HubSpot CMS Hub

A Good CMS Made Even Better When Used in Combination with HubSport CRM

製品を使ってみた感想： The CMS hub has allowed us to greatly increase our website security while also improving SEO.

良いポイント:

The CMS integrated extremely well with our HubSpot CRM. I like how the CMS includes a lot of the mandatory add-ons such as an SSL certificate and content delivery network. The SEO and reporting functions are very easy to use.

改善してほしい点:

The largest downsides are the recurring monthly fee and that we now depend on one provider for the vast majority of our marketing technology.

検討した類似製品： Drupal、WordPress、Joomla

HubSpot CMS Hubに決めた理由： Drupal became too cumbersome for our staff to use on a daily basis.

切り替える前の製品： Drupal

HubSpot CMS Hubに切りかえた理由： Due to our use of HubSpot's CRM, CMS hub was attractive due to synergies.

An User-Friendly and Constantly Evolving CMS

製品を使ってみた感想： Since the customer lifecycle for our business can take years, we struggled with finding a way to keep engaging with those who weren't quite ready to purchase from us. HubSpot has great features called Workflows and Personas that resolved this. When customers sign up on our website, they actually select their own persona right there in our form. This is more efficient than us trying to figure out internally which persona they belong to. Based on the persona they identify as, we use various workflows to send persona-specific emails that help keep our company top of mind when they're finally ready to purchase.

良いポイント:

The great thing about HubSpot is that they're constantly updating their system to give users more options to create a truly custom experience for their clientele. Most recently they have added drag and drop features to make it easier customize the look and feel of their content even if you're not too tech savvy. Previously you used to have to purchase templates from 3rd parties, but now much of the customization can be done with HubSpot's own tools. Also, HubSpot is always adding new apps to their marketplace so you can connect your account with other business tools you already use like Google Ads or Instagram. Another great feature are the Customer Success Managers. Our Customer Success Manager is well informed and does a great job with informing us about new features that can help improve how we use the platform.

改善してほしい点:

If you're not a coder, you must make sure you have someone on staff or hire a freelancer to assist you. Sometimes to fully customize the look and feel of our website and content, we need to go into the source code and remove or rewrite lines of code. You definitely need a skilled web specialist on hand if you're not well versed in this.

Basic CMS that works well with the Hubspot CRm

良いポイント:

That it is fully integrated with the CRM out of the box.

改善してほしい点:

The A/B testning is weak, allowing you only to try out one page at a time. Hinders you from getting a full view of the impact each page had on the overall goal.

Hubspot is a great all-in-one solution to your CMS, CRM, and web needs

製品を使ってみた感想： Overall I am satisfied with Hubspot CMS, once the I understood the tool completely and understand its quirks I experience far less frustration with the platform and it helps with most business operations every day.

良いポイント:

It's seamless transparency and connection across its platform, from the promotion, to the website, to the CRM, to the reporting.

改善してほしい点:

The learning curve at times can be a little steep for new users and it can be easy for someone to kinda get lost and not know how to do things properly. There's numerous ways to do a certain objective and it can commonly cause them to do it in a way that works for them, but may cause ripple effects down the line that break some things. Showing more dependencies and why an unconventional way of reporting data or making fields can cause bad data sets. Also if your permissions are restricted at least show the things that are locked for you by 'greying' them out or have them strikethrough. I would spend hours trying to figure something out when I first started with Hubspot and realized the tab wasn't there at all because my permissions were restricted, even though I needed that tab to do the exact thing I was asked to do.

検討した類似製品： Salesforce Sales Cloud

HubSpot CMS Hubに切りかえた理由： The content management functionality and web development components were a plus for me personally, and I believe the cost was a big driving factor as well.

An incredible all-in-one platform

良いポイント:

First and foremost, the seamless integration with Hubspot's CMS and other hubs (including their CRM) is great. This was a major factor in our purchasing decision, and we've yet to be disappointed. Creating forms (including pop-ups) has never been easier, and creating workflows around it is a piece of cake. Also, after a bit of training, building new landing pages is a quick and painless process. Any time we were stuck, customer support and readily available and eager to help. We had so many positive experiences with customer support that we actually purchased marketing "hours" to receive feedback from SME's when needed!

改善してほしい点:

We switched from WordPress to HubSpot, so the transition was a bug tricky in terms of building out pages and new content. At first, we had a hard time creating pages or editing templates without a working knowledge of HTML or CSS. Truthfully, if HubSpot could match the capabilities of Emlementor's on-page editor, the platform would be unstoppable.

検討した類似製品： WordPress

HubSpot CMS Hubに決めた理由： We needed a platform that seamlessly integrated with our CRM and had a high ease-of-use.

切り替える前の製品： WordPress

HubSpot CMS Hubに切りかえた理由： The seamless integration and incredible customer support.