キャプテラ - 日本企業の最適な
ソフトウェア選びをサポートし17年

Google Adsとは?

企業がオンライン・ビジネス広告を管理してWebサイトへのアクセスを生成し、売上を伸ばすことができるペイ・パー・クリック (PPC) ソリューション。

Google Adsの対象ユーザー

ベンダーからの情報提供なし

Google Adsソフトウェア - 1
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Google Adsソフトウェア - 4
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Google Adsをご存知でしょうか? 別の人気製品との比較

Google Ads

Google Ads

4.4 (972)
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15
1
4.1 (972)
4.3 (972)
3.9 (972)
VS.
価格プラン
価格オプション
機能
連携サービス
使いやすさ
価格の妥当性
カスタマーサービス
価格情報が見つかりません
無料バージョン
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13
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4.6 (345)
4.7 (345)
4.3 (345)
緑色の評価バーは、平均評価とレビュー数に基づいて高評価の製品を表しています。

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この製品の機能は、まだレビュアーから評価されていません。

Google Adsの評判・レビュー

評価ポイント

総合評価
4.4
使いやすさ
4.1
カスタマーサービス
3.9
機能
4.4
価格の妥当性
4.3

企業規模(従業員数)別レビュー数

  • <50
  • 51-200
  • 201-1,000
  • >1,001
匿名レビュアー
マーケティング、広告, 1,001~5,000人規模の会社
使用期間: 2年以上
投稿経路

充実した配信メニューとアフターサポート

4.0 2 年前

良いポイント:

細かいターゲティングが可能で、製品に応じて様々な配信メニューを選択できます。また、アフターサポートも充実しており、問い合わせについてわかりやすく回答していただけます。

改善してほしい点:

管理画面の読み込みが遅く、ページの階層とツールの場所がわかりにくい。

Arjun
Arjun
インドのFounder
認証済みLinkedInユーザー
マーケティング、広告, 11~50人規模の会社
使用期間: 2年以上
投稿経路

Best tool for product advertisement.

4.0 3 か月前

製品を使ってみた感想: Google Ads is one of the best and effective way of advertising one's product/services and reach masses. I have very delighted by using Google Ads.

良いポイント:

I have been using Google Ads for more than 4 years now. It is one of the best way to advertise products and services for yourself or your clients. The user interface is quite easy to learn and the experience overall is clean. One can get accurate reporting and ad analytics about the cost spent and revenue generated for a specific Ad campaign. Overall, good experience so far.

改善してほしい点:

Although there is not much to dislike about Google Ads. I just have one suggestion to improve the algorithm of approving ads as sometimes Ads get disapproved by error.

Jorge
パナマのOperations Associate
情報技術、情報サービス, 11~50人規模の会社
使用期間: 2年以上
投稿経路

検討した類似製品:

A fantastic tool for advertisers but beware of high costs.

5.0 昨年

製品を使ってみた感想: Fantastic tool for any type of business or media agency. One of the most simple yet also complex tools for advertising out there.

良いポイント:

Google Ads is a fantastic tool for Ad and SEO management. It allows you to target any cohort or geographic with fantastic results delivering the conversion you are looking for. Their analytics tools allow you to see your results, conversions, conversations and most importantly conduct A/B testing for best results.

改善してほしい点:

Google Ads, as many Google products, is quite the monopoly. Due to their massive leader presence everyone is paying for Google ads which increases your spending costs massively while trying to compete for the same space. Beware of costs running up your budget.

Heather
アメリカのMassage therapist
健康、ウェルネス、フィットネス, 自営業
使用期間: 6~12か月
投稿経路

Read this!

1.0 10 か月前

製品を使ってみた感想: I will not be back. I will continue to spread my experience on every social media out there.

良いポイント:

They call and call and call. They say they're doing the work but you are supplying and researching. They don't create without you doing most the work.

