キャプテラ - 日本企業の最適な
ソフトウェア選びをサポートし17年
Similarwebとは?
SimilarWebは、Google、eBay、ナイキ、ユナイテッド航空など、世界中の何十万もの企業がデジタル戦略の発見、決定、展開のために使用しているデバイス横断型のグローバルなマーケット ・インテリジェンス企業です。SimilarWebはこれまでに6,500万ドルを調達し、現在は8つのグローバル・オフィスに250人以上の従業員を擁しています。SimilarWebは、2015年にRed Herringによってヨーロッパで急成長中の上位企業100社に選出され、「Wired」誌のホットなスタートアップ企業100社に選ばれました。
Similarwebの対象ユーザー
SimilarWebは、世界中の何十万の企業がデジタル戦略の発見、決定、展開のために使用しているデバイス横断型のマーケット ・インテリジェンス企業です。
Similarwebの評判・レビュー
Great tool for web analytics
良いポイント:
It's a really well-rounded tool with lots of features, from basic website metrics and ranking to keyword analysis and cross-shopping. It's extremaly intuitive and easy to use and you can download all the results in PDF or Excel format or download ready-made visualizations as pictures. Results look great on presentations for clients and give lots of insights on how clients are using their websites compared to their competitors.
改善してほしい点:
Not all the features are available from the start and you need to buy additional "packages" of features, such as separate geographies etc., which can be very costly.
Marketing Agency Review
良いポイント:
The positive user interface paired with the ability to track competitors.
改善してほしい点:
Only limited data for new or smaller websites
Review of Similarweb
良いポイント:
Has tons of information shown on the platform
改善してほしい点:
Not the most intuitive product out there
One of the best business intelligence tools I've used
製品を使ってみた感想:
I've been using SimilarWeb for a few years now, partially with free accounts and partially with paid accounts, so I was able to explore many of its features. It's great for gathering business intelligence, from analyzing competitor websites and audiences to identifying potential partners and studying customer journeys.
The interface is very friendly, support is prompt, and the data provided is pretty accurate. It's invaluable for partner recruitment and evaluation.
良いポイント:
It's one of the best business intelligence and competitive analysis tools I've tried.
改善してほしい点:
I wish it were more affordable or offered a way to integrate features available with Team and Enterprise packages into the Starter or Professional packages, for one-man-show businesses that could use the features but can't afford the costs. But, truth be told, it does offer great value for the money.
Excellent Customer Support and Valuable Insights, but Needs More Market Comparison Features
製品を使ってみた感想: Overall, Similarweb is a powerful tool that delivers detailed, insightful data with a supportive customer team that enhances the experience. While the platform excels at providing in-depth market information, the lack of a regional comparison feature limits its functionality for users like me who are looking to conduct multi-market analysis. Nonetheless, the personalised service, regular updates, and unique reports make it an indispensable resource for market intelligence.
良いポイント:
The customer support at Similarweb is excellent. The team is incredibly responsive, quick to assist, and always eager to accommodate bespoke requests. I appreciate the regular check-ins, where they take the time to walk us through platform updates and introduce us to new features. They also spotlight trend reports which has been a game-changer, offering us insights that are relevant and actionable to build into our client recommendations. The personal attention from the team makes the experience feel more tailored and valuable.
改善してほしい点:
One limitation I’ve encountered is the inability to create regions and compare multiple markets side by side within the dashboards. Currently, the platform only allows you to view data for a single market at a time, which can make cross-market analysis more challenging. Having the ability to compare different markets simultaneously would elevate the tool's efficiency.
The Helpfull Plataform
製品を使ってみた感想: I use the plataform propably 1 time to week, It help me to defend my points to the client and help to show oportunities and what are the competition using
良いポイント:
The insights that the plataform provides me and the info that my client needs
改善してほしい点:
I think could have a option to save some reports that I create to use to the same client but in other countrys
Director of Media Partnerships
製品を使ってみた感想: I have been using SimilarWeb since 2016 for research and marketing strategy purposes and it's an essential tool for me and my team.
