キャプテラ - 日本企業の最適な
ソフトウェア選びをサポートし18年
Brazeとは?
Braze (旧Appboy) は、人々と愛するブランドの間に強い絆を形成するライフサイクルエンゲージメント・プラットフォームです。テクノロジーを通じてブランドが顧客との温かみのあるつながりを持てるよう支援します。その結果、より良いエクスペリエンス、維持率、生涯価値、投資収益率の向上を実現することができます。Brazeを使用すると、チームはチャネル、プラットフォーム、デバイスにまたがる高度にパーソナライズされたメッセージング体験を提供することができます。
さまざまな業界の企業にプラットフォームを提供するBrazeを使用すると、顧客との関係を維持および最適化することができます。そのため、Brazeでは多数のチャネルにまたがるキャンペーンを使用し、潜在的な顧客および既存の顧客のためにカスタム体験を提供しています。従って、パフォーマンスの統計分析を提示することで、Brazeは取引の増加と顧客ロイヤルティの向上を目指しています。これにより企業は顧客との関係を継続的に最適化することができます。
Brazeの対象ユーザー
Brazeは、プラットフォームとそのクロスチャネルキャンペーンを活用して顧客関係を最適化し、顧客ロイヤルティを強化したいと願うさまざまな規模の企業を対象としています。
Brazeをご存知でしょうか?
別の人気製品との比較

Braze
Brazeの評判・レビュー

Braze For Super Email Marketing Experience
製品を使ってみた感想:
Ever since we welcomed Braze into our toolkit, we've unleashed the
power of automation to reach our customers across an array of channels
we could only dream of before. Braze's magic wand?
Real-time data triggers and personalized messaging, that's been nothing short of a
game-changer.
In the era before Braze, delivering the top-notch experiences our
users truly deserved was a Herculean task. But now, it's a breeze!
With Braze, we're not just talking about communication; we're talking
about forging connections that matter. It's like the missing puzzle
piece that's transformed our customer engagement into a masterpiece.
良いポイント:
Ever since we welcomed Braze into our toolkit, we've unleashed the power of automation to reach our customers across an array of channels we could only dream of before. Braze's magic wand? Real-time data triggers and personalized messaging that's been nothing short of a game-changer. In the era before Braze, delivering the top-notch experiences our users truly deserved was a Herculean task. But now, it's a breeze! With Braze, we're not just talking about communication; we're talking about forging connections that matter. It's like the missing puzzle piece that's transformed our customer engagement into a masterpiece.
改善してほしい点:
One thing I don't like about Braze is that it doesn't have an auto-save feature. Our team creates more than 20 emails each week, and mistakes can happen. An auto-save feature would be really helpful because it would save our work in case something unexpected happens, like a browser issue. It could save us a lot of time if our work doesn't get lost.
Great Customer engagement platform
製品を使ってみた感想: I am working hands on with Braze for over two years. the platform is very easy to use, cloud based so it is very agile and fast. no downtime, details documentation and great support, fast and highly professional
良いポイント:
1. Ease of use 2. Detailed documentation 3. Support 4. Email deliverability
改善してほしい点:
1. Price - a bit expensive but you get what you pay for... 2. Reports

Horrible Custom SAML SSO integration for Google Workspace companies
製品を使ってみた感想: I'm sure its main customer engagement function is fine. But if you are planning to use Braze with Google Workspace and want to set up a secure login with Custom SAML SSO then look for another app.
良いポイント:
Haven't used the customer engagement part I'm just the System administrator, but I'm sure its fine.
改善してほしい点:
If you are using Google Workspace the Custom SAML integration is horrible. Usually the setup with other companies takes a few hours, one week if there are issues. But am now six months into use. The support is polite but unable to help us to solve setting up a Custom SAML connection. An issue we have not had with setting up Custom SAML SSO connections for other apps.
With Braze you just get it done!
製品を使ってみた感想: Overall the experience with Braze is very positive.
良いポイント:
Campaign execution is fast and reliable - it's not a platform that you have to relearn every couple of months.
改善してほしい点:
Took a little bit of time to get accustomed to the platform.
