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ソフトウェア選びをサポートし15年

Salesforce Marketing Cloudのレビュー

Salesforce Marketing Cloudとは

データに基づくデジタル・マーケティングで、生涯にわたる顧客関係を築くことができます。

Salesforce Marketing Cloudの製品詳細

良いポイント:

It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up.

改善してほしい点:

Their reporting is limited on Journey's and you'll need to extract all the data to do any deep dives.

Salesforce Marketing Cloudの評価

評価ポイント

使いやすさ
3.8
カスタマーサービス
3.9
機能
4.3
価格の妥当性
3.8

おすすめ度

7.7/10

Salesforce Marketing Cloudの総合評価は4.2/5です。 (キャプテラに寄せられた494件のレビューより集計)。

Salesforce Marketing Cloudを使用したことがありますか?

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レビューを絞り込む (493件)

Laurie
Laurie
APRN/Business Owner
認証済みLinkedInユーザー
健康、ウェルネス、フィットネス, 2~10人規模の会社
使用期間: 無料トライアル
投稿経路

Needed Software to Help Simplify

4.0 3 年前
動画プレイヤーで日本語字幕を表示できます
Brandon
Chief Strategy Officer
認証済みLinkedInユーザー
初等・中等教育, 11~50人規模の会社
使用期間: 1年以上
投稿経路

Salesforce is simply the best

4.0 2 年前
動画プレイヤーで日本語字幕を表示できます
笹川
日本の営業事務
小売, 51~200人規模の会社
使用期間: 1年以上
投稿経路

リード管理に最適!

4.0 昨年

良いポイント:

リードを集め情報を管理してエリアのマーケティングや戦略にとても活用率が高いです。データの可視化もできるので戦略に役立ちますし様々なグラフにも抽出する事ができるので資料作成にもとても便利です。

改善してほしい点:

海外ソフトウェアなのでサポートが日本では別会社がしている様なので直サポートが充実していると安心しますね。

匿名レビュアー
化学, 501~1,000人規模の会社
使用期間: 1~5か月
投稿経路

割とわかりやすく、使いやすい画面と操作性だと思う

5.0 2 年前

製品を使ってみた感想: まだ長期間使っていないので初心者の感想だが、簡単で基本的な操作に関してはとっつきやすいし、難しい入力方法等もなく良いと思う。ただ少し細かい設定や何か操作したいとなると、感覚的なものだけでは思ったようにできないので勉強が必要と感じる。データ抽出に関して、他の人がきっちり設定したものを使用する分にはデータ等も見やすいし使いやすいと思う。使いこなせるようになれば、非常に役に立ちそう。ロック機能があればもっと良さそう。

良いポイント:

リンクが多く、色々と詳細を確認しやすい。データの抽出で細かい設定もでき、集計等に便利と思う。

改善してほしい点:

データ抽出で慣れないうちは設定方法がとても分かりにくい。細かいことができる分、マニュアル等読み込むべきことが多い。

Gamze
Gamze
トルコのData Scientist
認証済みLinkedInユーザー
金融サービス, 10,000+人規模の会社
使用期間: 1年以上
投稿経路

Data Sets Made Easy

5.0 3 週間前 新着

製品を使ってみた感想: Overall, one of the greatest tools to manage our leads.

良いポイント:

I like to go over every data points very easily

改善してほしい点:

I do not like the limits on the reports, it's up to 4.

Karthik
インドのAVP Digital Marketing
Eラーニング, 201~500人規模の会社
使用期間: 6~12か月
投稿経路

Integrated Marketing Solution

5.0 2 か月前 新着

良いポイント:

CRM and MAP are fully integrated. Ease of integration with ABM platform

改善してほしい点:

CMS and In-built Email functionalities are not great

Sandra
アメリカのMarketing Consultant
健康、ウェルネス、フィットネス, 自営業
使用期間: 1年以上
投稿経路

Expensive and cumbersome with little support

1.0 4 年前

製品を使ってみた感想: Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it. I am dissatisfied with the representatives of SF who have zero customer service skills and can’t even answer a question when asked. They are rigid and not willing to work with clients to provide solutions. They just want the contract. I will not be renewing with them.

良いポイント:

It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up. SF offers little or no support and sends links in response to your questions.

