HubSpot Marketing Hubのレビュー

マーケティングとリード管理に必要！

良いポイント:

マーケティングとリードまで管理するため使っています。全体のプロセスを一目で確認できるので、便利で効率的なツールだと思います。

改善してほしい点:

改善点がほとんどないほど素晴らしいと思います!

検討した類似製品： Zoho CRM

機能が多くて便利です。

良いポイント:

他のツールより安価で機能も多いので便利です。初期の設定方法もわかりやすくいいと思います。

改善してほしい点:

日本語の翻訳ともう少し自分でカスタマイズできるといいと思います。

Automate Marketing Flows!

良いポイント:

Easy to create emails, forms, "landing pages", and automated flows for contacts. It works especially well if you can link up zapier to automate adding contacts and export records instantly

改善してほしい点:

Wish it had more email deliverability insight or tools to use. You'll likely send hundreds of emails with your domain so deliverability and domain health is important

Top of the line marketing platform- but very pricey

製品を使ってみた感想： We used Hubspot as our CRM, Marketing Hub and Sales Hub. All of our marketing assets were tracked and directed down our funnel.

良いポイント:

Top of the line marketing software. You are able to drill down into the nitty gritty with Hubspot

改善してほしい点:

Very expensive and requires a lot of learning to use. Not for the average team member

Balanced Review of HubSpot CRM

製品を使ってみた感想： solid CRM choice that combines ease of use with powerful features, making it a standout option for organizations looking to enhance their customer relationship management and streamline their sales processes.

良いポイント:

HubSpot excels in many areas, some users might find its pricing structure and advanced feature sets to be on the higher side, particularly for smaller businesses or startups. Additionally, while the core functionality is strong, there may be a learning curve associated with leveraging more advanced features or customizations.

改善してほしい点:

Depending on the service plan, but we experienced longer response times for customer support, particularly for those on lower-tier plans.

検討した類似製品： Salesforce Sales Cloud

HubSpot Marketing Hubに切りかえた理由： HubSpot showcasing center point offers a natural and simple to-explore interface that works on complex advertising undertakings, making it available for both prepared advertisers and novices.

Easy Scheduling!

製品を使ってみた感想： I really enjoy using HubSpot and will recommend it to anyone who has a lot of work to manage at once.

良いポイント:

Being able to see an overview of all of our social accounts at once helps for easy planning and scheduling. I am so thankful to have a platform that can handle it all.

改善してほしい点:

Having to be logged in to certain accounts in order to connect them to Hubspot was tedious at times.

Marketing tools made easy for better business engagements.

製品を使ってみた感想： It's an Amazing AI powered customer platform used for marketing,sales and customer service. I enjoyed every moment I had with it as it's easy and convincing.

良いポイント:

The fact that it has all the features needed for business

改善してほしい点:

I would say nothing. I love everything about this software and it so easy to use.

Hubspot Marketing Review

製品を使ってみた感想： It's pretty straight forward, intuitive and easy to use, but it's kinda basic compared to other CRMs out there.

良いポイント:

It integrates well with the rest of Hubspot's environment

改善してほしい点:

It's very limited to connections with other platforms outside of it's own environment, making it difficult to integrate with some projects.

検討した類似製品： Zoho Social、Zoho Marketing Automation、Zoho CRM、Zoho Campaigns、Salesforce Sales Cloud

HubSpot Marketing Hubに切りかえた理由： Cost and ease of usage as compared to others, it's easier for users to dominate and it's way cheaper compared to other competitors.

One of the Top CRM software's

良いポイント:

Easy integration support with 3rd party vendors and software's.

改善してほしい点:

There are other provides that provide the same features in the market.

検討した類似製品： Mailchimp

HubSpot Marketing Hubに切りかえた理由： Provides more or less the same features as Hubspot.

Powerful, but not affordable for micro/small businesses

製品を使ってみた感想： Very positive, but the pricing model doesn't work for us.

