Omnisend

Best Email Marketing Software for our Ecommerce Brand!

製品を使ってみた感想： It was a nice experience with the Omnisend. We overall loved this tool for our automations and customer engagement.

良いポイント:

Omnisend is the best email marketing tool for our fashion brand. We have used this tool a lot for our automations and campaigns, on a daily basis.

改善してほしい点:

It's kind of a complete tool in the email marketing industry, and we loved this tool a lot.

Amazing, beginner-friendly email marketing software with great customer support

製品を使ってみた感想： Awesome! Great, friendly and quick customer support, easy to use pre-made automations and templates, free course to get started, useful contacts and segment lists. I wouldn't use any other software for my email marketing!

良いポイント:

I am a small business and I knew how important email marketing was. However, I struggled to understand how to implement it - how to create segments, how to send out relevant emails for my target audience, how to create automations, etc. It's has truly been so easy with Omnisend! First of all, they have a free course to get you started on their software and set up your first automations (welcome, abandoned cart). This course was very helpful. They have pre-made automations which was super useful for a beginner like me. I connected Omnisend to my website and with the right set up, I now have all my contacts put in segments that are relevant to their purchases and interests, which is great to send them THE email that will make them buy my products. Bonus points for their team, who is always super quick to respond to any questions you may have and is very friendly!

改善してほしい点:

The only thing that I don't really care for is email templates, but it's probably because I'm a Webdesigner and I'm used to creating my own. However, you can save pre-made layouts so that's the way I do it to gain some time when I create my emails. Their automatic branding tool could be better honestly, but it's not the main aspect of the software so I don't really care that much.

Brands. Sales. Automatic.

良いポイント:

It does help your push/force sales based off its automated system set up. It also helps towards branding your emails.

改善してほしい点:

As far as integration and it’s deliverability rate? It’s not the greatest. I have a huge issue about it’s ability to deliver ALL of my interactions, this is essentially what this specific software is made for.

Better than many alternatives

製品を使ってみた感想： I've used Omnisend for email marketing for two years, but I switched to Amazon SES because it was cheaper. With the new revised free tier of SES, I believe I'll return to use Omnisend (Pro plan) again. It offers 4000 SMS too. Signup forms are available and 24/7 customer support. Essential features like Segmentation and A/B testing are also available. The only con is the pricing for the standard plan; $16/month but it doesn't serve a medium size list. Only 6000 emails/month and then pay as you go. The price, though, is higher than other alternatives.The free plan is very limited too to only 500 emails/month

良いポイント:

Great email templates. It also offers SMS marketing which was helpful for my client beside email marketing. There's a free tier for up to 500 emails per month. Signup forms are available and 24/7 customer support. Essential features like Segmentation and A/B testing are also available.

改善してほしい点:

It costs $59/month for unlimited emails but not unlimited SMS. The standard plan is cheaper $16/month but it doesn't serve a medium size list. Only 6000 emails and then pay as you go. The price, though, is higher than other alternatives.The number of allowed subscribers is also tricky and doesn't match the email volume allowed forcing you to get the Pro plan.

Personalized Support & Ease of Use

製品を使ってみた感想： Overall we have been very happy with our decision to switch to Omnisend. It gives us the ability to measure success of our campaigns and automations, create forms, and manage our contacts within one single platform. They are open to feedback and make platform changes accordingly.

良いポイント:

Our account manager is very reliable, responsive, and helpful. Client Support is also very useful when needed. The platform overall is intuitive and easy to use. Omnisend is always seeking feedback and implementing changes to improve the platform, which I very much appreciate!

改善してほしい点:

There are some reporting opportunities that could increase efficiency in evaluating metrics. Small features within the platform could be improved upon for a better UX, such as editing a campaign or sending a test email once it's been scheduled, scheduling automations in advance, and customizability of the new email builder.