改善してほしい点:

They create a URL and phone number that isn't yours. If you decide to cancel them they hijack your information and will not allow you to change to your correct info. After nobody can Google you any longer because the only URL and phone number on your business ad is the one they made up. After your business drops for a couple of months they send you a bill for the URL. $280. I can't change anything until March. I've been dealing with this for months. When I try to get this resolved their staff hangs up on you.

Royce
アメリカのTechnology and Process Manager
美術館、博物館, 11~50人規模の会社
使用期間: 1年以上
投稿経路

Google Ads has a high learning curve but is worth it.

4.0 2 か月前

製品を使ってみた感想: Activating Google ads was easy, however once data started coming in, we realized it was not set up properly for our business model. We then reached out to a 3rd party service that was able to configure settings to our needs.

良いポイント:

Google Ads is a necessity for digital marketing. The Ad Manager provides detailed insight into the performance of your campaigns.

改善してほしい点:

It can be difficult to setup and use if you are not familiar with digital marketing. I would recommend having some familiarity with digital marketing prior to implementing Google Marketing. The results coming out are only as good as the data you have going in.

Kyle
アメリカのOwner
小売, 2~10人規模の会社
使用期間: 2年以上
投稿経路

Advertising for Ecommerce

5.0 4 か月前

製品を使ってみた感想: Overall we are making a profit, albeit small at this time.

良いポイント:

I like that you can use performance max to advertise all over Google, websites and YouTube without a lot of work. It is easy to set up and use for my business that targets hunters who need camouflage for turkey hunting, duck hunting, deer hunting and bowhunting.

改善してほしい点:

The cost per click is always going up and it is hard to make enough on the return on ad spend these days, unless I can get the customer to order a complete bundle of our leafy suit, hat/mask and gloves.

Carol
ケニアのWeb Designer and Content Writer
情報技術、情報サービス, 2~10人規模の会社
使用期間: 6~12か月
投稿経路

Uses many targeting parameters to reach wider target audiences

5.0 昨年

製品を使ってみた感想: We design websites, create content, and help clients enhance their online presence through marketing campaigns. Google Ads has been a useful tool for us and our clients to reach the appropriate clients. The platform is fairly easy to use, and it provides helpful metrics to make important data-guided decisions and reach more audiences. You can find helpful content online if you don't understand anything or encounter challenges. However, the cost of running campaigns could be high, especially if you have many established competitors using Google Ads.

良いポイント:

I like Google Ads because it allows clients to target the right audience and tailor their campaigns to meet their expectations. It helps reach a more relevant audience based on their behavior, demographics, keywords they use, or geographical location. The PPC option ensures you only pay for what you get. The analytics tool provides helpful information to help a business make sound decisions.

改善してほしい点:

Competition is a major challenge when using Google Ads. Since it is a popular marketing solution, most businesses are using it. Therefore, you might spend a significant amount of money to get tangible results. You have to learn the basics of using Google Ads and experiment with different campaign targets before you know what works for you. Some people use Ad Blockers to enhance their experience online, reducing the ability to reach a wider audience.

認証済みレビュアー
認証済みLinkedInユーザー
マーケティング、広告, 2~10人規模の会社
使用期間: 2年以上
投稿経路

Not looking out for small businesses

3.0 昨年

製品を使ってみた感想: Google's changes to Shopping over the last year has killed a lot of small businesses. Ads clearly favor big stores and Amazon. Google outsources their recommendation work so you get constant phone calls from reps with poor communication skills. These managers are never around for more than 3 months. You can't consolidate all your accounts under one rep. Most of the reps are poorly trained. The recommendations they give to merchants are not in the best interest of the merchants. They are geared towards making Google more money at the expense of your business. Products get disapproved in error all the time and it takes a ridiculous amount of resources to get things approved.

良いポイント:

Gets your business in front of customers instantly. Can onboard quickly.

