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ソフトウェア選びをサポートし15年

ActiveCampaignとは

170カ国の13万以上の顧客がActiveCampaignを利用し、連絡先管理からメールの個別化までのマーケティング活動を自動化しています。

ActiveCampaignの製品詳細

良いポイント:

Automations are really easy to setup, email templates are good and easy to design. What I like the most about this software is user experience.

改善してほしい点:

I struggled a bit to get the email function working for my monthly company newsletter but that was mostly because I'd made an error with the segment feature.

ActiveCampaignの評価

評価ポイント

使いやすさ
4.2
カスタマーサービス
4.4
機能
4.5
価格の妥当性
4.4

おすすめ度

8.4/10

ActiveCampaignの総合評価は4.6/5です。 (キャプテラに寄せられた2,404件のレビューより集計)。

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レビューを絞り込む (2,404件)

Rachel
Rachel
Co-Founder + Lead Practitioner
認証済みLinkedInユーザー
オンラインメディア, 自営業
使用期間: 2年以上
投稿経路

The best ESP out there.

5.0 4 年前
動画プレイヤーで日本語字幕を表示できます
Marne
Marne
アメリカのDesign Consultant
認証済みLinkedInユーザー
家具, 11~50人規模の会社
使用期間: 2年以上
投稿経路

ActiveCampaign is a top-notch tool for running automated market campaigns.

5.0 2 か月前 新着

製品を使ってみた感想: It has been a super good experience using ActiveCampaign and the results has been a great improvement on the number of successful leads we get after running our marketing campaigns.

良いポイント:

ActiveCampaign allows us to achieve more personalized marketing strategies for our campaigns which help us attract more customers to purchase our furniture products. It allows smooth communication experience with customers during marketing phase and this translate to more successful sales deals. It is easy to use and uses automations to help facilitate better campaigns like use of automated replies to provide quick answers to customers about the products we offer and how to purchase them.

改善してほしい点:

ActiveCampaign performance has been incredibly great and there is no bit that does not give us the best experience that we need.

認証済みレビュアー
認証済みLinkedInユーザー
半導体, 11~50人規模の会社
使用期間: 1年以上
投稿経路

検討した類似製品:

Excellent marketing automation platform

5.0 2 週間前 新着

製品を使ってみた感想: I was able to get the platform fully functional within one week, including linking it with my website and CRM system. If is very easy to update contacts and create new automations.

良いポイント:

Very easy to use: can quickly set up many automations, easy to create contact sub-groups, and send out email campaigns. If you have any issues, their customer support is outstanding!

改善してほしい点:

While pretty good, the email marketing module is inferior to MailChimp.

Tim
アメリカのPresident
情報技術、情報サービス, 2~10人規模の会社
使用期間: 2年以上
投稿経路

Fragile System Resulted in Lost Revenue

2.0 2 か月前

製品を使ってみた感想: We were reasonably satisfied with Active Campaign for the first two years. The system is very slow and affects the user experience, but the automations were nice. However, for a system to break so easily for making such a small change which led to significant lost revenue, caused us to change our opinion of AC. Even when asking Customer Support for help, they simply told us everything was working as expected. No credits, no help, little to no sympathy. We used their system to generate revenue, not lose it.

良いポイント:

I liked having the CRM and email marketing automations all within one solution. This made it easier to track leads as well as provide multiple follow-up emails with interested contacts.

改善してほしい点:

The fragility of the online forms led to a broken automation that was hidden from us for 6 months and cost us $10,000's in lost revenue. We utilized AC's online web form to collect contact information (highest quality leads), but when we made a small wording change to one of the form options, this broke the automation entired and we ceased getting any leads from this channel. When we contacted Customer Support, they told us it was working as expected, yet there was no warning from the system indicating that we were at risk of breaking an automation, nor did their user guide provide any such information either.

Michael
Michael
アメリカのFounder
認証済みLinkedInユーザー
金融サービス, 2~10人規模の会社
使用期間: 6~12か月
投稿経路

検討した類似製品:

Powerful Marketing Automation. A bit complex. Great Customer Service.

5.0 3 か月前

製品を使ってみた感想: Generally very good. I like the product. It is one of the few good marketing automation platforms with a decent CRM.

