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Salesforce Marketing Cloudのレビュー

Salesforce Marketing Cloudとは

データに基づくデジタル・マーケティングで、生涯にわたる顧客関係を築くことができます。

Salesforce Marketing Cloudの製品詳細

良いポイント:

It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up.

改善してほしい点:

Their reporting is limited on Journey's and you'll need to extract all the data to do any deep dives.

Salesforce Marketing Cloudの評価

評価ポイント

使いやすさ
3.8
カスタマーサービス
3.9
機能
4.3
価格の妥当性
3.8

おすすめ度

7.7/ 10

Salesforce Marketing Cloudの総合評価は4.2/5です。 (キャプテラに寄せられた520件のレビューより集計)。

Salesforce Marketing Cloudを使用したことがありますか?

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レビューを絞り込む (520件)

Laurie
Laurie
Owner
認証済みLinkedInユーザー
健康、ウェルネス、フィットネス, 自営業
使用期間: 無料トライアル
投稿経路

Needed Software to Help Simplify

4.0 4 年前
動画プレイヤーで日本語字幕を表示できます
Brandon
President
認証済みLinkedInユーザー
薬品, 11~50人規模の会社
使用期間: 1年以上
投稿経路

Salesforce is simply the best

4.0 3 年前
動画プレイヤーで日本語字幕を表示できます
笹川
日本の営業事務
小売, 51~200人規模の会社
使用期間: 1年以上
投稿経路

リード管理に最適!

4.0 2 年前

良いポイント:

リードを集め情報を管理してエリアのマーケティングや戦略にとても活用率が高いです。データの可視化もできるので戦略に役立ちますし様々なグラフにも抽出する事ができるので資料作成にもとても便利です。

改善してほしい点:

海外ソフトウェアなのでサポートが日本では別会社がしている様なので直サポートが充実していると安心しますね。

匿名レビュアー
化学, 501~1,000人規模の会社
使用期間: 1~5か月
投稿経路

割とわかりやすく、使いやすい画面と操作性だと思う

5.0 2 年前

製品を使ってみた感想: まだ長期間使っていないので初心者の感想だが、簡単で基本的な操作に関してはとっつきやすいし、難しい入力方法等もなく良いと思う。ただ少し細かい設定や何か操作したいとなると、感覚的なものだけでは思ったようにできないので勉強が必要と感じる。データ抽出に関して、他の人がきっちり設定したものを使用する分にはデータ等も見やすいし使いやすいと思う。使いこなせるようになれば、非常に役に立ちそう。ロック機能があればもっと良さそう。

良いポイント:

リンクが多く、色々と詳細を確認しやすい。データの抽出で細かい設定もでき、集計等に便利と思う。

改善してほしい点:

データ抽出で慣れないうちは設定方法がとても分かりにくい。細かいことができる分、マニュアル等読み込むべきことが多い。

Jennifer
Jennifer
アメリカのHuman Resources Generalist
認証済みLinkedInユーザー
病院、ヘルスケア, 10,000+人規模の会社
使用期間: 1年以上
投稿経路

Top Sales Management Software

4.0 昨年

製品を使ってみた感想: Through the use of granular criteria and personalization, we have increased user engagement across all modes of communication, including Email, SMS, WhatsApp, and Push Notifications.

良いポイント:

The effectiveness and manageability. You may control automated email sending and collecting contact information for hot leads. Its talents help the company expand by a factor of two. Bringing down the lead time for security matters. Separation of live and dead wires. Automating routine tasks saves time and effort. Boosts the company's growth and revenue.

改善してほしい点:

More automated components for plug-and-play building of user journeys would be preferable, as much of Automation Studio as possible must be implemented in SQL, which can get complicated.

認証済みレビュアー
認証済みLinkedInユーザー
金融サービス, 1,001~5,000人規模の会社
使用期間: 2年以上
投稿経路

SFMC is a great tool!

5.0 昨年

製品を使ってみた感想: Overall the experience is great. Support is great and quick and it works great for more complex campaigns.

