Salesforce Marketing Cloudのレビュー

Salesforce Marketing Cloudとは

データに基づくデジタル・マーケティングで、生涯にわたる顧客関係を築くことができます。

Salesforce Marketing Cloudの詳細

良いポイント:

It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up.

改善してほしい点:

Their reporting is limited on Journey's and you'll need to extract all the data to do any deep dives.

Salesforce Marketing Cloudの評価

評価ポイント

使いやすさ
3.6
カスタマーサービス
3.8
機能
4.2
価格の妥当性
3.7

おすすめ度

7.5/10

Salesforce Marketing Cloudの総合評価は4.1/5星です。 (キャプテラに寄せられた333件のレビューより集計)。

Salesforce Marketing Cloudを使用したことがありますか?

あなたのレビューを投稿しませんか?

レビューを絞り込む (333件)

Laurie
Laurie
Owner
認証済みLinkedInユーザー
健康、ウェルネス、フィットネス, 自営業
ツール使用期間: 無料トライアル
投稿者のソース

Needed Software to Help Simplify

4.0 2 年前
動画プレイヤーで日本語字幕を表示できます
笹川
日本の営業事務
小売, 51-200の従業員数
ツール使用期間: 1年以上
投稿者のソース

リード管理に最適!

4.0 2 週間前 新着

良いポイント:

リードを集め情報を管理してエリアのマーケティングや戦略にとても活用率が高いです。データの可視化もできるので戦略に役立ちますし様々なグラフにも抽出する事ができるので資料作成にもとても便利です。

改善してほしい点:

海外ソフトウェアなのでサポートが日本では別会社がしている様なので直サポートが充実していると安心しますね。

匿名レビュアー
日本の派遣社員
化学, 501-1,000の従業員数
ツール使用期間: 1~5か月
投稿者のソース

割とわかりやすく、使いやすい画面と操作性だと思う

5.0 2 か月前

製品を使ってみた感想: まだ長期間使っていないので初心者の感想だが、簡単で基本的な操作に関してはとっつきやすいし、難しい入力方法等もなく良いと思う。ただ少し細かい設定や何か操作したいとなると、感覚的なものだけでは思ったようにできないので勉強が必要と感じる。データ抽出に関して、他の人がきっちり設定したものを使用する分にはデータ等も見やすいし使いやすいと思う。使いこなせるようになれば、非常に役に立ちそう。ロック機能があればもっと良さそう。

良いポイント:

リンクが多く、色々と詳細を確認しやすい。データの抽出で細かい設定もでき、集計等に便利と思う。

改善してほしい点:

データ抽出で慣れないうちは設定方法がとても分かりにくい。細かいことができる分、マニュアル等読み込むべきことが多い。

Aaron
Aaron
フィンランドのDirector Consulting, Salesforce Marketing Cloud
認証済みLinkedInユーザー
マーケティング、広告, 10,000+の従業員数
ツール使用期間: 2年以上
投稿者のソース

Powerful, but complex

5.0 4 年前

良いポイント:

This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.

改善してほしい点:

There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.

Ali Furkan
イタリアのJunior Software Developer
情報技術、情報サービス, 2-10の従業員数
ツール使用期間: 1~5か月
投稿者のソース

Marketers can quickly and easily create campaigns, track performance, and measure

4.0 2 か月前 新着

製品を使ってみた感想: I have been using Salesforce Marketing Cloud for a few months now and overall I am very pleased with the software. I find it easy to use and its suite of features has helped me create more effective campaigns and track performance more accurately. The segmentation and personalization tools have allowed me to deliver a tailored experience to my customers, and the detailed analytics reports have helped me measure the success of my efforts. The only downside for me is the cost, but I feel like it is worth it for the features it provides.

良いポイント:

The best thing about Salesforce Marketing Cloud is its comprehensive suite of tools and its ability to automate customer interactions. The platform integrates a variety of marketing channels, including email, SMS, social media, and web, making it easy to create and track campaigns. Additionally, its segmentation and personalization features help marketers deliver a tailored experience to customers. Finally, the platform provides detailed performance metrics, allowing marketers to measure and optimize their efforts.

改善してほしい点:

One of the drawbacks of Salesforce Marketing Cloud is its cost; the software can be expensive for small businesses. Additionally, the platform can be difficult to learn and requires a lot of time and effort to master all its features. Finally, some users have reported that the software can be slow and unresponsive at times.

Michelle
アメリカのSales Coordinator
マーケティング、広告, 10,000+の従業員数
ツール使用期間: 1年以上
投稿者のソース

Product with Great Potential

3.0 先月 新着

製品を使ってみた感想: Salesforce has great potential once the overall kinks are worked out.