良いポイント:

Great customer service and marketing automation capability. Also, it integrates with almost anything.

改善してほしい点:

I was using an industry-specific version of the platform, which was not a good fit for my needs. Learning how to get the most out of the marketing automation was rather complex.

Stephen
アメリカのCEO
インターネット, 2~10人規模の会社
使用期間: 2年以上
投稿経路

検討した類似製品:

A must have autoresponder

5.0 先週 新着

製品を使ってみた感想: My overall experience with active campaign has been very good I've been with them for about 7 years now I've never had any issues with the software it works perfectly fine I'm a happy customer five-star.

良いポイント:

What I like about active campaign is that it's very fast I've never had any issues with it great security and I'm able to do everything from one dashboard setup was also very easy as well.

改善してほしい点:

The only thing I could say that I like lease is I wish it could be a little bit cheaper as active campaign is more on the high end side so a lot of people still can't afford it.

Clement
フランスのPresident
音楽, 自営業
使用期間: 2年以上
投稿経路

The best email marketing service !

5.0 2 か月前 新着

良いポイント:

I love it, very good and very easy to use for my business

改善してほしい点:

Nothing, everything is perfect with ActivCampaign

Stefan
ドイツのOwner and Founder
情報技術、情報サービス, 2~10人規模の会社
使用期間: 2年以上
投稿経路

検討した類似製品:

ActiveCampaign: good solution for next level online marketing

4.0 2 週間前 新着

製品を使ってみた感想: a good decision for my company, in order to manage newsletters and mail marketing

良いポイント:

powerful automation features, good API for own extensions, many plugins available, good online documentation and training material

改善してほしい点:

price is a bit high, website is not always updating correctly

Sharon
メキシコのAll
健康、ウェルネス、フィットネス, 自営業
使用期間: 6~12か月
投稿経路

Like it but not the best

5.0 3 週間前 新着

製品を使ってみた感想: I know there are many futures but i have not used all because of time of programing them

良いポイント:

I know there are many futures but i have not used all because of time of programing them

改善してほしい点:

Every single mail goes to SPAM. And i alwas check the spam score of my mail and its good

Tara
イタリアのCEO
Eラーニング, 自営業
使用期間: 1~5か月
投稿経路

Best Email Marketing Software

5.0 先月 新着

良いポイント:

A lot of features, everything you need to do professional email marketing

改善してほしい点:

loading times are often very long which affects the workflow negatively

Danuta
ドイツのSelf-employed
教育管理, 自営業
使用期間: 1~5か月
投稿経路

My review

5.0 2 か月前 新着

製品を使ってみた感想: I am very happy with active campaign and the usability

良いポイント:

I like The usability and the possibility to integrate other products

改善してほしい点:

Creating correct automations is a way of complicated

Aaron
オーストラリアのowner
不動産, 2~10人規模の会社
使用期間: 1年以上
投稿経路

検討した類似製品:

this is the title of my review

3.0 5 年前

製品を使ってみた感想: training training training. I have been trialling and training how to use this product the whole 12 months or so Ive been using it

良いポイント:

love the automation and the campaigns features. I also like that it integrates with my gmail (G Suite) account.

改善してほしい点:

some of the features are hidden, the layout is really lacking for easy of use. its hard to find and add tags and lists etc. it seems to have great features but they are hidden away and hard to find.

Charles
アメリカのGeneral Manager
ホスピタリティ, 11~50人規模の会社
使用期間: 6~12か月
投稿経路

検討した類似製品:

Disorganized & Frustrating

2.0 4 年前

製品を使ってみた感想: Our overall experience was pretty negative, one of the more challenging and time wasteful business relationships we have had in quite some time.

良いポイント:

Our account rep was quite helpful initially and our experience getting set up went fairly smoothly. After the inital set up our account rep pretty much disappeared but when we pressed her to become involved she did set up a call and was helpful.