良いポイント:

HubSpot has a great balance between features and user-friendly interfaces. Almost anyone can set it up to do what they need to, without training or expert help.

改善してほしい点:

While powerful, HubSpot isn't exactly friendly for micro and small companies. Advanced features cost too much for businesses with just a select few clients/customers. It's only suited for companies with large volume/very high ARR from each clients. Spending few hundred, and upwards of 1,000 per month is not feasible for most. I would much prefer a usage-based pricing, rather than "feature gating". A company with a dozen of clients using advanced features doesn't "cost" HubSpot nearly the same as a massive company using the same features. Pricing is relatively similar whether you have 10 or 1,000 contacts, and that made us stop using HubSpot as a micro company focused on relationships, not volume.

The marketing of the future!!!!

製品を使ってみた感想： I knew I could count on reliable performance each time. I didn't enjoy the steep cost or the time that it took to set up but the overall platform actually helped my business grow with the email marketing features it has.

良いポイント:

The built in SEO tools, social media management and email marketing features

改善してほしい点:

The set up time and the add on cost and the template restrictions

Hubspot Marketing Hub is a Winner!

製品を使ってみた感想： Overall I am pleased with Hubspot Marketing Hub for ease of use and features that allow a business to have everything in one place.

良いポイント:

Hubspot Marketing Hub is very intuitive and easy to use. We have used it for email marketing, social campaigns and data analytics. Integrations with Hubspot and other platforms were relatively easy to execute.

改善してほしい点:

Hubspot Marketing Hub does not have a gifting feature where users can send gifts to clients or prospects through Hubspot. Additionally, you have to upgrade in order to get all the features and that can start to add up for a small business.

Great Marketing Automation Tool for Small Teams

製品を使ってみた感想： HubSpot allows us to communicate with our database, create landing pages, website form, and track what people are doing on our website. It gives us great insight on who is interested in learning more about our company and makes it simple for us to communicate with prospects.

良いポイント:

I love the marketplace for email templates, landing page templates, etc. As a small company, we do not have the resources to build out our own templates from scratch so this is extremely helpful. Their support is pretty top-notch! Everytime I reach out, they are very responsive and I've even had some people go above and beyond for support. This is so helpful to me and my team.

改善してほしい点:

The reporting functionality is limiting and the workflows seem more like workarounds rather than a true integration functionality. It's very difficult to pull some basic reports on form submission and I am unable to pull a report for multi-channel attribution. We use the workflows to integrate with Salesforce and it honestly feels like a workaround rather than a true integration set-up. If you're editing a workflow and something going wrong, you have the potential of impacting your whole database. Their social media publishing abilities are limited. It's not a main reason why we use this so we rely on something else for social.

検討した類似製品： Marketo Engage

HubSpot Marketing Hubに切りかえた理由： HubSpot was much cheaper. We did not feel we had a team big enough to roll out Marketo.

Well rounded and easy to use

良いポイント:

HubSpot Marketing Hub is intuitive. Ease of use is one of the primary reasons to consider HubSpot. It's easy to set up, configure and integrate with other applications. I do like that I can train others to use it across sales and marketing and empower them to take on responsibilities rather than having to ask me to set up or execute specific tasks in the tool.

改善してほしい点:

ABM abilities are limited but they are working on added capabilties fairly regularly. There are better solutions for ABM in the marketplace for sure, but I would like to use one tool for B2B marketing automation if possible.

検討した類似製品： Marketo Engage

HubSpot Marketing Hubに決めた理由： HubSpot was easier to use than Pardot and had a few additional features that we wanted. One of those was the ability to customize email and landing page templates and then use those over and over, or importing HTML templates for use.

HubSpot Marketing Hubに切りかえた理由： We had several internal users test all tools in consideration and aligned on the idea of usability would enable the team to move quickly and distribute the workload. HubSpot was also able to meet out budget parameters with first year discounts.

Everything under one roof.... and amazing customer support.

