Zoho Campaignsのレビュー

Cost effective alternative to Mailchimp

製品を使ってみた感想： Exceptional and very strong competitor of mailchimp

良いポイント:

Its price as this is good and really competitive on pricing when compared with mailchimp

改善してほしい点:

When I create campaign designs and want to undo changes, i goto the back button thus loosing my designs.

Best Email Marketing Software if you're using Zoho CRM

製品を使ってみた感想： We used it mainly because we were using Zoho CRM, and how tightly it integrates with CRM.

良いポイント:

It's tightly integrated with Zoho CRM, which is why opted for this tool. The data from this tool gets directly fetched by Zoho CRM and is shown on the contacts, account, and deal section. So a pretty good tool wrt integration.

改善してほしい点:

When importing contacts from Zoho, I've faced a lot of bugs. Contact import in zoho campaigns is a mess.

Good Entry Level Product

製品を使ってみた感想： You can find almost all features that other email marketing software offer in Zoho Campaign at a very affordable price. Rather than burning cash on on expensive software, marketing teams can choose this software to get started with their email campaigns. Supports automation workflows, transaction emails and can build complex user journeys.

良いポイント:

The best thing about this product is the native integration with Zoho CRM. We use Zoho CRM and it seamlessly integrates with it allowing us to run workflows and basic email automation campaigns. I would totally recommend it to marketing teams that use Zoho CRM.

改善してほしい点:

I feel sometimes the email templates aren't mobile-friendly. This could severely impact the performance of the campaigns. I generally prefer HTML templates that work pretty well with this application.

Easier for email marketing than other Zoho platforms

製品を使ってみた感想： It's great for those who are already familiar with Zoho's platforms. But I don't recommend it for complex sales.

良いポイント:

I like how simple it is to edit email marketing and integrate them into lists created in Zoho.

改善してほしい点:

I don't like the campaign management part, it's not as strong as with email marketing.

Great value, works well with Zoho Suite

製品を使ってみた感想： Very positive

良いポイント:

Integration with Zoho CRM and part of Zoho One

改善してほしい点:

List management and email customization, email templates

Best Platform for Small Business

製品を使ってみた感想： Always be ok, nothing to say about it.

良いポイント:

Integrations with CRM and another solutions Zoho like: Zoho Sign, Zoho Bigin, Zoho CRM and Zoho Mail.

改善してほしい点:

Automations with channels. Using WhatsApp, SMS and Emails integrated.

Zoho Campaigns: Reviews

良いポイント:

What I like best about Zoho Campaigns is how simple it is to use. The interface is simple and straightforward, making it simple to create, customize, and send marketing campaigns. Furthermore, Zoho Campaigns provides powerful features for effectively segmenting customers and tracking performance metrics to help you optimize your campaigns.

改善してほしい点:

I didn't like how limited the design options in Zoho Campaigns were. It was difficult to create truly unique and eye-catching graphics and visuals for my campaigns. Furthermore, the analytics and reporting features were not as robust as I would have liked.

Pretty average tool to run campaigns on lead list

製品を使ってみた感想： It's a decent tool to start with, or if you are under the Zoho ecosystem, you can start with it, but later, you might have to move to other tools with better features, functionality and reliability.

良いポイント:

Zoho campaigns have almost all the features required to run your marketing campaigns. I think the good part is it's inside the Zoho ecosystem so if you are using Zoho for managing Sales/CRM etc then it makes a lot more sense to run campaigns as well.

改善してほしい点:

There are a lot of issues with the products. User Interface and interactions is so complex that it needs the training to learn the depth of Zoho Campaigns. Integration between the Zoho products can be improved further. One time, I had to use Zapier to connect two Zoho products just because the data transfer between the two was not possible.

A good automation software that enables businesses to create, send, and track email campaigns.

製品を使ってみた感想： Overall, Zoho Campaigns is a solid email marketing software with several useful features, especially for small businesses. Its ease of use, automation capabilities, and detailed reporting make it a great option for businesses looking to automate their email marketing campaigns.

良いポイント:

Zoho Campaigns has a simple and easy-to-use interface, making it an ideal solution for beginners or small businesses with limited marketing experience. The software provides advanced automation features such as triggered email campaigns, autoresponders, and behavioral targeting. Zoho Campaigns offers an array of customizable email templates that businesses can personalize to match their brand's visual identity. Provides detailed reports and analytics to track email performance, including open rates, click-through rates, and unsubscribe rates. This feature helps businesses understand how their email campaigns are performing and make data-driven decisions.

改善してほしい点:

Its limited customization and integration options may be a drawback for some businesses, and its pricing structure may not be suitable for small businesses on a budget.

Campaigns that runs your business

良いポイント:

Campaign management tools has been the most appropriate development for people who run business online. Zoho Campaigns helps you know the customer accumulation, customer insights, and there CTR and CPA.