改善してほしい点:

The company has some fairly significant problems related to intracompany communications between departments. The old adage the left hand has no idea what the right hand is doing fits Active Campaign perfectly based on our exeprience. About 6 months in we set up a call with our account rep whose analysis was that our account was doing very well from any analytics perspective with very high relative open rates and fairly low/acceptable spam reports, but the bery next day we received an email from a different person and department indicating that our spam complaints were too high and they suspended our service. It was an exptremely poor experience and given the spam numbers displayed on the Active Campaign admin panel made no sense at all. Qe also had a similar negative experience during the onboarding process with our account rep being totally out of the loop. The initial onboarding problems almost caused me to go in a different direction and looking back on it I wish I had folowed my gut instincts at that time, had I made the correct decision and chosen a different provider it would have saved us a lot of time that ended up being wasted.

John
キプロスのFoundre
インターネット, 2~10人規模の会社
使用期間: 2年以上
投稿経路

検討した類似製品:

The best software for your online business and online shop

5.0 4 年前

製品を使ってみた感想: I am not an affiliate yet I love Active Campaign, so easy to use. The times I have contacted support, they are responsive and helpful.

良いポイント:

I absolutely love ActiveCampaign. I have 2 accounts for my 2 businesses and have approx 10+ customers using it also for their online marketing endeavours. It is my go to software that I recommend to all customers. I love how the software is cheap for a startup but also offers really high level of integration for advanced customers. It is solid, easy to use and I cannot honestly recall having an issue with it. It has strong reporting and I love the integration features for Woo Commerce and Shopify also.

改善してほしい点:

The only thing that is missing from ActiveCampaign is a simple checkout / payment type offering. So connecting to Paypal / Stripe is doable but not seamless. Apart from that I love it.

Antonio
Antonio
メキシコのCEO
認証済みLinkedInユーザー
人材, 2~10人規模の会社
使用期間: 1~5か月
投稿経路

検討した類似製品:

My first marketing automation platform, its about to pay for itself

5.0 4 年前

製品を使ってみた感想: As a startup founder, It is really difficult to choose the right platform to commit with. You have free options and very expensive ones. So Active campaign was a great option for me, right on the sweet spot. Their customer success team is the best. I have had three on boarding one-on-one calls where they have understood my business and helped me with all the setup, resources and best practices to start using it the best way possible. It is a very robust system, I only use the email automation, segmentation and I am starting to use their CRM, but the posibilites are endless. So far I love it

良いポイント:

It is super easy to setup and use The best customer support I have ever had on any kind of service/product A thorough on boarding process, with personal coaching You can automate every single part of your marketing funnel and still have a nice personal touch with your best leads Endless possibilities to interact with your customers and prospects and track every behavior with you

改善してほしい点:

It is so wide that I find myself a little overwhelmend on how to take as much as possible from the system without burning out. I am in the 2,500 contacts bracket, and I think its price is fair. But when I have to sacle it up, it will seem pricy

Morgan
Morgan
アメリカのCEO
Eラーニング, 2~10人規模の会社
使用期間: 1~5か月
投稿経路

検討した類似製品:

It was wonderful until we needed support

4.0 4 年前

製品を使ってみた感想: Initially we were thrilled with AC due to it’s ease of use and speed. However, recently we ran into a major issue that suddenly started showing up, and is preventing us from moving forward on a vital project. We used the chat, and initially the guy on the chat told us it was the fault of another vendor we had integrated with. After going back and forth, he agreed to look into it, and asked for a bit more information. I went to collect that, and when I came back, the chat had ended. Furthermore, when I tried starting a new chat, it said “chat is offline, you will have to send an email.” I noticed that the chat was disconnected and chat went offline at exactly 12 pm Pacific time, corresponding with lunchtime. This is crazy! Who goes offline in the middle of a chat with customers who pay over $200/month for software just so they can take their lunch break exactly on time?
Now I’m really wondering, can I trust AC when it counts? Because this kind of software is expensive enough and complex enough that it absolutely requires good support. So far, I’m not impressed. (Previous less critical support inquiries were eventually answered, but not particularly quickly).

良いポイント:

AC is very easy to use and to set up. It’s more intuitive than most similar products we’ve tried. When it works right, it’s great.

改善してほしい点:

Software like this is complex, and things inevitably break or have bugs. We have used most of the major platforms out there, and they all have periods of bugs and issues. Once you run into it, the only question is this: will support be there to help? Not AC support, not if it’s lunchtime.