良いポイント:

Hubspot is pretty easy to set up and offers a view across your entire organization from Marketing to Sales to Customer Success. Before switching to Hubspot we were using tons of different tools that weren't integrated which causes things to fall between the cracks. The best thing about Hubspot is having everything right in one place. Also, Hubspot's customer support is really amazing. You can get someone on the phone in minutes which is so important when you are trying to deliver things under a deadline.

改善してほしい点:

I feel that Hubspot's Landing Page builder is not as good as they claim for people without web design skills. If you are a web designer with knowledge of html & css you will probably like it, but if you don't have those skills you will be limited with what you can do with their landing page builder. Hubspot claims that it is a drag and drop builder, but that's not really the case. We eventually stopped using Hubspot's Landing Page Builder and switched to Unbounce for landing pages which is much easier.

Beware of the Ad Spending Limit

製品を使ってみた感想： I signed up for another year to get access to Microsoft Ads control (supposed to be in BETA.)

良いポイント:

When enabled, it is easy to review the overall advertising performed in Google, LinkedIn and Facebook. Basically an All-In-One platform to create content, share content and see who interacts with the media.

改善してほしい点:

Recently learned about a $10,000 limit per month on advertising. Normally do not spend this much monthly, but I was on Holiday. Going on my 11th day without using the ADS feature. (It stopped allowing maintenance of the ads through the easy to use control panel for ads because I went 465 dollars over the limit in December.)

検討した類似製品： Salesforce Sales Cloud

HubSpot Marketing Hubに決めた理由： The first year I was able to basically get a price match, but that was taken away recently.

HubSpot Marketing Hubに切りかえた理由： Tried Salesforce a few years ago, and the learning curve was much too high.

Hubspot Is An Upgrade

製品を使ってみた感想： Overall, Hubspot is a solid B+ type of software. I'm glad it's there, I'm lucky to have it, and I don't even have an idea of something better to recommend right now. But that being said, there are a handful of fixes that, if implemented, Hubspot could be among the best. I don't even have access to the sales or web design module. I feel like if I did, it may even move it up a rank.

良いポイント:

Hubspot does a lot of useful things for a marketer and makes automation easy. You don't need to have deep coding intelligence or skills to manage marketing for a client or business. The email marketing tools alone are some of the best I've used. There are other features in place that just make the application more useful than others. Hubspot is typically easy to use and makes my job easier - not harder.

改善してほしい点:

Hubspot has gone down a handful of times, or encountered issues where some aspects could have been affected on the customer or site owner's ends. Usually these were fixed quickly and not a big issue. Something I really don't like is the user interface for creating landing pages or web pages seems obtuse. No matter how many times I go back and learn it, I feel like there are better ways to get to the drag and drop editor, or that there could be better ways to edit the content of pages. The Hubble language and interface when it comes to editing Hubspot's page modules is intimidating and unpleasant to use. By contrast, the drag-and-drop editor is fine. Customer Personas exist in the property settings for some reason. For every brilliant addition to Hubspot's toolset, there is a goofy decision behind how things work or how users are expected to use the software. I feel intuitive design isn't always behind these decisions, but am hopeful things will improve in the future.

検討した類似製品： ActiveCampaign

HubSpot Marketing Hubに決めた理由： Emma wasn't great to use for making emails more customizable. The interface seemed kind of outdated. Hubspot just does a lot more - but it costs more too. (At least I believe it did)

HubSpot Marketing Hubに切りかえた理由： Hubspot seemed more like the tool we needed for our needs. Hubspot Academy and their blogs also meant we were already familiar with them.

Robust and Affordable

製品を使ってみた感想： I’m SO glad I listened to my implementation team. I’ve tried several other platforms that were at least 3x as expensive for less functionality. Since moving to Hubspot, we simplified our tech stack which helped us save money and make money without all the fuss that other apps created. It’s a must have for small businesses that don’t mind spending the time to implement the RIGHT tool.

