--- description: Similarwebを実際に使用したユーザーのレビューから、製品の機能や価格、メリットデメリットをご覧いただけます。類似製品との比較も簡単、ぴったりのSaaSが見つかるはず！ image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Similarwebとは？ | 機能や料金、導入事例をご紹介【キャプテラ】 --- 現在地表示: [ホーム](/) > [サイト分析ツール](/directory/30073/web-analytics/software) > [Similarweb](/software/148472/similarweb-pro) # Similarweb Canonical: https://www.capterra.jp/software/148472/similarweb-pro ページ：1 / 12\ 次へ: [次ページ](https://www.capterra.jp/software/148472/similarweb-pro?page=2) > 何十万もの企業がグローバルなデバイス間戦略的インサイトに利用しているデジタル・マーケット・インテリジェンス企業です。 > > 評価：260人のユーザーによる評価は**4.6/5**。**おすすめ度**で最高の評価。 ----- ## 概要 ### Similarwebの対象ユーザー SimilarWebは、世界中の何十万の企業がデジタル戦略の発見、決定、展開のために使用しているデバイス横断型のマーケット ・インテリジェンス企業です。 ## 簡単な統計と評価 | 測定基準 | 評価 | 詳細 | | **総合評価** | **4.6/5** | 260 レビュー | | 使いやすさ | 4.6/5 | レビュー全体に基づく | | カスタマー・サポート | 4.4/5 | レビュー全体に基づく | | 価格の妥当性 | 4.2/5 | レビュー全体に基づく | | 機能 | 4.5/5 | レビュー全体に基づく | | おすすめ率 | 90% | (9/10 おすすめ度) | ## 企業情報 - **キャプテラについて**: Similarweb - **設立**: 2007 ## ビジネスコンテキスト - **価格プラン**: $125.00 - **価格モデル**: (無料版が利用可能) (無料のトライアル) - **対象となる企業**: 自営業, 2～10, 11～50, 51～200, 201～500, 501～1,000, 1,001～5,000, 5,001～10,000, 10,000+ - **デプロイとプラットフォーム**: クラウド、SaaS、ウェブベース, Mac（デスクトップ）, Windows（デスクトップ）, Linux（デスクトップ） - **サポートされる言語**: イタリア語, オランダ語, スウェーデン語, スペイン語, チェコ語, ドイツ語, フランス語, ポルトガル語, ロシア語, 中国語, 日本語, 英語 - **利用可能な国**: アメリカ合衆国, アラブ首長国連邦, イギリス, インド, オランダ, オーストラリア, カナダ, シンガポール, スペイン, ドイツ, フランス, ブラジル, メキシコ, 中国, 台湾, 日本, 韓国 ## 機能 - Publishing/Sharing - ROI Tracking - Real-Time Analytics - SEO Audit - SEO管理 - Webサイト・モニタリング - Webサイト分析 - Webトラフィック・レポート - アクティビティの追跡 - アラート／通知 - インタラクション追跡 - エンゲージメント追跡 - キャンペーン分析 - キャンペーン管理 - キャンペーン計画 - キャンペーン追跡 - キーワードランク追跡 - キーワード調査ツール - キーワード追跡 - コミュニケーション管理 - コンバージョン追跡 - サイト滞在時間追跡 - ダッシュボード - チャンネル管理 - テンプレートのカスタマイズ - データのインポート／エクスポート - データの可視化 - パフォーマンス測定基準 - パーソナライゼーション - ビジュアル分析 - ポートフォリオ会計 - マルチキャンペーン - マルチチャネル・データ収集 - マルチチャネル・マーケティング - マルチチャネル販売 - モニタリング - ランディングページ、Webフォーム - レポートと統計 - レポートのカスタマイズ - レポート／分析 - 事業予測 - 多言語 - 検索／フィルター - 競合分析 - 複数データソース - 訪問者追跡 - 連絡先データベース - 連絡先管理 - 顧客セグメンテーション - 顧客体験の管理 ... さらに22件の機能 ## 統合 (合計7件) - Amazon S3 - Google Analytics 360 - Google Sheets - HubSpot CRM - Salesforce Marketing Cloud - Salesforce Sales Cloud - Snowflake ## サポートのオプション - メール/ヘルプデスク - FAQ/フォーラム - ナレッジベース - 24時間対応（オペレータ） - チャット対応有 ## Category - [サイト分析ツール](https://www.capterra.jp/directory/30073/web-analytics/software) ## 関連カテゴリー - [サイト分析ツール](https://www.capterra.jp/directory/30073/web-analytics/software) - [AIシステム](https://www.capterra.jp/directory/30938/artificial-intelligence/software) - [Webサイト最適化ツール](https://www.capterra.jp/directory/31557/website-optimization-tools/software) - [PPCソフト](https://www.capterra.jp/directory/30967/ppc/software) - [SNS分析ツール](https://www.capterra.jp/directory/31655/social-media-analytics-tools/software) ## 代替製品 1. [Semrush](https://www.capterra.jp/software/151962/semrush) — 4.6/5 (2317 reviews) 2. [SEO PowerSuite](https://www.capterra.jp/software/127616/seo-powersuite) — 4.5/5 (382 reviews) 3. [Lucky Orange](https://www.capterra.jp/software/150695/lucky-orange) — 4.7/5 (260 reviews) 4. [Ahrefs](https://www.capterra.jp/software/176340/ahrefs) — 4.7/5 (583 reviews) 5. [Looker](https://www.capterra.jp/software/169053/looker) — 4.5/5 (282 reviews) ## レビュー ### "A Powerful Platform for Traffic Intelligence, Market Research, and Competitive Benchmarking" — 5.0/5 > **Caterina** | *2026年4月23日* | 市場調査 | おすすめ評価：10.0/10 > > **良いポイント**: We rely on Similarweb on a regular basis in our market research work to estimate website traffic, benchmark competitors in specific industries, and gain a clearer understanding of traffic acquisition trends. It is an extremely useful platform for comparing companies operating in the same market and highlighting differences in channel mix, growth trajectories, and overall digital performance. One of the aspects we value most is the level of detail the platform provides. The Industries section is particularly helpful because it enables us to