キャプテラ - 日本企業の最適な
ソフトウェア選びをサポートし18年

AppsFlyerとは?

広告支出、収益、アプリ・エンゲージメントを分析し、マーケティングの真の投資収益率を明らかにします。コホート・レポート、インクリメンタリティ分析、コスト集計ダッシュボード、ピボット・テーブルなどを通じてキャンペーンのパフォーマンスを把握することができます。

AppsFlyerの分析ダッシュボードは、柔軟で直感的な使いやすいダッシュボードです。多様なフィルターでデータをあらゆる角度から分析でき、マーケティングの優れた領域と最適化の余地がある領域を認識することが可能です。

AppsFlyerの対象ユーザー

デジタル・エコシステムのすべての業種と地域にわたるアプリケーション・オーナー、UAマネージャー、キャンペーン・マネージャー、モバイル・マーケター、BIマネージャー、開発者。

AppsFlyerソフトウェア - 1
AppsFlyerソフトウェア - 2
AppsFlyerソフトウェア - 3
AppsFlyerソフトウェア - 4
AppsFlyerソフトウェア - 5

AppsFlyerをご存知でしょうか? 別の人気製品との比較

AppsFlyer

AppsFlyer

4.5 (137)
価格情報が見つかりません
無料バージョン
無料トライアル
42
9
4.5 (137)
4.3 (137)
4.3 (137)
VS.
価格プラン
価格オプション
機能
連携サービス
使いやすさ
価格の妥当性
カスタマーサービス
価格情報が見つかりません
無料バージョン
無料トライアル
8
6
4.3 (771)
4.5 (771)
4.3 (771)
緑色の評価バーは、平均評価とレビュー数に基づいて高評価の製品を表しています。

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AppsFlyerの評判・レビュー

評価ポイント

総合評価
4.5
使いやすさ
4.5
カスタマーサービス
4.3
機能
4.4
価格の妥当性
4.3

企業規模(従業員数)別レビュー数

  • <50
  • 51-200
  • 201-1,000
  • >1,001

評価別レビュー

5
55%
4
42%
3
2%
Rafael
Rafael
ブラジルのData Insights AdTech Manager
認証済みLinkedInユーザー
マーケティング、広告, 11~50人規模の会社
使用期間: 2年以上
投稿経路

Most complete MMP solution in the app market

4.0 6 か月前

製品を使ってみた感想: Appsflyer is one of the most complete MMP, with a wide range of features and sub-products that all mobile app need (or will need some time). With the conversion tracking capabilities comes a suite of reports and data ready to be analyzed to make decisions. On the fraud protection side, they have P360, with many scenarios for blocking and alerting.

良いポイント:

Besides all data analysis capabilities, the integration for partners is something crucial, since it permits us to receive online data from all our clients directly to our platform, where we make decisions, optimizations, and much more.

改善してほしい点:

Some kind of reports and data are not shared with partners (such as integrated adnetworks or agency), which causes the advertiser to share important data apart from the platform.

Mohammed
モロッコのmedia buyer
エンタテインメント, 11~50人規模の会社
使用期間: 2年以上
投稿経路

検討した類似製品:

best MMP i have worked with

5.0 6 か月前

良いポイント:

The implementation of Appsflyer is done so easily and the support is awesome.

改善してほしい点:

it's complicated to setup SKAN for IOS apps

SANU
インドのAssociate Manager
マーケティング、広告, 51~200人規模の会社
使用期間: 6~12か月
投稿経路

New Updates

3.0 6 か月前

良いポイント:

New addition of functions and updates on the Appsflyer.

改善してほしい点:

Technical glitch shown when we download the files.

AppsFlyerからの返信

6 か月前

Thanks for the review, Sanu! If you're still experiencing this issue, please contact [email protected].

Piyush
インドのAssociate Manager
市場調査, 11~50人規模の会社
使用期間: 6~12か月
投稿経路

Appsflyer Rock || Everyone Shock : )

5.0 6 か月前

製品を使ってみた感想: My overall experience with Appsflyer is fine I've used Appsflyer more then any tracking platform.

良いポイント:

I like it's realtime analytics reports with smoothest tracking system. Which allow us to track all users behaviour and further in-app events.

