Marketo Engageのレビュー

Indeed a Best-in-Class Marketing Automation Software

製品を使ってみた感想： My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

良いポイント:

I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

改善してほしい点:

I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

Marketo powers our entire marketing team

製品を使ってみた感想： Marketo is the platform that powers our entire marketing campaigns and performance. It allows us to understand the impact marketing is having on overall bottom line.

良いポイント:

It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation, lead scoring, emails, landing pages, content management, automation and sync to salesforce. Bizible ensures everything a prospect or customer does is tracked in Salesforce so we understand the impact marketing has on revenue.

改善してほしい点:

It's clunky because it's legacy. It's not an easy tool to navigate or manage. It requires coding to build landing pages and their templates aren't great (pro-tip: use Unbounce and connect to Marketo). Because Marketo is so robust, when you build automation and audiences and campaigns, you can get overwhelmed and lost.

Marketo does a decent job with marketing campaigns; lackluster on the integrations and customization

製品を使ってみた感想： Moderately positive; for smaller companies on a marketing budget who don't need more than email campaigns, this will work well for you. If you run an enterprise business who needs more, I suggest upgrading to Eloqua

良いポイント:

It was easy to setup and maintain our marketing campaigns; landing pages were customizable for the most part, and the tracking codes were easy to install and events triggered as promised. Cost is substantially less than premium marketing software, so that's a selling point.

改善してほしい点:

We migrated from Oracle/Eloqua, so we already had campaigns that we used. It was a total chore working with their teams to get everything carried over correctly (we never actually got every object, we had to re-create most). Most of the customization with batch jobs and custom fields didn't work as described in their documentation, and I got the feeling that they don't entertain a lot of big fish in the pond--maybe this has changed?

Very powerful, not the most user-friendly tool out there.

製品を使ってみた感想： We rolled it out 3 years ago and have been very happy with it. There's been some frustration in the business at the turn-around time on Marketing Ops requests, but that's more of a staffing issue and because of the fact that it's not very easy for an end user to just jump in and setup a campaign on their own. If you have good permissions management, use of templates, and at least some experienced admin support it can be an extremely powerful and effective tool. It's not for the faint of heart.

良いポイント:

It is extremely powerful. But as Spider-Man says, with great power comes great responsibility. You definitely want someone who knows what they're doing managing this thing.

改善してほしい点:

Relatively high cost of ownership. I'd suggest it's best for enterprises or marketing requirements that call for very sophisticated automation. It's not easy for end users to do much self-service, so you'll definitely need an admin with experience. And depending on your workload one or multiple ops specialists up to an entire team.

A Powerful and Easy-to-Use Digital Marketing Platform

製品を使ってみた感想： Overall, Marketo Engage is an excellent digital marketing platform. It provides all the tools and features to help businesses generate leads and nurture them through the sales funnel. The user interface is easy to use, and the insights provided are invaluable.

良いポイント:

Marketo Engage is an incredibly powerful and easy-to-use digital marketing platform. It allows for a high degree of automation and customization and provides robust features for lead generation and nurturing. The user interface is intuitive, and it provides great insights into marketing performance.

改善してほしい点:

The pricing for Marketo Engage can be expensive for some, and the learning curve can be steep for those not familiar with digital marketing. There can also be occasional bugs and glitches that need to be addressed.

An Easy to Use and Effective Platform for Engagement - Marketo Engage

製品を使ってみた感想： Using Marketo Engage has been a great experience. It is easy to use and has powerful automation capabilities that have helped us reach our customers more effectively. The cost is a bit high, but the value is worth it.

良いポイント:

Marketo Engage is a great platform for engagement. It has a user-friendly interface and makes it easy to create campaigns, track analytics, and manage the customer journey. The automation capabilities are also very powerful, allowing us to quickly create and deploy campaigns that are tailored to our individual customers.

改善してほしい点:

The only drawback to Marketo Engage is the cost. It is a bit pricey compared to other engagement platforms, but it is worth the investment.

Marketo Engage, the e-mail Marketing booster.

製品を使ってみた感想： The platform is highly customizable, allowing users to tailor their campaigns to their needs and goals. And that is what any marketer would ask for.

良いポイント:

1. Robust features: Marketo Engage provides a wide range of tools and features for marketing automation, email marketing, and lead generation.2. Flexibility: It is a good choice for businesses of all sizes and industries because the software is highly customizable. 3. Strong customer support: There is a reputation for excellent customer support at Marketo Engage, including onboarding assistance, a large knowledge base, and ongoing support.