改善してほしい点:

They sell the product speaking in terms of monthly payments hen switch it to annual payments when you purchase the product. They do what’s in their best interests not the client’s. They sell you products that you don’t need but you won’t figure that out until you learn how to use them and set them up which takes a few months with the help of a consultant that you must pay for separately because it’s nothing included in the price and the products are not intuitive by any means. You will also need at least one employee dedicated to setting it up and maintaining the program. The very consultant that SF recommended that I hire at an extra fee to set up the program told me that I didn’t need six of the accounts that SF insisted I needed. They simply do not care if you ever use the products or are satisfied with the products until it’s time to renew your contracts. There are too many other alternatives from companies that actually care about having a long term relationship who will sell you what you need now and help you build the platform as you grow. SF has no such interest. I will not be renewing with them.

Kayla
アメリカのCRM Marketing Specialist
高等教育, 10,000+人規模の会社
使用期間: 2年以上
投稿経路

Salesforce Marketing Cloud is Superior

5.0 3 か月前

良いポイント:

I love using SFMC! It's actually the biggest reason I have kept my current job as long as I have, because we use this software. I write journeys to send content and use those journeys in complex ways to add folks to a campaign after they have gotten an email or to direct them down a path for a specific plan or program they may have for a more targeted email. Or I used dynamic content in content builder when building emails so folks can get more customized emails. I also can write the ampscript into the emails in content builder. I frequently write data extensions in email studio and put them on automations! I use salesforce marketing cloud hourly at my job and love it! So many capabilities!

改善してほしい点:

Not one con, I love using it and train others how to use it!

Elli
英国のCustomer Marketing Manager
コンピュータ・ソフトウェア, 501~1,000人規模の会社
使用期間: 1年以上
投稿経路

Essential for our marketing efforts.

5.0 2 週間前 新着

良いポイント:

We use the Marketing cloud every day for our email marketing efforts. We use a platform native to salesforce called Pardot to send out our actual emails, but build the campaigns themselves, whether they be webinar or email, in Salesforce Marketing Cloud. It's super easy to make new campaigns by just cloning old ones with mutual fields so it takes no time at all.

改善してほしい点:

It's a pretty comprehensive platform, so it performs a lot of features. This can be overwhelming at first and hard to pick up initially but isn't a con necessarily.

認証済みレビュアー
認証済みLinkedInユーザー
レジャー、旅行、観光, 2~10人規模の会社
使用期間: 6~12か月
投稿経路

Streer clear of Marketing Cloud if you're a small company

3.0 4 年前

製品を使ってみた感想: It's 2020 and this product has the UX of the 2000's and a backlog of tech debt and bugs for a premium price. For a small business I'd HIGHLY recommend going with something else. Not only do you pay a PREMIUM price for Marketing Cloud, but you'll also end up spending more time than you should trying to figure out this product. There are "features" that exist, like data conversion on automations, but you'll have to spend time figuring out that they exist so you can e-mail support and request they turn them on, when they should have just been there in the first place.

良いポイント:

I like that Send Time Optimization was included, this was extra with the previous e-mail marketing product we used.

改善してほしい点:

First, we ended up in Google's black hole even when following the plan laid out by our integration partner. That you need an integration partner to get a small business setup should have been a huge red flag, but we thought we were stepping up to a more powerful e-mail product. There are bugs everywhere. Our integration partner had many tips like making sure to unselect an e-mail reselect it and stop and start a trigger to make sure the new e-mail is used, these are things that should be handled by the UX and not tribal knowledge. We used alias in our e-mails to aid in reporting, but sometimes they show up in the report and sometimes it shows the original URL. We opened a ticket and months later it was closed with no resolution, because there's a back end bug in their system that they believed was causing the issue. There's a lot of duplicated functionality that has different features. Want to manage your data extension you can do it in Email Studio or Contact Builder, BUT the features are different between the two. You can only easily add records in one of them so you have to remember which one you can do a specific action in. Their reporting is limited on Journey's and you'll need to extract all the data to do any deep dives. You'll need to use Journey's if you want to use send time optimization or any of the AI logic, so you're guaranteed to have to build your own reporting in your own tools. We needed this to realize we were in the Google black hole.