改善してほしい点:

Honestly, not much to say here but a bit time taking while integrating to new media source partners specially with that handshake update : ( But it is also + point as if the POV is advt. here.

Heather
カナダのSenior Communications and Marketing Manager
通信, 51~200人規模の会社
使用期間: 1年以上
投稿経路

Huge improvement over Adjust

5.0 7 か月前

製品を使ってみた感想: Much better experience than our last service, Adjust.

良いポイント:

We love the OneLinks that can bring customers directly to the correct store to download our apps, or bring them to a fallback link of our choosing. Very easy to set them up.

改善してほしい点:

Some of the reporting is difficult to process.

Pedro
メキシコのPPC Specialist
金融サービス, 51~200人規模の会社
使用期間: 6~12か月
投稿経路

検討した類似製品:

Excellent tracking tool

4.0 6 か月前

製品を使ってみた感想: It is a great and complete platform to work with

良いポイント:

That you can track every app event and identify useless events with protect360

改善してほしい点:

I would like to improve audience exporting options

Madi
オーストラリアのGrowth Lead
金融サービス, 51~200人規模の会社
使用期間: 1年以上
投稿経路

検討した類似製品:

Great platform to review app attribution & reporting

5.0 7 か月前

製品を使ってみた感想: Great, fantastic tool, easy to use & team is very helpful

良いポイント:

Ease of partner integration & setup, dashboards & ability to create own dashboards for ease of reporting & attribution, easy to use UI. Onelink feature is very easy to use & their advanced Onelink APIs make it easy to bulk create links

改善してほしい点:

Need an easier way to visualise impact of web to app through dashboards

Suandi Pratama
Suandi Pratama
インドネシアのPerformance Marketing Manager
認証済みLinkedInユーザー
マーケティング、広告, 501~1,000人規模の会社
使用期間: 2年以上
投稿経路

A must have platform for marketer who wants to track and optimize campaign on multiple marketing channels

5.0 6 か月前

良いポイント:

UI is intuitive and easy to use, comprehensively shows which channels and campaigns perform well, helps to prevent and identify fraud, seamless integration with publishers, amazing customer support.

改善してほしい点:

Some features need to be purchased separately as an add-on (e.g. Protect360) - which on many competitors are provided for free.

AppsFlyerからの返信

6 か月前

So glad to hear that you love the platform! Thanks for sharing such a positive review!

Rishabh
Rishabh
インドのBusiness Development Manager
認証済みLinkedInユーザー
情報技術、情報サービス, 2~10人規模の会社
使用期間: 1年以上
投稿経路

Appsflyer: the backbone of marketing strategies

5.0 6 か月前

良いポイント:

The User Interface is so easy to understand and very smooth, you can be logging in for the very first time to appsflyer but you'd still feel like you know most of the things about the portal, loved how easy to use it was!

改善してほしい点:

The marketing analytics sometimes take more than 24 hours to be reflected in the campaign level, that's the only slight weak point that one can consider!

AppsFlyerからの返信

6 か月前

Love that! Thanks for sharing, Rishabh!

Vishnu Teja
Vishnu Teja
マレーシアのSr. Manager MarTech
認証済みLinkedInユーザー
自動車, 1,001~5,000人規模の会社
使用期間: 1年以上
投稿経路

検討した類似製品:

Best for Mobile App Attribution. Easy to Use.

5.0 6 か月前

良いポイント:

I like the simplicity and reliability of AppsFlyer. It provides robust analytics and marketing attribution tools that are easy to navigate, making it simpler to understand user journeys and campaign performances. The user-friendly interface ensures that even those new to mobile analytics can effectively use the platform.

改善してほしい点:

Additional features can be quite expensive.

Caio
ブラジルのManager
マーケティング、広告, 51~200人規模の会社
使用期間: 2年以上
投稿経路

検討した類似製品:

Manager BI

5.0 6 か月前

良いポイント:

Great reports and integration with a lot of media partners.

改善してほしい点:

A long time to get specialist on platform and methodology

Michael
オーストラリアのGrowth Marketing Manager
マーケティング、広告, 51~200人規模の会社
使用期間: 1年以上
投稿経路

First time using an MMP, exceptional platform

5.0 8 か月前

製品を使ってみた感想: We seriously couldn't be happier with our Appsflyer experience.