analyze several websites within the same category at once, making it easier to identify leading players, detect up-and-coming competitors, and build a more complete picture of the competitive landscape. The platform also offers many ways to explore the data in depth, and the introduction of AI traffic insights is a very welcome addition that makes the analysis even more relevant in today’s context. From a usability standpoint, the interface is clear and user-friendly, even though there is a bit of a learning curve at the beginning due to the breadth of features available. Because the platform includes so many data points and sections, it takes some time to learn where everything is. Once that familiarity is built, however, it becomes a very efficient and powerful tool. Integration is another major strength. The option to export data into Excel is very practical for everyday work, while the APIs offer significant value for more advanced applications. We use them both to feed data into Looker Studio and to support integration with an internal software solution we are currently developing, which makes Similarweb even more important within our workflow. In terms of performance, Similarweb is currently the strongest solution we use for traffic analysis. It combines broad coverage, ease of use, and analytical depth, making it highly effective for competitive benchmarking and market intelligence activities. Pricing is certainly a factor, as it is a premium platform, but this is aligned with its professional positioning. For organizations that depend heavily on traffic intelligence and competitor analysis, the value delivered can justify the investment. Lastly, our experience with support and onboarding has been very positive. We have a dedicated contact person who is consistently available and helpful, and we stay in regular contact. This ongoing support makes it easier to take full advantage of the platform and contributes to a smoother overall experience. Overall, Similarweb is an excellent solution for market research and competitive benchmarking, especially for teams that need dependable traffic data, strong comparison capabilities, and flexible integration options. > > **改善点**: On the downside, some areas of Similarweb provide more depth than others. For instance, sections like Industries are extremely helpful for obtaining a high-level view of the market and comparing several players at the same time, but they do not always offer the same level of detail available when analyzing individual websites or conducting direct comparisons between a smaller group of up to five sites. Another point to consider is that the user experience evolves quite often. Although the platform remains highly capable, frequent interface updates can require users to spend time readjusting and locating features or data again, which may temporarily reduce efficiency. Lastly, while many datasets can be exported easily, not every insight is equally accessible in a structured format. In some cases, the most practical way to capture certain information is through screenshots rather than downloadable files, which can be a limitation when that data needs to be reused in reports or integrated into internal tools. > > Overall, our experience with Similarweb has been very positive. We use it extensively for market research and competitive analysis, as it provides reliable traffic estimates, strong benchmarking capabilities, and valuable insights into digital performance and acquisition channels. The platform stands out for the depth of its analysis, especially when comparing competitors and understanding market dynamics. Features like the Industries section already offer a broad and useful view of the competitive landscape, and the addition of AI-related traffic insights has further increased the platform’s value. In particular, these new capabilities make Similarweb even more relevant today for understanding how visibility is evolving in areas connected