改善してほしい点:

Handling the software may require several times to learn.

A user-friendly marketing automation solution that we can recommend.

製品を使ってみた感想： It is a solid marketing automation solution that can help small businesses like mine streamline their efforts and improve their campaign performance. While it does have some limitations, the user-friendly interface and robust set of features make it a valuable addition to any marketing team's toolkit.

良いポイント:

I was in search of a marketing automation solution that could help streamline my team's efforts and improve our campaigns' performance. That's when I came across Marketo Engage, and I must say, I was impressed with its capabilities. It had some great features that made it a valuable addition to my team's marketing toolkit. We liked the intuitive drag-and-drop interface, which made it simple for us to create and customize our campaigns. Another pro was the robust set of features available on the platform as it has a variety of tools that allowed us to execute our campaigns in an efficient manner. This included email marketing, lead management, and analytics. It also has very powerful reporting capabilities through which we were able to gain valuable insights into our campaign performance and make data-driven decisions. The integration options are great, we were able to connect it with our CRM, so our sales and marketing teams could work together seamlessly.

改善してほしい点:

On the downside, One thing that I found to be a limitation was the pricing model. It can be a bit expensive for small businesses like mine and we have to consider the costs carefully. Its an Adobe product and they have a reputation for making sudden drastic changes. Second, it has a steep learning curve, we had to spend some extra time getting familiar with all of the platform's features and capabilities. It also had limited customization options for forms and landing pages. We would have preferred more flexibility in this area. Also it does not have a mobile app which was a bit of a problem for my team, we had to use the browser on our mobile devices.

Transforming Our Marketing Strategy with Marketo Engage

製品を使ってみた感想： Overall Marketo Engage is a comprehensive marketing automation platform that provides us with powerful tools and features to streamline and automate their marketing operations.

良いポイント:

Marketo Engage offers a wide range of tools and features that enable us to automate and streamline marketing operations, including lead nurturing, campaign management, social media marketing, and more.

改善してほしい点:

Marketo Engage is a bit complex and challenging to navigate, particularly for users who are not familiar with marketing automation software.

Marketing @PeopleLinx - love to nurture our lists and score the leads

良いポイント:

I like the depth of the community and chatting with users about experiences with the product.

改善してほしい点:

It's difficult to get problems solved, and the price for a small company like ourselves is steep.

Flexible and Adaptable, Best for Technical Users

製品を使ってみた感想： The depth of configurability has been a huge benefit for our organization, a global enterprise company with a complex international business structure. While there are challenges in terms of getting users up to speed, much of what we accomplish we could not have done on our previous systems in terms of the complexity of scoring, routing, and lead management.

良いポイント:

The ability to customize and scale has been the biggest benefit of Marketo, paired with the levels of complexity that can be used to refine audiences and reporting in ways that cannot be acheived in other platforms.

改善してほしい点:

There is a significant rampup and onboarding period, the tool is designed for a more technical user, which can cause some frustrations and leads to a learning curve

Strong Platform for B2B Marketing

製品を使ってみた感想： I have helped clients (and our own internal org) plan, automate and execute their marketing with Marketo for over 6 years. During this time, I have also worked with other B2B and B2C Marketing Automation tools and find Marketo to the right combination of powerful, relatively easy to use (you don't have to spend thousands of dollars to master) and flexible.

良いポイント:

It is a good balance of standard features and the ability to customize .

改善してほしい点:

If you need to change your native CRM connection, you have to migrate to a new instance, which is usually very costly and time-consuming.

marketo user and admin review

製品を使ってみた感想： works extremely well for the business case we have. integration with salesforce helps us immensely in tracking key business clients and their purchase journey.

良いポイント:

best email marketing software in the market. easy to setup lead scoring. integration with salesforce works really well.

改善してほしい点:

some of the functionality is still old school. needs to upgrade the drag and drop interface to reflect modern software design principals.

Marketo a Total Integration Tool.

製品を使ってみた感想： We use Marketo primarily to stop form submission automation as well as data cleansing, and of course we owe Marketo an important part of our automation. We also pay additional money to be able to use their templates and thus create a landing page and of course have the templates within the emails. All this was done at the expense of a long time, which is the main factor to invest in Marketo, but after learning how to use and take advantage of the software in a good way, the results were magnificent.

良いポイント:

Among the many impressive features that Marketo has, its integrations stand out, which are an important factor in obtaining a complete service that fully satisfies the requirements of the company, has integrations with many different software and also has the ability to integrate with third parties to through Zapier making it a full integration tool. The user interface is very flexible and can be configured according to the data flow of the company or the portfolio of clients and potential clients. Through Marketo, much of the information that reaches the company can be automated, thus bringing the data to Salesforce in a clean way.