良いポイント:

There were tons go great features and abilities in the Salesforce software, you could note or track just about anything that you want.

改善してほしい点:

Salesforce has programs specifically designed for companies that use it and I feel like there are many functions and features that could have been improved and perfected before customization.

認証済みレビュアー
アメリカのOperations Manager
認証済みLinkedInユーザー
通信, 11-50の従業員数
ツール使用期間: 2年以上
投稿者のソース

Marketing in one platform

5.0 2 か月前 新着

良いポイント:

I liked that this is integrated within the SFDC CRM and i do not have to use a separate platform for managing leads and opportunities with sending email marketing and outreach.

改善してほしい点:

i do not have anything i dislike so far, we constantly use this feature

Russell
Russell
アメリカのEmail Developer
認証済みLinkedInユーザー
宗教団体
ツール使用期間: 2年以上
投稿者のソース

Fantastic Platform For Marketing

4.0 5 年前

製品を使ってみた感想: You get the benefit of an easy to use email platform, and the ability to automate workflows to enhance the personation of your customers.

良いポイント:

There's a lot that we use the marketing cloud for. Automation, email, journey builder, etc. It's something that helps us work with such a massive audience. We can send emails easily and import our own templates. It's also great for automating workflows and building out dynamic emails to save time in the future. You're really able to dig into personalization with this tool and really connect with your customers.

改善してほしい点:

The customer support. The support is horrible. You have to call this number (if you can find it) and then bounce around an automated system that usually ends with a message to check the online forums for help. If you have any kind of emergency or need help ASAP you're not going to get it.

認証済みレビュアー
アメリカのMarketing Operations
認証済みLinkedInユーザー
金融サービス, 11-50の従業員数
ツール使用期間: 1年以上
投稿者のソース

検討した類似製品:

A huge waste of time

2.0 3 年前

製品を使ってみた感想: Working with the support team is extremely painful. We spent hours over multiple weeks showing them our issues over video. Their premium support resources often couldn't figure out how to resolve our issues. It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.

良いポイント:

I don't like anything about this software.

改善してほしい点:

The integration with Salesforce is WAY oversold in the marketing materials. Moving data back and forth between the two products is extremely finicky and prone to breaking. Expect lots of duplication of data and lists that will invariably be out of sync. Managing email opt out lists with two systems of record from the same company is a CAN-SPAM nightmare. The integration's administrative tools can't be accessed in lightning. The customer facing unsubscribe and profile management pages look like shit and can't be branded or customized. They are so old, they still provide customers a warning about using HTML emails with AOL. Your Salesforce users will see email sends and interactions in contact records for some but not all emails sent via marketing cloud. If you try to send to a campaign or report from Salesforce, email personalization won't work. Same thing for transactional emails. You will have to send every single piece of personalization data in the API call to marketing cloud, because MC won't be able to find it on its own, even though it has a list of all these attributes and is supposedly syncing with Salesforce. There is single sign on, but only by request, and provisioning of accounts is not supported. Journeys will break the minute you make the slightest change to them. Trying to split journeys based on Salesforce attributes often just doesn't work. Because it's Salesforce, anything you would actually want to do with this software comes at an additional cost.

Margareth
Margareth
スペインのCapital Market Specialist
認証済みLinkedInユーザー
市場調査, 5,001-10,000の従業員数
ツール使用期間: 2年以上
投稿者のソース

Efficiently manages inetracciones with clients

5.0 3 週間前 新着

製品を使ってみた感想: Management of intractions and control of services to clients, a good marketing tool

良いポイント:

What I like most about this tool is its ease of implementation, this being a good tool to get to know the specific customer we are referring to, it is a system that stores and compiles information to better reach customers and maintain more direct with them

改善してほしい点:

I have no criticism or anything negative to contribute because for the functions it has it is one of the most efficient in this type of industry, it is also quite easy to understand and add to business tools

Chris
Chris
ナイジェリアのDriver Manager.... and Author
認証済みLinkedInユーザー
運輸、トラック、鉄道, 1,001-5,000の従業員数
ツール使用期間: 1年以上
投稿者のソース

Beginner Friendly

4.0 2 か月前

製品を使ってみた感想: Very good.

良いポイント:

This tool is relatively easy to set up and to learn to use. It is user friendly and it gives a clear picture of our sales and deliveries.

改善してほしい点:

The price of this software tool is quite, although we have the compensation that it does what it promised to do.