改善してほしい点:

UI/UX plays a crucial role in any application, it should be customer friendly and easy to use. I feel like Zoho can indulge with team to be understand the requirement and get it done.

You can’t go wrong with Zoho.

製品を使ってみた感想： We really like the seamlessness and ease of the Zoho programs, especially the Campaigns program. We use it to send out emails every week or so, and we have yet to encounter an issue that the tech support couldn’t fix. As our experience with Invoice and Campaigns were positive, we are more inclined to use other Zoho programs, especially if their pricing is as reasonable as with Invoice and Campaigns.

良いポイント:

As we currently use Zoho Invoice to manage our invoices and estimates, we decided to try out Zoho Campaigns for our campaign management. It is very easy to use and very easy to teach to clients to which we refer Zoho Campaigns. The price of Campaigns is very reasonable, especially compared to a lot of other campaign programs. I also like the social campaigns, as sometimes it’s more useful to use social media rather than email. It is also handy to allow multiple users post social media campaigns.

改善してほしい点:

I just wish that there were more customization options available for the email campaigns. There are a few options available, but the ability to design the perfect email from scratch would be handy. There are quite a few good options to get you started, but for those who wish to make the campaign their own, there are not as many features. Even though the program is very affordable for smaller businesses, it scales up rather quickly, especially the jump between 2,500 and 2,501 recipients. However, it is still the best price for the options.

DO NOT RECOMMEND

製品を使ってみた感想： We are a tech publisher sending around 50,000 eNewsletters per week. On the face of it Zoho Campaigns seems well laid out and particularly attractive when you read that it is integrated with Zoho CRM - which was one reason we went with it. It also provides good reporting of meta data - another major reason we chose to use it. And then you start to get into the nitty gritty. First impressions are pretty good. But when you dig deeper and you find that screens and integrations have been designed that don't actually work, the integration with Zoho CRM doesn't work, subscriber management forms lack flexibility, data handling is dreadful, fields are duplicated, forms lack flexibility. So you jump onto forums and start digging around and find there are significant defects and obvious bugs that have been hanging around for years. Here's just one simple example - we uploaded employee numbers - now when users use the standard form, the dropdown (configured with 5 options) now has every single value that was loaded as a dropdown option. In the end you lose confidence that the guys that support the product have any idea what they are doing, and certainly Zoho is not investing in fixing it. I am also increasingly concerned that the reputation of the sending servers is poor and costing us in high bounce rates due to security policies. We have managed to work around the frustrations and get a working model in place, but email reputation is a black box and I lack any confidence that these guys are managing it well. My advice - look at other options.

良いポイント:

Do not take it at face value.

改善してほしい点:

Many bugs that are not getting fixed. Reasonably well designed software but very badly implemented and obviously lacking any robust test/fix cycles.

Easy to use email marketing tool

製品を使ってみた感想： When you are already working with Zoho CRM it makes it easier to send campaigns and have a better database management.

良いポイント:

It is easy to use, you can create your own HTML campaign, use a template or the drag and drop builder. If you use it with other Zoho products you can sync the database available or upload you own. You can schedule the campaigns in your time zone or in the recipient time zone.

改善してほしい点:

The drag and drop has some bugs from time to time and the platform performs better when you use it with other Zoho products.

Intuitive, feature-rich, easy integrations, very affordable.

製品を使ってみた感想： Overall, Zoho Campaigns has been an exceptional platform for our outbound efforts and we would recommend without reservation.

良いポイント:

My top 4 pros are the following: Integrates very well with my CRM (also Zoho) and syncs subscibers based upon my list requirements. Exceptional reporting module delivering both dashboard and deep-dive data (especially when coupled with Zoho Reports). Very user-friendly. Hired a new Marketing Specialist and she was up and running within hours. As part of the Zoho One package, there is not a more robust email/social outbound marketing platform on the market at similar dollar investment.

改善してほしい点:

While the number of pre-designed templates are impressive, it is still somewhat limited. List segmentation is the only aspect of the system that is less intuitive.

A Simple to use Campaign tool

良いポイント:

Zoho campaigns have assisted our team with email automation. The tool perfectly syncs with the CRM, and we can easily schedule campaigns and get insightful reports.

改善してほしい点:

Client assistance is a drag. They take two to three days to devise a possible solution for our occasional challenges. More features could get added.

Easy to use, after you do it a couple of times

製品を使ってみた感想： It is easy to start a campaign and from the analytics see he opens it, call them while your email is still fresh in their minds, then move onto the next step.

良いポイント:

You can use their stock templates or create your own. Adding pictures is very easy, along with call to action buttons. The Zoho team test it before you send it out to make sure it will work in all formats.

改善してほしい点:

You can't resend a campaign without cloning it.

GREAT product but minor drawbacks..

製品を使ってみた感想： Overall, I found learning to use and create Campaigns fairly simple. It's could be more modern and impressive with templates. It's a little dated for 2021.

