キャプテラ - 日本企業の最適な
ソフトウェア選びをサポートし18年

ActiveCampaignとは

13万以上の顧客がActiveCampaignを利用し、リード生成から連絡先管理、メールの個別化までのマーケティング活動を自動化しています。

ActiveCampaignの製品詳細

良いポイント:

Automations are really easy to setup, email templates are good and easy to design. What I like the most about this software is user experience.

改善してほしい点:

I struggled a bit to get the email function working for my monthly company newsletter but that was mostly because I'd made an error with the segment feature.

ActiveCampaignの評価

評価ポイント

使いやすさ
4.2
カスタマーサービス
4.4
機能
4.5
価格の妥当性
4.4

おすすめ度

8.4/ 10

ActiveCampaignの総合評価は4.6/5です。 (キャプテラに寄せられた2,504件のレビューより集計)。

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レビューを絞り込む (2,503件)

Rachel
Rachel
Co-Founder + Lead Practitioner
認証済みLinkedInユーザー
オンラインメディア, 自営業
使用期間: 2年以上
投稿経路

The best ESP out there.

5.0 5 年前
動画プレイヤーで日本語字幕を表示できます
Argyris
Argyris
マルタのFounder
認証済みLinkedInユーザー
インターネット, 2~10人規模の会社
使用期間: 2年以上
投稿経路

検討した類似製品:

Great value for money

4.0 昨年

製品を使ってみた感想: It's a great product, and their support is great.

良いポイント:

It's easy to use, it has most of the functionality you need in order to capture leads and target them with campaigns. The tagging system is easy to use. You can easily create custom fields, and group them. Automation work great.

改善してほしい点:

The UI needs some fine-tuning. It takes some time to get used to it, but once you do, it's easy to find anything you need and use it.

匿名レビュアー
コンピュータ・ソフトウェア, 51~200人規模の会社
使用期間: 2年以上
投稿経路

Great for smaller businesses, not so great for enterprise

4.0 2 か月前

製品を使ってみた感想: The app is almost too easy and too simple, which isn't what a more enterprise company would want. It's more of a small to medium business tool. The quality of support also isn't fully there when something goes wrong.

良いポイント:

Super easy to use. Modern UI and very active support team. Clean documentation. Their development team were also quite supportive in helping us build an integration with them.

改善してほしい点:

I find their automation and customization functionality is limiting. Because of that, we use another tool like Keap to send most of our emails. I don't think our developers find it as friendly to use as other tools available. Also, although they were supportive in helping us build an integration, once we had a problem - that's where the assistance stopped. If something goes wrong, they don't know or don't have the resources to fix it.

Colleen
アメリカのVP of Marketing
情報技術、情報サービス, 11~50人規模の会社
使用期間: 1年以上
投稿経路

検討した類似製品:

Terrible Product - Wastes Time with Constant Re-doing of Work

1.0 8 か月前

製品を使ってみた感想: If I could tear this system out and start with a new marketing automation, I would do it yesterday. Every time anyone on our team uses it, it never works properly and we lose information all the time (Customer Service was of no help in this area). Additionally, we can't even use for data analysis because the information is not accurate. We will see clicks in the thousands for content in our emails (very unusual) - but Customer Service told us that some customers servers may do a "security check" when emails arrive in their system to check for malware. Fair enough - but as a result, we are not getting any kind of data to make future decisions. Buy ANY other software, avoid this at all costs.

良いポイント:

Absolutely nothing and I'm stuck using it because it was purchased before I started.

改善してほしい点:

Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my 20 year career. Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on, meaning you have to re-do things ALL THE TIME. This is a constant battle.

認証済みレビュアー
認証済みLinkedInユーザー
エンタテインメント, 自営業
使用期間: 1年以上
投稿経路

検討した類似製品:

ottimo tool

5.0 5 か月前

良いポイント:

easy to use and very efficient, I use it every day

改善してほしい点:

too expensive, would be great to have smaller amount of contacts to buying

Mirko
ドイツのSales Trainer and Business Mentor
マーケティング、広告, 2~10人規模の会社
使用期間: 6~12か月
投稿経路

I like this Tool

4.0 4 か月前

製品を使ってみた感想: I am very satisfied with the ActiveCampaign campaign and can recommend it.

良いポイント:

The possibility with the automations and the many integrations

改善してほしい点:

Especially at the beginning, the great functionality can overwhelm you a bit. Sometimes the websites build up very slowly

認証済みレビュアー
認証済みLinkedInユーザー
Eラーニング, 2~10人規模の会社
使用期間: 2年以上
投稿経路

Does the job

4.0 8 か月前

製品を使ってみた感想: ActiveCampaign works well but can be expensive. I am now using mailerlite which is comparable less expensivr.

