キャプテラ - 日本企業の最適な
ソフトウェア選びをサポートし17年
AppsFlyerとは？
広告支出、収益、アプリ・エンゲージメントを分析し、マーケティングの真の投資収益率を明らかにします。コホート・レポート、インクリメンタリティ分析、コスト集計ダッシュボード、ピボット・テーブルなどを通じてキャンペーンのパフォーマンスを把握することができます。
AppsFlyerの分析ダッシュボードは、柔軟で直感的な使いやすいダッシュボードです。多様なフィルターでデータをあらゆる角度から分析でき、マーケティングの優れた領域と最適化の余地がある領域を認識することが可能です。
AppsFlyerの対象ユーザー
デジタル・エコシステムのすべての業種と地域にわたるアプリケーション・オーナー、UAマネージャー、キャンペーン・マネージャー、モバイル・マーケター、BIマネージャー、開発者。
AppsFlyerの他のおすすめ代替製品
AppsFlyerの評判・レビュー
Perfect tool for App Marketers
製品を使ってみた感想： Appsflyer offers so many features through its easy to use User Interface and there is no learning curve to get familiar with the platform. We use Appsflyer on a daily basis to monitor campaign performance of various media sources and identifying sources which contribute the most towards fraud traffic.
良いポイント:
Appsflyer covers all the aspects that one might need during analysis of media sources for various acquisition as well as reengagement campaigns. Exporting in app events to media sources and deciding on access levels for integrated partners helps us keep all the control. Audience creation and exporting these audiences to ad platforms is pretty easy and custom dashboards help us in monitoring goals and metrics as per our requirement. Overall I'm very satisfied with Appsflyer.
改善してほしい点:
Appsflyer is only helpful for app analytics and attribution and we still have to rely on other tools like GA and Mixpanel for web analytics. If appsflyer could also add web analytics to its offerings then it would become a one stop solution for analytic needs.
Most complete MMP solution in the app market
製品を使ってみた感想： Appsflyer is one of the most complete MMP, with a wide range of features and sub-products that all mobile app need (or will need some time). With the conversion tracking capabilities comes a suite of reports and data ready to be analyzed to make decisions. On the fraud protection side, they have P360, with many scenarios for blocking and alerting.
良いポイント:
Besides all data analysis capabilities, the integration for partners is something crucial, since it permits us to receive online data from all our clients directly to our platform, where we make decisions, optimizations, and much more.
改善してほしい点:
Some kind of reports and data are not shared with partners (such as integrated adnetworks or agency), which causes the advertiser to share important data apart from the platform.
New Updates
良いポイント:
New addition of functions and updates on the Appsflyer.
改善してほしい点:
Technical glitch shown when we download the files.
AppsFlyerからの返信
2 か月前
Thanks for the review, Sanu! If you're still experiencing this issue, please contact [email protected].
best MMP i have worked with
良いポイント:
The implementation of Appsflyer is done so easily and the support is awesome.
改善してほしい点:
it's complicated to setup SKAN for IOS apps
Appsflyer review
製品を使ってみた感想： So far Its good and I like it very much. Out of all MMPs, Appsflyer gives me more clarity and easier access to manage my campaigns.
良いポイント:
The Dashboard and data is handy and convenient to understand the important data and Its very good for optimization. I also like the fraud prevention tool and the way it describe the data. Reports are very detailed. User experience is very good.
改善してほしい点:
when Appsflyer does any update or changes its algo, Usually we do not know about this. so If Appsflyer will mention its reason also. It would be easier for us to take action accordingly.