Marco
アメリカのIT Expert
消費者サービス, 1,001~5,000人規模の会社
使用期間: 1年以上
投稿経路

Salesforce Marketing Cloud Has Quality Features

5.0 2 か月前 新着

良いポイント:

Salesforce Marketing Cloud has brilliant features and a friendly customer support team. Salesforce Marketing Cloud has been so amazing.

改善してほしい点:

I do not dislike Salesforce Marketing Cloud at all.

Angela
Angela
アメリカのOwner
認証済みLinkedInユーザー
小売, 自営業
使用期間: 1~5か月
投稿経路

Sales force has changed everything for the better!

5.0 先月 新着

製品を使ってみた感想: My over experience was way more than I expected! I plan to stay with SalesForce Marketing Cloud for a long time!

良いポイント:

With salesforce I’m able to understand my customers unique needs.

改善してほしい点:

It was a bit hard to understand it first, but at once I got into it everything just flowed freely. I honestly had no idea how I had a business without it.

Chad
アメリカのGeneral Manager
建築資材, 2~10人規模の会社
使用期間: 6~12か月
投稿経路

Great marketing tool

4.0 先週 新着

良いポイント:

The ease of using the software and ease of going back on old customers

改善してほしい点:

The spam some days is little much. At first a little glitchy with our system

Ipek Nil
Ipek Nil
トルコのSales Marketing Specialits
認証済みLinkedInユーザー
環境サービス, 11~50人規模の会社
使用期間: 6~12か月
投稿経路

Great Tool Though Costly

4.0 先月 新着

良いポイント:

Single most amazing CRM system available for email campaigns.

改善してほしい点:

This tool unfortunately comes with a huge cost, not only to buy but also to maintain.

認証済みレビュアー
認証済みLinkedInユーザー
インターネット, 11~50人規模の会社
使用期間: 6~12か月
投稿経路
ソース:GetApp

Terrible product, terrible support

1.0 6 年前

良いポイント:

The personalization options are pretty cool. But when you use them (with AMPscript) the Journey Builder is pretty much useless as Engagement Splits don't work with them.

改善してほしい点:

Where to start. - Extremely buggy system. We had multiple issues with the Journey Builder that resulted in a number of our subscribers receiving thousands of emails which put us on the spam list for Gmail. - The Journey Builder is extremely rigid. You have to create new versions if you want to make even the smallest edit. Then you'll likely need to double check every single step because things break super easily. When you update emails that are used in Journeys in Content Builder, you need to go into these Journeys and manually update these emails again to make sure the changes take effect. You can try to solve this with Reference Content but then Engagement Splits don't work because it cannot see the URLs. Same goes for using Dynamic Content. Also, current subscribers in the existing version of a journey cannot be placed into the new version of the journey. Lastly, you can only add subscribers to retargeting audiences but NOT REMOVE them from these retargeting audiences. You'll have to create ANOTHER retargeting audience (for which you have to pay extra) to exclude these in e.g. Facebook. Compare that with a cheap tool like ActiveCampaign and you're just amazed how bad Marketing Cloud is. Especially Journey Builder is the worst app I've ever come across. - The platform is basically not usable without Salesforce CRM. This creates a number of problems, e.g. not being able to simply send a realtime response email when someone fills a form on your website. Also, even though it's the same company, the integration between Salesforce and Marketing Cloud is complex and just basically terrible. - Cloud Pages Smart Capture forms are useless. It doesn't accept people that are already in the data extension that is connected to a particular Smart Capture form but it does not warn you about this in any way. Also, if you use Salesforce as your DoR you can't use Smart Capture forms but are forced to build custom AMPscript code due the ContactID being created in Salesforce (not possible in Marketing Cloud). - As I mentioned above, functions don't work well with each other. This because they just bought a bunch of different companies and tried to tie it together. This also makes it very difficult to navigate as some functions overlap while others are completely incompatible. The system is also very slow. Loading times are not rarely over 10 seconds. This makes working with it daily a true torture. There are numerous other smaller bugs and annoying things that I don't have time for to write down but if I can summerize, if you want your marketing team to be lean, flexible and successful then do yourself a favor and pick any other system.

