---
description: Mailchimpを実際に使用したユーザーのレビューから、製品の機能や価格、メリットデメリットをご覧いただけます。類似製品との比較も簡単、ぴったりのSaaSが見つかるはず！
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title: Mailchimpとは？ | 機能や料金、導入事例をご紹介【キャプテラ】
---

現在地表示: [ホーム](/) > [メール配信システム](/directory/30013/email-marketing/software) > [Mailchimp](/software/110228/mailchimp)

# Mailchimp

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> Mailchimpのオールインワン・マーケティング・プラットフォームは、小企業の市場をよりスマートにし、ビジネスの成長を加速させます。
> 
> 評価：17643人のユーザーによる評価は**4.5/5**。**おすすめ度**で最高の評価。

-----

## 概要

### Mailchimpの対象ユーザー

あらゆる規模のビジネスで、さまざまなメール・プラットフォームや広告チャネルなどの全体にわたって、統一ダッシュボードを介してマーケティング・キャンペーンの設計、自動化、および管理をサポートする、クラウドベースのメール・マーケティング・ソリューションです。

## 簡単な統計と評価

| 測定基準 | 評価 | 詳細 |
| **総合評価** | **4.5/5** | 17643 レビュー |
| 使いやすさ | 4.4/5 | レビュー全体に基づく |
| カスタマー・サポート | 4.2/5 | レビュー全体に基づく |
| 価格の妥当性 | 4.4/5 | レビュー全体に基づく |
| 機能 | 4.4/5 | レビュー全体に基づく |
| おすすめ率 | 80% | (8/10 おすすめ度) |

## 企業情報

- **キャプテラについて**: Intuit
- **設立**: 1983

## ビジネスコンテキスト

- **価格プラン**: $13.00
- **価格モデル**:  (無料版が利用可能) (無料のトライアル)
- **対象となる企業**: 自営業, 2～10, 11～50, 51～200, 201～500, 501～1,000, 1,001～5,000, 5,001～10,000, 10,000+
- **デプロイとプラットフォーム**: クラウド、SaaS、ウェブベース, Mac（デスクトップ）, Windows（デスクトップ）, Android（モバイル）, iPhone（モバイル）, iPad（モバイル）
- **サポートされる言語**: イタリア語, スペイン語, ドイツ語, フランス語, ポルトガル語, 英語
- **利用可能な国**: アメリカ合衆国, イギリス, イタリア, インド, オーストラリア, カナダ, シンガポール, スペイン, ドイツ, フランス, ブラジル, ポルトガル

## 機能

- AI／機械学習
- API
- CAN-SPAM Compliance
- Mobile Optimization
- Real-Time Notifications
- Responsive Web Design
- SMS一斉送信
- Simple Mail Transfer Protocol (SMTP)
- アクティビティ・ダッシュボード
- アラート／通知
- イベントによるアクション
- インタラクション追跡
- キャンペーン・スケジューリング
- キャンペーン分析
- キャンペーン管理
- キャンペーン計画
- キャンペーン追跡
- クリック追跡
- コラボレーションツール
- コンテンツ管理
- コンバージョン追跡
- スケジュールされたメッセージ
- ソーシャル・メディア・モニタリング
- ソーシャル・メディア統合
- ダッシュボード
- チャンネル管理
- ドラッグ・アンド・ドロップ
- パフォーマンス測定基準
- ビルド済みテンプレート
- マルチチャネル・キャンペーン
- マーケティングの自動化
- メール・テンプレート
- メール管理
- メール追跡
- ランディングページ、Webフォーム
- リアルタイム編集
- リード・キャプチャ
- リード生成
- リード管理
- ワークフロー管理
- 保険業界向け
- 営業パイプライン管理
- 推奨
- 登録者管理
- 自動パブリッシュ
- 自動応答
- 行動ターゲティング
- 複数アカウント管理
- 連絡先管理
- 顧客セグメンテーション

... さらに49件の機能

## 統合 (合計210件)

- 123FormBuilder
- 40Nuggets
- AWeber
- Accelo
- Accumulus
- ActiveCampaign
- Acuity Scheduling
- AdRoll
- Administrate Training Management
- Adobe Commerce
- Agile CRM
- Aircall
- Airtable
- AlertBot
- AllClients

... さらに195件の統合

## サポートのオプション

- メール/ヘルプデスク
- FAQ/フォーラム
- ナレッジベース
- 電話サポート
- 24時間対応（オペレータ）
- チャット対応有

## Category

- [メール配信システム](https://www.capterra.jp/directory/30013/email-marketing/software)

## 関連カテゴリー

- [メール配信システム](https://www.capterra.jp/directory/30013/email-marketing/software)
- [MAツール](https://www.capterra.jp/directory/6/marketing-automation/software)
- [CRMツール](https://www.capterra.jp/directory/2/customer-relationship-management/software)
- [キャンペーン管理システム](https://www.capterra.jp/directory/30012/campaign-management/software)
- [SNSマーケティングツール](https://www.capterra.jp/directory/30781/social-media-marketing/software)

