--- description: Google Adsを実際に使用したユーザーのレビューから、製品の機能や価格、メリットデメリットをご覧いただけます。類似製品との比較も簡単、ぴったりのSaaSが見つかるはず！ image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Google Adsとは？ | 機能や料金、導入事例をご紹介【キャプテラ】 --- 現在地表示: [ホーム](/) > [PPCソフト](/directory/30967/ppc/software) > [Google Ads](/software/213339/google-ads) # Google Ads Canonical: https://www.capterra.jp/software/213339/google-ads ページ：1 / 42\ 次へ: [次ページ](https://www.capterra.jp/software/213339/google-ads?page=2) > 企業がオンライン・ビジネス広告を管理してWebサイトへのアクセスを生成し、売上を伸ばすことができるペイ・パー・クリック (PPC) ソリューション。 > > 評価：1006人のユーザーによる評価は**4.4/5**。**おすすめ度**で最高の評価。 ----- ## 簡単な統計と評価 | 測定基準 | 評価 | 詳細 | | **総合評価** | **4.4/5** | 1006 レビュー | | 使いやすさ | 4.0/5 | レビュー全体に基づく | | カスタマー・サポート | 3.9/5 | レビュー全体に基づく | | 価格の妥当性 | 4.3/5 | レビュー全体に基づく | | 機能 | 4.4/5 | レビュー全体に基づく | | おすすめ率 | 80% | (8/10 おすすめ度) | ## 企業情報 - **キャプテラについて**: Google ## ビジネスコンテキスト - **対象となる企業**: 自営業, 2～10, 11～50, 51～200, 201～500, 501～1,000, 1,001～5,000, 5,001～10,000, 10,000+ - **デプロイとプラットフォーム**: クラウド、SaaS、ウェブベース, Android（モバイル） - **サポートされる言語**: アイルランド語, アラビア語, イタリア語, インドネシア語, ウクライナ語, オランダ語, スウェーデン語, スペイン語, タイ語, チェコ語, デンマーク語, トルコ語, ドイツ語, ノルウェー語, ハンガリー語, フィンランド語, フランス語, ヘブライ語, ポルトガル語, ポーランド語, ロシア語, 日本語, 繁体中国語, 英語, 韓国語 - **利用可能な国**: アメリカ合衆国, イギリス, インド, オーストラリア, カナダ, ドイツ, ブラジル, メキシコ, 日本 ## 機能 - ROI Tracking - キャンペーン分析 - キャンペーン管理 - キャンペーン計画 - チャンネル管理 - マルチキャンペーン ## 統合 (合計2件) - Google Analytics 360 - WordPress ## サポートのオプション - メール/ヘルプデスク - FAQ/フォーラム - ナレッジベース - 電話サポート ## Category - [PPCソフト](https://www.capterra.jp/directory/30967/ppc/software) ## 関連カテゴリー - [PPCソフト](https://www.capterra.jp/directory/30967/ppc/software) - [キャンペーン管理システム](https://www.capterra.jp/directory/30012/campaign-management/software) ## 代替製品 1. [Brevo](https://www.capterra.jp/software/132996/brevo) — 4.6/5 (3408 reviews) 2. [MailerLite](https://www.capterra.jp/software/136603/mailerlite) — 4.7/5 (2256 reviews) 3. [Mailchimp](https://www.capterra.jp/software/110228/mailchimp) — 4.5/5 (17572 reviews) 4. [ActiveCampaign](https://www.capterra.jp/software/79367/activecampaign) — 4.6/5 (2561 reviews) 5. [HubSpot Marketing Hub](https://www.capterra.jp/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews) ## レビュー ### "Google Ads Are A Must For Any Marketer\!" — 5.0/5 > **Zach** | *2026年2月22日* | 教育管理 | おすすめ評価：9.0/10 > > **良いポイント**: Our organization has been routinely using Google Ads for the past several years with great success. Year round we run Google Display, Demand Gen and YouTube ads for our various campaigns and we are always thrilled with the results we see. The advanced targeting really allows us to hone in on our target market and serve them ads across the web at optimum times. We've also been lucky to have received dedicated support through Google Ads specialists that have guided us to improve our campaign performance with actionable recommendations that have improved our CTR rates and our CPC costs. > > **改善点**: There isn't many negative things I could say about Google Ads, but I do feel the back-end campaign manager user interface is due for a facelift to make it a bit more user friendly. This may just be nitpicking, but I do find that the UI is somewhat dated and could use a refresh to be more visually appealing and easier to navigate/find things. > > Overall our experience with Google Ads has been fantastic and we will continue to have it as a fundamental part of our marketing strategy. It is fantastic to see further developments with ad placements for YouTube Shorts and other formats. For any digital marketer having Google Ads as part of your advertising strategy is a must. ----- ### "Pay To Play and Rank