良いポイント:

I like the interface and functionality compared to some other email marketing software.

改善してほしい点:

What I liked least is that as the subscriber list gets bigger it can become expensive to use.

Stephanie
ドイツのCEO
オンラインメディア, 自営業
使用期間: 2年以上
投稿経路

Easy to use for Non-Tech-People like me!

5.0 2 か月前

製品を使ってみた感想: I am a very happy user since severeal years.

良いポイント:

Very easy to handle for sending campaigns to my community.

改善してほしい点:

Sometimes it is a little bit difficult to unterstand which plan I need.

Chris
ドイツのCEO
健康、ウェルネス、フィットネス, 自営業
使用期間: 2年以上
投稿経路

Helped me a lot with my email marketing

4.0 3 か月前

良いポイント:

It is very easy to understand and use; thats great

改善してほしい点:

The fact that prices have risen so sharply in some cases

Martin
ドイツのCTO
コンピュータ・ソフトウェア, 2~10人規模の会社
使用期間: 1年以上
投稿経路

検討した類似製品:

A comprehensive solution with a high degree of maturity

4.0 2 か月前

製品を使ってみた感想: ActiveCampaign is a comprehensive tool that leaves nothing to be desired, from CRM to marketing automation. It can be easily integrated into other 3rd party tools.

良いポイント:

The range of features and the coverage of different areas.

改善してほしい点:

The user-friendliness could be better for areas of daily use like the CRM feature.

Laura
カナダのAdmin
建設, 11~50人規模の会社
使用期間: 6~12か月
投稿経路

Ease of Use

4.0 3 か月前

製品を使ってみた感想: Was easy to implement and integration through Wordpress was easy

良いポイント:

I liked the fact I could download my campaigns as a pdf

改善してほしい点:

There was limited support on the basic plan

認証済みレビュアー
認証済みLinkedInユーザー
半導体, 11~50人規模の会社
使用期間: 1年以上
投稿経路

検討した類似製品:

Excellent marketing automation platform

5.0 11 か月前

製品を使ってみた感想: I was able to get the platform fully functional within one week, including linking it with my website and CRM system. If is very easy to update contacts and create new automations.

良いポイント:

Very easy to use: can quickly set up many automations, easy to create contact sub-groups, and send out email campaigns. If you have any issues, their customer support is outstanding!

改善してほしい点:

While pretty good, the email marketing module is inferior to MailChimp.

Joan
アメリカのFounder and Owner
教育管理, 自営業
使用期間: 1年以上
投稿経路

検討した類似製品:

Passing on This CRM Platform Might Be a Wiser Choice

2.0 昨年

製品を使ってみた感想: Unfortunately, our experience with this platform was more than disappointing. Communication, charging methods, and pricing did not fit with with our company’s important needs

良いポイント:

Not much at all. The ability to COLLECT & STORE our contacts was the only benefit to our company

改善してほしい点:

Inability to contact ActiveCampaign via phone except for Sales purposes. Company had only ONE phone number, and one had to DIG to find it (Sales phone number.) Also, automatic charges by ActiveCampaign when we were not wanting to renew were not appreciated.

Rhea
英国のInternal Sales Executive
公共施設, 11~50人規模の会社
使用期間: 2年以上
投稿経路

Digital marketing using campaigns has gotten a whole lot easier with ActiveCampaign.

5.0 5 か月前

製品を使ってみた感想: ActiveCampaign has offered us the most successful experience in creating, running and managing marketing campaigns. It allows us to create personalized campaigns to target specific audiences which increases our chances of attracting more leads. ActiveCampaign has helped us get the most from our marketing campaigns.

良いポイント:

ActiveCampaign has alway won the day for us by making it so easy to perform the tedious tasks that has to be done now and then. It also has very productive prospecting tools that help us personalize our campaigns to target specific audience. ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns.

改善してほしい点:

It has been all smooth with ActiveCampaign and we have not had any issues to complain about.

Zandalee
オーストラリアのSenior Analyst Programmer
小売, 10,000+人規模の会社
使用期間: 2年以上
投稿経路

What I Experience with ActiveCampaign

5.0 5 か月前

製品を使ってみた感想: Creating, customizing and sending outbound marketing emails is made easy by ActiveCampaign.

良いポイント:

ActiveCampaign offers capabilities which allows me to automate marketing in real-time.