良いポイント:

The best features of SFMC is the integration with SFDC and the flexibility in creating audiences. It allows us to use SQL to build audiences in a very data driven manner vs a drag and drop (which SFMC does have) feature to create lists.

改善してほしい点:

The speed for SFMC can sometimes be questionable. Some days it moves faster than others. The other feature that tends to be frustrating is the speed or actions when having multiple splits in their journey builder.

Sarah
アイルランドのContent Marketing Manager
コンピュータ・ソフトウェア, 51~200人規模の会社
使用期間: 1年以上
投稿経路

Powerful tool but a steep learning curve

3.0 5 か月前

良いポイント:

The platform’s ability to segment audiences and automate marketing workflows is pretty powerful, allowing for precise targeting and engagement across email, social media, and SMS. Its integration with Salesforce CRM also makes it easy to pull insights into customer behavior and preferences.

改善してほしい点:

Navigating through its interface and setting up campaigns can be time-consuming, especially without prior experience or adequate training. Additionally, some tasks that should be straightforward, like creating email templates or setting up automation workflows, can be a bit cumbersome due to the number of steps involved.

Sarah
アメリカのAssistant Head of Company
イベント企画運営, 2~10人規模の会社
使用期間: 1~5か月
投稿経路

Salesforce Recommendation

5.0 3 か月前

製品を使ってみた感想: I have enjoyed Salesforce as a way to stay organized with several parts of information within my company and disperse it to other employees easily.

良いポイント:

I enjoy Salesforce as it is a way to stay organized within the company and disperse important information.

改善してほしい点:

I like lest that at times it can be hard to log in to for employees.

Jana
Jana
アメリカのSenior Director Of Marketing
認証済みLinkedInユーザー
コンピュータ・ソフトウェア, 10,000+人規模の会社
使用期間: 1年以上
投稿経路

Incredibly Powerful Cloud-Based Marketing Automation Platform

5.0 2 年前

製品を使ってみた感想: Using Marketing Cloud, we can simply keep tabs on all of our social media profiles, Facebook updates, and email automation tools. Even if this platform is already a part of our website, it integrates with the services of other companies and applications with relative ease. Despite the fact that Marketing Cloud has an email solution, we continue to rely on Mailchimp to assist with channel management.

良いポイント:

It is an extremely adaptable and comprehensive application that provides everything you need to efficiently manage your connections with customers. I liked that I could find out a lot of stuff, like what they were doing online, about the people I was trying to sell to. It gave me a comprehensive understanding of their habits, tastes, and contacts with my company, allowing me to make smarter choices and give superior service. In conclusion, if you're wanting to simplify your sales and marketing operations in a strong and user-friendly method, this CRM system is what you need.

改善してほしい点:

It is always frustrating how long it takes for an email activity to load in Journey Builder. Sometimes the platform will indicate that you have been idle even if you have been working on it continuously.

Gamze
Gamze
トルコのData Scientist
認証済みLinkedInユーザー
金融サービス, 10,000+人規模の会社
使用期間: 1年以上
投稿経路

Data Sets Made Easy

5.0 9 か月前

製品を使ってみた感想: Overall, one of the greatest tools to manage our leads.

良いポイント:

I like to go over every data points very easily

改善してほしい点:

I do not like the limits on the reports, it's up to 4.

Iyer
Iyer
アメリカのNational Sales Manager
認証済みLinkedInユーザー
運輸、トラック、鉄道, 1,001~5,000人規模の会社
使用期間: 6~12か月
投稿経路

Salesforce Marketing Cloud - The best in the game!

5.0 5 か月前

製品を使ってみた感想: Salesforce Marketing Cloud gave us insights to customer trends, and the best market segmentation help we could ask for.

良いポイント:

The high level of personalizable customer engagement, along with access to AI tools, and campaign management, and robust analytics as well. The customer service is great also.

改善してほしい点:

Salesforce marketing cloud randomly has extremely long slow periods, and any updates do take a bit of a while. Not much outside of that

Ipek Nil
Ipek Nil
トルコのSales Marketing Specialits
認証済みLinkedInユーザー
環境サービス, 11~50人規模の会社
使用期間: 6~12か月
投稿経路

Great Tool Though Costly

4.0 9 か月前

良いポイント:

Single most amazing CRM system available for email campaigns.

