キャプテラ - 企業の最適な
ソフトウェア選びをサポートし15年

Kochavaとは

マーケティング・キャンペーンを計画し、メディア支出を測定して、モバイル広告詐欺を防止するのに役立つデータ分析プラットフォームです。

Kochavaの製品詳細

良いポイント:

Kochava captures all campaign performance. This attribution tool allow us to track how we are spending money on our campaigns.

改善してほしい点:

There is a minor downside not being able to export data directly from graphs and charts.

Kochavaの評価

評価ポイント

使いやすさ
4.4
カスタマーサービス
5.0
機能
4.5
価格の妥当性
4.7

おすすめ度

9.0/10

Kochavaの総合評価は4.7/5です。 (キャプテラに寄せられた24件のレビューより集計)。

Kochavaを使用したことがありますか?

あなたのレビューを投稿しませんか?

レビューを絞り込む (24件)

Ryan
Ryan
アメリカのUser Aquisition Manager
認証済みLinkedInユーザー
コンピュータ・ソフトウェア, 51~200人規模の会社
使用期間: 2年以上
投稿経路

Kochava Is An Amazing Tool + Amazing People

5.0 5 年前

良いポイント:

I like Kochava's "Fraud Detection" tools makes the price of the tool worth every penny. The attribution is great - no complaints about the staple of their product. Their customer service and client support is the best in the industry. We have had many other software vendors and none come close.

改善してほしい点:

Can be expensive and price scales up as you scale up in company growth.

認証済みレビュアー
認証済みLinkedInユーザー
インターネット, 1,001~5,000人規模の会社
使用期間: 6~12か月
投稿経路

Outstanding MMP with really great support

5.0 5 年前

製品を使ってみた感想: We use Kochava as our MMP - in order to track into our backend all necessary events for acquisition and re-engagement campaigns internationally.

良いポイント:

Functionality - for every idea there is a solution - paired with the great support by provided by Kochava it is possible to find a way to implement it. Data availability and accuracy is outstanding High level support for important strategic questions. Open for new ideas/features which are getting prioritized and potentially put on the Kochava roadmap.

改善してほしい点:

In the beginning the sheer amount of what can be adjusted was overwhelming and wording was not always intuitively - but onboarding was great and support team answers quickly when in doubt There are still a few bugs within the software we sometimes encounter / missing functionalities, however these are professionally addressed when raised (e.g. bugs which are not fixable by customer side are taken on by the dedicated support team), for missing functionalities workarounds are proposed

stefanie
アメリカのSenior Director, Digital Automotive Marketing
マーケティング、広告, 5,001~10,000人規模の会社
使用期間: 1年以上
投稿経路

Good for app insights

3.0 3 年前

良いポイント:

Being able to measure app downloads, streaming and certain in-app behaviors

改善してほしい点:

- Explorer is limited with number of IDs so you need to build queries instead - historical data is inaccurate/inconsistent once you pass the 90(?) day window

認証済みレビュアー
認証済みLinkedInユーザー
スポーツ, 1,001~5,000人規模の会社
使用期間: 6~12か月
投稿経路

NFL App + Kochava

4.0 5 年前

製品を使ってみた感想: It has been great to have the analytics and product teams also see the value in using a tool like Kochava. While tying spend to marketing KPI's is baseline, Kochava has also been instrumental in how we look at AMA across owned and paid efforts for the NFL App

良いポイント:

The post install metrics (once configured to track properly) were very helpful as well as the Smartlink building process. Nic was always very prompt and positive in handling any issues/questions I had (which were frequent from my end). I felt he cared about my product goals and always made sure I understood the different mechanics within Kochava to analyze/understand my app activity. Spoke to Cale on a couple occasions and he was just as proactive and helpful.

改善してほしい点:

I had been using Hasoffers in years past so it was a bit of a transition for me. I was used to seeing a dashboard with installs/leads logging in real-time that I can look through vs. requesting a report be sent to me.

認証済みレビュアー
認証済みLinkedInユーザー
電気・電子機器製造, 5,001~10,000人規模の会社
使用期間: 2年以上
投稿経路

Outstanding client service and cutting-edge mobile attribution platform

5.0 2 年前

製品を使ってみた感想: We employ holistic attribution and analysis for all our campaigns. Previously, we relied on numerous partners to measure acquisition and re-engagement, which resulted in reporting duplication.

良いポイント:

Keeping track of app attribution is essential to ensuring that we know our clients. It not only helps us identify attribution but also guarantees that we understand customers holistically across numerous products across the customer lifecycle. Using first touch/last touch data, we can now zero in on the "essential stuff" rather than becoming bogged down in minutiae.

改善してほしい点:

Because of the lack of adequate documentation, several functionalities are difficult to set up at all. However, the team is aware of this, and they're making progress toward fixing it. For those who run into problems or require assistance with complex capabilities, Kochava's support team is always on hand.