改善してほしい点:

It has a somewhat long learning curve that makes it essential to have some help before being able to use the program to its full potential, so technical support plays a preponderant role in the software. In addition, the system must be configured through an API connection, which makes it quite a cumbersome process. Although the interface has great flexibility, it can be confusing when starting out due to its main focus, which is undoubtedly the database for the software, but once learned it is a fast path to success.

Marketo: An Ultimate Platform for marketing!

良いポイント:

The reason why I referred the application as an ultimate platform is that it gathers all information about your digital marketing campaigns emails, online forms, marketing material etc. at a single place. It is a user-friendly interface which is easily understandable by you and it has a very brilliant capability of automating almost everything. In this, one can build a variety of things like email templates, landing pages, etc. It supports multi-touch campaigns and multichannel. It is broad and very useful for CRM Integration and most importantly Analytics. It increases efficiency in a variety of ways (like the ability to create a tokenized template) as well as its Lead management process is also brilliant!! Its capabilities are very vast, Comprehensive campaigns capabilities are one of them.

改善してほしい点:

Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them. Most importantly it is not within the range of all types of people, as its rates are little bit higher. Its interface should be improved for new users as well as some software bugs should also be fixed regarding auto-saving. It loads the previewing list very slowly. Its Spam Identification feature also very poor as well as email and landing page analytics are also not enough. But at last, I want to say that the major issue with it, is regarding its speed of loading the application which needs a lot of improvement

Great tool!

製品を使ってみた感想： Marketo is an astonishing apparatus that boosts the speed of your advanced showcasing work. You'll be able to assist the level of your endeavors by utilizing such curious vice. The instrument has numerous applications that give awesome offer assistance in making your promoting procedure more viable. You'll be able to increment the number of leads and it'll offer assistance in upgrading the volume of your deals.

良いポイント:

Marketo is a successful and solid apparatus for computerized showcasing with simple methods and applications. Marketo makes a difference in showcasing methodologies of the trade with different apparatuses and it moreover grows the exercises over numerous channels. This makes a difference in making more leads. You'll be able moreover join yourself with different apparatuses that can provide you best results.

改善してほしい点:

You would like to have training from any experienced identity sometime recently utilizing Marketo since it isn't a straightforward way of doing showcasing. It incorporates numerous basic apparatuses and applications that ought to be caught on to begin with and after that, you'll apply.

Pros and Cons

良いポイント:

Once optimized, Marketo is good for rapid-fire content creation (emails, landing pages, and campaigns) that is tailored and optimized for digital marketing experiences. It can collect a broad range of data out-of-the-box which provides significant advantages compared to competitors.

改善してほしい点:

Marketo's ability to scale, technically, can be a limiting factor at times. The major dependencies are lead database size, web traffic volume, and integration with the CRM. At the point of 750k+ leads, Marketo becomes slow to work with. At the point of 10k page visits/day, queues start to pop up on logging web activity. When lots of leads are begin updated in Marketo and through the CRM, the back-and-forth usage of API calls (by which Marketo communicates with CRMs) starts to max out, and you have to really optimize the setup in order to have timely communication between Marketo and the CRM.

Efficient tool for marketing automation!

製品を使ってみた感想： We've found so much success since implementing Marketo. We are able to track and report on our sales campaigns, which allows us to continually improve our content and marketing strategies.

良いポイント:

Once you set campaigns and functionality up in the platform, it's extremely easy to clone programs and logic. Managing lists and contacts is very easy to do and the platform offers pretty helpful reporting tools. The Marketo community is full of great resources and you are always connected to helpful tools to help you better use the platform.

改善してほしい点:

Email creation can be difficult. How the email looks when you build it can differ greatly from what you see in the preview test send. I've spent a long time tweaking emails in the platform trying to get them to look good, and without templates, it's extremely difficult at times.

Want to see proven ROI with a marketing automation system?

