キャプテラ - 日本企業の最適な
ソフトウェア選びをサポートし18年
AB Tastyとは?
AB Tastyは、AIを活用したビジネス実験およびパーソナライゼーションのプロバイダーとして急成長しています。企業があらゆるデジタル資産でより多くのコンバージョンを実現し、収益を上げるお手伝いをしています。優れたユーザー体験を提供しながら、Webサイト訪問者を、顧客や登録者あるいはリードにコンバートします。
AB Tastyの対象ユーザー
AB Tastyは、さまざまな業界の900社以上の企業に選ばれています。L'Oreal、Sephora、Ashley Homestore、LUSH Cosmetics、Panasonic、Clarins、Eurosportなどの企業が使用しています。
AB Tastyの評判・レビュー

Good software for A/B testing
製品を使ってみた感想: Good experience in A/B testing product features
良いポイント:
I liked that I was able to test all the end-to-end features of my product very easily. The demo they provided was very detailed, and I did not require any further training to use their product apart from attending their demo. I was able to test personalized experiences, where they use their AI algorithms to test certain features on the basis of user segments and product requirements.
改善してほしい点:
I did not identify any cons for their product. However, their support was a little slow to respond. They can work on making their service quick.

検討した類似製品:
This Software is a Gem!
製品を使ってみた感想: Every thing has been very positive and everyone I talk to at A/B Tasty is very willing to help!
良いポイント:
I love A/b tASTY! after a previous provider decided to break apart features from our package and charge more I knew it was time to find something new with a better business model. A/B Tasty is in the accelerated path for growth and passionate about helping their customers achieve their goals. Super intuitive interface where you can literally drag and drop elements to create tests, regardless of what CMS you use. Honestly I think they should be a CMS too!
改善してほしい点:
reporting could be a little more robust but it lets you set any kind of goal you want so it makes up for it.
Serious CRO tool
製品を使ってみた感想:
Our main need is to launch A/B tests quickly to improve conversions of landing pages and order forms.
Most page builders we use now embed one A/B test feature but, we also have to track conversions among the whole journey split between several tools sometimes... to answer questions like "What's our real cost per sale for those cheap leads ? Is it worth collecting them ?"
That's where ABTasty is super useful !
良いポイント:
The support team is super helpful and answers quickly, which is key as you don't want to spend days launching a test but minutes. Pricing is much more affordable than VWO for our basic A/B testing needs.
改善してほしい点:
There is a slight learning curve with the visual editor. Some scenarios will require a developer as the visual editor can't handle them directly and the 4 levels of javascript are a bit confusing when you get started (account, campaign, variation, elements).
The experimentation tool
良いポイント:
Easy to setup Visual Editor Audience segmentation
改善してほしい点:
Pages load time impact (Javascript) Library widget
Good Ab testing solution
良いポイント:
It's easy to implement, and to roll out. It's nice to test interface quickly and easily
改善してほしい点:
QA can be difficult on mobile, you have to put a good workflow between your team to be sure that they don't test solution that can have a bad impact on your front
Great testing tool but not the best option
良いポイント:
Incredible easy to setup and create personalized and targeted experiences. Drag and drop editor and real-time monitoring. Overall, it's a great tool for improving website performance.
改善してほしい点:
Probably you will find free solutions that cover your needs or paid ones with more features.
I really underestimated the need for an AB testing software
良いポイント:
If you are not sure you need an AB testing software, you do. Marketing is getting so competitive and so every last bit of information really helps. AB testing has really helped us improve our marketing strategy and AB Tasty is a really good way to do it.
改善してほしい点:
There's nothing I don't like about the software. So far, everything has gone perfectly. I highly suggest it!
A really nice AB testing software
良いポイント:
It is really effective and easy to use. It also provides my team with really good statistic information to help improve our marketing strategy.
改善してほしい点:
I haven't been using this software very long so I haven't yet discovered anything that I don't like about it.
Perfect tool for AB testing and acquisition
良いポイント:
The software is easy to use and the UI is nice which makes the overall experience agreeable.It enables our team to engage with our visitors without any technical support and by implementing banners, buttons and pop ups rapidly.I love how everything is tracked so we can improve our next campaign.
改善してほしい点:
If not used properly, it can easily overcharge your website, especially if many people works on the same website with the tool. Some overlapping alerts could be triggered at least as advice.
Cheap but good alternative to Optimize.ly
良いポイント:
It's easy to use. We've created hypothesis tests for several pages and had the lift. Also it's cheaper than other expensive AB test tools.
改善してほしい点:
It doesn't have a wide community since it's not so popular as other AB testing tool. UI is sometimes a bit confusing.
Plateforme dédiée à nos campagnes d'AB Test et de Personnalisation
良いポイント:
- Facilité d'utilisation / user friendly- Forte autonomie métier- Outil complet et pertinent pour piloter une stratégie de testing- Support très réactif
改善してほしい点:
- Revalorisation des prestations tarifaires en fin de contratA ce jour, nous ne rencontrons aucune autre difficulté ou de points faibles bloquants avec AB Tasty.