改善してほしい点:

They change their interface frequently which is confusing for both merchants and marketers. Doesn't play as well with other Google products as you'd expect.

認証済みレビュアー
認証済みLinkedInユーザー
小売, 2~10人規模の会社
使用期間: 1~5か月
投稿経路
ソース:GetApp

検討した類似製品:

Stay away from google ads, focus on building your brand through social media platforms.

1.0 11 か月前

製品を使ってみた感想: Terrible in every shape and form, they will do whatever they can to grab your money.

良いポイント:

There are no pros to using google ads. If you want to spend £100 to sell something for £20 and repeat this great business practice, then use google ads.

改善してほしい点:

The discovery team, the on boarding team, the optimisation teams, all useless.

Allen
Allen
アメリカのBroker
認証済みLinkedInユーザー
不動産, 自営業
使用期間: 2年以上
投稿経路
ソース:GetApp

Google is not returning my credits for bad leads sent

1.0 3 か月前

製品を使ってみた感想: I am not a happy customer and will seek relief if this is not resolved in short manner. If anyone else is experiencing this activity, feel free to comment. This could lead to a class action if this is normal business practice.

良いポイント:

I had a nice lady who was willing to discuss my ad setup.

改善してほしい点:

I received countless sales calls from vendors trying to sell me something rather than customer contacting me for my services. I was charged for the calls and then told I would get a credit back to my credit card as all of these calls were recorded. The account shows that I would get a credit since July of 2024, it is now September of 2024 and still no credit back to my card. On top of that all the bad leads have not been given a credit to the account. I have contacted them multiple times to resolve. I previously received a message that they could not credit my card back for some unknown reason, yet they can charge it. NO business has ever had this problem with providing my a credit on my card. complete BS and this is a large enough company that My bank would trust a credit from such entity.

認証済みレビュアー
認証済みLinkedInユーザー
金融サービス, 1,001~5,000人規模の会社
使用期間: 2年以上
投稿経路

Google Ads - Every Marketers Saviour

4.0 3 か月前

製品を使ってみた感想: Google ads is providing extensive information on keywords search volume, bid range, competition level etc., which helps to make an informed decision on which keywords to include and which to exclude

良いポイント:

Google Ads is easy to use and helps you advertise on search, display, discovery, youtube etc

改善してほしい点:

Outbound targeting options are quite limited in comparison with Meta Ads

認証済みレビュアー
認証済みLinkedInユーザー
オンラインメディア, 自営業
使用期間: 1年以上
投稿経路

Business owner's bestie

4.0 8 か月前

製品を使ってみた感想: I appreciate the customization and smart AI features within Google Ads. The process of finding a set up that aligns with my goals is easy enough. It can be a lot to figure out for beginners (it was for me) but I recommend jumping in as soon as you can because, if you rely on internet traffic, it truly affects the growth of your business.

良いポイント:

Thhis is essential to grow your business presence online. It's one thing to have your business listed on Google and its another thing to be capturing leads and actually selling through your online presence. Google Ads helps you grow, plain and simple!

改善してほしい点:

You get as much out of it as youre willing to invest. I've seen benefits from setting up multiple campaigns with higher budgets and gaining quick growth. Yet, that is not necessarily sustainable. Success can come as slow or as fast as you want.

Advaldo
英国のDirector
自動車, 51~200人規模の会社
使用期間: 2年以上
投稿経路

Google Ads

5.0 4 か月前

製品を使ってみた感想: Google Ads is an important tool for every business, new or old. It brings clients who really need your services.

良いポイント:

Google Ads can be considered the best way to get new clients and leads for every business out there. Google made it easy to use for beginners and advanced users. Creating a simple campaigns takes a few minutes, and reports are easy to get and understand. If you are stuck there are a lot of videos, from Google, that explain how Ads works and how to setup the campaigns.

改善してほしい点:

For small businesses, it can be a little expensive.