## 代替製品

1. [Brevo](https://www.capterra.jp/software/132996/brevo) — 4.6/5 (3489 reviews)
2. [ActiveCampaign](https://www.capterra.jp/software/79367/activecampaign) — 4.6/5 (2565 reviews)
3. [MailerLite](https://www.capterra.jp/software/136603/mailerlite) — 4.7/5 (2318 reviews)
4. [Constant Contact](https://www.capterra.jp/software/31898/constant-contact) — 4.3/5 (2934 reviews)
5. [HubSpot Marketing Hub](https://www.capterra.jp/software/171840/hubspot-marketing) — 4.5/5 (6243 reviews)

## レビュー

### "Stuck with this tool" — 3.0/5

> **認証済みレビュアー** | *2026年1月18日* | 教育管理 | おすすめ評価：3.0/10
> 
> **良いポイント**: Plenty of tools available to the user. It keeps acrew a large audience even if you don't pay for a higher plan, but will block you from sending emails without paying.
> 
> **改善点**: The interface is very busy and the webpage is frustrating to navigate on older hardware. The way I want to use it and the way it wants me to work seem to be at odds with each other.
> 
> Overall, it's quite a frustrating experience. I wish I could try other email campaign handlers, simply because I'm having a bad time with this one, but I am not the one the makes the decision on that one.

-----

### "Powerful and User-Friendly Email Marketing Platform" — 5.0/5

> **Palash** | *2026年5月26日* | デザイン | おすすめ評価：10.0/10
> 
> **良いポイント**: What I like most about Mailchimp is its user-friendly drag-and-drop email builder and robust automation capabilities. It makes creating, scheduling, and managing email marketing campaigns incredibly simple. The platform also offers detailed audience segmentation and clear analytics, which are essential for tracking open rates and boosting campaign performance efficiently.
> 
> **改善点**: The pricing escalates quite quickly as your contact list or subscriber count grows, which can be tough for small businesses or individual users. Additionally, managing and cleaning up duplicate contacts inside the audience dashboard can sometimes feel a bit tricky.
> 
> My overall experience with Mailchimp has been highly positive and seamless. It is a fantastic all-in-one marketing platform that reliable handles newsletter distribution and automated customer journeys. It saves a lot of time by integrating smoothly with other marketing platforms, making audience growth much easier to manage.

-----

### "Easy to Use and Great for Managing Campaigns" — 4.0/5

> **Khyan** | *2026年5月18日* | コンピュータ・ソフトウェア | おすすめ評価：8.0/10
> 
> **良いポイント**: Mailchimp is very easy to use, especially for managing email campaigns and keeping marketing activity organised without needing a highly technical skillset. Great for beginners. &#10;&#10;The user interface is clean, modern, and fairly intuitive, which makes building campaigns, managing contact lists, and reviewing reporting pretty straightforward. From an SDR and SaaS perspective, that ease of use helps teams move quickly without spending too much time figuring out the platform itself.&#10;&#10;Team collaboration is also solid because marketing content, campaigns, and reporting can all sit centrally rather than being spread across multiple systems.&#10;&#10;Access and connectivity have been reliable as well. It integrates nicely into broader SaaS workflows and connects well with CRM and marketing tools, which helps keep campaign activity aligned with sales efforts.&#10;&#10;From a value perspective, it feels like a strong platform for businesses wanting a practical and scalable email marketing solution without overcomplicating things. Easy to lean and fairly robust.
> 
> **改善点**: While the interface is generally good, some areas of the UI can start to feel a bit cluttered once campaigns, automations, and audience lists grow over time. Certain settings and workflows can also take a few extra clicks to find compared to newer platforms.&#10;&#10;List management and audience segmentation can become confusing as the database scales, particularly when multiple teams are working in the platform.&#10;&#10;There are also some limitations around deeper automation and reporting compared to more enterprise-focused marketing platforms.&#10;&#10;I haven’t really experienced major bugs or platform issues personally, although some pages and reporting dashboards can occasionally feel a little slow.&#10;&#10;Customer support isn’t something I can comment too heavily on because I haven’t needed to use it much due to not having any major problems with the platform.&#10;&#10;Spam filtering and deliverability tools are generally good, but like most email platforms, campaign quality and database hygiene still play a big role in results.
> 
> Overall, my experience with Mailchimp has been positive. It’s a practical, reliable platform that makes campaign management and email communication fairly easy without adding unnecessary complexity.&#10;&#10;From a SaaS and SDR perspective, it works well for managing campaigns, tracking engagement, and keeping marketing activity connected with broader sales workflows.&#10;&#10;Ease of use is probably the biggest strength. The platform is easy to pick up, accessible across devices, and doesn’t require extensive training to start getting value from it.&#10;&#10;I can’t comment too deeply on value for money since I’m not directly involved in the commercial side, and I haven’t needed customer support due to not experiencing any major issues personally.&#10;&#10;Overall, it’s a solid marketing platform that works well for growing teams wanting something scalable, easy to manage, and reliable day to day.

