AppsFlyerのレビュー

Appsflyer - our GPS on the UA rocky road :)

製品を使ってみた感想： I have been using Appflyer for 5+ years now and it was a bit overwhelming initially, but we became best friends since.
An awesome user experience and a powerful data hub and source of information that leads our way to making informative and much more valid decisions
Without Appsflyer for me as UA Lead - it would be as if we were driving a car blindfolded.

良いポイント:

It has a very intuitive UI, technically works almost perfectly, has vast dimensions and metrics on disposal, custom dimensions, awesome direct support (Alyona needs to be mentioned here), and tech support. Creative tool, especially AI feature. Data clean room was also cool, even though we could not particularly utilize it (due to reasons on our end) but it shows good potential.

改善してほしい点:

You need to log in every 24 hours (when logging in with a Google account) Lack of possibility to create custom metrics (IPM, Ad profit, etc) Cannot copy stuff directly from the custom dashboards (eg campaign name etc) A lag in retrieving Ad revenue data from Ad Networks via API.

Excellent attribution partner to boost your marketing campaigns.

製品を使ってみた感想： I use AppsFlyer every day to optimize campaigns in paid channels, as well as to report weekly and monthly reports, retention analysis, among other things.

良いポイント:

The ease with which the platform can be used, the integration with partners, detailed information, customization of dashboards, and customer support.

改善してほしい点:

Be able to view more data from the dashboard without having to download a raw data report. For example, in the case of Apple Search ads, it would be convenient to see the attribution of events to keywords directly from the overview.

検討した類似製品： Adjust

AppsFlyerに決めた理由： Some customers asked for it, eventually because of the price.

切り替える前の製品： Adjust、Kochava

comfort platform

製品を使ってみた感想： is very easy. to used and it have the data in one uniform platform is very good for me because i need a only SDK in my app

良いポイント:

i like the platform beacause for me is very easy follow the events.

改善してほしい点:

sometines the package of conversions is very limit and expensive

RoastingTechnologies Ltd Review Appsflyer

製品を使ってみた感想： I would say good, but it can be better if the pricing is lowered

良いポイント:

The Dashboard is easy, it's quite simple to implement and run CPE Campaigns

改善してほしい点:

The Pricing cost 0.07$ per conversion is way too much, especially since I am getting charged for CPE, where the primary purpose is to gather active users that provide engagement. These days clicks/installs are insufficient, which is a report based on 5 Years of experience. I though I'll be charged when someone make conversion, I don't consider installing the app proper conversion, but when the user completes my action

検討した類似製品： Singular、Adjust、Kochava

AppsFlyerに切りかえた理由： It was better marketed, such as when I was searching for attribution, Appsflyer was first one visible and since I've never used such service before, I did not knew the pros & cons of all. Right now I do know Appsflyer is more expensive than the rest

best MMP i have worked with

良いポイント:

The implementation of Appsflyer is done so easily and the support is awesome.

改善してほしい点:

it's complicated to setup SKAN for IOS apps

検討した類似製品： Adjust

AppsFlyerに決めた理由： Poor customer support and limited analytics functionality.

AppsFlyer as an Attribution Tool

製品を使ってみた感想： We are very satisfied with the features that AppsFlyer provides and feel that the tool adds real value to our marketing stack.

良いポイント:

AppsFlyer has strong functionalities when it comes to attribution and analytics. It also provides rich feature such as fraud detection and data locker.

改善してほしい点:

AppsFlyer is costly and demands a premium over it's rivals.

検討した類似製品： Singular

AppsFlyerに切りかえた理由： We chose AppsFlyer for its ease of implementation and use.

Appsflyer Rock || Everyone Shock : )

製品を使ってみた感想： My overall experience with Appsflyer is fine I've used Appsflyer more then any tracking platform.

良いポイント:

I like it's realtime analytics reports with smoothest tracking system. Which allow us to track all users behaviour and further in-app events.

改善してほしい点:

Honestly, not much to say here but a bit time taking while integrating to new media source partners specially with that handshake update : ( But it is also + point as if the POV is advt. here.

The market leader of MMP

製品を使ってみた感想： Good. Very satisfied with the overall product.

