キャプテラ - 日本企業の最適な
ソフトウェア選びをサポートし18年
Taboolaとは?
Taboolaは、ビジネスがトラフィックを増やし、コンテンツを収益化し、オーディエンスの関与を高めるために設計された革新的なクラウドベースのネイティブ広告およびディスカバリープラットフォームです。世界中のトップデジタルプロパティに信頼されており、広告主には広範なリーチを提供し、パフォーマンスベースのマーケティング、大規模なリードジェネレーション、電子商取引、アフィリエイトマーケティング、認知キャンペーンに最適な選択肢となっています。
Taboolaの対象ユーザー
デジタルプロパティ、大手ブランド、パフォーマンスマーケター、アフィリエイトマーケター、電子商取引マーケター。
Taboolaをご存知でしょうか?
別の人気製品との比較

Taboola
Taboolaの評判・レビュー

The best native traffic partner
製品を使ってみた感想: Excellent. I've been using Taboola for 10+ years and it's my go-to native advertising platform.
良いポイント:
Easy to use interface, full insight into sources, excellent UTM support. Real traffic.
改善してほしい点:
The max conversion setting could use more work. Google and Facebook have better algorithms, imo, but higher CPC.
Taboola is a game changer compared to other display products!
製品を使ってみた感想: Excellent! Loving our new team & [sensitive content hidden] always steps in when we need it.
良いポイント:
Taboola is the best native offering around, also compared to programmatic buys/display you see a lot more engagement & also the guaranteed CPC’s or CPCV’s are GAME CHANGING! Also it’s not normal in my opinion that you can expect hardcore leads/sales from a display type product but you actually get it with Taboola!
改善してほしい点:
Whilst the platform is amazing & the team is great, I find when I ask for examples in a category the creative of this is a little lacking compared with other providers (e.g. seeing other clients in a category with ads in the platform live for case stidies etc). But once live, its excellent!
For Advertiser something different
製品を使ってみた感想: Taboola is still one of my Favorite platforms to work ok
良いポイント:
-Great For Scaling forward -Different Ad Platform new things to learn
改善してほしい点:
-Takes a litte to long the Algorithm is not quite fast as metas
Greg's review - 5 stars
製品を使ってみた感想: Overall it has been great compared to other marketing partners I work with. The account team at Taboola is really great to work with. I cant say enough about that. Additionally, the Yahoo transition has been a huge success for us. yahoo was incredibly difficult to work with, their team was horrible, and their DSP was a hot mess. Now that we can access our Yahoo campaigns in Taboola, our performance has sky rocketed and our lives are much easier.
良いポイント:
Easy to use, with complete transparency. Thats all I have to say about that.
改善してほしい点:
There are a lot of bugs in the UI. Thats all I have to say about that
Allow Taboola to do ALL of the Heavy Lifting
製品を使ってみた感想: From the moment we established our account, it has been a Blessing. The Artificial Intelligence (AI) aspect informed us that we would have a better chance of not having our "Ad Copy" truncated on particular Ad Partners if we kept our heading at 60 or below. The AI feature reworded out Headline to an even more powerful message. Our goal is the "Accomplish the Mission" and Taboola is assisting us with our Goal.
良いポイント:
The Ease of Use, The Customer Care Agents, The Affordable Pricing.
改善してほしい点:
We have not experienced any challenges. We are 100% happy with our decision to utilize all of the robust features of Taboola.
Great Platform for Native Advertising
製品を使ってみた感想: Overall, we are extremely pleased with how many leads Taboola had provided our client.
良いポイント:
I like the customer service and ability to get started quickly. We were former Yahoo DSP customers, and Taboola treated us like we had been customers for years.
改善してほしい点:
The reporting features could be improved greatly, taking learnings from other DSPs.

Taboola is an incredible publisher partner in helping us amplify branded content
良いポイント:
Taboola has been a reliable partner for The Seattle Times Media Solutions, consistently delivering efficient traffic to our branded content campaigns. Since we started using the new Maximize Conversions solutions, we’ve seen a dramatic increase in results. Taboola is now one of our top-performing channels for driving cost-efficient traffic.
改善してほしい点:
We have never had a negative experience with Taboola
My First Experience With Taboola
良いポイント:
I found the Taboola setup quick and simple, the get to know product guide functions almost like a wizard with next steps delivered to the in-app messaging platform - If you follow the prompts you can't make a mistake, this was especially helpful as a first time user of the platform running special category ads.
改善してほしい点:
I'd love to see Taboola expand it's placement reach to compete more directly with Google or to gain placement in very niche but busy platforms like Reddit (Yes, I know Reddit has their own ad platform but it was the first one that came to mind)
Taboola are champions of Native advertising to date
製品を使ってみた感想: A fantastic experience. Taboola are the leaders in native ad technology and deployment.
良いポイント:
The platform is incredibly easy to use, with great ad formats and support from the onshore team. They are proactive in their suggestions and are very hands-on with us as an agency.
改善してほしい点:
Sometimes, reporting from a post view perspective can be limited. The inventory, while strong, is not often too unique to Taboola as a provider.