認証済みレビュアー
認証済みLinkedInユーザー
消費者サービス, 201~500人規模の会社
使用期間: 2年以上
投稿経路

Kochava Platform Review

5.0 5 年前

良いポイント:

Customer service responsiveness means any issues/questions are addressed extremely quickly. They are always looking to push new products out faster than competitors and generally don't charge extra for the new services

改善してほしい点:

It is not the easiest to navigate at first meaning it can be a while before you use the product to its full potential

Giacomo
Giacomo
イタリアのHead Of Trading Desk & Mobile Coordinator
認証済みLinkedInユーザー
マーケティング、広告, 51~200人規模の会社
使用期間: 2年以上
投稿経路

A solid, innovative, agnostic tracking platform!

5.0 5 年前

良いポイント:

The most important aspect of Kochava technology is that it is solid, agnostic, flexible to integrate with external tools via custom postback calls, and always innovative.

改善してほしい点:

API connections for external reporting is something that can be improved in terms of quality of data fetching. At the moment, S2S postback integrations are better.

認証済みレビュアー
認証済みLinkedInユーザー
マーケティング、広告, 2~10人規模の会社
使用期間: 6~12か月
投稿経路

Account Manager

5.0 3 年前

製品を使ってみた感想: In general I have a great experience, their support is so far the best one I have encountered. Friendly, always available and fast.

良いポイント:

The dashboard is well organized and provide lot of useful information, is a complete attribution tracking solution that include the possibility to track mobile apps as well browser version.

改善してほしい点:

Exporting data can be better organized and faster to download, as well should include more customization to easily export the data combined and needed by the merchant.

認証済みレビュアー
認証済みLinkedInユーザー
金融サービス, 5,001~10,000人規模の会社
使用期間: 2年以上
投稿経路

Valuable partnership for mobile app attribution

5.0 5 年前

良いポイント:

Possibility to assess network contribution from various perspectives - not only direct conversions, but also quality of the network, overlap with other networks, especially valuable traffic verifyer and fraud console.

改善してほしい点:

There is a minor downside not being able to export data directly from graphs and charts. There is an option, however, to do it with a customer query or schedule a report, but it would be very handy just to export data directly from the Analytics dashboards.

認証済みレビュアー
認証済みLinkedInユーザー
マーケティング、広告, 11~50人規模の会社
使用期間: 6~12か月
投稿経路

Satisfied user

5.0 5 年前

良いポイント:

Ease of use, lots of data points to choose from. Support team is very friendly and responds promptly

改善してほしい点:

Scale of demographic data points is limited.

Horia
カナダのUser Acquisition
コンピュータ・ゲーム, 51~200人規模の会社
使用期間: 2年以上
投稿経路

Qublix Games Kochava Review

5.0 5 年前

製品を使ってみた感想: I like it a lot, it's simple to use, and makes my job a lot easier. I'm able to spot trends early on in a campaign which in turn saves the company a lot of money.

良いポイント:

How easy it is to use, and that it's reliable.

改善してほしい点:

I can't think of a single thing. I like everything about the software/platform, and the customer support that they offer.

Bryan
アメリカのCEO
インターネット, 11~50人規模の会社
使用期間: 6~12か月
投稿経路

great software with amazing support team

4.0 5 年前

製品を使ってみた感想: we are helping third party app developers to get into the data monetization business as well as small data consumers to access audiences and insights

良いポイント:

- intuitive, fast and reliable - audience builder works beautifully

改善してほしい点:

- users administration - lookalikes creation

認証済みレビュアー
認証済みLinkedInユーザー
マーケティング、広告, 11~50人規模の会社
使用期間: 6~12か月
投稿経路

Great for Audience Targeting

5.0 5 年前

良いポイント:

The ability to access a larger landscape of audiences pertaining to app usage and type.

改善してほしい点:

The process required to connect device segments to platforms.

Alice
アメリカのAnalytics Manager
マーケティング、広告, 201~500人規模の会社
使用期間: 6~12か月
投稿経路

Kochava's Client Success Team is AWESOME!

5.0 5 年前

製品を使ってみた感想: We have reaped so many benefits from Kochava's Collective platform. Building audiences is pretty easy, we were up and running with one training!

良いポイント:

The support that the Client Success team provides, especially Emily, is one of the main reasons Kochava is so valuable to us. She helps us uncover all of the potentials that the Collective tool has, and she always gives us ways to strategically apply her solutions.

改善してほしい点:

Nothing, it's easy to use! We just would like a little more scale!

Rafael
コスタリカのMarketing Tecnologist
金融サービス, 10,000+人規模の会社
使用期間: 1年以上
投稿経路

Kochava Support is great

5.0 5 年前

製品を使ってみた感想: I work with Kochava as part of our Marketing stack. The Kochava is on top of their game and deliver great support.

良いポイント:

UX and underlying data structure to account for all data needs

改善してほしい点:

diversified method of extracting data via API, UX, query, with different time ranges capabilities, which makes it a bit more confusing to me

AnnaMaria
アメリカのManager – Ad Ops, Client Services
マーケティング、広告, 201~500人規模の会社
使用期間: 1~5か月
投稿経路

Great Platform - Even Better Rep!

