited Design Flexibility: Some users have reported that the design flexibility of Constant Contact's email templates can be limited, making it difficult to create highly customized designs.2.Pricing: Some users have reported that Constant Contact's pricing can be higher compared to other email marketing solutions, particularly for businesses with larger contact lists.3.List Management: Some users have reported that the list management features in Constant Contact can be challenging to use, particularly for businesses with large and complex contact lists.4.Limited Automation: Some users have reported that Constant Contact's automation capabilities are limited compared to other email marketing solutions, making it difficult to create complex automated campaigns.5.Limited Integrations: Some users have reported that Constant Contact's integrations with third-party apps and services can be limited compared to other email marketing solutions, making it difficult to seamlessly integrate with existing business processes.
Constant Contact: Still a good option for nonprofits!
製品を使ってみた感想： Overall, despite my one negative experience, I still recommend Constant Contact as the go-to email marketing tool for nonprofits. It's affordable, widely used, looks good enough, has solid list management & analytics, and has decent customer service (aside from the one experience I described) with an instant chat option I've used many times.
As one of the longest-running email marketing tools out there, Constant Contact has gone through some growing pains over the years as it updated its design tools and features to get more in line with the newer competitors coming out, but I think it's still one of the best options for nonprofits. It may not be the cheapest option anymore, but the price is still reasonable compared to some other competitors, and they seem to have added way more features at the basic subscription level, like social media management.The email templates aren't the *best* looking out there, but they have become more modern-looking over time and are mobile-responsive. Many people don't realize that many of those beautiful emails you receive from big companies are not accessible to people with low vision who use screen readers or who don't have images displaying for various reasons (older email providers, slow internet, strict work email accounts that don't allow images, people being too busy to click on the "display images" button, etc.). This is because the majority of those emails are basically just a bunch of images with text in them, not text within the actual body of the email (which is what screen readers can read, and what shows up when images are disabled). Nonprofits in particular must be very conscientious about accessibility - sometimes your grant funding even requires it - so keep that in mind!Deliverability, list/tag options, and customer service were all fine (see 1 exception below).
This was several years ago now, but at a previous organization (a very small nonprofit with a budget of less than $500k and only 1.5 staff working on communications & fundraising), our account was reported as spam, and I didn't appreciate the way we were treated by customer service after that happened. They were borderline rude and treated us like we were intentionally spamming people, when it was clearly the result of either our small, overworked staff not having the knowledge of best practices in list management (e.g., not removing bounces regularly enough) or the fact that we simply had a somewhat ornery, older donor base who tend to report emails as spam rather than just unsubscribing. (Ugh.) I felt it was clear what had happened given the kinds of emails we sent (monthly e-newsletters and occasional event invitations and donation campaigns, no more than 1x week) and there was no justification for treating us like we were the same as scammers sending spam about Viagra to unsolicited lists. They didn't offer us any flexibility or even sympathy, and temporarily shut down our CC account until we did an opt-in campaign to confirm we had permission to send emails (even though we did only send emails to folks who had opted in previously). It was about a month before our largest fundraising event of the year, so this was a huge issue. I understand they must follow anti-spam rules, but the experience really sucked. A little kindness would've gone a long way here!