改善してほしい点:

This tool unfortunately comes with a huge cost, not only to buy but also to maintain.

Angela
Angela
アメリカのOwner
認証済みLinkedInユーザー
小売, 自営業
使用期間: 1~5か月
投稿経路

Sales force has changed everything for the better!

5.0 9 か月前

製品を使ってみた感想: My over experience was way more than I expected! I plan to stay with SalesForce Marketing Cloud for a long time!

良いポイント:

With salesforce I’m able to understand my customers unique needs.

改善してほしい点:

It was a bit hard to understand it first, but at once I got into it everything just flowed freely. I honestly had no idea how I had a business without it.

Wasif
アメリカのStudent worker
教育管理, 501~1,000人規模の会社
使用期間: 1~5か月
投稿経路

Great application for wide usage

5.0 2 か月前

良いポイント:

It's user friendly, easy to use, and minimal effort required.

改善してほしい点:

I don't have much complaint about it. It's a good software overall.

Marco
アメリカのIT Expert
消費者サービス, 1,001~5,000人規模の会社
使用期間: 1年以上
投稿経路

Salesforce Marketing Cloud Has Quality Features

5.0 10 か月前

良いポイント:

Salesforce Marketing Cloud has brilliant features and a friendly customer support team. Salesforce Marketing Cloud has been so amazing.

改善してほしい点:

I do not dislike Salesforce Marketing Cloud at all.

Hollie
アメリカのCommunications Coordinator
教育管理, 1,001~5,000人規模の会社
使用期間: 2年以上
投稿経路

Needs work, but very helpful!

4.0 10 か月前

良いポイント:

I really like the data and analytics features. The customizable feedback was very helpful for my team.

改善してほしい点:

I felt that some features were not user-friendly and not necessarily conducive to the purpose of the product. Training staff was a bit of a hassle.

Renly
アメリカのDirector Marketing
マーケティング、広告, 51~200人規模の会社
使用期間: 1年以上
投稿経路

An Amzing Marketing Analytics Solution

4.0 昨年

良いポイント:

From lead generation to marketing analytics, Salesforce Marketing Cloud has it all and is easy to use It is affordable and makes email automation, campaign tracking and reporting easy

改善してほしい点:

No issues with Salesforce Marketing Cloud as it meets the need

Mark
アメリカのFounder and CEO
アパレル、ファッション, 2~10人規模の会社
使用期間: 6~12か月
投稿経路

Salesforce review

4.0 5 か月前

良いポイント:

Great storage of data. Able to look at analytics and properly guage information.

改善してほしい点:

Doesn't have any automation. Have to take time to put in data

Chad
アメリカのGeneral Manager
建築資材, 2~10人規模の会社
使用期間: 6~12か月
投稿経路

Great marketing tool

4.0 8 か月前

良いポイント:

The ease of using the software and ease of going back on old customers

改善してほしい点:

The spam some days is little much. At first a little glitchy with our system

Yurii
アメリカのMarketing Director
情報技術、情報サービス, 11~50人規模の会社
使用期間: 1年以上
投稿経路

Good tool if you can build large audiences

4.0 12 か月前

良いポイント:

Automatic updates of lists on Facebook or other ad networks. Secure way to share data with 3rd parties

改善してほしい点:

Weird system of working with reports only, this doesn't allow you to add both leads and contacts to the same audience.

Tareq
ヨルダンのSales Engineer
建築資材, 1,001~5,000人規模の会社
使用期間: 2年以上
投稿経路

Effective in boosting consumer confidence and gaining new clients and closing more deals.

5.0 2 年前

製品を使ってみた感想: Salesforce Marketing Cloud improved our communication with new and existing customers, boosting their confidence and ultimately leading to new deals and increased sales.