良いポイント:

User friendly, Simple UI, Easy to use. Gives all the info for the mobile campaigns

改善してほしい点:

Unavailability of Activity dashboard for Agency accounts

検討した類似製品： Adjust

AppsFlyerに切りかえた理由： Ease of setup and simple UI to understand and work

Volkan Yurtoz - Appsflyer Review

製品を使ってみた感想： I've been using Appsflyer for over 6 months and my initial impression is its complexity and difficulty of use. It might feel this way because I haven't used it extensively but I struggle with its dark theme and the extensive use of tabs. Compared to other MMP tools its additional features set it apart. However I believe the reporting section needs improvement. I can't always retrieve the data I want dynamically and simply.

良いポイント:

I like most about Appsflyer’s OneLink. It optimizes mobile marketing by directing users to the right content on any platform, enhancing user experience, easing integration and management and boosting campaign performance. I

改善してほしい点:

Appsflyer’s complexity and lack of a dark theme make it less user-friendly, posing challenges in navigation and causing eye strain during extended use.

Huge improvement over Adjust

製品を使ってみた感想： Much better experience than our last service, Adjust.

良いポイント:

We love the OneLinks that can bring customers directly to the correct store to download our apps, or bring them to a fallback link of our choosing. Very easy to set them up.

改善してほしい点:

Some of the reporting is difficult to process.

Incredible app attribution and analytics solution.

製品を使ってみた感想： On an overall level, I and my team have been totally satisfied with Appsflyer and its functionalities. It offers separate dashboards to monitor retention, reengagement and acquisition campaigns. Affiliate management is also very easy as their P360 helps in early negation of click frauds.

良いポイント:

Appsflyer has very easy to use functionalities and their support staff is very quick with the responses. The dashboards can easily be tweaked with business requirements and integrating ad partners, affiliates, creating one links for influencers is also very easy.

改善してほしい点:

With increasing app installs, the cost of their subscription also increases substantially, apart from that I don't see any drawbacks.

Reliable for Attribution, Quick Support

良いポイント:

As an app marketer, I've found AppsFlyer to be an invaluable tool for our mobile marketing efforts. The platform's reliable attribution capabilities have been integral in managing our app campaigns. We can accurately track app downloads and lead activations by channel, which has improved our ability to measure and optimize our marketing performance. It has easy API integration with our dashboards. The proactive team at AppsFlyer has been exceptional in alerting us to potential fraudulent activities, allowing us to safeguard our marketing spend and maintain the integrity of our campaigns. This level of protection has given us confidence in our data and helped us make more informed decisions about our marketing strategies.

改善してほしい点:

The proactive team at AppsFlyer has been exceptional in alerting us to potential fraudulent activities, allowing us to safeguard our marketing spend and maintain the integrity of our campaigns. However, in order to leverage further details about the fraud reports, the premium solution was quite costly and would have costed us more than the amount saved by charging back the fraud conversions. It would have been slightly profitable for us if we were able to purchase a one time or one month premium P360, however the team was not flexible on this matter. Other MMPs may have more affordable premium fraud protection.

Comprehensive Analytics Tool with Room for Improvement

良いポイント:

AppsFlyer offers robust and comprehensive analytics features that allow for detailed tracking of user behavior and marketing campaign performance. The intuitive dashboard and customizable reports provide deep insights that help in making data-driven decisions. Additionally, the integration with various ad networks and platforms is seamless, making it easier to consolidate data from different sources.

改善してほしい点:

While AppsFlyer provides extensive functionality, the user interface can be somewhat overwhelming for beginners. The initial setup and configuration process can be complex and time-consuming. Additionally, some advanced features require a higher-tier subscription, which might not be cost-effective for smaller businesses or startups. Occasional delays in data processing and syncing can also hinder real-time analysis.

Easy setup with different partners, bad customer experience

良いポイント:

Being of the main MMPs in the market, the majority of advertising partners has experience working with AppsFlyer, which makes the setup very easy for most new campaigns. Some beta features from certain channels are also first available for accounts that use AppsFlyer as an MMP.

改善してほしい点:

Bad customer service and an attitude that they really don't care for their clients. We have used AppsFlyers for years and because of that were in a legacy tier. This legacy tier was one day removed out of the blue and we were moved to a lower tier, with no access to crucial functions. The message we got from their salesperson was basically "pay now or you won't have this back".

