--- description: Google Adsを実際に使用したユーザーのレビューから、製品の機能や価格、メリットデメリットをご覧いただけます。類似製品との比較も簡単、ぴったりのSaaSが見つかるはず！ image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Google Adsとは？ | 機能や料金、導入事例をご紹介【キャプテラ】 --- 現在地表示: [ホーム](/) > [PPCソフト](/directory/30967/ppc/software) > [Google Ads](/software/213339/google-ads) # Google Ads Canonical: https://www.capterra.jp/software/213339/google-ads ページ：1 / 42\ 次へ: [次ページ](https://www.capterra.jp/software/213339/google-ads?page=2) > 企業がオンライン・ビジネス広告を管理してWebサイトへのアクセスを生成し、売上を伸ばすことができるペイ・パー・クリック (PPC) ソリューション。 > > 評価：1012人のユーザーによる評価は**4.4/5**。**おすすめ度**で最高の評価。 ----- ## 簡単な統計と評価 | 測定基準 | 評価 | 詳細 | | **総合評価** | **4.4/5** | 1012 レビュー | | 使いやすさ | 4.1/5 | レビュー全体に基づく | | カスタマー・サポート | 3.9/5 | レビュー全体に基づく | | 価格の妥当性 | 4.2/5 | レビュー全体に基づく | | 機能 | 4.4/5 | レビュー全体に基づく | | おすすめ率 | 80% | (8/10 おすすめ度) | ## 企業情報 - **キャプテラについて**: Google ## ビジネスコンテキスト - **対象となる企業**: 自営業, 2～10, 11～50, 51～200, 201～500, 501～1,000, 1,001～5,000, 5,001～10,000, 10,000+ - **デプロイとプラットフォーム**: クラウド、SaaS、ウェブベース, Android（モバイル） - **サポートされる言語**: アイルランド語, アラビア語, イタリア語, インドネシア語, ウクライナ語, オランダ語, スウェーデン語, スペイン語, タイ語, チェコ語, デンマーク語, トルコ語, ドイツ語, ノルウェー語, ハンガリー語, フィンランド語, フランス語, ヘブライ語, ポルトガル語, ポーランド語, ロシア語, 日本語, 繁体中国語, 英語, 韓国語 - **利用可能な国**: アメリカ合衆国, イギリス, インド, オーストラリア, カナダ, ドイツ, ブラジル, メキシコ, 日本 ## 機能 - ROI Tracking - キャンペーン分析 - キャンペーン管理 - キャンペーン計画 - チャンネル管理 - マルチキャンペーン ## 統合 (合計2件) - Google Analytics 360 - WordPress ## サポートのオプション - メール/ヘルプデスク - FAQ/フォーラム - ナレッジベース - 電話サポート ## Category - [PPCソフト](https://www.capterra.jp/directory/30967/ppc/software) ## 関連カテゴリー - [PPCソフト](https://www.capterra.jp/directory/30967/ppc/software) - [キャンペーン管理システム](https://www.capterra.jp/directory/30012/campaign-management/software) ## 代替製品 1. [Instagram](https://www.capterra.jp/software/210721/instagram) — 4.7/5 (5189 reviews) 2. [Wix](https://www.capterra.jp/software/169007/wix) — 4.4/5 (10725 reviews) 3. [MailerLite](https://www.capterra.jp/software/136603/mailerlite) — 4.7/5 (2318 reviews) 4. [Brevo](https://www.capterra.jp/software/132996/brevo) — 4.6/5 (3489 reviews) 5. [HubSpot Marketing Hub](https://www.capterra.jp/software/171840/hubspot-marketing) — 4.5/5 (6243 reviews) ## レビュー ### "High-Intent Traffic Driver with Strong Scaling Potential but Cost Sensitivity" — 4.0/5 > **Michael** | *2026年4月23日* | 音楽 | おすすめ評価：7.0/10 > > **良いポイント**: Google Ads is highly effective for a music and vocal coaching business because it allows precise targeting of people actively searching for singing lessons or related services. It provides strong intent-based traffic, which makes it easier to attract potential students who are already interested. The platform also offers detailed tracking and performance data, which helps optimize campaigns and understand what messaging drives conversions. > > **改善点**: Google Ads can become expensive quickly, especially in competitive niches like music education, where cost-per-click can rise without strong optimization. It also has a steep learning curve, requiring constant testing and adjustment to avoid wasted spend. For a small or growing music business, it can feel complex and time-consuming to manage effectively without experience. > > Google Ads is a powerful growth tool for a music and vocal coaching business because it drives high-intent traffic from people actively searching for lessons or training. When optimized properly, it can generate consistent leads and help scale student acquisition in a measurable way. The targeting and analytics are strong, which makes it useful for refining messaging and understanding what converts. However, it requires careful management to avoid high costs and inefficient spending, especially in competitive search terms. It also demands ongoing testing and optimization to maintain performance. Overall, it’s effective