Braze for Email Marketing
製品を使ってみた感想: My overall experience with Braze has been great. In less than a year that we have been using the platform, we have witnessed our feedback be implemented and have seen constant improvements to the platform. This speaks to how well Braze listens to user feedback, and in turn results in a great user experience. The platform is easy to use, provides us with all the tools we need, and has improved our quality of work immensely.
良いポイント:
Braze's ease of use is by far the best feature of the platform. Having a team of multiple users, some of which have never used an email marketing platform before, it was vital to introduce a platform that was easy to pick up. Braze provides us with a very intuitive, user-friendly platform that we quickly found ourselves to be comfortable with.
改善してほしい点:
What I like least about Braze is the lack of an auto-save feature. Our team builds out over 20 emails a week, and errors are expected. This can be minimized with an auto-save feature that allows our work to be saved in case of any unexpected browser failures, for example. It would save users plenty of time in case of any loss of work.
Blaze with Braze
良いポイント:
Campaign and template is the most important feature. It allow anyone with basic skill to create and maintain campaign. The data integration is another feature which allow seamless migration of data to Braze
改善してほしい点:
The current email template management requires more improvement when it comes to switching between html and drag and drop mode. Since we work on this on a daily basis, this is the least like but at the same time most beneficial one as described previously.
検討した類似製品:
Braze Review
良いポイント:
Drag and drop editor, reporting tools, retargeting capabilities that allow us to segment users further
改善してほしい点:
Some features I have used in other ESP's are not available - customize STO, updating action paths or conversion events after launching, scanning filters in canvases after each step
Best CRM Tool
製品を使ってみた感想: It's the best CRM / MA tool I've ever used. It's easy to use if you know what you're doing, but is a bit complex for an entry level CRM Manager.
良いポイント:
It offers a great flexibility in terms of segmentation, personalization and analytics.
改善してほしい点:
Documentation is not enough at times, not up-to-date or hard to navigate.
Enjoying Braze
製品を使ってみた感想: Overall have a had a great experience with Braze. I've enjoyed the powerful and easy to learn platform. Also, the success team has been very helpful when needed.
良いポイント:
It's a modern and efficient tool to message our customers.
改善してほしい点:
Large data ingestion of our flat audience files can be slow at times and create a bottleneck and wait times.
Braze for your everyday life and organized email and agenda
製品を使ってみた感想: It was a very good experience using Braze application, it changed my life and it makes it easier.
良いポイント:
I like about this application is that it is very timely and relevant to my work, since I am working from home as a trainer I usually use this so that I can have real time communication with my trainees or clients.
改善してほしい点:
None so far for me, I like every parts of its feature because it is very user friendly also you can open it on your phone
Braze is Brave for Email Marketing
良いポイント:
Prior to Braze, we were using traditional marketing strategies. How Braze automate workflow by eradicating manual tasks when creating, customizing and sending outbound emails is among the best aspects.
改善してほしい点:
I can’t complain since it has improved our SEO rankings on search engines through keyword research and content management.
Braze: Optimal Tool for Email Marketing
良いポイント:
Braze has an extensive range of features in one place from email marketing, push notifications to landing pages and website builder.
改善してほしい点:
Far along that I have come across with Braze, I haven’t had any flaw.
Best marketing automation tool
製品を使ってみた感想: In the less than a year we've been using it, they've listened to our feedback and made the platform better. This shows how well they pay attention to users, making the experience great. It's easy to use, gives us all the tools we need, and has really improved our work quality.
良いポイント:
The best thing about Braze is how easy it is to use. We have a team with different levels of experience, and some are new to email marketing platforms. It was important to have a platform that's easy to learn, and Braze gives us that. It's intuitive and user-friendly, so we got comfortable with it quickly.
改善してほしい点:
One thing I don't like about Braze is that it doesn't have an auto-save feature. An auto-save feature would be helpful to prevent losing our work in case of unexpected issues like browser failures. It could save us a lot of time if there's any accidental loss of work.
Complete satisfaction with a bodacious and powerful customer engagement platform.
製品を使ってみた感想: I find it very impressive tool that optimize client communication to improve productivity.Also it improves our marketing campaign and make sure the product is shaped in a personalised way for our potential clients .