良いポイント:

Salesforce Marketing Cloud simplifies sales funnel tracking, automates processes, and allows for task creation and reminder scheduling for team members. The intuitive reporting features and customizable dashboards enable the management of a lot of data across interconnected databases. Salesforce Marketing Cloud has helped us achieve positive results in attracting and improving relationships with customers. Contact management is efficient, and the customization and ease of use options provide great organization and search capabilities. Call tracking is also efficient, and creating new tasks after each call ensures easy note-sharing and updates with colleagues for efficient follow-up.

改善してほしい点:

Although some complications and difficulties have arisen, the good news is that we were able to overcome them quickly. We have encountered errors due to incomplete integration from other applications and issues when adding calendar links to addressed emails for clients.

Richard
Richard
アルゼンチンのCommunication and Media Analyst
認証済みLinkedInユーザー
通信, 1,001~5,000人規模の会社
使用期間: 2年以上
投稿経路

Knowledge of customer and company information

4.0 2 年前

製品を使ってみた感想: It is the basis for activity and project information linked to daily reporting information from customers and employees across the company. All Marketing activities can be quantified, and you can easily understand the bottleneck, the cause and what is happening using the dashboard. In addition, because it can be linked to a wide variety of MAs, it is possible to manage customer data collectively. Employees can also query the information from the smartphone app to check all customer information without wasting time, even when they are away.

良いポイント:

It is possible to manage schedules, customers, projects, etc., but it is excellent that it is possible to customize reports and create systems flexibly. The information needed and the management contents differ for each company and center, but I think the service is agile. At first, getting members to enter data is difficult, but as the number of items entered correctly increases, each salesperson's activities become more apparent. Since it has been possible to capture the characteristics of each member, sales productivity has improved in several ways, such as advice on which items to improve and knowledge sharing if things grow.

改善してほしい点:

Although bugs occur infrequently, they can temporarily disrupt work because they are irreplaceable and essential tools for the business.

Kellen
アメリカのMarketing Coordinator
非営利団体運営, 201~500人規模の会社
使用期間: 6~12か月
投稿経路

Salesforce Review

5.0 昨年

良いポイント:

I love how easy the platform is to understand

改善してほしい点:

Nothing negative really stood out to me as a big factor.

Imran
Imran
バングラデシュのTeam Coordinator
認証済みLinkedInユーザー
情報技術、情報サービス, 51~200人規模の会社
使用期間: 2年以上
投稿経路

Comprehensive Marketing Automation Tool with Powerful Features

5.0 2 年前

製品を使ってみた感想: Salesforce Marketing Cloud has been a comprehensive and effective solution for our marketing needs, offering a wide range of features and integrations. The Journey Builder feature, in particular, has allowed us to automate our campaigns and engage with our customers throughout their journey.

良いポイント:

The most likable feature of Salesforce Marketing Cloud is the Journey Builder feature, which allows businesses to automate their marketing campaigns and engage with their customers throughout their journey.

改善してほしい点:

One of the things I dislike about Salesforce Marketing Cloud is the pricing model, which can be quite expensive for small and medium-sized businesses. However, we believe that the platform's features and capabilities justify the cost, especially for larger businesses.

Łukasz
ポーランドのIT Specialist
慈善活動, 51~200人規模の会社
使用期間: 1~5か月
投稿経路

assistance in working with the client

5.0 2 年前

良いポイント:

assistance in managing the customer base, improving contacts and processes

改善してほしい点:

the time it takes to understand process configuration is long. the multitude of options makes it difficult to find your way around without instructions

認証済みレビュアー
認証済みLinkedInユーザー
不動産, 51~200人規模の会社
使用期間: 2年以上
投稿経路

Best CRM for startups. SF

5.0 2 年前

製品を使ってみた感想: For the first time user this is very easy to understand no need of any special training only demo video is enough for any user to start working on it.

良いポイント:

Experience and user friendly easy to login and easy to install.

改善してほしい点:

lease like about is like we have to take login every day that to with OTP authentication.

Layne
アメリカのProspect Research Analyst
高等教育, 11~50人規模の会社
使用期間: 6~12か月
投稿経路

Great software

5.0 昨年

良いポイント:

Allows us to send the same email to multiple people at once

改善してほしい点:

I wish there were more integrations with our CRM to record bounced/unsubscribed emails