良いポイント:

The best part of this software is it lets you schedule multiple campaigns.It also allows you to clone campaigns and change minor details if you are sending a re-occurring campaign.

改善してほしい点:

The worst part is you can only schedule campaigns 24 hours from the time you create the campaign. This isn't helpful at all and is a huge drawback for me while using Zoho Campaigns.

Really great alternative to Mailchimp

製品を使ってみた感想： I like it, its worked great for us and we plan on continuing using it. It is fantastic value for money and I would definitely recommend it to others.

良いポイント:

It is really easy to use. I also love their self help section, they have really great, detailed video walkthroughs of almost every aspect of the tool. That gets you up and running in 2-3 hours which is phenomenal for a product that has so much customization. As far as the features are concerned, it has everything you need to run a good marketing campaign. The reporting section is nice and detailed. Remarketing options are also really good. You get a lot of value for the price you pay.

改善してほしい点:

Their support was a little slow in replying to queries. Also the mobile app is very limited, to the point where you cannot perform some pretty basic tasks.

Really solid CRM and campaign management

製品を使ってみた感想： Overall great value for the price.

良いポイント:

Great value for small/startup companies. I love the email builder, and it's one of the main reasons I wanted to use this software, as it has the CRM and email campaign manager in one cheap program. Device and location statistics are very helpful. Automatic link tracking, integration with google analytics, and can share reports really easily.

改善してほしい点:

Not a lot of features to choose from, but it gets the job done. I wish there were more stats available for email campaigns as well; some statistics I will have to calculate myself.

Zoho mail is such an amazing product, breaking every boundaries. Zoho Campaigns is totally opposite.

製品を使ってみた感想： I use bulk email service extensively. I have used and tested numberous tools now.
Zoho Campaigns is something I wont recommend to anyone. Spam rate is so high. It takes manual review for sending any bulk email. They take over a week sometime to approve.
And User Interface is still old age. Competitors like mailchimp are so sky apart now. Only good thing about this is that it gives free 2k subscribers and paid plans are cheap as well. Zoho mails on the other hand from the same company are breaking every boundary. They compete with gmail and yet they stand strong.
They need a lot of work.

良いポイント:

Pricing is cheap and gives 2k subsribers for free every month.

改善してほしい点:

User Interface is not very good. Other competitors are sky apart. It takes manual review for sending any bulk email. They take over a week sometime to approve. Spam rate is soo high.

Works great but you may outgrow it

製品を使ってみた感想： pleased but concerned we are outgrowing it

良いポイント:

Easy to use, lot of tools available, customer service rocks

改善してほしい点:

not a lot of customization so you are limited in some aspects

I have used Zoho Campaign for my Digital Marketing business. It lets you send many emails at a go.

製品を使ってみた感想： It helps me reach out to many customers. Doing desktop marketing requires data for you to check your progress.

良いポイント:

It Lets one organize emails at groups. It lets you know which emails were opened. It lets you know the success rate for your email opened. Very detailed reports on dashboard Can connect to your Zoho CRM Sends data regarding the campaign to your Zoho CRM and therefore you get insight about your campaign progress.

改善してほしい点:

Does not allow you to send info emails You have to send a request for you to blast emails known as info Takes quite sometime to run especially creating the email list

A good product

良いポイント:

It's easy to use and has nice features - like the possibility to retarget the unopened emails for example.

改善してほしい点:

It's not possible for an email to enter the same automation twice.

Zoho Campaigns Saves Time

良いポイント:

When we were looking to find a product to help us with our email marketing, we didn't have to look far. We were already using Zoho to manage our inventory, create quotes and manage other aspects of our product business. So, it was natural we would continue with our Zoho investment by using Zoho Campaigns. The ease of use in mailing out marketing campaigns and integrating it in with our Zoho products was seamless. Zoho makes it easy to use campaigns and manages ROI and other aspects of any email campaign.

改善してほしい点:

We have found no cons in using Zoho Campaigns. However, this could be we've invested heavily into the Zoho suite of tools to help us manage our products business.

Zoho Campaign makes your email marketing easy

製品を使ってみた感想： I first used Zoho Campaigns for personal use. Then used it in a professional way. In both cases, it solves the needs I had: sending mass emails and having the insights on how well they were received.
Zoho Campaigns has two sides: the easy-to-use email marketing tool which allows you to create a campaign of mass email in 5 minutes, and the complete email marketing solution, which allows you to create automatons in order to send emails at scheduled dates, or depending on actions the receiver do.
In both cases, you have a complete report page where you can see by whom, when, where your emails were opened, and moreover what where the behavior of each receiver.
If you synch it with Zoho CRM, you have very powerful sales and marketing tool.

良いポイント:

Easy-to-use and powerful, free version for small businesses or if you want to try it before purchasing. As well, automation and link to social media.

改善してほしい点:

Some pre-established templates aren't very pretty (but you can, of course, create your own templates)