良いポイント:
Braze is reliable, secure and a very value for your money.It's easy to use and results are quickly seen once is implemented. Allow one to engage with clients in different channels like in app messages ,emails etc .I love it that it has awesome reporting dashboard that matches one needs of reaching every client about the campaigns.
改善してほしい点:
This tool is swift and works smoothly, so far I lack any dislike.
The Highly Ranked and Reliable Tool for Mobile email marketing.
良いポイント:
Easy to create and collect email marketing emails. It has an easy to use interface. It has improved our engagement with our customers. Easy to monitor our email marketing data.
改善してほしい点:
It has not given us much difficulties during our experience
All in one tool on marketing and customer services.
製品を使ってみた感想: It's been a good journey every day I use it in customer services it's a core tool in my work.
良いポイント:
It is simple to use such that customers can engage us easily and we engage with them freely. Email notifications from multiple channels of messages. Online campaigns on market basis.
改善してほしい点:
Braze is the best on the purpose I need to achieve not encountered any shortcoming.
A formidable and resourceful Customer Engagement Platform.
良いポイント:
I like this tool as it has an intuitive and user-friendly drag-and-drop interface.It is simple to build run successful and automated marketing campaigns with this tool.It is possible to capture,convert and retain more customers and leads with this tool.It is possible to interact and engage with our customers seamlessly in multiple communication channels using this tool.
改善してほしい点:
My experience while using Braze has been remarkable and good and I therefore lack anything that challenges me.
Powerful and convenient customer engagement tool!
製品を使ってみた感想: A powerful lifecycle engagement tool - a marketeers' hack.
良いポイント:
Braze is easy to set up and use. I can create and manage lifecycle management campaigns without much technical/engineering know-how. With Braze , I can segment users easily based on product and characteristics and then, target automated campaigns.Furthermore, the customer support team is genuinely helpful. They efficiently address and resolve queries .
改善してほしい点:
I would like to highlight one issue in reporting. It is sometimes challenging in the reporting which mails are currently active and which not, while switching emails in canvas.
Recommendable solution for email marketing.
良いポイント:
Braze is an amazing and powerful email marketing solution that helped us scale high marketing through email marketing. It allows us to send automated email campaigns to clients and it saves much time. Braze makes marketing a breeze.
改善してほしい点:
We have had a very nice and great experience with Braze. Nothing at the moment to dislike about it.
Our Unobjectionable Email marketing and Campaign manager Tool.
製品を使ってみた感想: With the tool,it has been simple for us to easoly engage with our customers and to easily manage their data.we have also been able to automate our marketing processes through automated messages that reach all our customers on time.
良いポイント:
The software easily tracks and collects all our sales and marketing data.Organizes our customer data.Executive customer service support team. Has a clean and user friendly interfaceOffers us with personalized customer communication.
改善してほしい点:
We have had a hreat experience with the software.
The Consumate and Influential Social Media Advertising and marketing Tool.
製品を使ってみた感想:
It has really helped us in saving on costs.
Since we started using the software, we have greatly improved on our marketing performance.
良いポイント:
The interface is easy to use. We can now generate and post very rich social media Advertising posts. It has helped us maintain our brand safety during marketing
改善してほしい点:
It has not given us a hard time during the period we have worked with it.
Not Only Affordable But Perfect For Marketing
良いポイント:
I like that it makes marketing a breeze by offering all important features Makes engagement easy, comes with push notifications and makes email marketing effortless.
改善してほしい点:
It has diligently served us right as a marketing solution.
A Great Marketing Solution
良いポイント:
I like that Braze makes managing marketing campaigns easy Comes with best email marketing and marketing automation features.
改善してほしい点:
It has all features we need and has been good enough. No issues.
The product matched needs for a solution in email marketing compaign
良いポイント:
I like the product features, which has reduced our time to market
改善してほしい点:
My experience so far is great, I would recommend Braze to other Businesses
Nice CRM tool, easy to use with many features available, answer all needs
製品を使ってみた感想: Excellent tool for our use, we develop our crm strategy based on Braze, we still have many features to test!
良いポイント:
Canvas feature in order to create a complete flow of the users following its habits and life cycle.+ the support is really helpful and guiding us!
改善してほしい点:
Into the canvas creation, when the canvas is complex with many branches, duplication and overview it's not so clear