Bill
アメリカのDirector of Marketing
小売, 51~200人規模の会社
使用期間: 6~12か月
投稿経路
ソース:SoftwareAdvice

Marketing Cloud is the optimal integration for our Salesforce-powered website

4.0 6 年前

製品を使ってみた感想: We love the integration with our current Salesforce Commerce Cloud website and the ability to track everything within and not worry about dozens of different integrations to accomplish the same thing. Because Salesforce is a larger company, you can expect great support, knowledgeable account managers, and constant improvements.
As with any platform, there are things we'd like for it to be able to do, I'm confident that in time, many of those things will become available. And anything that doesn't, we'll continue to use 3rd party integrations.

良いポイント:

As with all things SalesForce you can expect nothing but the top level of customer support and options. We currently run a Salesforce website, so the integration is flawless and easy. There's not much additional setup or any big learning curve to start using it. The Marketing Cloud is a great way to easily manage our social media accounts, facebook posting, and email automation solutions. Because this platform is integrated with our website, it's still very easy to have outside vendors and software solutions that integrate with it. An example of that is that we still use Mailchimp to help manage our email channel even though the Marketing Cloud offers an email solution as part of their software.

改善してほしい点:

The main disadvantages of using this software are pretty much the same disadvantages of any of the Salesforce platforms and/or integrations. For the uninitiated those are: - Some of the most costly software that accomplishes the same tasks as other platforms - Can be a bit complicated to navigate due to the sheer possibilities + abilities you have using the Salesforce platform. If you understand both the expenses associated with using Salesforce and have people who can either learn it, or teach it, then i'd say there's no other real disadvantages to using it!

Elie Francois
Elie Francois
フランスのComputer Engineer
認証済みLinkedInユーザー
コンピュータ・ソフトウェア, 501~1,000人規模の会社
使用期間: 1年以上
投稿経路

Great platform with personalization

4.0 昨年

良いポイント:

Salesforce Marketing Cloud integrates seamlessly with Salesforce CRM, providing a comprehensive view of customer interactions across multiple channels and offers advanced segmentation and personalization capabilities, allowing businesses to deliver targeted and relevant content to their customers it also provides a comprehensive platform for multi-channel marketing automation, including email, mobile, social media, and web.

改善してほしい点:

Can be expensive for small businesses and startups, as it is primarily designed for enterprise-level businesses, it may have limited integrations with other tools.

Jamie
アメリカのSr. Assoc. Director, Digital Marketing
初等・中等教育, 1,001~5,000人規模の会社
使用期間: 1年以上
投稿経路
ソース:SoftwareAdvice

A heavy hitter, but work to be done in UX

4.0 6 年前

製品を使ってみた感想: Despite being somewhat clumsy in real-world use, Marketing Cloud is a powerful, high quality suite for those looking to pursue robust, personalized digital campaigns.

良いポイント:

This is an outstanding product for 1:1 engagement with an existing audience. We're still somewhat new to it, but are quickly coming up to speed. Best modules are open APIs, Journey Builder (basically pulls the entire suite together to build repeatable workflows), Audience builder (works hand/glove with Journey Builder), and Mobile Studio. It will take time for us to gather enough behavior and other attribute values to really put this to work. But it has plenty of horsepower and data tools and really get us to advanced personalization and performance analysis.

改善してほしい点:

The suite is a set of modules cobbled together via the original product (ExactTarget) and new apps purchased by SFDC (e.g., Social Studio, which as Radian 6). This makes it cumbersome to assemble an entire campaign because you're constantly pinging back and forth through different modules (via a tabbed interface) to get things done. It's probably too late now for a truly unified, campaign-based UI, so it will have to do.

Noel
ジャマイカのComputer Specialist
コンピュータ、ネットワーク・セキュリティ, 自営業
使用期間: 1~5か月
投稿経路

My Salesforce Marketing Cloud review 2023

3.0 昨年

良いポイント:

For me Salesforce Marketing Cloud has wide range of features and capabilities, including:Email Marketing: enables businesses to create, send, and track email campaigns.Mobile Marketing: enables businesses to create and send SMS and push notifications to customers.Social Media Marketing: enables businesses to manage social media accounts, publish content, and engage with customers.Advertising: enables businesses to create and manage advertising campaigns across multiple channels, including social media, search engines, and display networks.So in a nutshell it has all the bells and whistles, i need for my business.