Senior Account Manager

良いポイント:

I appreciate Appsflyer’s ability to provide detailed insights into every app, including data on various events and campaigns. The OneLinks feature is particularly valuable for us, as it significantly enhances our ability to drive conversions.

改善してほしい点:

One area for improvement is the complexity of accessing straightforward data, such as the number of registrations within a specific campaign. Simplifying this process would enhance the overall user experience.

Performance metrix review of Appsflyer

製品を使ってみた感想： If I talk about Overall Experience, then I can say it's quite good experience with new platform like Appsflyer as it has alot of features which can make me knowledgable towards performance and advertising industry.

良いポイント:

Its been a lot of things which i like in Appsflyer , 1. We can check regular performance of our running campaign. 2. Can done regular optimization 3. Can import/export raw data to check complete performance of any campaigns.

改善してほしい点:

There's very few things which i don't like in Appsflyer. 1. Some times click filtering issue occurs due to new updated things on Appsflyer which affect our daily campaigns. 2. no other things yet.

Appsflyer review

製品を使ってみた感想： Easy to use and Excellent product overall.

良いポイント:

Comprehensive Attribution Robust Analytics Fraud Prevention Integration with Ad Networks Customizable Dashboards User-Friendly Interface Real-Time Data Support for Deep Linking

改善してほしい点:

Support and Documentation could be better.

AppsFlyer provides valuable insights for App marketing

良いポイント:

For tracking App downloads and lead activation by a channel, we use AppsFlyer. With this tool we are able to easily monitor attribution metrics as well as easily set up linking attribution. With AppsFlyer we can also create deeplinks.

改善してほしい点:

Enhancing the user friendliness of the platform. Reports can only be customize to a limitation. This limits the ability to view parameters level event data.

Experience with an agency access

良いポイント:

It is very convenient and intuitive - which makes work flow smoothly

改善してほしい点:

Their technical support is lacking. Since they don't take money from agencies, they tend to belittle them and provide no good technical support. Until someone from their support responds, they're not professional enough, and it usually ends with me teaching them about AppsFlyer instead of them answering my questions...

Appsflyer for Mobile App Marketing & Attribution

良いポイント:

- service & support through account managers and chat - on par with other attribution suites - easy to integrate with partners - widely used by other affiliates and channel partners - measurement and dashboarding

改善してほしい点:

- sometimes requires dev effort to implement events - reporting tool can be improved - doesn't give recommendations on performance

Essential platform for mobile marketing attribution

製品を使ってみた感想： In general terms, it is the most complete platform on the market. It offers all marketing solutions for mobile measurement of apps and games.

良いポイント:

interface, usability, ease of analyzing data and exporting it.

改善してほしい点:

SKAN metrics cannot be added to the custom dashboard. You cannot measure the performance of custom product pages in Apple Search Ads.

A complete and fiable MMP

良いポイント:

- ease of use - Good attribution window parameters - easy set up

改善してほしい点:

The turnaround time for customer service

検討した類似製品： Adjust

AppsFlyerに切りかえた理由： I had already used Appsflyer in the past

Ease of Tracking

良いポイント:

Appsflyer helped us in ease of tracking via multiple inventory , detect frauds and optimize the campaign

改善してほしい点:

Frequent changes in the algorithms which causes roadblocks for ongoing campaigns

Marketing Analytics

製品を使ってみた感想： Good to see that overall appflyer application is very useful as any time we want data you get the same & even the data accuracy is perfect.
its easy to monitor campaign performance as you access data anytime in the potal

良いポイント:

Data is easily viewable & even setting any campaign with appsflyer is very easy

改善してほしい点:

Every thing is perfect just wanted to explore more properties from the same

A great attribution analytics with minor flaws

製品を使ってみた感想： Amazing attribution analytics that allow me to monitor and optimize campaigns and traffic sources in a proper way.

良いポイント:

Very easy to implement. Acurate data collection from advertising sources. Great one link options that actually let you adjust and change everything you need.

改善してほしい点:

Can't see actual revenues, only cohort revenues which is very confusing when looking for long term daily revenues. Can't download organic traffic reports at all which is a big flaw.