-----

### "Unsolved Tech Support, No REFUND for product not working as promised." — 1.0/5

> **Brandi** | *2026年6月17日* | 消費財 | おすすめ評価：0.0/10
> 
> **良いポイント**: I liked the idea of having email and sms marketing abilities in one platfrom. However, I have yet to get them to work sucessfully.
> 
> **改善点**: Customer Support, Billing Support, Tech Support - all chat, no actual help. No real live person to help, no real answers when their product does not work as promised. No support when their product fails.
> 
> I would not recommend Mailchimp based on our experience with their SMS automation product, technical support, and customer service.&#10;&#10;We paid for Mailchimp because we needed a working SMS keyword automation for a major giveaway promotion. The basic function we needed was simple: a customer texts a keyword to the Mailchimp SMS number, receives the automated SMS response, and completes the entry process. Unfortunately, the product did not work consistently. Multiple test phone numbers texted the assigned keyword, but the entries did not reliably show in the dashboard, did not appear in the queue, and did not receive the automated SMS response. Out of several attempts, only a small number completed successfully, which made the product unusable for the promotion we were trying to launch.&#10;&#10;The bigger issue was the support experience. I spent days trying to troubleshoot this. I rebuilt flows, archived contacts, tested multiple phone numbers, used different browsers, cleared history, tried incognito, and attempted to provide screenshots and documentation. Instead of getting clear help, I received confusing and conflicting answers. One support interaction suggested the problem was a trigger setting. Another response said the SMS action needed to be placed immediately after the trigger. Another said contacts needed to already be in the audience before texting the keyword, which defeats the entire purpose of a text-to-join keyword campaign.&#10;&#10;At one point, the Mailchimp chat window itself became part of the problem. The live chat would not close, and because it would not disconnect, I could not access support normally. I repeatedly tried to close the chat and even sent multiple messages asking for help because I was stuck in the chat window. Mailchimp later acknowledged this as a known behavior their development team was addressing, but that did not help me when I was actively trying to solve a time-sensitive campaign issue.&#10;&#10;The file-sharing process was also frustrating. Mailchimp asked me to upload screenshots through a portal, but the portal would not let me upload anything. Attachments I tried to send by email were apparently redacted by their system, which meant I was being asked to provide proof and documentation but was not given a working way to do so.&#10;&#10;After all of this, we asked about canceling and receiving a refund because the product was not working for the purpose we purchased it for. The response we received was that the only way to cancel was by downgrading to the free plan, but we were told the account could not downgrade again because it had already been downgraded before. That was extremely frustrating because the prior downgrade was not us canceling after using a paid account successfully; it was the account moving from a trial/previous plan situation. Instead of resolving the issue or refunding us for a product that was not working, Mailchimp offered pausing the account as an alternative.&#10;&#10;Overall, this was one of the most frustrating software and support experiences I have had. We paid for a service that did not perform reliably, spent days trying to troubleshoot it, were unable to get timely or effective technical support, were denied meaningful cancellation/refund help, and lost valuable time on a promotion that depended on this feature working. Based on this experience, I would be very cautious about relying on Mailchimp for SMS keyword campaigns or any time-sensitive marketing automation.

-----

### "User-Friendly Interface with Strong Value, Support, and Marketing Performance" — 5.0/5

> **Elton Takudzwa** | *2026年4月28日* | 資本市場 | おすすめ評価：9.0/10
> 
> **良いポイント**: Mailchimp stands out for its ease of use and intuitive user interface. Compared to other email marketing tools, the platform is relatively simple to navigate and not overly complicated making it accessible even for beginners.&#10;The layout is clean and well-organized, allowing users to quickly find key features such as campaign creation, audience management, and analytics. Overally the user experience is smooth and efficient which makes managing email marketing tasks far less overwhelming.
> 
> **改善点**: What I liked least about mailchimp is that the HTML codes for email capture landing pages can be quite long and a bit overwhelming especially for beginners who may not be familiar with code.&#10;Additionally while the platform generally handles spam filtering well, there can still be occasional challenges with emails being flagged or needing extra setup to ensure optimal deliverability.
> 
> Mailchimp has been a valuable addition to my website particularly in helping me capture email leads and convert them into sales. The platform makes marketing straightforward and efficient, even for someone without advanced technical skills.&#10;In terms of value for money, the paid plan offers strong returns, especially considering the range of tools available for email marketing and automation. I found it to be a worthwhile investment for growing my business.&#10;Customer support was also impressive. The team was responsive and helpful, assisting me promptly when I had issues logging into my account.&#10;Overall, my experience has been positive across marketing effectiveness, support quality, and overall value.

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## リンク

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