改善してほしい点:

For this Salesforce Marketing Cloud product, here are just some of the some issues i and a few others have. Complexity: Salesforce Marketing Cloud is a sophisticated platform that can be challenging to set up and configure, especially for businesses without prior marketing automation experience.Price: Salesforce Marketing Cloud can be expensive, particularly for small and medium-sized businesses. The cost of the platform can increase rapidly as businesses scale up their marketing activities.Technical Skills: i personally believe to take full advantage of Salesforce Marketing Cloud's capabilities, businesses need to have skilled developers and technical personnel who can customize the platform and integrate it with other systems.User Interface: Some members have found the user interface of Salesforce Marketing Cloud to be outdated and less intuitive compared to other modern marketing automation platforms.Support: Some of us have reported difficulty in getting timely and effective support from Salesforce's customer service team.Limited Reporting: Some users have also reported limited reporting and analytics capabilities compared to other marketing automation platforms.It's worth noting that our criticisms are not universal, and many businesses have found Salesforce Marketing Cloud to be an effective and valuable platform for their marketing activities.

Mason
Mason
Marketing Coordinator
認証済みLinkedInユーザー
, 11~50人規模の会社
使用期間: 不明
投稿経路
ソース:GetApp

The worst....

1.0 9 年前

製品を使ってみた感想: Going to do a short list here... -No consistent browser compatibility/takes two browsers to send one email: I have to design & preview emails in Chrome but content does not load in guided send box, so I have to send them via Safari, but in Safari content doesn't load in preview tab, so I'm basically sending blindly once I've created the email in Chrome. -Lag time: It can take up to one minute for pages to load within the platform. The platform times out on me at least 3 or 4 times a day when trying to navigate through different pages in the console. -Customer service: Non-existent. The service our account manager has provided has been abysmal. When I tried to communicate these issues they were ignored until I said something on Twitter. He then took them seriously, but to the day, has still never provided me with a resolution, and would not even follow up on progress unless I prompted him by asking where we're at in the process. We also received 3 invoices after paying a massive lump sum, that are apparently due payments on the invoice we've already paid. I've been trying to get ahold of accounting there for a week to no avail. This afternoon I was even transferred to HP (the computer company) when I asked to speak to accounts payable dept. No lie. That really happened. I could go on for hours... but I have to struggle through their platform to get some more emails out for the rest of the day. We're moving platforms next week and I cannot wait. Our annual cost with the new platform will be less than one quarter with Exacttarget. tl;dr version: The UX is terrible, customer service is non-existent, and it's massively overpriced. Look elsewhere - avoid at all costs.

良いポイント:

You can send emails....

改善してほしい点:

Too many to list... Trust me... we tried for over a year. It is not a matter of our email expertise. They are an enterprise, and they treat you like the little man you are comparatively.

Salesforceからの返信

9 年前

Hi Mason, We are sorry to hear that you're experiencing these issues, and I’m continuing to escalate with our internal team based on your feedback. Would you be willing to share some screen captures of the issues so that we can send them over to our product team? Thanks, Katie

Renly
アメリカのDirector Marketing
マーケティング、広告, 51~200人規模の会社
使用期間: 1年以上
投稿経路

An Amzing Marketing Analytics Solution

4.0 4 か月前

良いポイント:

From lead generation to marketing analytics, Salesforce Marketing Cloud has it all and is easy to use It is affordable and makes email automation, campaign tracking and reporting easy

改善してほしい点:

No issues with Salesforce Marketing Cloud as it meets the need

Robert
Boss
初等・中等教育, 2~10人規模の会社
使用期間: 2年以上
投稿経路
ソース:SoftwareAdvice

Great for managers to pull reports - HORRIBLE for salespeople who create teh informationi on which those reports depend.

2.0 7 年前

製品を使ってみた感想: As I said, this produces great reports for managers.
And managment is the deparmtnet that ends up making purchases of solutions like this.
Without ever consulting the actual in-the-trenches sales team.
So they buy it for their needs butn not for the needs of their sales reps.
Consequently, the number of meetings increases trying to fiuge re out why sales have dropeed and outbound calls have dropped, etc.
And this takes motre time away from active selling.
Salesforce creates a downward spirtal in sales.

