キャプテラ - 日本企業の最適な
ソフトウェア選びをサポートし18年
WebEngageとは?
WebEngageは、消費者向けテクノロジーを扱う大企業や中小企業がユーザーのエンゲージメントと定着に関する業務を簡素化し、大きな成果を上げることができる顧客データ・プラットフォームおよびマーケティング自動化スイートです。このプラットフォームを使用すると、ブランドは、10のコミュニケーション・チャネルでコンテキストに基づいて高度にパーソナライズしたエンゲージメント・キャンペーンを実施して、既存の顧客と匿名ユーザーからの収益を増やすことができます。
WebEngageの対象ユーザー
WebEngageは、Eコマース、エドテック、フィンテック、フードテック、メディアと出版、ゲーム、ヘルスケア、銀行、金融サービス、保険 (BFSI) などの業界で世界中の何千ものブランドのユーザー・エンゲージメントを促進しています。
WebEngageをご存知でしょうか?
別の人気製品との比較

WebEngage
WebEngageの評判・レビュー

Must use this tool for better customer engagement & retention
良いポイント:
WebEngage has been an invaluable tool for our business. We've been able to design logical workflows that help us engage with customers through push, SMS, and WhatsApp notifications. The platform is intuitive and easy to use, and the customer service team is always available to answer any questions and help you to solve your business problem to drive more conversions.
改善してほしい点:
The integration process can be a bit tricky some times require additional help from customer support, but the customer support team is always there to help me out. Overall, I'm very happy with WebEngage!
webengage for all you marketing automation and customer data platform needs
製品を使ってみた感想: It has been great integration webengage with our website of customer journey analytics and i learnt a lot in this process , We moved to webengage from gamooga ab its very smooth transition easy to use for marketing team and fulfils marketing requirement
良いポイント:
1.their customer data platform 2.its ease of integration with other tools like bigquery looker studio 2. Customisable dashboards
改善してほしい点:
Service - there support team is very difficult to handle they do not understand requirement
Review - Amit Desai - MyGlamm
良いポイント:
Panel is very user friendly and highly customized.
改善してほしい点:
Segment level reporting and funnels are not possible, majority of Analytics are based on Event and not on users
Engage your user with all channels with WebEngage
製品を使ってみた感想: My experience with WebEngane is excellent. After analyzing WebEngage, we decided to go ahead with this tool. We don't require any additional tool any channel. WebEngage provide us all at one place. Now our customer journey is more powerful and our reach has increased dramatically.
良いポイント:
With WebEngage we get all channels like Email, Push notification, SMS, WhatsApp and many more at one place. We can use all this cannels to engage our audience. WebEngage comes with excellent Analytics feature. We data to check deep insights and can analyze for creating marketing Strategy.
改善してほしい点:
Found difficulty to create dynamic email templates. Very few pre-built email templates available in Library.

Kind of must have tools for marketing automations
製品を使ってみた感想: Overall it's brilliant, I will recommend WebEngage if you want to automate customer journeys and send hyper-personalised cross-channel communications to customers. We use to target our customers in all three channels depending on user behaviour.
良いポイント:
UX is just fantastic; it makes it easy for anyone to get started. It's more inclined towards marketing and automation. The user journeys combined with cross-platform marketing are killer. We had literally improved some of our key product metrics like onboarding, churn etc just by sending personalised notifications/banners/offers using it's journeys.
改善してほしい点:
Product analytics can be improved a bit so that I don't have to pay a hefty price for multiple tools across this segment.