良いポイント:

Hubspot is the all in one marketing and CRM solution I didn’t know my company needed. Though it’s not necessarily intuitive at first, the learning curve led to a major payoff quickly now that we have our website, lead magnets and funnels all set up it’s a magical suite of simply integrated functions that make life so much easier.

改善してほしい点:

Unfortunately Some of the website and landing page templates lack creativity and can be a bit buggy. It’s also sometimes difficult to remember where certain functions live but the integration with other apps and seamless connections within the portal make up for the 5 seconds of confusion.

検討した類似製品： Salesforce Sales Cloud

HubSpot Marketing Hubに決めた理由： Click funnels was too expensive and did not integrate easily with other apps in our tech stack.

HubSpot Marketing Hubに切りかえた理由： Pricing and ease of use were top factors

One of My Favorite Day-to-Day Tools

製品を使ってみた感想： Generally, Hubspot helps me accomplish a lot in my day to day. It helps generate leads for my business and orchestrate a lot of complex marketing activities. It has its hiccups and limitations but generally support is good as well.

良いポイント:

Hubspot is very easy to use and intuitive. I am constantly creating new workflows, creating new contact properties, and setting up marketing campaigns and lead-capture events. I think its a tool that looks nice and I enjoy working with it daily for the most part. Would recommend for those who will be doing email marketing, social media advertising, lead generation, list building, complex marketing orchestration or ABM, and things of that nature.

改善してほしい点:

The biggest con is battling our email delivery health and quarantined contacts. The lead scoring, list building, reporting, workflow triggers, and some of the lead tracking have limitations. There are a few pieces of functionality that I need that is not in the system. But every business is different and it can be hard to cater to the thousands of use cases necessary for everyone. We can mostly survive without these things even though we'd prefer them. Also, our integration with SalesForce got messy pretty fast so maintenance is a must.

検討した類似製品： Mailchimp、Marketo Engage

HubSpot Marketing Hubに切りかえた理由： Easy to set up, seemed less complex, and had reasonable pricing.

The last marketing tool you'll need

製品を使ってみた感想： I think the marketing hub plus the sales hub are priceless if integrated well. The best results from campaigns I ever had is when we were able to use this tool across the whole company.

良いポイント:

Hubspot allows all your marketing efforts to be managed as an easy CSM to power all the lead and customer information as a CRM. The automation and event triggering with the product work wonders once its done well.

改善してほしい点:

It can feel expensive if the rest of the company is not using its products as you need to create a hybrid model to track everything and that makes it sometimes worthless

検討した類似製品： Pipedrive、Salesforce Sales Cloud

切り替える前の製品： Pipedrive

HubSpot Marketing Hubに切りかえた理由： I had already have excellent past experiences using hubspot and I know exactly how to execute my marketing playbook with it. Also its support is fantastic. Super easy to get ahold of them and resolve any issue.

I am not a marketer. Hubspot was the right pick for me.

製品を使ってみた感想： I LOVE this platform. Onboarding is great. My support person (yes, you get a dedicated success manager that you actually form a relationship with and can help you navigate intricate projects, offer suggestions, advice or just listen as moral support and confirm you are on the right path ANYTIME) is fantastic, the software is in my opinion best in class.
The contract renegotiation process is a bit of a bummer. Some of the folks there aren’t the easiest to talk to or deal with. My hope is that they can fix the issues and shine in this area too. Product developers and bright and knowledgeable and they are constantly improving the platform to our delight.

良いポイント:

I am not a marketer. In fact, it was a hat I took on with my family’s Small business just to help out. Boy are we all glad we did. First of all, it is intuitive. There isn’t a page in Hubspot that doesn’t offer help in the form of written, video and linked tutorials. It’s all in-line too. I don’t have to open a different screen most of the time. I can easily and quickly solve my issue or learn something new right within the page I am working on. It’s been a game changer. It helps me be a better writer. Hubspot offers suggestions for how to compose and email, a landing page, an offer pop up. It also offers on page SEO and optimization help, identifying potential issues and offering suggestions before you publish it. It caters to all ability levels. From a novice to an expert, there is something for everyone and online training to match whatever level that may be. It also has incredible value. There are so many extras packed into Hubspot. Chat, automation, graphic editor, asset management, CRM, extreme integrations, and a wide open API.