Keleigh
アメリカのFounder
マーケティング、広告, 2~10人規模の会社
使用期間: 6~12か月
投稿経路

検討した類似製品:

Consolidated so many tools into one

5.0 4 年前

製品を使ってみた感想: Their customer support is beyond great. I’ve sent instant chats to ask questions many times and I’m always impressed by how out of the way their reps go to help me. I even had one rep who built out an entire custom automation for me based on my needs.

良いポイント:

I held back from investing in ActiveCampaign for over a year because of the overall cost. What I didn’t realize then was that I would be able to cancel FOUR other software subscriptions thanks to the robust suite of features that AC has. This software has played a critical role in my ability to grow my business by over 150% this year and I would recommend it to anyone!

改善してほしい点:

I would give my left leg for AC to have mobile functionality. They don’t have an app and the mobile version of their site is non-functional. It quite literally can only be used on a computer. This is the one place where AC is severely behind their competitors.

Letha
Letha
アメリカのMarketing Director
認証済みLinkedInユーザー
イベント企画運営, 2~10人規模の会社
使用期間: 2年以上
投稿経路

検討した類似製品:

Best Value For Your Email Marketing Channel

5.0 3 年前

製品を使ってみた感想: In the 8 years that I've been setting clients up it's been worked great. The first client that I setup, still uses it! The features and options are what make AC our go to platform. Moving to AC often reduces our clients tech stack overhead.

良いポイント:

The combination of the UI and all the features makes this a no-brainer for us. We can easily manage email marketing or set our clients up to do it. In no instance has this been a bad choice. Typically, what makes the difference from the existing platform is the automation features. Our clients get to benefit from automated workflows gaining more engagement without additional costs.

改善してほしい点:

I only would like for the dashboard to be more customizable and lead data driven. I think the reporting can be presented better.

Alex
ポルトガルのCEO
Eラーニング, 2~10人規模の会社
使用期間: 2年以上
投稿経路

Our company depend on this software

5.0 2 年前

製品を使ってみた感想: I have been using ActiveCampaign daily for several years now and it is one of the most important software we use in our company. I am very satisfied and I plan on using it for as long I stay in business.

良いポイント:

Very easy and user-friendly. It doesn't require a huge and steep learning curve

改善してほしい点:

Customer support used to be better before they grew up as big as they are now. They had a live chat on every page and we could ask for help easily. Now, the customer support page is buried and hidden and not as easy to find.

Katya
アメリカのDeveloper
コンピュータ・ソフトウェア, 11~50人規模の会社
使用期間: 1年以上
投稿経路

ActiveCampaign is the most (arguably) the most popular for a reason

5.0 昨年

製品を使ってみた感想: Any obstacle we have faced since migrating to this email software has been removed by their stellar customer service reps, who record screengrabs during your chat with them to answer questions. The software itself is the best we've experienced for email autoresponders.

良いポイント:

Switching to ActiveCampaign has been a great business decision. Creating automations and flows triggered by customer activity has been a breeze and I commend their customer service for being readily available to answer any questions.

改善してほしい点:

There is a large learning curve for this software. Many of their written tutorials on their website don't fully answer the questions I needed answered.

Romaric
Romaric
カメルーンのWeb Designer
認証済みLinkedInユーザー
コンピュータ・ソフトウェア, 2~10人規模の会社
使用期間: 2年以上
投稿経路

ActiveCampaign

5.0 昨年

製品を使ってみた感想: ActiveCampaign helps us to run social media ads in all tranquility. We collect leads, organize contacts and send out quality marketing emails without hassles. I recommend it

良いポイント:

ActiveCampaign is ourall-in-one marketing choice. It's responsive for 95% overall convertion rates our marketing team drive. he simplicity & effectiveness of this tool makes it our number one recommendation.we design sign up forms, landing pages and email templates using its high tech solutions. Pricing plans are affordable and we feel comfortable with the way they are.We flexibly auomate & send out bulk daily emails, collect leads, migrate contacts and manage them from one place without stress .Integration with favorite apps makes the entire work experience more flexible & favorable for our team collaboration.

