---
description: Heapを実際に使用したユーザーのレビューから、製品の機能や価格、メリットデメリットをご覧いただけます。類似製品との比較も簡単、ぴったりのSaaSが見つかるはず！
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title: Heapとは？ | 機能や料金、導入事例をご紹介【キャプテラ】
---

現在地表示: [ホーム](/) > [サイト分析ツール](/directory/30073/web-analytics/software) > [Heap](/software/147216/heap)

# Heap

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> クリックやページビュー、スワイプなど、企業がユーザー行動を追跡できる、クラウド・ベースのマーケティング分析ソリューションです。
> 
> 評価：42人のユーザーによる評価は**4.5/5**。**おすすめ度**で最高の評価。

-----

## 概要

### Heapの対象ユーザー

イベント・ビジュアライザ、ユーザー・エンゲージメント、パス解析、コンバージョン・チャートなどの機能を備えた、中規模から大規模の企業向けに設計されたWeb分析ソリューションです。

## 簡単な統計と評価

| 測定基準 | 評価 | 詳細 |
| **総合評価** | **4.5/5** | 42 レビュー |
| 使いやすさ | 4.2/5 | レビュー全体に基づく |
| カスタマー・サポート | 4.3/5 | レビュー全体に基づく |
| 価格の妥当性 | 4.5/5 | レビュー全体に基づく |
| 機能 | 4.5/5 | レビュー全体に基づく |
| おすすめ率 | 80% | (8/10 おすすめ度) |

## 企業情報

- **キャプテラについて**: ContentSquare
- **設立**: 2012

## ビジネスコンテキスト

- **価格プラン**: $24,000.00
- **価格モデル**:  (無料版が利用可能) (無料のトライアル)
- **対象となる企業**: 2～10, 11～50, 51～200, 201～500, 501～1,000, 1,001～5,000, 5,001～10,000, 10,000+
- **デプロイとプラットフォーム**: クラウド、SaaS、ウェブベース
- **サポートされる言語**: 英語
- **利用可能な国**: アイルランド, アメリカ合衆国, アルゼンチン, イギリス, イスラエル, イタリア, インド, オランダ, オーストラリア, カナダ, スイス, スウェーデン, スペイン, チリ, デンマーク, ドイツ, ニュージーランド, ノルウェー, フランス, ブラジル さらに6件

## 機能

- KPIモニタリング
- Multi-Channel Attribution
- Third-Party Integrations
- Webサイト分析
- Webトラフィック・レポート
- アクセス制御・許可
- アクティビティの追跡
- アクティビティ・ダッシュボード
- アドホック・レポート
- アプリ内イベント追跡
- アラート／通知
- インタラクティブ・レポート
- エンゲージメント追跡
- オーディエンス・ターゲティング
- キャンペーン分析
- キャンペーン追跡
- クエリ・ビルダー
- コホート分析
- コラボレーションツール
- コンバージョン追跡
- サイト滞在時間追跡
- セッション記録
- セルフサービス分析
- ダッシュボード
- ダッシュボードのカスタマイズ
- テンプレートのカスタマイズ
- データのインポート／エクスポート
- データの可視化
- データ・コネクタ
- ドラッグ・アンド・ドロップ
- パフォーマンス測定基準
- ビジュアル分析
- ファネル分析
- マルチチャネル・データ収集
- ユーザー・インタラクション追跡
- ユーザー・ジャーニー
- リテンション追跡
- レポートと統計
- レポート／分析
- 利用率の追跡／分析
- 検索／フィルター
- 行動の追跡
- 行動分析
- 複数データソース
- 顧客セグメンテーション

## 統合 (合計39件)

- AB Tasty
- Amazon Redshift
- Amazon S3
- Appcues
- Attribution
- AxisRooms
- Braze
- Breeze
- Census
- Delighted
- Fivetran
- Flagsmith
- Fullstory
- Google Optimize
- Hightouch

... さらに24件の統合

## サポートのオプション

- メール/ヘルプデスク
- FAQ/フォーラム
- ナレッジベース
- チャット対応有

## Category

- [サイト分析ツール](https://www.capterra.jp/directory/30073/web-analytics/software)

## 関連カテゴリー

- [サイト分析ツール](https://www.capterra.jp/directory/30073/web-analytics/software)
- [マーケティング分析ツール](https://www.capterra.jp/directory/31018/marketing-analytics/software)
- [アプリ分析ツール](https://www.capterra.jp/directory/32915/product-analytics/software)
- [BIツール](https://www.capterra.jp/directory/23/business-intelligence/software)
- [レポートツール](https://www.capterra.jp/directory/30053/reporting/software)

## 代替製品

1. [Google Analytics 360](https://www.capterra.jp/software/177042/google-analytics) — 4.7/5 (8089 reviews)
2. [Similarweb](https://www.capterra.jp/software/148472/similarweb-pro) — 4.6/5 (253 reviews)
3. [Mixpanel](https://www.capterra.jp/software/158740/mixpanel) — 4.5/5 (145 reviews)
4. [Lucky Orange](https://www.capterra.jp/software/150695/lucky-orange) — 4.7/5 (260 reviews)
5. [Looker](https://www.capterra.jp/software/169053/looker) — 4.5/5 (282 reviews)