改善してほしい点:

Obvs the price. It’s pricey. We have 3 different locations of the same franchise and we operate them as one business. But because we are required to have 3 domains, we were forced into the enterprise license. It is a lot for a small business with lean operations to pay. Luckily we negotiated a great deal for the time being so it isn’t breaking us.

The benefits of hubspot

製品を使ってみた感想： In general, hubspot is updated in a contacting manner that allows me to create a list of different groups, build my database so that the sales team can do a more efficient job and focus the strategies specific to each work group

良いポイント:

It is a software dedicated to automate marketing actions, where many departments must automate tasks related to emails, social networks, in addition to those that are related to websites, in order to facilitate tasks. With hubspot you can manage contacts, activities related to websites, Live Chat, Conversational Bots, Marketing by mail, Ad Retargeting, among others. It should be noted that with this Software, it helps create optimized content for search engines, in turn generates user traffic on the website or blogs. This software is recommended to all professionals dedicated to digital marketing, because it unifies all the necessary tools into one, so they can do the work in less time. In addition, consumers are no longer only in the email, nor do we have to rely solely on their actions in this medium. Personally, what I like most about this software is that it has a free plan and allowing any company to use it, in case of wanting a paid version it has good prices. Among other benefits of hubspot, is that you can easily see the workflow that has had a client powers, such as downloads and their interactions with the company's website, this option is great, because it can help to know how many potential customers are ready for another email or a call. It is important to note that once downloaded the program on your computer is integrated with all the tools that are already being used.

改善してほしい点:

Among the disadvantages of this program is: that you do not have any tool that can merge the contact information of different organizations. It does not have the ability to register several email addresses of the same contact, this weakness is palpable at the moment of conversation by email with a user, because if we want to contact you by another address via e-mail is very difficult to connect . You can not ignore unimportant records, this is to facilitate the reading of relevant interactions. If you have a company that wants a smooth and powerful solution to manage contacts, that can see the visibility of the work, this program is not recommended

Best All Around Marketing Platform for Small to Mid Sized Businesses

製品を使ってみた感想： Hubspot is the solution that propelled a single position into an entire digital marketing department. The learning curve can be steep for anyone new to this type of automation and integration, but is supplemented by Hubspot Academy's learning resources and certifications. Overall, the basic environment is intuitive and features are relatively easy to use.

良いポイント:

Hubspot has every essential feature you need to build and manage a digital marketing department. From CRM and lead forms to email automation and content marketing to advance reporting; almost anything that is missing from the platform can be easily integrated either thru partnerships or Zapier APIs and web hooks. Hubspot keeps up with the fast changing landscape of digital marketing with regular launches of new features like chat bots and improved contact management. Managing several brands thru one enterprise portal, I am able to track deliverables from various divisions, monitor multiple team progress, and aggregate lead acquisition strategies to maximize talent resources. I recommend Hubspot to all small to mid sized businesses.

改善してほしい点:

Hubspot is a jack of all trades, yet master of none. Unless you pay for add-on features, your company will miss out on the more powerful integrations, reporting, and paid ads. Otherwise, Hubspot's normal customer service is really just a human connection to their extension support docs. For any custom or complicated support requests, pay the extra for designated priority tech support. Sending 12 million emails and 6,000 social posts annually for multiple brands through a single portal sometimes can to be difficult to work around. Some improvements are rolled out that aren't always an improvement over their previous features.

HubSpot is a very useful email marketing and automation tool.

