Zoho Campaignsをご存知でしょうか？ 別の人気製品との比較
Cost effective alternative to Mailchimp
製品を使ってみた感想： Exceptional and very strong competitor of mailchimp
Its price as this is good and really competitive on pricing when compared with mailchimp
When I create campaign designs and want to undo changes, i goto the back button thus loosing my designs.
Best Email Marketing Software if you're using Zoho CRM
製品を使ってみた感想： We used it mainly because we were using Zoho CRM, and how tightly it integrates with CRM.
It's tightly integrated with Zoho CRM, which is why opted for this tool. The data from this tool gets directly fetched by Zoho CRM and is shown on the contacts, account, and deal section. So a pretty good tool wrt integration.
When importing contacts from Zoho, I've faced a lot of bugs. Contact import in zoho campaigns is a mess.
Good Entry Level Product
製品を使ってみた感想： You can find almost all features that other email marketing software offer in Zoho Campaign at a very affordable price. Rather than burning cash on on expensive software, marketing teams can choose this software to get started with their email campaigns. Supports automation workflows, transaction emails and can build complex user journeys.
The best thing about this product is the native integration with Zoho CRM. We use Zoho CRM and it seamlessly integrates with it allowing us to run workflows and basic email automation campaigns. I would totally recommend it to marketing teams that use Zoho CRM.
I feel sometimes the email templates aren't mobile-friendly. This could severely impact the performance of the campaigns. I generally prefer HTML templates that work pretty well with this application.
Easier for email marketing than other Zoho platforms
製品を使ってみた感想： It's great for those who are already familiar with Zoho's platforms. But I don't recommend it for complex sales.
I like how simple it is to edit email marketing and integrate them into lists created in Zoho.
I don't like the campaign management part, it's not as strong as with email marketing.
Advantages of using Zoho to create and document a successful digital marketing campaign.
製品を使ってみた感想： It is an excellent tool, the campaign management is very complete, as well as the role administration for the assignment of tasks within Zoho. It guarantees the number of email outputs for each period of time that we want to establish, design default templates, have generalized views of our campaign, and much more. It also allows us to inform senior management of the results achieved and how leads become customers.
Zoho Campaigns makes it possible for us to launch entire marketing campaigns with a couple of clicks and without having to hire an advertising agency, which has really allowed us to reduce costs and increase leads in the organization. It is one of the most powerful and easy-to-use tools currently on the market, and it guarantees us to manage the monitoring of our campaigns to get our products and services to the correct audience.
Every good campaign requires good research, which is why we must fully consider, carry out a preliminary investigation of other digital marketing campaigns that have been carried out related to our product, plan in advance the objectives to be achieved in the short, medium and In the long term, research our competition well, find out what they are doing now, and after that, through Zoho campaigns, design in the tool the way we can communicate our added value.