Arjun
インドのManager
認証済みLinkedInユーザー
教育管理, 11-50の従業員数
ツール使用期間: 無料トライアル
投稿者のソース

Awesome Marketing Automation Tool

4.0 2 か月前 新着

製品を使ってみた感想: Overall the tool is great but it needs some kind of work to give user feeling of using a combined tool rather than disjoint features.

良いポイント:

Flash sales & loyalty programs are simply awesome features. Newsletters are great too. One of the best things was that the spam rate was very low and that really makes sense when you send bulk newsletters.

改善してほしい点:

Felt like the features of marketing cloud are not interrelated or rather they were disjoint. We got lots of errors and issues while using marketing features. The support was good but it took some time to resolve all the issues.

Tyler
Tyler
アメリカのProcess Engineer
認証済みLinkedInユーザー
環境サービス, 51-200の従業員数
ツール使用期間: 1年以上
投稿者のソース

Salesforce helps automate many processes of the sales cycle

5.0 2 か月前 新着

製品を使ってみた感想: Sales

良いポイント:

It helps with automation and getting 95% of the work done.

改善してほしい点:

The new Lightening mod does NOT have all the desired features, so I switch to classic.

Brad
アメリカのCRM Analyst/Consultant
コンピュータ・ソフトウェア, 5,001-10,000の従業員数
ツール使用期間: 2年以上
投稿者のソース
ソース:SoftwareAdvice

Robust CRM!!!

5.0 5 年前

製品を使ってみた感想: SalesForce a robust CRM that enables enterprise businesses to use account and customer information to improve customer relations, increase marketing and sales success and extract business data.

良いポイント:

I’ve spent more than 3 years administrating/ consulting for many companies on salesforce implementation and continue to find ways to make it work even better. Salesforce provides one of the most well-integrated, predictable and feature-rich CRM that I’ve worked with and implemented. There are so many ways that I can tailor Salesforce to businesses. This product is one of the most robust platforms out today and is great for any sales team. This CRM helps companies by keeping track of all sales related information. It also offers custom reports which is one of the best features, This will provide companies with business analytics to understand where we need to improve sales processes. I will say as an administrator of this product there is a little learning curve to help a company utilize all of the functionality of this product, but once you have a grasps you will see a huge difference in company sales!!!

改善してほしい点:

This CRM can be expensive for small-scale business. There are a lot of customizations that would be needed in the implementation process, which adds to cost of development. I would recommend hiring a SalesForce Administrator/Developer for your team for the implementations process and general maintainenece. This would help cut down the cost by not using SalesForce to do it for you, plus I do think their customer support is lacking.

認証済みレビュアー
アメリカのLifecycle Marketing Manager
認証済みLinkedInユーザー
, 51-200の従業員数
ツール使用期間: 2年以上
投稿者のソース

Worked for SFMC and used the platform daily for 2 years (Agency side, in Services)

4.0 5 年前

製品を使ってみた感想: After moving off of SFMC, I was definitely hurting for the robust nature of personalization and segmentation that was offered through the proprietary Ampscript language, and the full SQL editor to run queries on data extensions. Although I think that it could have been built in a smarter way to execute processing of queries faster, and have a better UX/UI, the power that's available to a slightly more tech savvy marketer is unmatched.

良いポイント:

The first email platform I worked on was SFMC. Definitely the strongest features of the platform were the ability to customize so much through the use of Ampscript functions, content areas, and data extensions, as well as the ability to segment and cohort large amounts of user data with the power of having a full on SQL editor to do so.

改善してほしい点:

The platform was hacked together on the backend, and whoever headed up product did not do a good job of making the UX/UI cohesive. Extremely slow to execute queries on large data sets, and until they moved it into Automation Studio, there was no way to know when your query finished running, or what the error was if it ran into one. On the UX/UI side, who the heck made the decision that Emails and Data Extensions could be shared across Business Units, but User-Initiated Sends/Queries/Scripts, etc can't? It's not consistent, random items can be shared, while others can't and must be manually copied over to the other Business Unit.

Kristen
アメリカのMarketing Operations Manager
情報技術、情報サービス, 201-500の従業員数
ツール使用期間: 2年以上
投稿者のソース

Incredible tool, make sure you have an infrastructure

4.0 3 年前

製品を使ってみた感想: An incredible tool when an infrastructure is in place that will allow for collaboration between marketing and sales as well as support in place for the sales team so they don’t get bogged down with the administrative component. If you are a Manager then you will love these reports.