改善してほしい点:

Kudos to the in-house technical team for ensuring zero issues on ActiveCampaign

Clarke
イスラエルのDesktop Support Analyst
農業, 51~200人規模の会社
使用期間: 2年以上
投稿経路

ActiveCampaign for Sales & Marketing

4.0 昨年

良いポイント:

ActiveCampaign eradicated traditional marketing strategies such as billboards via email marketing optimization.

改善してほしい点:

Unlike most of it’s alternatives, ActiveCampaign lack website builder tools.

Marne
Marne
アメリカのDesign Consultant
認証済みLinkedInユーザー
家具, 11~50人規模の会社
使用期間: 2年以上
投稿経路

ActiveCampaign is a top-notch tool for running automated market campaigns.

5.0 12 か月前

製品を使ってみた感想: It has been a super good experience using ActiveCampaign and the results has been a great improvement on the number of successful leads we get after running our marketing campaigns.

良いポイント:

ActiveCampaign allows us to achieve more personalized marketing strategies for our campaigns which help us attract more customers to purchase our furniture products. It allows smooth communication experience with customers during marketing phase and this translate to more successful sales deals. It is easy to use and uses automations to help facilitate better campaigns like use of automated replies to provide quick answers to customers about the products we offer and how to purchase them.

改善してほしい点:

ActiveCampaign performance has been incredibly great and there is no bit that does not give us the best experience that we need.

認証済みレビュアー
認証済みLinkedInユーザー
マーケティング、広告, 2~10人規模の会社
使用期間: 2年以上
投稿経路

A productivity booster

4.0 10 か月前

製品を使ってみた感想: Overall, my experience is highly satisfactory, and I recommend individuals with similar needs for frequent communication to use this software.

良いポイント:

Save time with email automation and others

改善してほしい点:

Not much else except for the price, which may still decrease to the delight of many

Francesco
イタリアのPartner
マーケティング、広告, 2~10人規模の会社
使用期間: 2年以上
投稿経路

検討した類似製品:

Used to be best in class: now they're somewhat lagging behind

3.0 昨年

製品を使ってみた感想: WARNING: this review is more of a heads-up for Active Campaign, in case they ever read it :) The product is great, with very high performance and an easy set up if you are not a newbie in the marketing automation space. However:
- the prices have gone up consistently without a serious improvement in features
-despite their position in the market, their integration with woocommerce requires manual coding when it comes to syncing anything different than standard order statuses. In our case, it often happens with Woocomerce subscriptions. This does not mean that you cannot achieve a perfect sync of your ecommerce data, only that the time and testing required would substantially increase the price for our end clients (agency here). This is why whenever there is any custom woocommerce integration to deal with we tend not to advice for Active Campaign.

良いポイント:

The automation management system is really one of the best on the market. As mentioned, you might have to struggle for deep, manual integration if you have specific ecommerce needs (i.e. subscription products whose membership status needs to trigger actions in the automations) but a part from that their approach is still the best on the market for that, you even have an automation map to keep track of how automations connect to each other.

改善してほしい点:

Right now definitely a) the cost: there is a lot of fresher solutions that come for a fraction of AC's licence cost and perform as much as good, if you are willing to close an eye on usability and some specific features. b) data export: AC tries to discourage your migration to other platforms. I.e.: if you want to export all your contacts with the information of the lists they are in, you will have to export each list separately. Also, you can't export ecommerce data together with the contacts, you will need to resync your new platform with your ecommere

Sheikh
アメリカのBusiness Development Manager
不動産, 1,001~5,000人規模の会社
使用期間: 1年以上
投稿経路

ActiveCampaign Is Simple to Manage and Dependable

5.0 7 か月前

良いポイント:

I love the consistency and reliability of ActiveCampaign. ActiveCampaign is fast, dependable and accurate to use.

改善してほしい点:

ActiveCampaign is so impressive. No dislikes about ActiveCampaign.

Rachel
オーストラリアのDigital Campaign Executive
マーケティング、広告, 11~50人規模の会社
使用期間: 2年以上
投稿経路

ActiveCampaign Review

5.0 3 か月前

製品を使ってみた感想: Once you get the hang of it, it's a lifesaver for digital campaigns! Seriously, this platform has everything you need to plan, launch, and track your marketing efforts.

良いポイント:

What I love most is how you can personalize emails, segment your audience, and automate pretty much anything. It's super powerful for nurturing leads and turning them into customers. The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results.

改善してほしい点:

Honestly, it's hard to find any real downsides. Maybe the interface takes a bit of getting used to, but once you do, it's incredibly powerful.