Haylie
アメリカのRelationship Director
病院、ヘルスケア, 11~50人規模の会社
使用期間: 2年以上
投稿経路

Necessary Evil

4.0 5 か月前

良いポイント:

Having a google ads account is probably the most important thing for you to have to show an online presence. It is somewhat user-friendly but there are a lot of details that go in to it. It would be beneficial to do proper training to make sure you are allocating your dollars correctly.

改善してほしい点:

It is a lot of data and hard to analyze without proper training.

Arina
ラトビアのIntern
マーケティング、広告, 11~50人規模の会社
使用期間: 1~5か月
投稿経路

First experience with Google Ads

3.0 12 か月前

製品を使ってみた感想: Using GAds wasn’t really a choice, since they monopolise the search engine marketing space. However, I am disappointed by the user experience in the menus

良いポイント:

“Googling” is a household term, so the ads do get delivered to its target audience. Both online and offline services can be advertised. It has plenty of ad extensions (particularly useful for phone calls)

改善してほしい点:

Google’s monopoly as a search engine and a marketing tool. The user experience. The navigation pane is not intuitive at all. The default options are most costly and ineffective. User is often mislead by phrases like “this is an advanced option” against better techniques. The versions always change and not enough educational resources are being released on time

Šimon
チェコのOwner
繊維製品, 2~10人規模の会社
使用期間: 2年以上
投稿経路

Google ads

5.0 9 か月前

良いポイント:

A tool that is essential for doing business online. It is almost impossible to do business without this program. We use it every day and it is connected to all our e-shops.

改善してほしい点:

I have to use an ether worker who sets up google ads, because the setup is quite complicated. It has many features..

Ross
英国のSenior PPC Account Executive
マーケティング、広告, 11~50人規模の会社
使用期間: 1年以上
投稿経路

Google Ads Review

4.0 11 か月前

製品を使ってみた感想: Once familiarised with the interface, it is easy to navigate and access the pages you need quickly which helps with day to day management of accounts. There are lots of features and constantly added functionalities, not all generate the best results but useful nonetheless.

良いポイント:

Provides the industry standard when it comes to features and user interface, which can be seen by competitors mirroring their interface from

改善してほしい点:

Limited insights and control of Performance Max campaigns resulting in us not knowing why a campaign is either working, not working or generating spam/low quality traffic

Rilwan
カナダのProduct Designer
エンタテインメント, 2~10人規模の会社
使用期間: 2年以上
投稿経路

Best of the best

5.0 7 か月前

良いポイント:

The detailed level of the analytics you get from the ads placed online is great. For a small business, this is vital to keep users on our platform and having a good understanding of how our users Interact with our platform is vital.

改善してほしい点:

The only con I have is the pricing and how much you have to spend to really get a big impact in your business.

Lisa
アメリカのBusiness Owner/Admin
ホスピタリティ, 2~10人規模の会社
使用期間: 6~12か月
投稿経路

Could not be more user UN-friendly.

1.0 昨年

製品を使ってみた感想: Just awful. They keep flagging every ad without an explanation of what I did wrong and how I can fix it. Cloaking? I am a business. I have an EIN number. I have an ID. I have a bank account. I have an address. I am on Airbnb and VRBO. I have a website. I have a Google email address. What do they want from me in order to just get an ad published? Maybe I will never know because they don't have customer service.

良いポイント:

The features of the actual ad are good provided you do everything expected, without knowing what is expected.

改善してほしい点:

There is so much potential to run ads for my business and attract the exact customers I am targeting but no matter what I do, I am flagged for some nefarious behavior. I follow the rules. I try to be exact in what Google Ads is asking. EVERY TIME it is flagged. This would be OK if the issue was actually explained to me or if there was an actual person I could discuss it with. I am just flagged and no explanation. When I try to figure out what the problem is, they same I am cloaking. OMG. I solely use Google products so they are buggering their own pocket. Such a waste of my time even trying to use this unfriendly, anti-tech nerd process.