製品を使ってみた感想： It has been very useful indeed. Through my use of HubSpot over the last 2 years we have successfully launched tele-marketing, email marketing, and SMS marketing campaigns. HubSpot customer support have provided exceptional service throughout this period, giving us early access to the drag & drop email builder while it was in Beta. This enabled us to scale our email marketing operations much quicker than we anticipated. Their customer support and account management teams will always go the extra mile to help you. There have been one or two usability issues which I have mentioned but besides this it's a tool I will continue to use and one I will recommend for mid-size companies which need an automated direct marketing tool.

良いポイント:

- Intuitive UX (mostly). - Extremely efficient and pro-active customer support - they will always go the extra mile for you, including creating draft workflows to demonstrate how certain features work. - The new drag & drop email builder.

改善してほしい点:

- Clarity of which integrations are possible with HubSpot, including the accuracy of Google Analytics attribution of HubSpot emails, and whether it is possible to design and launch push notifications through HubSpot. - The drag & drop email builder can sometimes be quite inflexible, but this is improving with additions of features like personalisation tokens. - Some features are little hidden and unintuitive, such as the power of building custom reports. - The way some default filters work are also unintuitive, but I imagine these will gradually be improved (for example, there's no option to segment users in lists exactly {30 days before/after} a contact status change - combinations like "more than 30" but "less than 31" have to be used to achieve this).

My Experience with HubSpot Marketing Automation Platform as a HubSpot Partner Agency

製品を使ってみた感想： Knowledge and Insight. Knowlege is power and having insight into all activities your marketing, sales and business development team implement is extremely powerful in knowing where to tweak things and where you excel. Shooting blindly from the hip on massive marketing campaigns is extremely expensive and rarely effective for increasing your ROI. But with the knowledge and insight, the HubSpot MAP provides you, you always know what you're doing, why you're doing it, the ROI of your campaigns and where you are lacking. Not having to rely on the complexity of Google Analytics or manual entry of Excel is a huge time and money saver. You also don't have to have a million different tools, software and extensions to try to piece together your marketing strategy, analytics and results. This eliminates about 90% of all the tools you are paying for and using and brings it all into one single platform. Not to mention that it's merely impossible to get all the third-party tools and integrations to talk to each other to give you one bottom line result. With the HubSpot MAP's benefit of cutting hours and labor basically pays for the cost of the software itself. Knowledge is power and time is money.

良いポイント:

Obviously, as it's stated in its name, but the Automation part of the platform. The workflows, lists, how a published blog with automatically distribute your blog via your social media accounts, the analytics of how well your strategy, content, and workflows are working, etc. are all exceptional qualities to the HubSpot MAP. The abundance of features and abilities available to a user is endless and always being updated, upgraded or enhanced. I love how the HubSpot MAP is 100% synced with the HubSpot CRM and CMS. In fact, since they are open to third-party integrations, you can enhance any or all of the features given to you all throughout the HubSpot system.

改善してほしい点:

From experience in teaching the software to our clients, it can be an overwhelming learning curve. Especially for the CEOs and people in non-related marketing departments that have to learn to use the system as well, since it is meant to effect a company as a whole, obviously in a positive way. As stated above, HubSpot MAP is open to third-party integrations to better your user experience and insights into your marketing performance. The only downside to that is the budget. If you're a startup company, purchasing the HubSpot MAP and platform is expensive by itself. And when you add on purchasing other third-party integrations to get all the features you want, can be extremely costly or just over-budget in general. The other feature I would like to see HubSpot improve is their Social Media Platform, included in the HubSpot MAP. Yes, you can schedule tweets in bulk or a month's worth of social media posts for the next month, but in reality, it is very time-consuming. Especially for a feature that is meant to cut the manual labor out of your day. One reason for this is because you have to create a customized shortened tracking URL, located in a different area of the platform, to place into each social media message. That means a separate URL for Facebook, Twitter, LinkedIn & Google+, all for the same message. Now imagine having to do that for social media posts for the next week. It does get exhausting. That is one area you would want to get a third-party integration.