Hilda N
Hilda N
ケニアのCreative Graphic raphic Designer
認証済みLinkedInユーザー
印刷業, 201~500人規模の会社
使用期間: 2年以上
投稿経路

My Experience Of Active Campaign Goodness

5.0 昨年

製品を使ってみた感想: Apart from being an employee, I do creative graphic design as an independent designer and that's where Active Campaigns comes in.You know under the companies name it can be easy to reach out to people but as an individual designer its Abit tricky but Active Campaign has made it effortless. I use it to generate leads where I connect it with bots on FB and poster my wall to get emails then proceed with sales through a neatly organized email marketting

良いポイント:

ActiveCampaign is super easy to use and setup. It's technical team is usually available 24/7 because everytime I have sent an enquiry email or called they always respond and guide me accordingly to be able to navigate the wideness of this platform. The versatility of Active Campaign is exceptional to fit any type of business even startups. It helps propel the business through automation of marketing channels which will then enable me to reach out to my target audience through emails and other interactions. Marketing efforts are simplified by personalizing to drive substantial leads,engage with my customers as well as centralize data from all these channels to help me sharpen on marketing. Follow up on prospects is also quite easy with Active campaign which makes it an indispensable tool that is precious for marketing of my designs

改善してほしい点:

In the initial stages I had trouble understanding some of it's features and tags but the information available online and the tech team have helped me understand everything over the years of use

John
John
ケニアのSupply Chain Managing Officer
認証済みLinkedInユーザー
研究, 201~500人規模の会社
使用期間: 2年以上
投稿経路

Bigger achievements in marketing with ActiveCampaign.

5.0 昨年

製品を使ってみた感想: We are using ActiveCampaign for marketing and we are experiencing the best results with this amazing product. It helped us revolutionize our marketing strategies allowing us to have more result-oriented marketing efforts which has seen us grow our customers number in a large way.

良いポイント:

We found the automations in ActiveCampaign to be such a big deal for us as they helped us alot in saving time especially on the tasks that needs repetitive actions. ActiveCampaign opened our doors to more consistent and audience driven marketing content which has seen us achieve greater results from marketing by attracting more customers to the organization. Engaging with leads is easy and simple and we are able to do follow ups effectively.

改善してほしい点:

ActiveCampaign has been so accurate at service delivery and no complaints whatsoever.

Ruth
Ruth
ケニアのMetal Sheet Fabricator
認証済みLinkedInユーザー
機械工業, 2~10人規模の会社
使用期間: 2年以上
投稿経路

ActiveCampaign is the assured way to flourish in marketing campaigns.

5.0 昨年

製品を使ってみた感想: The idea to use ActiveCampaign has been one of the best we have had and this can be attested to the impacts it has made when it comes to marketing. It has helped us adopt new and more improved strategies to run marketing campaigns which results to us getting more customers into our business.

良いポイント:

Using ActiveCampaign has given us the possibilities of reducing our work during marketing by automating some of the tasks like lead engagements through automated replies and this has allowed us to have improved returns from marketing compared to the investment we make into the same. It has taught ways of using more personalized marketing campaigns which allows us to bring onboard more customers. It makes it really easy for us to engage with our leads at the very crucial stage.

改善してほしい点:

I have never had any rough time using ActiveCampaign. All has been super smooth and seamless.

Paulette
アメリカのCredit Risk Analyst
金融サービス, 1,001~5,000人規模の会社
使用期間: 1年以上
投稿経路

A Robust Platform for Personalized Email Campaigns

5.0 5 か月前

良いポイント:

ActiveCampaign’s audience segmentation tools are precise and intuitive, enabling us to target specific customer groups and improve the success of our campaigns.

改善してほしい点:

The landing page builder feels a bit basic compared to similar tools.

Charlene
アメリカのOwner
情報サービス, 2~10人規模の会社
使用期間: 1~5か月
投稿経路

ActiveCampaign Give It a Try

5.0 6 か月前

製品を使ってみた感想: My general experience was good, since even with unexpected circumstances, the business generally tended to my interests and rectified the issues. It exceeded my expectations when I used it for a project I wanted to promote.

良いポイント:

They offer a walkthrough via webinar. Despite the fact that some businesses are satisfied when they believe you know what you're doing, the team actively contributes to the success of the customer. I received effective communication through phone, text, and email. Additionally, I had the option to get visual print to ensure my issues where gotten or I was on the correct way.

改善してほしい点:

A person who is unfamiliar with computers may initially experience difficulties, glitches, or inability to function due to technical issues. When plans don't go as planned and problem-solving doesn't work, it's stressful.