良いポイント:

As a provider of digital marketing automation (email, social, ads) and analytics, is great when it comes to connecting the dots between what you know about customers and what marketing materials you should send to them. The Journey Building feature is incredible for this. This also allows you to set triggers and make intelligent automation decisions.

改善してほしい点:

Make sure you have an infrastructure in place that will allow for the immense amount of data entry and data maintenance necessary to keep the CRM up-to-date and allow intelligent marketing insights and automation to even be possible. You don’t want to make marketing decisions based on an accurate CRM information.

認証済みレビュアー
インドのBusiness Developer- Sales Ops
認証済みLinkedInユーザー
情報技術、情報サービス, 501-1,000の従業員数
ツール使用期間: 2年以上
投稿者のソース
ソース:GetApp

Complete Platform for growing Marketing needs. Empower you to make right decisions!

4.0 4 年前

製品を使ってみた感想: I am very happy using salesforce marketing cloud and have been using for years now. We are able to manage all our marketing effort in a more efficient and discipline manner and support our sales team throughout the sales cycle. It's difficult to justify ROI on marketing, but with salesforce marketing cloud we are able to justify our spends on various campaigns since they are yielding high results.

良いポイント:

Analytics that you can drill down related to any specific activity (open rate, click ratio, engagements). You can manage all your marketing programs from various channel under the same platform.

改善してほしい点:

It needs a little learning before you start using it in a efficient manner. UI can be a little more friendly to all the users. Importing/ exporting files can sometimes get corrupted. Having said, it's the best in its space.

認証済みレビュアー
オランダのConsultant
認証済みLinkedInユーザー
インターネット, 11-50の従業員数
ツール使用期間: 6~12か月
投稿者のソース
ソース:GetApp

Terrible product, terrible support

1.0 5 年前

良いポイント:

The personalization options are pretty cool. But when you use them (with AMPscript) the Journey Builder is pretty much useless as Engagement Splits don't work with them.

改善してほしい点:

Where to start. - Extremely buggy system. We had multiple issues with the Journey Builder that resulted in a number of our subscribers receiving thousands of emails which put us on the spam list for Gmail. - The Journey Builder is extremely rigid. You have to create new versions if you want to make even the smallest edit. Then you'll likely need to double check every single step because things break super easily. When you update emails that are used in Journeys in Content Builder, you need to go into these Journeys and manually update these emails again to make sure the changes take effect. You can try to solve this with Reference Content but then Engagement Splits don't work because it cannot see the URLs. Same goes for using Dynamic Content. Also, current subscribers in the existing version of a journey cannot be placed into the new version of the journey. Lastly, you can only add subscribers to retargeting audiences but NOT REMOVE them from these retargeting audiences. You'll have to create ANOTHER retargeting audience (for which you have to pay extra) to exclude these in e.g. Facebook. Compare that with a cheap tool like ActiveCampaign and you're just amazed how bad Marketing Cloud is. Especially Journey Builder is the worst app I've ever come across. - The platform is basically not usable without Salesforce CRM. This creates a number of problems, e.g. not being able to simply send a realtime response email when someone fills a form on your website. Also, even though it's the same company, the integration between Salesforce and Marketing Cloud is complex and just basically terrible. - Cloud Pages Smart Capture forms are useless. It doesn't accept people that are already in the data extension that is connected to a particular Smart Capture form but it does not warn you about this in any way. Also, if you use Salesforce as your DoR you can't use Smart Capture forms but are forced to build custom AMPscript code due the ContactID being created in Salesforce (not possible in Marketing Cloud). - As I mentioned above, functions don't work well with each other. This because they just bought a bunch of different companies and tried to tie it together. This also makes it very difficult to navigate as some functions overlap while others are completely incompatible. The system is also very slow. Loading times are not rarely over 10 seconds. This makes working with it daily a true torture. There are numerous other smaller bugs and annoying things that I don't have time for to write down but if I can summerize, if you want your marketing team to be lean, flexible and successful then do yourself a favor and pick any other system.

Rhonda
アメリカのMarketing manager
保険, 51-200の従業員数
ツール使用期間: 1年以上
投稿者のソース
ソース:SoftwareAdvice

There is a reason everyone recognizes the name!

5.0 4 年前

製品を使ってみた感想: We recently implemented the SalesForce marketing cloud platform and have had great success. The implementation was more challenging than expected however we had very specific needs and required a lot of data transfers to make the service work they way we intended. The training was fairly easy and once the employees embraced the process, increased overall productivity. Friendly formats and personal expressions give each team member their own look and allow them to be productive on their own skill level. The team emails were out of hand and this product helped manage the interactions and keep everyone in the loop without wading through the email mess!