## レビュー

### "A More Intuitive GA Alternative" — 4.0/5

> **Rob** | *2019年8月30日* | インターネット | おすすめ評価：8.0/10
> 
> **良いポイント**: The feature set makes it very easy for use by a cross-section of disciplines within your organization. It does not require lengthy training to become proficient in the tool, but Heap does offer a lot of resources to help individuals learn at their own pace/time.
> 
> **改善点**: It requires a bit of set-up out of the box in terms of the reporting/analyzing piece of the business. You have to create events and map pages and that can be a bit time consuming, but once you do it, it doesn't have to be updated again.
> 
> It took a long time to determine if they were the right solution and to justify the cost, but once the contract was signed the benefits were almost immediate. It is impossible in this day and age to have just one analytics tool, but Heap is a very powerful complement to your  took box.

-----

### "Premium analytics at a premium price" — 4.0/5

> **認証済みレビュアー** | *2025年6月17日* | 通信 | おすすめ評価：6.0/10
> 
> **良いポイント**: We mainly chose Heap over Mixpanel for their automatic data capture. It makes everything easier since we don't have to predefine events without asking the engineering team for help. It was also by far the most sophisticated and customizable analytics solution on the market, which helped my marketing team get all the advanced insights they needed. The form tracking was also an excellence touch for monitoring user behavior.,
> 
> **改善点**: I want to be very clear that Heap is not for most companies if you grow out of their free trial of 10k sessions per month. If you can't afford over 2k USD per month, then don't bother - because that's their pricing.
> 
> Great all around service if you can afford it. Their sales, support, and implementation teams are all tier 1.

-----

### "Ok analytics software if you have developer skills. There are easier to use tools out there" — 3.0/5

> **Charlie** | *2018年11月1日* | レジャー、旅行、観光 | おすすめ評価：1.0/10
> 
> **良いポイント**: Easy to implement,  compared to other solutions.
> 
> **改善点**: Time-consuming to set up specific events and segments. &#10;Only exports up to a set number of rows, so you need multiple exports&#10;No royalty for their long-standing customers.&#10;Company staff not good at communicating
> 
> Mainly used it to export contact details of our customers and segment them depending on actions done or pages visited.&#10;&#10;The interface looks very old and to set up events, segments etc. you need some basic understanding of how APIs and URLs work.&#10;&#10;also, one of the worst communications with a company  that I've experienced.

-----

### "The no-brainer go-to when it comes to understanding your UX" — 5.0/5

> **Paulo** | *2020年9月29日* | マーケティング、広告 | おすすめ評価：10.0/10
> 
> **良いポイント**: By far the most impressive feature is the fact that from the moment you install heap on your website you can virtually track anything that happens, regardless of being in the past. That is, even if you don't configure anything, it already records everything so you can retroactively analyse funnels, clicks, user behaviours and much more. &#10;&#10;Another feature that is well implemented is the flexibility to customize segments and events. The tool is designed so you can make your own building blocks for your dashboards, making it a very powerful ally when it comes to understanding what your users are doing in the platform. For example, in most tools it's a headache to even think about analyzing the impact a new feature has on the retention of a segment of your users, especially if didn't think about it when developing the feature. With heap, not only it is possible but it is also very simple and quick. For the first time, our team can think about validating business hypothesis without needing any prior coding or preparation, and even test them long after the features have been released.
> 
> **改善点**: If your frontend programmers are not completely aware of the impact their changes might have, it can be very easy for them to erase css classes and/or change the html structure, which can have a big impact on the events (and, consequently, dashboards) on heap. On the long term, this hurts. Even though heap has put in place warnings when events stop triggering, it is still hard to maintain if you don't bring your developers on board to avoid making structural or class changes. The alternative might be to add IDs to every button, link, page, section, etc, so to ensure the events are kept alive, but that is also not a good option. If you don't expect your webpage to change that much, then this is not a problem.&#10;&#10;The amount of configurations and customizations in the dashboards and reports is limited. There should be a more powerful reporting tool, with more (and more customizable) charts.
> 
> Our experience has been overwhelmingly positive. Heap gives you the capacity and flexibility that few analytics tool can give to measure the user experience of your website at atomic level and build up from that. There is no easier way to understand the impact of each button, style, feature, functionality, page, tool on our users than with this tool, and, again, it works out of the box.

-----

### "Every report is entirely real-time." — 5.0/5

> **Atour** | *2022年11月4日* | 研究 | おすすめ評価：10.0/10
> 
> **良いポイント**: I can define events and conversions in the past with the help of Heap. This is a helpful feature, especially in circumstances when deliverables are constantly changing.Because Heap tracks every user event out-of-the-box and doesn't require custom labeling, it has a low maintenance cost for tags.Heap is pre-optimized, in my experience as an analyst, for complex web and mobile apps.
> 
> **改善点**: Every user event is recorded automatically by Heap's event tracking system. Although this is a helpful feature, it poses a confusing storage problem which I found. You might need outside assistance services when creating queries to segment this data.
> 
> Its ability to pinpoint precisely where users are having problems allows it to enhance the customer experience while promoting a simple and entertaining user interface.

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