but best suited for a structured, actively managed marketing strategy rather than a passive channel. ----- ### "Digital Advertising Platform For your Business." — 5.0/5 > **Heldor** | *2026年6月19日* | メンタルヘルスケア | おすすめ評価：7.0/10 > > **良いポイント**: Google ads has helped me increase my clients, I like it that in the last few months I've had agents call me to help me set up my ads, and provide clarity and understanding of the reports and data it brings to the table. > > **改善点**: It is very confusing at the beginning, and it can feel overwhelming with all different policies and restrictions. But once you learn more about them it gets easier. > > Google Ads has felt like a rollercoaster for me, first it was confusing, then as I learned it got better, but then there were some changes on the policy and felt like going back to step one, but now with their support it's gotten much better. ----- ### "Use to be good, not anymore. Keyword tool is still decent." — 3.0/5 > **認証済みレビュアー** | *2025年6月6日* | 通信 | おすすめ評価：4.0/10 > > **良いポイント**: The keyword function is still quite useful to help optimize SEO alongside an SEM Rush, but everything else isn't that great anymore. Managing Google Ads use to be quite an easy task for someone who was certified, but now it's essentially meant of agencies who know the ins and outs. That's just an extra step you have to pay for. > > **改善点**: I dislike how they got a rid of the monthly trending data in the keyword planner. It just says how a keyword has changed in the last 3 months or 12 months now, instead of breaking down the exact month. The platform is just too heavy, and requires too many steps do to what you want. The YouTube side especially, is annoying since you can't target specific channels anymore. Retargeting control for banners is also quite limiting. Your ads can show up in places you really don't want. Yes you can manually say you don't want it on a specific site, but there's more bad sites than good ones. It's not possible to mark everything bad as bad. > > It was great back in the day when you can really control everything manually. When you could pick specific channels, and really spend less to get more. Now they just want you to spend as a spray and pray approach. It can work for some companies, but in reality - you won't know what worked and what didn't. That's how they make their money. ----- ### "Pay To Play and Rank At The Top For Searches" — 4.0/5 > **Feraud** | *2025年7月20日* | マーケティング、広告 | おすすめ評価：8.0/10 > > **良いポイント**: The best way to get your local business in front our people searching for what they have to offer. SEO can take time so bypassing that with ads get you top of the page for a cost. > > **改善点**: The pricing has really increased over the Year and also the changes to keyword / keypharse search relevancy. Even phrase match now get you some off topic words. Plus a lot of their AI recommendations don't make sense to a lot of businesses. > > Been using it to manage and get clients leads and business for over the last 10 years. It's the most used search engine where people are search so you have to pay to play essentially. ----- ### "Google Ads Whitelabel Customer" — 4.0/5 > **Adam** | *2025年4月22日* | マーケティング、広告 | おすすめ評価：9.0/10 > > **良いポイント**: Easy to start using and it provides a simple option for reaching a large audience with relevant needs. > > **改善点**: At times the platform can be too restrictive or too broad thinking that it's establishing an ease of use. While maybe true, it doesn't make the platform better. ----- ページ：1 / 42\ 次へ: [次ページ](https://www.capterra.jp/software/213339/google-ads?page=2) ## リンク - [Capterraで表示する](https://www.capterra.jp/software/213339/google-ads) ## このページは以下の言語で利用できます | ロケール | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | ----- ## 構造化データ