改善してほしい点:

ActiveCampaign works just also considering the fact that new features are regularly added to the tool. I think this company is heading toward s the right tech direction

Tarunika
インドのTechnology Consultant
情報技術、情報サービス, 51~200人規模の会社
使用期間: 1~5か月
投稿経路

検討した類似製品:

Streamlined Email Marketing for Growth

4.0 10 か月前

製品を使ってみた感想: As an sales enthusiast, ActiveCampaign has been a game-changer for me. Its powerful automation features have helped me streamline my campaigns, save time, and increase conversions. However, the user interface can be a bit overwhelming for beginners, requiring some time to navigate and master. Overall, ActiveCampaign is an indispensable tool for anyone seeking to optimize their e-mail marketing efforts.

良いポイント:

My go-to email marketing tool because of its remarkable automation capabilities. I love how easily I can set up and customize funnels to optimize lead conversion. The segmentation options and intuitive UX make campaign management a breeze. The speedy database uploads and comprehensive reporting keep me informed in real-time. A/B testing and helpful webinars have been game-changers. It's a powerful, user-friendly solution that delivers outstanding results.

改善してほしい点:

For me it took some time to grasp the distinction between "lists" and "contacts" for segmentation. While basic integrations work well, exploring its full potential requires additional investment. The email editor feels outdated, unlike the comprehensive tool it accompanies. Integration with CRMs needs improvement, especially in accurately tracking scoring processes. Enhanced triggers and a more complete template editor would be beneficial.

Noel
スイスのCEO
マーケティング、広告, 自営業
使用期間: 2年以上
投稿経路

検討した類似製品:

ActiveCampaing is the best tool for marketing an customer management!

5.0 7 か月前

製品を使ってみた感想: From the moment I began using ActiveCampaign, it transformed the way I approach email marketing. The platform offers an amalgamation of depth and simplicity. While the features are advanced, they are laid out in a manner that’s easy to grasp. The support team deserves special mention. They've been consistently responsive and helpful, guiding me through any challenges. Whether it's managing contacts, setting up automations, or diving deep into analytics, ActiveCampaign has provided a reliable and efficient experience.

良いポイント:

ActiveCampaign truly stands out in its user-friendly interface and powerful automation capabilities. The platform offers an extensive set of tools that make email marketing, segmentation, and automation a breeze. The built-in CRM is a game-changer, seamlessly integrating all my contact details and interaction histories. It also provides insightful tracking features, ensuring I understand my audience's behavior and can tailor my campaigns accordingly. Moreover, the level of customization available for emails, combined with the intuitive visual automation builder, has helped in crafting high-performing campaigns.

改善してほしい点:

Honestly, there's not much to criticize given its overall performance. However, for newcomers to email marketing or those used to more basic platforms, there might be a bit of a learning curve initially. The vast array of features, while advantageous, can be a little overwhelming.

認証済みレビュアー
認証済みLinkedInユーザー
情報技術、情報サービス, 51~200人規模の会社
使用期間: 2年以上
投稿経路
ソース:GetApp

検討した類似製品:

Best Marketing Automation platform for small and medium enterprises

4.0 4 年前

製品を使ってみた感想: I have used different marketing automation platforms and ActiveCampaign is now the best one I can recommend for begginers and SME.

良いポイント:

ActiveCampaign has all the features that other "premium" platforms also have, but the price and the fast set up are totally a game changer. In a few steps you can provision a marketing automation platform with all the capabilities.

改善してほしい点:

For high database and high sending volumes, maybe it's not the best option. Large campaigns could take time in sending.

Luke
ドイツのFounder
情報技術、情報サービス, 自営業
使用期間: 1年以上
投稿経路

検討した類似製品:

ActiveCampaign is great!

5.0 3 年前

製品を使ってみた感想: After nearly two years, I'm very pleased with ActiveCampaign. It's a well thought out feature rich platform. In my opinion there isn't another service on the market that can beat them for what they provide.

