--- description: Brazeを実際に使用したユーザーのレビューから、製品の機能や価格、メリットデメリットをご覧いただけます。類似製品との比較も簡単、ぴったりのSaaSが見つかるはず！ image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Brazeとは？ | 機能や料金、導入事例をご紹介【キャプテラ】 --- 現在地表示: [ホーム](/) > [MAツール](/directory/6/marketing-automation/software) > [Braze](/software/155423/appboy) # Braze Canonical: https://www.capterra.jp/software/155423/appboy ページ：1 / 8\ 次へ: [次ページ](https://www.capterra.jp/software/155423/appboy?page=2) > Braze (旧Appboy) は、人々と愛するブランドの間に強い絆を形成するライフサイクルエンゲージメント・プラットフォームです。 > > 評価：168人のユーザーによる評価は**4.7/5**。**おすすめ度**で最高の評価。 ----- ## 概要 ### Brazeの対象ユーザー Brazeは、プラットフォームとそのクロスチャネルキャンペーンを活用して顧客関係を最適化し、顧客ロイヤルティを強化したいと願うさまざまな規模の企業を対象としています。 ## 簡単な統計と評価 | 測定基準 | 評価 | 詳細 | | **総合評価** | **4.7/5** | 168 レビュー | | 使いやすさ | 4.5/5 | レビュー全体に基づく | | カスタマー・サポート | 4.5/5 | レビュー全体に基づく | | 価格の妥当性 | 4.4/5 | レビュー全体に基づく | | 機能 | 4.6/5 | レビュー全体に基づく | | おすすめ率 | 90% | (9/10 おすすめ度) | ## 企業情報 - **キャプテラについて**: Braze - **設立**: 2011 ## ビジネスコンテキスト - **価格モデル**: (無料のトライアル) - **対象となる企業**: 11～50, 51～200, 201～500, 501～1,000, 1,001～5,000, 5,001～10,000, 10,000+ - **デプロイとプラットフォーム**: クラウド、SaaS、ウェブベース - **サポートされる言語**: スペイン語, フランス語, ポルトガル語, 日本語, 英語, 韓国語 - **利用可能な国**: アメリカ合衆国, アラブ首長国連邦, イギリス, インドネシア, オーストラリア, サウジアラビア, シンガポール, タイ, ドイツ, ニュージーランド, フィリピン, マレーシア, 中華人民共和国香港特別行政区 ## 機能 - A/B Testing - App Notifications - CRM - Mobile Optimization - ROI Tracking - SMS Notifications - WYSIWYGエディタ - Web通知 - イベントによるアクション - カスタマー・ジャーニーのマッピング - キャンペーン・スケジューリング - キャンペーン分析 - キャンペーン管理 - キャンペーン計画 - コミュニケーション管理 - コンテンツ管理 - セグメンテーション - チャンネル管理 - テンプレートのカスタマイズ - テンプレート管理 - ドリップキャンペーン - パーソナライゼーション - プッシュ通知 - マルチキャンペーン - マルチチャネル・コミュニケーション - マルチチャネル・マーケティング - マーケティングの自動化 - メール・マーケティング - メール管理 - ランディングページ、Webフォーム - レポート／分析 - 登録者管理 - 連絡先管理 - 顧客エンゲージメント - 顧客セグメンテーション - 顧客履歴 ## サポートのオプション - メール/ヘルプデスク - FAQ/フォーラム - ナレッジベース ## Category - [MAツール](https://www.capterra.jp/directory/6/marketing-automation/software) ## 関連カテゴリー - [MAツール](https://www.capterra.jp/directory/6/marketing-automation/software) - [メール配信システム](https://www.capterra.jp/directory/30013/email-marketing/software) - [モバイルマーケティングツール](https://www.capterra.jp/directory/31308/mobile-marketing/software) - [顧客エンゲージメントツール](https://www.capterra.jp/directory/30906/customer-engagement/software) - [プッシュ通知ツール](https://www.capterra.jp/directory/30969/push-notifications/software) ## 代替製品 1. [Brevo](https://www.capterra.jp/software/132996/brevo) — 4.6/5 (3445 reviews) 2. [Gmail](https://www.capterra.jp/software/202338/gmail) — 4.8/5 (13404 reviews) 3. [Mailchimp](https://www.capterra.jp/software/110228/mailchimp) — 4.5/5 (17603 reviews) 4. [ActiveCampaign](https://www.capterra.jp/software/79367/activecampaign) — 4.6/5 (2561 reviews) 5. [MailerLite](https://www.capterra.jp/software/136603/mailerlite) — 4.7/5 (2259 reviews) ## レビュー ### "Great marketing automation tool" — 5.0/5 > **Noga** | *2025年8月8日* | 金融サービス | おすすめ評価：9.0/10 > > **良いポイント**: Holistic marketing automation. Is a great solution for brands that have both a website and an app and want smart flows that send push notifications, in-apps, and emails to the applicable people. Very easy to use. > > **改善点**: Overall the initial package price is reasonable and you only pay for MAUs and not for all users in the account, but adding more emails is pricey. > > Very happy with it. Pretty easy to use and to integrate. A complete solution for all marketing automation needs. ----- ### "Flexible CRM Platform that Scales with Growth" — 5.0/5 > **Katelyn** | *2025年9月5日* | 情報技術、情報サービス | おすすめ評価：8.0/10 > > **良いポイント**: Braze provides excellent value for money given its depth of features. It centralizes multi-channel orchestration across email, push, in-app messaging, and more, making it easy to build sophisticated journeys. The learning curve is manageable thanks to clear documentation, and once workflows are set up, campaign specialists can execute quickly. Its security and data privacy compliance also give confidence when managing tens of millions of users. > > **改善点**: The platform can be overwhelming at first, especially for newer team members who face a steep learning curve when navigating the product with various features. Email management and template handling are powerful but sometimes clunky, requiring extra QA to ensure translations or localized versions work correctly. Bugs are rare, but