キャプテラ - 企業の最適な
ソフトウェア選びをサポートし15年

B2B Intentの概要

Buyer Discoveryは、Gartner Digital Marketsのネットワーク・サイトで、毎月900万以上のソフトウェア購入者からのB2Bインテント・データを提供します。Buyer Discoveryは、サイト訪問者を可視化するファースト・パーティーのインテント・ソリューションとは異なり、Gartner Digital Marketsのサイト全体で、製品レビューを積極的に読み、競合他社を調査し、高い購買意思を示す企業を特定します。営業チームにとって優れた機会を特定し、アカウント・ベースド・マーケティング (ABM) 活動の対象を定め、取引成立の件数とスピードを高めます。

B2B Intentの対象ユーザー

この製品は、市場内のソフトウェア購入者からの意図のシグナルを解明したいB2Bソフトウェア・ベンダーに最適です。

B2B Intentソフトウェア - 1
B2B Intentソフトウェア - 2
B2B Intentソフトウェア - 3
B2B Intentソフトウェア - 4
B2B Intentソフトウェア - 5

B2B Intentをご存知でしょうか? 別の人気製品との比較

B2B Intent

B2B Intent

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緑色の評価バーは、平均評価とレビュー数に基づいて高評価の製品を表しています。

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B2B Intentの評判・レビュー

評価ポイント

総合評価
4.1
使いやすさ
4.1
カスタマーサービス
4.4
機能
4.0
価格の妥当性
3.8

企業規模(従業員数)別レビュー数

  • <50
  • 51-200
  • 201-1,000
  • >1,001

評価別レビュー

5
28%
4
56%
3
9%
2
6%
Robert
アメリカのSales Operations Coordinator
非営利団体運営, 11~50人規模の会社
使用期間: 6~12か月
投稿経路

Buyer Discovery Opened Many More Doors

5.0 3 年前

良いポイント:

Gartner Buyer Discovery is very simple to set up and use. The team is always ready to answer my questions, or hop on a call to discuss ways I can use this tool better. They are always open to my feedback, and try to meet any needs I bring their way. Knowing who is shopping around has allowed us to cross reference all of our outbound campaigns and find the companies that received our emails and began looking at our product, but maybe didn't reply back right away.

改善してほしい点:

Without a contact to know who is searching, we often have to spend time trying to find the right person to reach out to. This isn't something that even could be added as far as I'm aware, but is the only real pain point we have experienced.

Eric
アメリカのReview Sites Project Manager
情報技術、情報サービス, 501~1,000人規模の会社
使用期間: 6~12か月
投稿経路

Buyer Discovery makes Intent Data Easy to Understand

4.0 3 年前

良いポイント:

The fields that are included in the intent data tables and exported reports are easy to understand and showcase, with variables such as High, Low, or Very High. It makes it very simple to sort and categorize the data.

改善してほしい点:

To access the data, you have to have a separate login and user interface than the Capterra Vendor backend, which is annoying, especially when other buyer intent platforms incorporate the data into their other features easy to navigate. This isn't a deal-breaker, but it does add a bit of effort to accessing the data.

Trace
アメリカのSDR
コンピュータ・ソフトウェア, 201~500人規模の会社
使用期間: 6~12か月
投稿経路

Solid data, but frustrating user experience

3.0 昨年

良いポイント:

The intent information is great to have access to as you're looking for new accounts or current accounts to prospect to.

改善してほしい点:

The UI is extremely frustrating. If you alter your filters at all, then it resets the filters you already have in place. The domain names's for the companies are un-clickable and you also cannot copy the domain name to paste it into your search bar. It's almost easier to export the information into a spreadsheet and work off that, which is extra work and adds to the frustrating experience.

Gartner Digital Marketsからの返信

昨年

Thanks for your feedback, Trace! Your challenges are understandable, and we appreciate you letting us know how we could make the platform more user-friendly for sales reps to prospect from it directly. You'll be happy to know that we're working on a fix for that filter resetting issue as we speak! Keep your eyes peeled for an announcement from our team in the next couple of weeks. If possible, we would also recommend integrating Buyer Discovery with your CRM to eliminate those extra steps.

Abby
アメリカのManager, Demand Generation
コンピュータ・ソフトウェア, 51~200人規模の会社
使用期間: 6~12か月
投稿経路

Great data but most have process in place to utilize

4.0 昨年

製品を使ってみた感想: The best experience I had with Buyer Discovery was with [SENSITIVE CONTENT] . She went above and beyond to help our small team ulitize the data but at the end of the day we didn't have enough systems in place to really make a splash with this data. However, [SENSITIVE CONTENT] and her team met with us on many calls to try and help us get our systems down.

良いポイント:

When we used this data for ads we have a higher conversion rate. I liked the filters for the data. I liked the saleforce integration.

改善してほしい点:

Biggest con was you had to manually upload lists to LinkedIn (however I think there's a feature in beta for this). Another con is I wish there was a way to get contact data in addition to companies.

Gartner Digital Marketsからの返信

昨年

Thank you for your feedback, Abby! We appreciate you sharing your experience with your dedicated client partner and the improvements you made to your LinkedIn campaigns. We have a number of advancements to our product and customer experience launching in early 2023 that will help our clients implement the right processes and seamlessly integrate Buyer Discovery into paid media, email, and sales programs. In the meantime, we're excited to follow your continued success at Swoogo and as a demand generation leader!

Ilan
イスラエルのVP of Marketing
コンピュータ・ソフトウェア, 11~50人規模の会社
使用期間: 6~12か月
投稿経路

Capterra provides high quality intent signals

4.0 昨年

製品を使ってみた感想: We have integrated Capterra buyer discovery into out ABM process, is shows great impact and improves the outbound conversion rates.

良いポイント:

High quality intent signals on various medium-high intent level. Based on our analysis most customers review us on Capterra prior to purchase so Capterra intent is a really good indication for the chance of acquiring a specific company as a customer.

改善してほしい点:

The interface is outdated, and not 100% seamless, requires manual actions to sync new accounts into our CRM.