良いポイント:
Website performance, Similar Sites, and the extension are awesome, I use them daily.
改善してほしい点:
Sometimes the data is not 100% accurate but the trends are accurate.
how easy it made it to gather competitive insights and understand market trends
製品を使ってみた感想: My overall experience with Similarweb has been positive. It's a powerful tool that provides valuable insights into website performance, competitor analysis, and market trends. I found it very helpful for understanding traffic sources and audience behavior across different channels, which has guided my strategic decisions. The platform is user-friendly, but the amount of data can be a bit overwhelming at times. While I appreciate the depth of the insights, the cost of accessing premium features can be a drawback. Despite that, it’s an essential tool for anyone looking to stay competitive in digital marketing
良いポイント:
What I liked most about Similarweb was how easy it made it to gather competitive insights and understand market trends. It's really user-friendly, and the detailed analytics help me to stay on top of industry shifts. The ability to track performance across different channels and benchmark against competitors is super helpful in guiding strategy decisions. Plus, having all that data in one place saves a lot of time and effort.
改善してほしい点:
What I liked least about Similarweb was that some of the more advanced features and deeper data insights are locked behind higher-tier pricing plans. It can get a bit expensive if you need access to all the functionalities. Also, while it provides a lot of data, sometimes it feels overwhelming, and filtering through everything to find exactly what you need can take some time.
highly reliable web analytics and competitive intelligence
製品を使ってみた感想: My overall experience with Similarweb has been positive. It offers a user-friendly interface and robust analytics tools, providing valuable insights into website traffic, audience demographics, and competitor performance. The platform is highly reliable for market research, although the more advanced features can be costly. Overall, it's a powerful tool for anyone needing comprehensive web analytics and competitive intelligence.
良いポイント:
The most appealing aspect of Similarweb is its comprehensive data analytics, offering in-depth insights into web traffic, audience behavior, and market trends, which makes it a powerful tool for competitive analysis and decision-making.
改善してほしい点:
What I liked least about Similarweb is that some of its more advanced features and detailed data are locked behind higher-tier pricing plans, which can be limiting for smaller businesses or users with tighter budgets.
Use as a Guide and not as a Decision Maker
製品を使ってみた感想: Its decent. I use it on a daily basis to help guide decisions but I don't use it to be the main deciding factor. If any platform can become the main decision maker, then you know its the best. Right now SW is more like a guide rather than a confirmation.
良いポイント:
Its easy to navigate and quickly gives you a wealth of information.
改善してほしい点:
Too costly without knowing with certainty that the data is a 100% accurate.
Unlocking Online Success: How Similarweb Elevates Your SEO and Competitive Intelligence
良いポイント:
What I love most about Similarweb is how it gives me a deep dive into my competitors' traffic and strategies. The keyword insights are invaluable for planning content that hits the mark. I also appreciate the detailed analytics, which help me track my site's performance and pinpoint areas for improvement. The user interface is intuitive, making complex data easy to understand and act upon. Overall, it feels like having a powerful toolkit for staying ahead in the digital game!
改善してほしい点:
While Similarweb is great, there are a few things I wish were better. Sometimes the data isn't as up-to-date as I'd like, which can be a bit frustrating. Additionally, it has so many features that it can feel a bit overwhelming at first. Despite these minor issues, it's still a super valuable tool for SEO and competitive insights.
Great client resource
良いポイント:
Being able to TRACK how often clients access/download my material and having the insight into who did what.
改善してほしい点:
The upload process can be difficult at times. Would be awesome to have a Mac app to seamlessly add from my desktop folders without going to the web
Great tool for competitive analysis
良いポイント:
Similarweb excels in providing comprehensive analytics data and competitive insights, making it a vital tool for businesses. Its detailed metrics on traffic sources and user engagement, combined with powerful competitive analysis capabilities, allow users to benchmark against competitors and identify industry trends. The user-friendly interface ensures that even complex data is easy to interpret, making Similarweb an indispensable resource for any business aiming to enhance its digital strategy.
