キャプテラ - 日本企業の最適な
ソフトウェア選びをサポートし17年
Kevelとは？
Kevel (旧称Adzerk) は、スポンサー付きリスト、社内プロモーション、ネイティブ広告など、完全にカスタマイズされた独自の広告サーバを迅速に構築するために必要なAPIを提供するので、インターネットでのマーケティングを活性化してオンライン収益を増やすことができます。受賞歴のあるこのプラットフォームは、毎日30億件を超えるAPIリクエストを処理し、YelpやTicketmasterなどの業界大手企業の構築時間を90%以上短縮しました。
Kevelの対象ユーザー
Kevelは、eコマースからソーシャル・ネットワーク、標準的な出版社、ライド・シェア・アプリや医師検索アプリまで、多岐にわたって使われています。顧客は、サーバサイドの革新的な広告サーバを構築することを望んでいます。
Kevelをご存知でしょうか？
別の人気製品との比較
Kevel
Kevelの他のおすすめ代替製品
Kevelの評判・レビュー
Perfect for a marketplace looking to add an internal promotions feature
製品を使ってみた感想： Adzerk provides an ad-engine-as-a-service, along with budget tracking and analytics and all the rest. It plugs in perfectly to permit marketplaces to create their own promotion and boost features without needing to build their own ad server. And you can track impressions and clicks and then generate reports for your own users through Adzerk as well. Since everything is accessible via the API, even the creation of new advertisers and ad programs, we were able to build our feature to be completely self-service for our users. Adzerk allowed us to quickly create a new revenue stream and immediately paid for itself.
良いポイント:
Most ad engines are built to place blobs of HTML in iframes or similar constructs. They're fine for display ads around the internet, but useless if you're trying to create your own internal advertising and promotion system. Adzerk provides a well-documented, unopinionated API that is happy to return JSON objects instead of HTML, permitting you to easily make use of it internally to create your own white label feature. It fill exactly the gap that we needed and has plenty of additional functionality (more complex decision making rules, bidding models, etc.) for potential expansion and refinement down the road.
改善してほしい点:
The object hierarchy and terminology can be complex and confusing. Figuring out how to map your own data model and use case to Adzerk's can take a little while and a bit of experimentation. They were quite responsive to our requests and questions during the setup and integration period, which helped us overcome this issue.
Full featured product with great customer support
製品を使ってみた感想： My experience to date has been pleasurable. I know if there is anything that doesn't line up with my expectations, there is a great support team to help work through it. Response times via email were never more than a day, and if further discussion was necessary, it was easy to schedule a phone call (often including time to speak with lead engineers). At times there was a little extra heavy lifting. Whereas a feature may already exist with another platform, we had to define requirements and hope it can be completed. In most cases I would say this process was a mere speed bump in development. The time implications were offset by the ability to have a say in the resulting product, and potentially customize to our specific needs.
良いポイント:
I liked most that the support was very personable and timely. Additionally, Adzerk were very open to new feature requests when certain functionality that we needed did not exist.
改善してほしい点:
The product seemed to often live in the shadow of larger products (/product i.e. dfp/gam). Documentation and features may have lagged a bit behind ad servers with a larger user base, or engineering resources.
Intriguing idea for a software platform but doesn't deliver performance
製品を使ってみた感想： Unfortunately we received minimum benefits although it was a great concept.
良いポイント:
I like the technical approach to being able to place your own ads and manage them on your website. The interfaces set their business model apart in terms of independent setups and administration of ads.
改善してほしい点:
Unfortunately it just doesn't deliver in terms of performance and uptime. We can't afford for it to not do this consistently.
Kevelからの返信
6 年前
We're sorry you didn't find the performance you were looking for. We have very few clients with performance/uptime issues, so would love to chat more about your particular use case and what type of performance you were ideally looking for. We are available to chat at [email protected]. We hope in the future we can find another way to form a partnership.
Easy API-based integration, well built platform, great engineering support!
製品を使ってみた感想： At TouchTunes, we run music promotions and ads on a network of over 65,000 digital jukeboxes in bars, restaurants and other social venues across North America and Europe. Patrons can also be the DJ and control these jukeboxes by installing the TouchTunes mobile app on their iOS and Android phones. Downloaded over 8 Million times to date, patrons can receive free credits to play the jukebox, notably from promotional music campaigns. We needed an ad platform that would allow us to integrate quickly and seamlessly with these various devices, at the API level, and that would scale to handle the typical peak traffic on busy Friday nights. The Adzerk team has been a great partner during integration, understanding our special use cases, recommending various implementation options, and always just a Slack message away answering engineering questions in real time!
良いポイント:
Adzerk's APIs allowed us to do almost everything we needed. This made the migration from our previous ad platform super easy. The APIs are well documented, unlike any other competitors evaluated. The web Management UI is simple, responsive and gets the job done. Changes are reflected in near real time in ad serving. Same for reporting. From discussions with their engineers, their backend is built to scale and it shows, their ad serving APIs are incredibly fast.
改善してほしい点:
It would be nice to have permission levels on the web Management UI. The Management UI has a Creative Template feature allowing you to create addition input fields for a creative. This is great, I wish they had more options to validate user input (dropdowns, min/max, regex matching perhaps, etc).
Adzerk Review
製品を使ってみた感想： We've worked with the Adzerk team from the beginning - I cannot believe it's been 10 years! I've known the reps from as far back as his days with The Lounge network. He leads a team of true professionals that are knowledgeable, attentive and puts out a great product that's always growing and adapting to the market.
良いポイント:
Ease of use and unmatched customers service. The team is very responsive to any questions or concerns that we've had over the years. The product is solid.
改善してほしい点:
I really don't have too much from a negative standpoint that I can think of. A limited client side UI would be helpful for some of our clients though.