when they occur, they can slow down analysis and require support tickets. > > Overall, Braze has been a strong partner in helping us scale user communication globally. It enables us to optimize customer journeys, run reliable A/B tests, and closely track engagement and revenue impact. While there are occasional challenges with usability and the overhead of maintaining clean templates, the platform’s flexibility and performance outweigh these downsides. It has enabled our CRM team to shift its focus from manual execution to more strategic, value-driven work. ----- ### "Works for Complex Subscription Programs" — 3.0/5 > **Angela** | *2025年9月15日* | 食品、飲料 | おすすめ評価：6.0/10 > > **良いポイント**: Canvas journeys are able to support our complex subscription flows, creating and augmenting the SMS campaigns is also simple. > > **改善点**: I wish segmentation was more intuitive - I find competitor products much simpler to use and/or statements when creating audiences > > Its overall fine, I think it suits the business needs well. However, the SMS product needs improving and strategic guidance from internal staff. ----- ### "A great messaging platform for maturing companies\!" — 5.0/5 > **認証済みレビュアー** | *2025年8月25日* | 食品、飲料 | おすすめ評価：10.0/10 > > **良いポイント**: I love how much automated functionality and personalization is available through out the different messaging capabilities. There is a significant time commitment when setting up new automation but in the long run it saves time. They also have very flexible in platform permission settings which avoids any accidental messaging from testers and dev. > > **改善点**: Due to all the functionality there is a bit of a learning curve that can feel overwhelming if you have a lean team. The other double edge sword is the support process. You can enter a ticket like most systems but the level of detail they require from the team can feel like overkill when you are trying to solve an issue quickly. I call this a double edge sword because they are incredibly helpful it can just take a lot time to duplicate the issue to send all the info required. > > 8/10 - It's such a big step up in messaging platforms and innovative in automated technology. It really does minimize the time needed for your run of the mill journey or drip campaigns and when you are ready to level up your messaging it also has everything you need. ----- ### "Keep it up Braze\! Excited to see what the future holds" — 5.0/5 > **Arman** | *2025年6月20日* | 小売 | おすすめ評価：9.0/10 > > **良いポイント**: I love how intuitive and user-friendly Braze is—it makes it easy to build and launch campaigns quickly without needing heavy dev input. Braze’s real-time event triggering is super valuable. Being able to act instantly on user behavior (like cart abandonment or a milestone hit) is key for performance > > **改善点**: You often need to supplement Braze analytics with Looker, Tableau, or something else if you want real strategic insight. > > I’ve used Braze daily across a wide range of campaign and lifecycle use cases, and having achieved 12 certifications, I’d say I know the platform inside out. Overall, it’s a powerful and flexible tool for cross-channel engagement, especially when it comes to real-time triggers, personalised messaging, and orchestrating complex user journeys.” “I really value how intuitive the UI is, particularly the Canvas builder and segmentation logic. It empowers non-technical teams to move quickly while still giving room for advanced use cases through Liquid, Connected Content, and Currents integrations. That said, I’ve also seen where Braze hits limitations—reporting depth, testing capabilities, and scaling complex logic across campaigns can be areas of friction. You often have to lean on external tooling to go beyond tactical execution and into strategic insight. Still, for teams with strong lifecycle and CRM maturity, and especially if your data setup is clean, Braze is one of the best platforms out there to drive meaningful, data-driven customer engagement. ----- ページ：1 / 8\ 次へ: [次ページ](https://www.capterra.jp/software/155423/appboy?page=2) ## リンク - [Capterraで表示する](https://www.capterra.jp/software/155423/appboy) ## このページは以下の言語で利用できます | ロケール | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | ja | | | ko | | | nb | | | pt | | | pt-PT | | ----- ## 構造化データ