Driftの概要
Driftは、世界初の会話型マーケティング・プラットフォームです。Driftを利用すると、潜在顧客に最新の購買体験を提供して、より質の高いリードを生み出し、販売サイクルを劇的に加速させることができます。フォームやコールドコール、膨大なフォローアップ・メールに依存している従来のマーケティングや販売ソフトウェアとは異なり、DriftはボットやAIを活用して企業とWebサイト訪問者をリアルタイムで結び付けます。
Driftの対象ユーザー
Driftは、Webサイトでより多くのリードを獲得し、人とリアルタイムでチャットしたいと考えている企業や個人。
Driftの他のおすすめ代替製品
Driftのレビュー
Sarah
Best Conversion-Maximizing Method For Any Website
製品を使ってみた感想： Drift allows me to communicate with clients and gauge the level of interest they have in our offerings. My end aim is to close a transaction, and Drift helps me do this by facilitating instantaneous communication with prospects and clients, allowing me to address their concerns and guide them toward a conclusive next step in the buying process.
良いポイント:
Through Drift, I am able to contact with leads at the precise moment of their highest interest and engagement with the website, and to respond to their pressing queries immediately. Many of the talks I've had with potential clients have resulted in a sale.
改善してほしい点:
Forcing customers to provide email addresses before speaking with a representative. There is room for simplification in the reports and metrics. There are not further improvements needed.
Rob
検討した類似製品：
Expensive but awesome
製品を使ってみた感想： With two substantially different audiences being targeted by our business, and a general need to do a better job of quickly connecting with promising leads, we've been quite pleased so far with Drift. We've already had several great opportunities arise thanks to the tool, and still have a large number of new bots to roll out, plus refinements to make based on our learnings from using the tool. As a supplement to our other inbound marketing efforts, I foresee chat through Drift being a substantial asset for a long while to come.
良いポイント:
With Drift, you can create customized chat experiences for users based on all sorts of criteria - the page they're on, the number of times they've visited, the channel they used to get to your site - and to target specific businesses with targeted messaging. Building the chat flows (Drift calls them "Playbooks") is generally quite easy, allowing you to quickly build out new bots once you get a hang of the platform. Drift also includes support chat built right into the product, meaning every time I get stuck, I'm able to reach out and get a hand from one of their product experts right away.
改善してほしい点:
We haven't been using Drift for that long, and there have already been a number of instances where I or one of the other users in the company have attempted to do something that seems obvious, only to find out the tool doesn't allow us to do so. We're always told that a feature request has been submitted, but there's no way to know how long it will take before we get whatever little tweak we're looking for in order to provide a smoother, more pleasant chat experience on our site.
Driftからの返信
3 年前
Hi Rob, Thanks for taking the time to share all of this detail. It's really helpful. Our feature request process is something we're improving this quarter, I agree this has not been the best experience to date. Thanks again for sharing, and if we can be helpful to you with you 2020 plans, please let us know how we can support you! All the best - Julie Hogan, VP - Customer Experience
Drift could be Intercom, but it isn't...
製品を使ってみた感想： We decided to use Drift as means to provide support, but once we grow bigger than a single user, we'll have to move to a better platform.
良いポイント:
We use Drift as an in-app messaging platform and it's decent at that. We considered using it for marketing automation, customer engagement and on-boarding, but it doesn't cut it.
改善してほしい点:
Even as an in-app messaging platform for support, there's room for improvement. A few months ago, they removed the option to "close a conversation" (which is essentially used to close a "support ticket"). For whatever reason, they think that it should be more like Whatsapp with an endless list of conversations that you can "archive". Only conversations sometimes come back (not because of new messages), they are sorted wrong so you may miss conversations with new messages, and you don't always get real time notifications in the mobile app.
Driftからの返信
2 年前
Hi there, Thank you so much for taking the time to share this. I'm sorry we haven't delivered on what you expected from us. I'm more than happy to chat live and learn more about how we can make your experience better. Feel free to reach out at [email protected] All the best, Julie Hogan, VP - Customer Experience
Georgi
Chatbots and Livechat capabilities that will transform the way to use your website
製品を使ってみた感想： Phenomenal value from day 1, very user friendly and great for adoption.
良いポイント:
Incredibly easy to setup, implement and actually start having conversations on your website. Very user friendly UI and bot building + super easy to train users on the platform.
改善してほしい点:
Some of the ABM functionality and audience building is a bit unintuitive and hidden in parts of the platform that you wouldn't think to look.
Driftからの返信
2 か月前
Hey Georgi! I'm pumped to see you're enjoying and having success with using Drift. I'd love to hear more about the ABM and audience building functions that aren't easy to find. This feedback is important to our product team for improvement. You can email me at [email protected]
kickstart conversation marketing
製品を使ってみた感想： It has been great but i believe much more integrated approach is needed.
良いポイント:
started using drift for our startup after moving away from HubSpot. It has been a great learning curve for us. Some aspects I love about drift is the lead tracking and bot performance. Also leveraging drift for email and phone converation as a CRM is a big plus. Also scheduling and calendar invites make is better than calendly
改善してほしい点:
Would love if drift can be an email server as well so that we can skip email server costs. It does most of the things already just needs a sync from gmail. It is very expensive especially since you have to pay upfront for the startup plan