5.0 5 年前

製品を使ってみた感想: Seamless!

良いポイント:

Large amount of apps, easy to use, multiple buying options, and the support team took the whole experience to the next level! Our rep has been nothing but helpful, clear in her explanations to help us understand better as the partnership grows, and her turn around times have been outstanding. She's been a model example of a partner and made the process so easy to work together. There are areas of the platform itself that isn't the most self-explanatory but our rep quickly gets us over that hurdle!

改善してほしい点:

I know this survey is about the Audience side but it would be better to a cohesive understanding of the Measurement side as well. Our Audience rep was a big part to why we kept using the platform, she made it easy to use. However, it was a little less than perfect on the Measurement. We're giving it a full chance and testing again this quarter but from my experience and others, it hasn't been the easiest or clearest process. As we dive into more granular testing this quarter we can have more detailed feedback on both sides!

Trysha
Trysha
アメリカのClient Services
認証済みLinkedInユーザー
マーケティング、広告, 11~50人規模の会社
使用期間: 1~5か月
投稿経路

Excellent variety of audiences - and delivery!

5.0 5 年前

製品を使ってみた感想: My experience has been very pleasant. My audiences have performed well and the support team at Kochava has always been very attentive and helpful!

良いポイント:

As an advertiser, I love the variety of behavioral profiles on the Kochava platform. What first attracted me to Kochava was the ability to create audiences based on the apps they use and how often they use them, however, I was pleasantly amazed by the lengthy list of interest and behavioral targets as well.

改善してほしい点:

The one thing I could complain about is that there isn't an option to reset your password right on the log-in. It doesn't matter though because a quick e-mail to support and I was able to reset it very quickly.

認証済みレビュアー
認証済みLinkedInユーザー
市場調査, 201~500人規模の会社
使用期間: 1~5か月
投稿経路

Kochava - A Platform that that provide best Real-Time App Analytics

4.0 3 年前

良いポイント:

Kochava captures all campaign performance. This attribution tool allow us to track how we are spending money on our campaigns. We can use their Links & App Links, QR codes to improve our conversion. Kochava provides real time analytics , excellent reporting with their BI and third party-tools.

改善してほしい点:

I found setting up account with Kochava is little difficult. We need help from Kochava team to complete our account setting. Kochava dashboard is still basic. Need improvement.

Lionel
アメリカのCOO
マーケティング、広告, 2~10人規模の会社
使用期間: 1~5か月
投稿経路

The excellence

5.0 5 年前

製品を使ってみた感想: We are a data monetization platform. We connect data producers, such as app developers, with data consumers, such as marketers or companies doing market research.

良いポイント:

Very agile and easy to understand. The support.

改善してほしい点:

Sometimes the performance of the system go down.

Omobolanle
ナイジェリアのDigital Marketer
金融サービス, 201~500人規模の会社
使用期間: 1~5か月
投稿経路

My review

4.0 5 年前

良いポイント:

It's relatively cheaper than other attribution software

改善してほしい点:

It's a little difficult to use, especially the aspect of integrating with ad channels

Allen
Allen
アメリカのPerformance Analyst
マーケティング、広告, 5,001~10,000人規模の会社
使用期間: 1~5か月
投稿経路

Useful platform for running & attributing data to mobile app campaigns

5.0 4 年前

製品を使ってみた感想: Helpful mobile app campaign data aggregator, would suggest this for any mobile advertiser

良いポイント:

The ease of data analysis on this platform is one of its' strong points. Query building is your only hurdle to have seemless reporting

改善してほしい点:

The free version vs the paid version shows the true difference in value and usability of the platform. OPT FOR THE PAID, IT'S WORTH IT

Bryan
アメリカのSenior Platform Manager
マーケティング、広告, 11~50人規模の会社
使用期間: 1~5か月
投稿経路

A platform that really has it together

4.0 5 年前

製品を使ってみた感想: Overall very pleased with our experience thus far. The team has been very helpful and responsive, and it's very easy to set up new users within our account.

良いポイント:

There are many features that our team can easily access directly within the platform.

改善してほしい点:

Scale can sometimes be an issue - an app that you think would have a lot of reach might not have that much at all.

認証済みレビュアー
認証済みLinkedInユーザー
マーケティング、広告, 11~50人規模の会社
使用期間: 1~5か月
投稿経路

New Favorite Audience Platform

5.0 5 年前

良いポイント:

Kochava's awesome UI and intuitive platform make it easy to create unique audiences you want to target across multiple DSPs & Platforms.

改善してほしい点:

I have not run into any problems yet!!!!

Janet
アメリカのManager, Client Services
マーケティング、広告, 11~50人規模の会社
使用期間: 1~5か月
投稿経路

Easy to use!

4.0 5 年前

良いポイント:

The dashboard/UI is easy to navigate and getting the actual device counts after building your audience is very helpful.

改善してほしい点:

No cons re: the dashboard so far, we are still in the early stages of using Kochava audiences with our campaigns.