良いポイント:

All encompassing product. The customizable options are amazing. Easy to access for remote and in-house employees.

改善してほしい点:

On the higher pricing scale. implementation can be tricky, may need to modify your current workflow to accommodate the best use.

Makayla
アメリカのSales Manger
家電製品, 1,001-5,000の従業員数
ツール使用期間: 2年以上
投稿者のソース

Real Person Real Review

4.0 3 か月前

製品を使ってみた感想: This software has small flaws that can be fixed yourself if you have the time, but for the most part this is the most detrimental application I use in my day-to-day activities to help me run my business.

良いポイント:

I like that it's a one stop shop. Everything I need to help me be successful in my location can be found here.

改善してほしい点:

Some of the key words that are used don't always bring up the right information you're looking for at that exact moment. It would be nice if the search was expanded a little or narrowed down in certain aspects to make searching quicker

Frank
のEPMO
経営コンサルティング, 10,000+の従業員数
ツール使用期間: 2年以上
投稿者のソース
ソース:SoftwareAdvice

Salesforce Marketing Cloud - the best of the best

5.0 5 年前

製品を使ってみた感想: A great piece of software that possesses all the functionality out of the box to make you successful

良いポイント:

Salesforce continues to maintain its leadership position in this space by constantly bringing new & improved functionality to the table that meets it users needs. Additionally there are 3rd party products that work hand in hand with Salesforce that enrich its capabilities

改善してほしい点:

Salesforce is somewhat pricey but if you utilize all of its functionality it will deliver an ROI and help you scale by automating a number of your key functions

Trevor
のProgram Coordinator
慈善活動, 11-50の従業員数
ツール使用期間: 6~12か月
投稿者のソース
ソース:SoftwareAdvice

Salesforce is the CRM everyone dreams of

5.0 5 年前

製品を使ってみた感想: Salesforce does everything we needed, and more. As a non-profit, they originally didn't help us that much, but once we were connected with our own representative, she has been super helpful and keen. We used Microsoft Access before for our data management and this is much, much better. While it is a very different tool than Access, I find it does everything that access could, just a bit differently (and mostly in a more consistent / user-friendly way)

良いポイント:

Loads of features; easy to use; different interface styles (classic vs lightning) to meet different preferences; cloud-based; accessible via browser; mobile app; free 10 licenses for non-profits! free self-teaching tools available online; very transparent in their activities (i.e. maintenance schedule, updates)

改善してほしい点:

back-end can be complex; expensive for small scale businesses; can be time-consuming to learn to use

Sérgio
ポルトガルのpartner
情報技術、情報サービス, 2-10の従業員数
ツール使用期間: 1~5か月
投稿者のソース

検討した類似製品:

Good CRM

5.0 3 か月前

良いポイント:

Third party integrations and flexibility.

改善してほしい点:

Not that easy to implement, to many customizations required.

Slavi
Slavi
ブルガリアのCRM Campaign Executive
認証済みLinkedInユーザー
資本市場, 201-500の従業員数
ツール使用期間: 2年以上
投稿者のソース

Best in world for sure with terrible "free" support

4.0 昨年

良いポイント:

It's a very powerful tool with flexibility and dynamic logic no other product can cover (checked)

改善してほしい点:

Terrible free support. It's a 50/50 chance to hit the person that will get the job done or just autoreply you till the end of time. Forcing you to switch to "premium support" like you already didn't pay enough for the product that is not cheap at all.

mattt
アメリカのPre-Implementation Onboarding Coordinator
ホスピタリティ, 1,001-5,000の従業員数
ツール使用期間: 2年以上
投稿者のソース
ソース:SoftwareAdvice

Salesforce is great for storing all aspects of customer data

5.0 5 年前

良いポイント:

With this product you can store any bit of customer data. This is a sales persons greatest tool. In addition you can create custom objects to enable the support team to better work cases.

改善してほしい点:

Not all stored data can be pulled into reports. Salesforce does not do calculations on dates or times. This can make it difficult to do everything you need to in the system itself.

Kristina
アメリカのEcommerce Sales Manager
物流、サプライチェーン, 51-200の従業員数
ツール使用期間: 2年以上
投稿者のソース
ソース:SoftwareAdvice

Salesforce super easy

5.0 5 年前

良いポイント:

Easy to find accounts and account information. If I need to know who their customers account manager is, Salesforce will tell me who is assigned.

改善してほしい点:

Wish it was linked up with our system SAP. We have accounts that get transferred out of reps names and into another. Just wish the salesforce would stay in tune with that information.