良いポイント:

- Industry trusted - Great functionality - Reliable & Consistent - Value for money - Fantastic customer support - Learning and certification

改善してほしい点:

Difficult to fault it so far. It was a bit confusing at the start but our rep gave me a fantastic onboarding and there's tonnes of education and training on the Appsflyer site. I proactively asked for onboarding training but maybe add some more tips or links to docs during the onboarding process?

Enya
スペインのUser Acquisition
マーケティング、広告, 11~50人規模の会社
使用期間: 2年以上
投稿経路

The best partner for App Marketing

5.0 6 か月前

製品を使ってみた感想: It's a good experience, it's an easy to use tool, easy to connect and integrate. It allows a thorough review of the results obtained and generates security in the data it collects.

良いポイント:

Integrations with acquisition channels are easy and intuitive. The variety of reports you can create to analyse all the traffic the app receives. The ease of integrating into SKAN for the platforms. The analysis by cost and time that allows you to perform for each channel.

改善してほしい点:

communication with technical support is via email and sometimes it is not fast or timely, technical support tickets can easily get lost.

AppsFlyerからの返信

6 か月前

Thanks for the kind review, Enya! We're woking on doing better with our technical support.

Venkata Harish Kumar
マレーシアのCRM Manager
自動車, 5,001~10,000人規模の会社
使用期間: 2年以上
投稿経路

Appsflyer review

5.0 6 か月前

製品を使ってみた感想: Easy to use and Excellent product overall.

良いポイント:

Comprehensive Attribution Robust Analytics Fraud Prevention Integration with Ad Networks Customizable Dashboards User-Friendly Interface Real-Time Data Support for Deep Linking

改善してほしい点:

Support and Documentation could be better.

AppsFlyerからの返信

6 か月前

Thank you so much for the perfect rating!

Mikail
サウジアラビアのMedia Manager
マーケティング、広告, 51~200人規模の会社
使用期間: 1年以上
投稿経路

Conversion Tracking, Attribution and Reporting (Appsflyer)

4.0 6 か月前

製品を使ってみた感想: Appsflyer has been a pivotal tool for our day to day tracking of our KPIs and ensuring our partners deliverers the committed results, AF is one of the best MMP platform out there if you're dev team is familiar with the deployments, the initial setup is critical and would highly recommend to be done with an account manager from AF. Our account manager [sensitive content hidden] has been very helpful to us.

良いポイント:

Ease of setting up partners and integrations.

改善してほしい点:

Attribution of conversions to channels, there has been discrepancies in the report.

AppsFlyerからの返信

6 か月前

Wonderful to hear AF was so helpful to your business! Advise you to reach your AF CSM about to report discrepancies, or [email protected]. Thanks again!

Hardik
インドのCampaign Manager
マーケティング、広告, 51~200人規模の会社
使用期間: 2年以上
投稿経路

Review of Appsflyer

4.0 6 か月前

製品を使ってみた感想: I would say Appsflyer for me is really a dope product. The customer support is amazing, the learning portal is fantastic, event just surfing through Appsflyer feels fun. Data doesn't look boring at all.

良いポイント:

So I really like the simple UI/UX of Appsflyer. It's so easy to use and navigate. Even a beginner will get hands on it in a very short span of time. I really like how the data is shown in graph as well.

改善してほしい点:

So while downloading raw data, the data can only be downloaded of last 90 days and not prior to that, this is what I least like about Appsflyer.

Paula
フィンランドのPaid UA Manager
音楽, 11~50人規模の会社
使用期間: 2年以上
投稿経路

Easy setup with different partners, bad customer experience

4.0 9 か月前

良いポイント:

Being of the main MMPs in the market, the majority of advertising partners has experience working with AppsFlyer, which makes the setup very easy for most new campaigns. Some beta features from certain channels are also first available for accounts that use AppsFlyer as an MMP.

改善してほしい点:

Bad customer service and an attitude that they really don't care for their clients. We have used AppsFlyers for years and because of that were in a legacy tier. This legacy tier was one day removed out of the blue and we were moved to a lower tier, with no access to crucial functions. The message we got from their salesperson was basically "pay now or you won't have this back".