良いポイント:

1. The automations. It makes complex automations easy to understand and seemlessly blends the users interactions in my app with emails in their inbox. 2. The email designer Easy to use and great templates to get you started 3. Reliability & Peace of mind Once you set up your automations it's a great feeling to know that it will run like clockwork. 4. API I was quickly able to interact with ActiveCampaigns API and it runs so perfect! It gives me such power over how users interact with my application. Literally any interaction a user makes with my application, I can capture and add to their contact profile and send them through automations in regards to their actions / inactions. Super Powerful!

改善してほしい点:

1. No Sandbox mode There's only one mode to use the software and that's live. This means you have to be mindful when generating software tests as you can end up sending emails to dummy accounts as ActiveCampaign doesn't differentiate between a Live and Sandbox version. I would be super greatful if there was a sandbox mode that could be used for testing my applications and not worry about passing dummy contacts through automations etc. 2. Subscription model can be a little bit pricey if not utilized When I began using ActiveCampaign I was starting a fresh business, so my mail list was 0 at the time. It took me sometime to get accustomed to it & test integrations etc. This setup time and any other non-marketing time still costs money with the current subscription model. I would personally prefer a usage based fee based on features and emails sent. 3. No built-in suggestions to get more emails in the Primary folder. It may be wishful thinking as the goalposts are often moved by what is deemed as falling under "Promotions", nevertheless there could be more done to get emails in the Primary Inbox at the time of creating emails. I would really appreciate a "likelihood of reaching the primary inbox" meter before creating campaigns. This could be difficult to implement but I feel it would help alot of new users and people new to email marketing.

Biswajit
インドのsoftware development
コンピュータ・ソフトウェア, 自営業
使用期間: 1~5か月
投稿経路

Review of ActiveCampaign

5.0 昨年

製品を使ってみた感想: Overall, ActiveCampaign offers a wide range of features and benefits that can help businesses streamline their marketing and sales processes and improve their customer engagement and retention.Overall, while ActiveCampaign offers many benefits and is a powerful tool for businesses looking to improve their email marketing and automation efforts, it may not be the best fit for every business depending on their specific needs and budget.

良いポイント:

ActiveCampaign is a powerful and comprehensive email marketing and automation software that offers a wide range of features and benefits for businesses of all sizes. Here are some of the key pros of using ActiveCampaign software:Email marketing: ActiveCampaign allows businesses to create and send targeted email campaigns, newsletters, and automated emails to their subscribers.Marketing automation: With ActiveCampaign, businesses can create complex marketing automation workflows that automatically trigger personalized messages and actions based on subscriber behavior and preferences.CRM integration: ActiveCampaign integrates with popular CRMs such as Salesforce and HubSpot, allowing businesses to manage their contacts and leads in one place.Segmentation and personalization: ActiveCampaign allows businesses to segment their subscribers based on various criteria such as behavior, location, and interests, and then send personalized messages to each segment.Lead scoring and management: ActiveCampaign provides lead scoring and management tools that help businesses identify and prioritize their most valuable leads.E-commerce integration: ActiveCampaign integrates with popular e-commerce platforms such as Shopify and WooCommerce, allowing businesses to track and analyze their sales data and customer behavior.Reporting and analytics: ActiveCampaign provides in-depth reporting and analytics tools that help businesses track the performance of their campaigns and workflows

改善してほしい点:

Sure, here are some cons of ActiveCampaign software:Learning curve: While ActiveCampaign's user interface is generally user-friendly, some of its more advanced features may take some time and effort to master.Price: ActiveCampaign can be more expensive than some of its competitors, particularly for businesses with large email lists.Limited email templates: While ActiveCampaign offers a variety of email templates, the selection is not as extensive as some other email marketing software.Limited landing page options: ActiveCampaign's landing page builder is somewhat limited compared to some of its competitors, which may be a drawback for businesses that rely heavily on landing pages for lead generation.Limited social media integration: ActiveCampaign's social media integration is limited to Facebook Lead Ads, which may be a drawback for businesses that rely heavily on other social media platforms for lead generation.Limited support options: While ActiveCampaign offers email and live chat support, phone support is only available to customers on higher-priced plans.API limitations: ActiveCampaign's API has some limitations, particularly around the number of calls that can be made per day, which may be a drawback for businesses with complex automation needs.