to AI-driven discovery, including AEO and GEO. Integration options, including Excel exports and APIs, add significant value to our workflow, allowing us to incorporate data into reports and internal tools. While there is an initial learning curve, and some sections are more detailed than others, the platform remains highly effective once fully adopted. Although pricing is on the higher side, it is consistent with the platform’s professional positioning and the value it delivers. Overall, Similarweb is a key tool in our daily activities, helping us provide more accurate, data-driven insights to our clients and support better strategic decisions. ----- ### "Top tier solution for web intelligence" — 5.0/5 > **Shawn** | *2026年5月4日* | インターネット | おすすめ評価：10.0/10 > > **良いポイント**: Quality of the output, amount of endpoints, and it's easy to access through a variety of methods (SaaS, API, Data Exporter, etc). It's great for using across multiple team members and sharing data > > **改善点**: The UI can change consistently. I'd say every year there are 2-3 UI/UX changes that make you rethink through your usage flows and how you want to access data. Sometimes new data endpoints are added, sometimes removed > > Overall A++ experience. It's a great product, and offers a huge amount of value, especially for the price point. It's a stronger offering vs the regular competitors and you can combine several products into one subscription ----- ### "Review of Similarweb" — 3.0/5 > **Sahib** | *2024年7月9日* | マーケティング、広告 | おすすめ評価：3.0/10 > > **良いポイント**: Has tons of information shown on the platform > > **改善点**: Not the most intuitive product out there ----- ### "A wikepedia extension, for Digital marketing" — 5.0/5 > **Yuri** | *2026年4月15日* | マーケティング、広告 | おすすめ評価：10.0/10 > > **良いポイント**: Similar Web is like that "Trending Teacher" at school, who's everyone's friend. It's easy to communicate with it, even easier to learn, and gather insights. All wrapped in a young framework, and great UI \& UX > > **改善点**: The lack of a mobile App/Web View is pretty uncomfortable. In many cases, I encounter the need for a "quick view" or to quickly fetch a user's details. Due to limited Viewability format (Desktop), it requires opening a PC for a simple need. > > Overall, very satisfied. Great functionality, intuitive workflow, and lots of data to leverage. Personally, I think it's the best tool for people who work in the Digital Marketing Industry. ----- ### "Fast and Reliable Digital Insights, with AI Potential" — 4.0/5 > **Edward** | *2026年4月13日* | マーケティング、広告 | おすすめ評価：8.0/10 > > **良いポイント**: What I value most is how it delivers quick, reliable data on competitor traffic across different regions, both organic and paid search. It's great for spotting trends. I also appreciate the recent addition of AI referral tracking, which provides an extra data point, even if I'm still assessing its trustworthiness. > > **改善点**: The main drawback right now is the uncertainty surrounding the newer AI traffic metrics. While it's a useful additional data point for tracking referrals from things like Gemini or ChatGPT, the data is still in its infancy, and I’m hesitant to base major business decisions on those figures just yet. Also, because the platform is so comprehensive, it can feel like a lot of the broader features go underutilised if you're already running a specialised suite of other SEO and search tools. > > Overall, SimilarWeb is a fast and valuable tool for regional competitive analysis in organic and paid search, offering clear insights into trends. While I find the new AI features helpful as a data point, I'm currently assessing their long term reliability. It's become a staple in my SEO toolkit. ----- ページ：1 / 12\ 次へ: [次ページ](https://www.capterra.jp/software/148472/similarweb-pro?page=2) ## リンク - [Capterraで表示する](https://www.capterra.jp/software/148472/similarweb-pro) ## このページは以下の言語で利用できます | ロケール | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | tr | | ----- ## 構造化データ