Drive More Awareness Right Target
良いポイント:
Ads placement to reach the right target all segments
改善してほしい点:
confused to set up first time and dashboard
Senior programmatic manager
製品を使ってみた感想: Since 6 years I am running native campaigns. The contact with support is always very good
良いポイント:
Simply dashboard, fast support, good contact
改善してほしい点:
Dashboard is very slow sometimes, could be faster
Great source with scale
良いポイント:
scale, measurability, variety. Taboola and partners are doing a good job at increasing the reach
改善してほしい点:
Would love to have a bit more control on the placements. Taboola should give their own UI/API priority over the exchange when bidding for a placement to avoid mixing traffic with our sources and devaluing the offering
Taboola great advertising product
製品を使ってみた感想: Very positive experience getting good results and scaling out business
良いポイント:
Huge inventory, Great conversions, good policy system
改善してほしい点:
Slow UI compared to similar products, improved a little bit since moving to the new UI
Best Native platform I have used till now.
良いポイント:
Multiple number of sites & huge amount of traffic for every country.
改善してほしい点:
Sometimes interface being slow or stuck.
Valuable partner and innovative platform for performance marketers
良いポイント:
Fast pacing company that keeps a pulse on customer needs to have continous improvement on their product landscape. We highly value this long term partnership that offers us great technology combined with personal connection on key challenges.
改善してほしい点:
With the large publisher list comes a challenge to filter for the best value options. Facilitating user's options to handle this aspect on his side (without depending on support) and sharing further insights on the publishers KPIs/availability would increase the speed of optimization.
One of Kind
製品を使ってみた感想: My overall experience has been great! Great communication with the representative that was assigned to my account. A company that stays on t op of making adjustments and optimizations were needed within a campaign. The overall campaigns I have ran in the past have produce great results!
良いポイント:
The overall experience of the service. From setting up campaigns, making optimizations, to being able to adjust to the brand. Overall great communication..
改善してほしい点:
There is not a lot I dislike about Taboola since using their services for display campaigns.
Taboolateral
製品を使ってみた感想: Currently still experimenting and hopeful that Taboola would improve their conversion tracking set up.
良いポイント:
Taboola is a good platform for sourcing transparent traffic for native campaigns/ads
改善してほしい点:
Conversion tracking is complicated especially while running campaigns for well known advertisers/affiliates. Taboola can simplify conversion tracking similar to 3rd party trackers like Clickflare, etc
Atendimento excelente, e baixo custo de atração.
製品を使ってみた感想: muito bom otimo atendimento, e traz bastante pessoas para dentro do site a um custo baixo
良いポイント:
Atendimento, e o baixo custo par atração de publico
改善してほしい点:
acho que a assertividade dos resultados.
Significant success working with Taboola and Maximize Conversions bidding strategy
良いポイント:
We achieved significant success with Taboola by collaborating closely with their product team before launching a new bidding strategy. By implementing the automated approach of Maximize Conversions, we not only saved valuable time and effort but also expanded our reach to previously untapped inventory, showcasing our success in terms of improved efficiency and increased profitability.
改善してほしい点:
Testing ads can be expensive due to expedited learning on newly uploaded creatives.
Easy to use and effective
製品を使ってみた感想: It’s been a good experience with measurable insights.
良いポイント:
The account manager relationship is valuable and we always have someone to address issues.
改善してほしい点:
Like most content marketing, there’s a learning curve. This is not a comment specific to Taboola.
4 years and counting!
良いポイント:
They don't try to dress up the campaign setup or optimization as something it isn't, there's no multiple pages with 4 settings BS - just one page of campaign settings, one page for the ads, and it's very functional. Very easy to check for mistakes. Of course they provide quality traffic, and the price ranges are also quite good.
改善してほしい点:
Sometimes the servers are overloaded, or we have other issues that cause breaks in our day, but that's fine, we can grab a coffee and do something else for a while. Support can be a bit hard to communicate with, there's usually more back and forth to confirm everything twice, but they are trying to be safe I guess.
Taboola Appreciation
良いポイント:
The servicing team is just beyond proactive! they take ownership and have good knowledge about the platforms making it very easier to sell and execute campaigns.
改善してほしい点:
Taboola is the perfect SSP platform working like a huge clock that never loses time, it is performance focused and cost effective and till date we have not received any complaints on the same.
ótima plataforma
良いポイント:
Atendimento ótimo e plataforma muito intuitiva Atende as necessidades do cliente
改善してほしい点:
não tenho nada específico até o momento.
Taboola User Comments
良いポイント:
Disclosing the exposed advertising page transparently, The function of targeting and detargeting the exposed advertisement is the best.
改善してほしい点:
There was a lack of some expected features. 1) I was hoping to check several events, but I can check only one conversion event 2) I can't check the data on the ads or campaigns by day
Review by Yuri Campos igaming
良いポイント:
The account management and middle term results
改善してほしい点:
Whatsapp communication methods, i prefer slack and email