--- description: Brandwatchを実際に使用したユーザーのレビューから、製品の機能や価格、メリットデメリットをご覧いただけます。類似製品との比較も簡単、ぴったりのSaaSが見つかるはず！ image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Brandwatchとは？ | 機能や料金、導入事例をご紹介【キャプテラ】 --- 現在地表示: [ホーム](/) > [口コミ管理ツール](/directory/30750/reputation-management/software) > [Brandwatch](/software/157048/brandwatch) # Brandwatch Canonical: https://www.capterra.jp/software/157048/brandwatch ページ：1 / 11\ 次へ: [次ページ](https://www.capterra.jp/software/157048/brandwatch?page=2) > Brandwatchは、企業がソーシャル・リスニングを通じて消費者の洞察を理解できるようにするデジタル・コンシューマー・インテリジェンス・プラットフォームです。 > > 評価：255人のユーザーによる評価は**4.2/5**。**おすすめ度**で最高の評価。 ----- ## 概要 ### Brandwatchの対象ユーザー 大企業。 ## 簡単な統計と評価 | 測定基準 | 評価 | 詳細 | | **総合評価** | **4.2/5** | 255 レビュー | | 使いやすさ | 4.1/5 | レビュー全体に基づく | | カスタマー・サポート | 4.4/5 | レビュー全体に基づく | | 価格の妥当性 | 3.8/5 | レビュー全体に基づく | | 機能 | 3.9/5 | レビュー全体に基づく | | おすすめ率 | 70% | (7/10 おすすめ度) | ## 企業情報 - **キャプテラについて**: Cision - **設立**: 1867 ## ビジネスコンテキスト - **対象となる企業**: 自営業, 2～10, 11～50, 51～200, 201～500, 501～1,000, 1,001～5,000, 5,001～10,000, 10,000+ - **デプロイとプラットフォーム**: クラウド、SaaS、ウェブベース, Mac（デスクトップ）, Windows（デスクトップ）, Linux（デスクトップ） - **サポートされる言語**: アラビア語, イタリア語, インドネシア語, オランダ語, スウェーデン語, スペイン語, チェコ語, デンマーク語, トルコ語, ドイツ語, ノルウェー語, フィンランド語, フランス語, ポルトガル語, ポーランド語, ロシア語, 中国語, 日本語, 繁体中国語, 英語 - **利用可能な国**: アイルランド, アメリカ合衆国, アラブ首長国連邦, イギリス, イスラエル, イタリア, インド, オマーン, オランダ, オーストラリア, オーストリア, カタール, カナダ, クウェート, サウジアラビア, シンガポール, スイス, スウェーデン, スペイン, デンマーク さらに13件 ## 機能 - API - CRM - Hashtag Tracking - ROI Tracking - Real-Time Notifications - Review Sharing - アクティビティ・ダッシュボード - インフルエンサー探索 - インフルエンサー追跡 - インフルエンサー関係管理 - エンゲージメント追跡 - オーディエンス・ターゲティング - オーディエンス分析 - キャンペーン分析 - キャンペーン管理 - キーワード・フィルタリング - キーワード追跡 - コラボレーションツール - コンテンツ管理 - コンバージョン追跡 - ソーシャル・メディア・モニタリング - ダッシュボード - テキスト分析 - デジタル資産管理 - データの可視化 - データ抽出 - トレンド分析 - ネガティブ・フィードバック管理 - パフォーマンス測定基準 - ファセット検索・フィルター - ブランド・ガイドライン - ブランド追跡 - マルチキャンペーン - マルチチャネル・データ収集 - レポートと統計 - レポートのカスタマイズ - レポート／分析 - ワークフロー管理 - 分析 - 応答管理 - 感情分析 - 承認プロセス管理 - 機械学習 - 競合モニタリング - 競合分析 - 複数アカウント管理 - 評判管理 - 顧客エンゲージメント - 顧客セグメンテーション - 顧客体験の管理 ... さらに6件の機能 ## 統合 (合計19件) - Bitly - Box - Bynder - Dropbox Business - Google Drive - Hootsuite - HubSpot Service Hub - Khoros Marketing - Neurons - OneDrive - QBank - Salesforce Sales Cloud - Salesforce Service Cloud - ServiceNow - Shopify ... さらに4件の統合 ## サポートのオプション - メール/ヘルプデスク - FAQ/フォーラム - ナレッジベース - 電話サポート - チャット対応有 ## Category - [口コミ管理ツール](https://www.capterra.jp/directory/30750/reputation-management/software) ## 関連カテゴリー - [口コミ管理ツール](https://www.capterra.jp/directory/30750/reputation-management/software) - [ソーシャルメディア・モニタリングツール](https://www.capterra.jp/directory/31028/social-media-monitoring/software) - [画像認識](https://www.capterra.jp/directory/31600/image-recognition/software) - [SNS分析ツール](https://www.capterra.jp/directory/31655/social-media-analytics-tools/software) - [SNSマーケティングツール](https://www.capterra.jp/directory/30781/social-media-marketing/software) ## 代替製品 1. [Sprinklr](https://www.capterra.jp/software/131274/sprinklr-platform) — 4.3/5 (91 reviews) 2. [facelift](https://www.capterra.jp/software/150410/facelift) — 4.4/5 (131 reviews) 3. [Brand24](https://www.capterra.jp/software/149054/brand24) — 4.7/5 (254 reviews) 4. [Marketing 360](https://www.capterra.jp/software/148516/marketing-360) — 4.5/5 (1139 reviews) 5. [Mentionlytics](https://www.capterra.jp/software/149226/mentionlytics) — 4.7/5 (38 reviews) ## レビュー ### "Reliable Social Listening Tool for Actionable Insights" — 5.0/5 > **Vishakha** | *2026年4月28日* | マーケティング、広告 | おすすめ評価：9.0/10 > > **良いポイント**: What I liked most about Brandwatch was how much time it saved me when tracking conversations online. It pulls data from different platforms into one place, so I didn’t have to jump between multiple tools. I also found the dashboards really useful for spotting trends, checking sentiment, and creating reports quickly. Once you get used to it, it becomes a reliable tool for understanding what people are saying about your brand and competitors. > > **改善点**: What I liked least was that it can feel overwhelming at first, especially if you’re new to social listening tools. There’s a learning curve when it comes to setting up queries and getting the most accurate results. Some reports also need manual adjustments > > My overall experience with Brandwatch has been positive. It’s a strong platform for social listening, brand monitoring, and understanding online sentiment. Once I became familiar with the setup and filters, it made tracking conversations and creating reports much easier. It’s especially useful for getting actionable insights quickly and supporting data-driven decisions. While there is a learning curve in the beginning, it becomes a very valuable tool once you start using it regularly. ----- ### "Where data turns into real decisions" — 5.0/5 > **Daniel** | *2026年5月4日* | マーケティング、広告 | おすすめ評価：10.0/10 > > **良いポイント**: It’s a pretty solid tool, especially when it comes to analysis and the volume of data it can handle. The dashboards are really helpful, and support is usually responsive. It also has a strong cost-benefit for us, and the fact that it’s aligned with data protection standards like LGPD brings a lot of security, it’s even helped us move forward and close deals. There are still some usability hiccups and cases where manual adjustments are needed. Pros: strong data volume, fast insights powered by AI, good cost-benefit, data security/compliance, and flexibility to work across different clients. > > **改善点**: Some usability friction in more complex analyses, reliance on manual tweaks at times, and limited coverage in certain data sources. > > My experience has been really positive. It’s a tool we use daily across different clients, and it helps turn data into insights quickly. Beyond listening, I’ve been using it a lot for customer care and social media management, which has made a big difference in day-to-day operations. The AI-powered image analysis is also a great addition, and the platform is constantly evolving, with AI supporting everything from reading reports to helping with image and photo editing. ----- ### "Thank you\!\!" — 3.0/5 > **Jordan** | *2026年5月15日* | 小売 | おすすめ評価：4.0/10 > > **良いポイント**: I liked the publishing and scheduling components, and the ability to split dark posts, accounts and publishing status. Labelling made our content easy to distinguish. The concept of social listening was great, and I'm excited to see how the platform builds this out. Our customer success agent \[sensitive content hidden\] was amazing and I felt super understood and supported by her. > > **改善点**: The reporting component. When data pulled through Brandwatch was compared to data pulled from in platform, the figures did not match. It made it hard to rely on the platform. The process of connecting channels and having to refresh and stabilise the connection was not user friendly. I found that more of our complex issues were not able to be efficiently solved by the online customer service team, and some issues dragged out for weeks. > > I learnt SO much while working with the Brandwatch team and I'm really grateful for the experience we had. This was the first ever social media management platform that I used and it was the perfect introduction. I think the team at Brandwatch make the experience what it was (positive and rewarding) and the platform has great foundations and lots of room to grow\! ----- ### "Detailed, Quick, and Reliable Platform\!" — 4.0/5 > **George** | *2026年4月28日* | マーケティング、広告 | おすすめ評価：8.0/10 > > **良いポイント**: The UI\! It's such a simple platform to use, allowing you to breakdown data so much with a few clicks. There is also so much customisation you can do to any query through the dashboards, tags, custom data, or any of the other features. > > **改善点**: Its platform coverage - wider access to Instagram out side of just public posts, or individual pages would go a long way as the social conversation shifts away from X with recent changes to the platform. Also, any inclusion of TikTok would make this platform leaps and bounds better than any competition. > > Great, I've used for almost 3 years now. It's never gone down, very little issues and good support team who are very quick to look into any concerns of questions we have. The largest issue we have with brandwatch is the lack of TikTok integration. However, with the ability to upload custom sources, even this core issue is largely covered, meaning we have very little major concerns with the platform. ----- ### "The most comprehensive data with a bewildering sentiment problem" — 4.0/5 > **Kristen** | *2026年4月29日* | 市場調査 | おすすめ評価：6.0/10 > > **良いポイント**: The variety of graphs I can build, it's flexibility and ability to customize, its comprehensive data. > > **改善点**: Sentiment analysis remains an issue - they tell me they're working on it but I haven't seen anything yet that suggests they've found a solution - which is actually bizarre, because it seems like integrating an LLM should be an easy way to solve it, and Iris is already part of the tool. > > Relieved to have expansive data that won't let someone find posts using a social listening tool that we can't also surface. Annoyance with the labour involved in grooming the sentiment. Positive overall, but tough for a team not trained in both analyzing sentiment themselves and solid tool use to revise sentiment assessment. ----- ページ：1 / 11\ 次へ: [次ページ](https://www.capterra.jp/software/157048/brandwatch?page=2) ## リンク - [Capterraで表示する](https://www.capterra.jp/software/157048/brandwatch) ## このページは以下の言語で利用できます | ロケール | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## 構造化データ