Prateek
インドのManager, Performance Marketing
小売, 501~1,000人規模の会社
使用期間: 1年以上
投稿経路

Using Appsflyer for eCommerce Tracking

4.0 6 か月前

良いポイント:

- Very detailed tracking. Helps us to track the complete sales funnel and drop offs. - Helps us in understanding what campaigns work best as attribution is associated till the campaign level.

改善してほしい点:

- No combined dashboard: The division between Android and iOS tracking is persistent. You're only able to view either of the dashboards at a time. If you need combined reports, you need to create one. - Inconsistency in some reports when it comes to fields - you can only view certain metrics in certain reports.

Brigitte
カナダのCo-Founder
金融サービス, 11~50人規模の会社
使用期間: 2年以上
投稿経路

Low cost and great documentation

4.0 10 か月前

製品を使ってみた感想: Generally positive - easy to use, easy to set up, and great value for money. I don't rely on it 100% for my analytics though

良いポイント:

- great help docs and tutorials - anything you want to set up, you can find docs for - free plan is great to get started if you're a startup! very scalable pricing - basic marketing attribution and analytics are super simple

改善してほしい点:

- more advanced reporting functions are a bit challenging (e.g. cross-device tracking) - in-app event tracking is a bit cumbersome - reporting dashboards on lower tiers are not very customizable - still have some data gaps

Murat
トルコのDigital Marketing Specialist
マーケティング、広告, 201~500人規模の会社
使用期間: 2年以上
投稿経路

Easy to use!

4.0 6 か月前

製品を使ってみた感想: easy to use. the data match each other. parallel data available with panels

良いポイント:

skan overview section. i'm building iOS campaigns in a lot of source. after the skan overview i'can learly see the platforms CPA

改善してほしい点:

custom dashboards section and frequent product failures

AppsFlyerからの返信

6 か月前

Thanks for the positive review, Murat!

Kunal
インドのManager
小売, 1,001~5,000人規模の会社
使用期間: 2年以上
投稿経路

Appsflyer review

5.0 6 か月前

製品を使ってみた感想: Overall experience with appsflyer is satisfactory.

良いポイント:

UI, reporting ease and the publisher base

改善してほしい点:

report download time period and data load time is little slow

simone
ブラジルのAccount Team Lead mobile
マーケティング、広告, 11~50人規模の会社
使用期間: 2年以上
投稿経路

Apppsflyer review

4.0 6 か月前

良いポイント:

I really believe that P360 premium is the best anti fraund in the market

改善してほしい点:

I would like to download all the reports all at once (android and ios)

Armand
Armand
フランスのChief Marketing Officer
認証済みLinkedInユーザー
コンピュータ・ソフトウェア, 2~10人規模の会社
使用期間: 2年以上
投稿経路

検討した類似製品:

A complete and fiable MMP

5.0 9 か月前

良いポイント:

- ease of use - Good attribution window parameters - easy set up

改善してほしい点:

The turnaround time for customer service

Jay
インドのHead, Sales and Revenue
マーケティング、広告, 51~200人規模の会社
使用期間: 2年以上
投稿経路

Appsflyer makes the App marketing activity easy, faster and accurate

5.0 6 か月前

良いポイント:

Appsflyer UI is easy to use for our team members. The comprehensive reporting on dashboard helps track various in-app events very easily. The attribution mechanism is simple to understand. The partner support is best in the industry.

改善してほしい点:

Honestly nothing much comes to top of the list. Possibility of importing data from CRM to Appsflyer dashboard could be of real help.

AppsFlyerからの返信

6 か月前

That's amazing, Jay! Glad to see how positive the experience has been for you!

Sam
英国のPerformance Marketing Manager
エンタテインメント, 51~200人規模の会社
使用期間: 2年以上
投稿経路

Great product

5.0 6 か月前

良いポイント:

Appsflyer is a great MMP for mobile games.

改善してほしい点:

Additional features introduced on the platform are quite expensive.

AppsFlyerからの返信

6 か月前

Thank you, Sam! We're aware the price might be a bit high for some, and we're committed to proving the price is worth it. Thank you for the perfect rating!