良いポイント:

- UI Usability & design. - Tracking of programs from creation to execution, including success and engagement across programs like webinars, events, web pages and multi-step or channel campaigns. - Complex criteria for building out nurture programs based on targeted parameters and real-time interactions. - Global partitions and platform internationalization. - Real-time personalization

改善してほしい点:

- Search functionality could be a lot easier with keywords, or created date. I know the platform just updated to search based on URL, but it could use a bit more work to make it easier for newer employees who have tons of legacy items to sift through. - Speed of platform is sometimes frustrating - it can be great at times...other times it lags beyond belief, when pulling lists, approving emails and landing pages, and just jumping from campaign to campaign. Sometimes I have to even restart or refresh the platform just to get it moving again. - Campaign calendar layout is not intuitive and leaves marketing teams resorting to a Google Calendar or similar feature to track campaign sequencing and deliverables. It's usable if you spend some time in it, but it definitely could be better.

Marketo's Analytics provide lots of useful data for informing future marketing decisions

良いポイント:

I like the wide range of reports and data that are available. Everything from email performance to program ROI to opportunity insights are available through Marketo's Analytics software. I use it most often to look at email deliverability and program membership. There are a lot of different ways you can break down email sends and being able to look at everything from subject line interaction by job category to program ROI by attendance status is very useful in determining campaign effectiveness.

改善してほしい点:

There's kind of a learning curve and a lot of different views and reports to get accustomed to, but once you spend some time in each of the reports it gets pretty easy to anticipate what you'll need to answer any given question you may get. There is some overlap between Marketo Analytics and what our department pulls from Salesforce, but there is still a lot of use in Marketo Analytics data.

First platform for marketing automation

製品を使ってみた感想： When we used Marketo it was functional for what we were looking for but also a bit sterile. There also seemed to be a level of IT knowledge needed to use the software effectively. Overall though, we were able to distribute targeted email blasts and the analytic and reporting portions of Marketo were very helpful in analyzing the data.

良いポイント:

The software allowed us to easily collect information, group it and send out targeted marketing blasts to the recipients. The drag and drop interface worked very well and allowed us to implement some logic into the queries we ran to extract the data. We were also able to schedule email blasts so that we did not send out too many at one time overloading our targeted audiences.

改善してほしい点:

When we first used Marketo we sometimes had issues with URLs working correctly when copied into the email templates. Also when the software first came out we felt it was a bit technical where we could not just assign a marketing person to plan, create, and implement an email blast. The marketing person had to work with someone who had an IT background (our product management team at the time was full of such people). This lead to email blasts being done by the product managers or someone else in the product management team.

Great variety of tools, not always user friendly

製品を使ってみた感想： The Marketo consultant we engaged with (paid) was great. They have very knowledgeable team members on the staff.

良いポイント:

The interface mimics other day-to-day programs such as emails or file folders. So that makes it relatively easy to organize your campaigns and find them again. And there is a lot of flexibility built in once you get started. You can move campaigns around, bring in other pieces, clone items, upload relatively easily, etc. I also really like the auto-save feature.

改善してほしい点:

When a process flow is broken, there are no hints or indications as to why. On a few occasions the program has given me error messages (the good old band-aid on the screen) for reasons I'm not ever able to figure out. While they do offer some basic training for new users, anything beyond that is a charge. And my experience with the community responses hasn't been great. When you have a very specific and detailed program, it's tough for other people to be able to understand where you're stuck. So often times the answers people provide are not enough to help me get un-stuck.

Marketo - Game Changing Marketing Automation

製品を使ってみた感想： We have been able to really advance or lead management and marketing automation capabilities, uncovering new ways of working and process improvements as a result of adopting this technology.

良いポイント:

The platform is so robust if you can imagine an automated workflow it has seemed to be something that you can bring to life. We continuously are suprised to learn about its robust capabilities to automate so many tasks and workflows not only in Marketo but with Salesforce, which we have intergrated as well as outlook.

改善してほしい点:

At times the system can take a while to load, especially if you are trying to pull down a large about of data at one time.

Very robust Marketing Automation platform

製品を使ってみた感想： Overall, Marketo is an extremely robust tool. It really helps marketers meet their needs, and also consider different ways to perform campaign operations.

良いポイント:

Marketo allows you the flexibility to do a lot with your marketing campaigns. The Smart Campaign logic alone can accomplish so much, the possibilities are (nearly) endless.

改善してほしい点:

Visually, it is outdated. (Even with their beta rollout of Marketo Sky, it's still lacking an ease-of-use.) I would really like to see a more visual interface for Smart Campaigns especially. Also, the response time when attempting to switch between different Marketo instances is at a snail's pace.. I'd love to see that improve.

Lags everything I try to perform an action

製品を使ってみた感想： Would have been a perfect tool if the developers can somehow make the user experience smoother.

良いポイント:

A powerful tool with lots of useful features

改善してほしい点:

User experience can help with a thorough revamp. The tool literally lags after every action I perform.