改善してほしい点:
While Similarweb offers exceptional analytics data and competitive insights, one notable drawback is its limited data period. Users can only access data for up to one year, which can be restrictive for businesses needing to analyze longer-term trends and historical performance.
I love Similarweb - still learning.
製品を使ってみた感想: It's been pleasurable so far - the dedicated SW team is very responsive and knowledgeable on SEO and their product. The platform I feel has really help enhance our team's work.
良いポイント:
The dedicated team. The amount of data the tool uses compared to others. The ability to work with the dedicated team on deliverables.
改善してほしい点:
The learning curve and setting up what we need in our platforms.
Great and quick source of information
製品を使ってみた感想: Very good, useful information served quickly and intuitively
良いポイント:
The widht of the data covered by the system
改善してほしい点:
There are some website in which the data is inaccurate compared to the info coming from the owner. I would suggest a "confidence level" indicator.
Very solid product
良いポイント:
Detailed statistics and analysis, and in depth reporting on advertising data.
改善してほしい点:
Some of the data is not 100% accurate, when it comes to traffic, and some items could be sorted better in the UI.
Must to have for digital marketers
良いポイント:
The UI is user friendly and don't need mayor deepdives or trainings to get used to.
改善してほしい点:
That the analysis is based on web or mweb mainly, lack app data
Overall Great SEO Tool
良いポイント:
Very easy to use and navigate. Great UX and IT support.
改善してほしい点:
Not able to use some advanced features. If I can try it, maybe would consider upgrading the current plan.
Similarweb -- Helpful, but sometimes I get lost
製品を使ってみた感想: Overall, Similareweb has been a powerful tool to have in my arsenal as clients ask about the ever-changing digital and competitive landscape. While sometimes the statistics seem to be skewed, it is helpful to start directional conversations with my clients about growth and the competitive landscape.
良いポイント:
There is a ton of helpful information about all aspects of the digital landscape. Additionally, the visualizations are helpful when directionally providing competitive insights to clients.
改善してほしい点:
Often, I find myself lost in all the data provided and am unsure what the most vital aspects to call attention to are. Also, I frequently want to view mobile and desktop data together, but in numerous graphs - there is no way to break the data out in this manner.
Great platform!
製品を使ってみた感想: Great - I think there is more I don't use but would be open to. And I know Daniel G would be more than happy to assist.
良いポイント:
I like the output of the platform - it's a quick and easy win for clients, they love it. If I am ever unsure of how to do anything, I'll message Daniel and he is so helpful and responsive.
改善してほしい点:
There's a lot of features I don't use that much so would prefer to opt in for a personality interface which only shows me what I use/would be likely to use.
Similarweb for Competitive Analysis
良いポイント:
As a Digital Media Manager, I love using SimilarWeb for competitive analysis. It helps us understand what strategies our client's competitors are running. I also use it to help reinforce success stories to clients.
改善してほしい点:
Historically, Similarweb hasn't had as much creative insight into programmatic ads, but that has recently changed and it has been a reliable source for finding examples of competitor ads.
Similarweb review
良いポイント:
Websites traffic information and users origin
改善してほしい点:
Data is not always reliable as it extrapolates a sampling of website traffic
SimilarWeb Review
良いポイント:
Data analytics, helpful with keyword searching, and easy to navigate around. This helps with client media monitoring and finding trends to talk about with the media.
改善してほしい点:
Not much I don't like - I just don't use everything (sales, stock features, etc.). They seem interesting but are not needed for me much.
Competitor analysis
良いポイント:
Easy to find features in the new UI + set up a peer group of 5 to conduct website analysis. Good coverage across many metrics for a large set of countries. Also has mobile vs web splits which can be helpful sometimes.
改善してほしい点:
The limitation that you can only select a peer group of 5 websites at a time.
SimilarWeb review
製品を使ってみた感想: Overall the extension is a quick way to get valuable data, such as monthly traffic, bounce rate... I use it to gather insights from eCommerce websites to understand their performance and the type of user experience they provide.
良いポイント:
I love using the extension and quickly get insights about a specific website
改善してほしい点:
I think that the pricing i a bit expensive for small businesses