At The Top For Searches" — 4.0/5 > **Feraud** | *2025年7月20日* | マーケティング、広告 | おすすめ評価：8.0/10 > > **良いポイント**: The best way to get your local business in front our people searching for what they have to offer. SEO can take time so bypassing that with ads get you top of the page for a cost. > > **改善点**: The pricing has really increased over the Year and also the changes to keyword / keypharse search relevancy. Even phrase match now get you some off topic words. Plus a lot of their AI recommendations don't make sense to a lot of businesses. > > Been using it to manage and get clients leads and business for over the last 10 years. It's the most used search engine where people are search so you have to pay to play essentially. ----- ### "Use to be good, not anymore. Keyword tool is still decent." — 3.0/5 > **認証済みレビュアー** | *2025年6月6日* | 通信 | おすすめ評価：4.0/10 > > **良いポイント**: The keyword function is still quite useful to help optimize SEO alongside an SEM Rush, but everything else isn't that great anymore. Managing Google Ads use to be quite an easy task for someone who was certified, but now it's essentially meant of agencies who know the ins and outs. That's just an extra step you have to pay for. > > **改善点**: I dislike how they got a rid of the monthly trending data in the keyword planner. It just says how a keyword has changed in the last 3 months or 12 months now, instead of breaking down the exact month. The platform is just too heavy, and requires too many steps do to what you want. The YouTube side especially, is annoying since you can't target specific channels anymore. Retargeting control for banners is also quite limiting. Your ads can show up in places you really don't want. Yes you can manually say you don't want it on a specific site, but there's more bad sites than good ones. It's not possible to mark everything bad as bad. > > It was great back in the day when you can really control everything manually. When you could pick specific channels, and really spend less to get more. Now they just want you to spend as a spray and pray approach. It can work for some companies, but in reality - you won't know what worked and what didn't. That's how they make their money. ----- ### "Very effective, but is the time and cost worth it?" — 4.0/5 > **Melanie** | *2026年2月24日* | 高級品、ジュエリー | おすすめ評価：7.0/10 > > **良いポイント**: The best thing about Google Ads is their precision marketing which helps drive traffic and conversions. Additionally, if you are searching for visibility this is the way to go. > > **改善点**: The rising costs that have continued, while accessibility to other tools on Google is included, they are tools we already had so I would rather do without and payless. Also, it is not something for people who are well versed with the ecommerce scene. > > Overall the experience is great for business. It has been essier to drive sales in targeted areas at the right time. But the cost would be why I stop using them. ----- ### "Google Ads Whitelabel Customer" — 4.0/5 > **Adam** | *2025年4月22日* | マーケティング、広告 | おすすめ評価：9.0/10 > > **良いポイント**: Easy to start using and it provides a simple option for reaching a large audience with relevant needs. > > **改善点**: At times the platform can be too restrictive or too broad thinking that it's establishing an ease of use. While maybe true, it doesn't make the platform better. ----- ページ：1 / 42\ 次へ: [次ページ](https://www.capterra.jp/software/213339/google-ads?page=2) ## リンク - [Capterraで表示する](https://www.capterra.jp/software/213339/google-ads) ## このページは以下の言語で利用できます | ロケール | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | ----- ## 構造化データ