Sandeep
インドのBusiness Development Associate
Eラーニング, 10,000+人規模の会社
使用期間: 2年以上
投稿経路

Astonishing Platform for Expanding Site Activity and Capturing Leads

4.0 昨年

製品を使ってみた感想: Google Advertisements helped in settling this issue by permitting teachers to reach an expansive gathering of people by focusing on promoting. It empowers me and my clients to reach out to those who are within the showcase and have tall expectations. There's no greater expectation than a customer seeking out your item or service. Many of our advanced clients depend on us to handle their Google Advertisements campaigns. Able to quickly and proficiently construct campaigns and start creating comes about for our clients in a really brief period of time. Being able to reach out to comparable groups of onlookers and marketplaces some time recently they express a want to purchase a certain item or benefit.

良いポイント:

What I appreciate best approximately Google Advertisements is that, by definition, it may be a much higher expectation stage to advance on than other social systems. It is basic to utilize once you get it and empowers for an enormous number of impressions with cheap consumptions or indeed more with bigger budgets, something we have not experienced on other stages. You will build up your claim budget and as it were get charged once you get comes about. I'm able to create an expansive number of high-quality leads for my clients by pushing their titles to the best look that comes about when it may not be something else.

改善してほしい点:

To truly comprehend the program as an entirety, a critical sum of time must be committed. I'm getting to be baffled by the consistent drive towards computerization, which clears out less space for manual changes. With fewer alternatives, it's certainly gotten more troublesome for genuine publicizing pros to do successfully. Be that as it may, Google disperses overhauls on a customary premise, making it troublesome to keep up with the changes.

Beakou
ベナンのComptable
認証済みLinkedInユーザー
経理, 2~10人規模の会社
使用期間: 6~12か月
投稿経路

Good software to boost your campaigns

5.0 11 か月前

良いポイント:

I recommend this software to everyone, it provides detailed information, ads can appear on Google results. It also allows you to target users who have already visited your website, thus increases the chances of success

改善してほしい点:

I have never been disappointed since using this software, ad campaigns can get expensive, especially if keyword bidding is competitive.

Themba
南アフリカのGeneral worker
政府関係, 51~200人規模の会社
使用期間: 2年以上
投稿経路

Sad client

1.0 9 か月前

良いポイント:

I've used Google ads for long-term trying to find a way to make it work out for my ads but i ended owe them coupe of dollars.. No ads no nothing, only debt left.

改善してほしい点:

I'm not sure because i haven't come across something interesting with this app

Adam
英国のPerformance Marketing Manager
小売, 10,000+人規模の会社
使用期間: 2年以上
投稿経路

検討した類似製品:

The go to platform for Paid Search Advertising

5.0 昨年

良いポイント:

Ease of use and the ability to scale campaign activity to meet various goals. Lots of campaign options targeting different customer journeys and stages of the marketing funnel in 1 platform.

改善してほしい点:

Google are increasingly moving towards more 'black box' campaigns that reduces control, data and insights of a campaign. Increasingly need to rely on Google to assume they know what's best for the business, than letting in-house marketers control this.

Jamie
Jamie
アメリカのowner
認証済みLinkedInユーザー
建設, 自営業
使用期間: 1~5か月
投稿経路
ソース:GetApp

Google Garbage

1.0 9 か月前

良いポイント:

Garbage leads and nobody answers the phone

改善してほしい点:

nobody in the billing department phone, they have someone to answer billing fraud charges.

Elliott
英国のChief of Staff
病院、ヘルスケア, 2~10人規模の会社
使用期間: 6~12か月
投稿経路

Very simple ad platform to use

5.0 8 か月前

良いポイント:

- Easy to set up and management campaigns - Interesting insights and analytics into organic traffic

改善してほしい点:

- Difficult to pass google ad rules in the healthcare industry and complex problems aren't solved quickly by the support team

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