良いポイント:

It's better than using 3 x 5 index cards

改善してほしい点:

Too many boxes to be checked on every single contact attempt that is made. Difficult to use. Extremely slow for a sales rep trying to mak any number of calls. I used to use GOLDMINE and made twice the number of calls daily than I could when I had to use SaleForce. These are very true numbers. easily made 70 - 100 calls a day with Goldmaine. Only able to make about 30-35 tops using Sales Force.

認証済みレビュアー
認証済みLinkedInユーザー
消費財, 自営業
使用期間: 2年以上
投稿経路

Saves Time and Time is Money!

4.0 2 年前

良いポイント:

As a day salesforce user this makes time management easy. I can respond to emails right in the platform which saves me time. Very advanced system that can do almost everything if you are willing to learn. I found the learning curve to be somewhat of a challenge as the is very unique to any other marketing software but anything in salesforce is unique which is what sets it apart from its competition. Overall the customer reps are helpful and training is endless making this software something that you can alter to work for your needs.

改善してほしい点:

This can be costly for smaller companies and can offer many features that may never be used if not implanted or trained properly.

認証済みレビュアー
認証済みLinkedInユーザー
自動車, 10,000+人規模の会社
使用期間: 2年以上
投稿経路

Customer Portal Software

4.0 6 年前

良いポイント:

We use community cloud to provide information and self-services to our external customers. The tool is very flexible and we are able to create templates for different customer types which allows us to tailor their user interface. With community cloud, the customers are able to login to one application to conduct business with our company. It is also integrated with the other salesforce products which enables all customer data to be stored in salesforce and shared across multiple applications.

改善してほしい点:

The username must be formatted as an email. Some of our customers do not have business email addresses. Also, if our customer has implemented salesforce internally or has a salesforce id already with another vendor, they cannot use the same email as their username. When a user attempts to create a username, we have no way of knowing if they already have a salesforce id in another system so we must assume if the username meets all of our criteria and the creation fails that they must have another salesforce id with that username.

Quinn
フィリピンのSales and Marketing Specialist
情報技術、情報サービス, 51~200人規模の会社
使用期間: 1年以上
投稿経路

Easy-to-Use Email Software

5.0 昨年

良いポイント:

The drag-and-drop interface of Salesforce Marketing Cloud makes it simple to create emails. This simplifies the process of adding new designs to my email. Furthermore, the ability to change individual content blocks is useful because it means that if I make a mistake, it will not affect the entire email.

改善してほしい点:

Although the platform is quite expensive, I do not believe my company is adequately compensated for it. Customer service has been at best mediocre. We've had a number of issues that have taken a long time to resolve, leaving me and my coworkers frustrated and unable to assist.

Margareth
Margareth
スペインのCapital Market Specialist
認証済みLinkedInユーザー
市場調査, 5,001~10,000人規模の会社
使用期間: 2年以上
投稿経路

Efficiently manages inetracciones with clients

5.0 昨年

製品を使ってみた感想: Management of intractions and control of services to clients, a good marketing tool

良いポイント:

What I like most about this tool is its ease of implementation, this being a good tool to get to know the specific customer we are referring to, it is a system that stores and compiles information to better reach customers and maintain more direct with them

改善してほしい点:

I have no criticism or anything negative to contribute because for the functions it has it is one of the most efficient in this type of industry, it is also quite easy to understand and add to business tools

Mark
Resource Development Director
慈善活動, 11~50人規模の会社
使用期間: 1年以上
投稿経路
ソース:SoftwareAdvice

SalesForce for Nonprofits

3.0 7 年前

製品を使ってみた感想: SalesForce has a long learning curve. A rudimentary knowledge of it can take you a long way, but you will not be making full use of it -- especially as a nonprofit, that normally would have limited resources.

良いポイント:

There are many great features about SalesForce, including the AppExchange. It gives us a lot of flexibility with regards to events, volunteer management and donation recordings. The feature of recording contacts is easy and prominent, unlike other systems where it is hidden.

改善してほしい点:

Although it advertises itself with a feature to compose and create newsletters, the feature is not user-friendly and it is awkward to use. It is easy to create text but tough to format. Several apps in the product are repetitive when creating a contact, especially in the Auctions for SalesForce feature.