---
description: VWO Testingを実際に使用したユーザーのレビューから、製品の機能や価格、メリットデメリットをご覧いただけます。類似製品との比較も簡単、ぴったりのSaaSが見つかるはず！
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: VWO Testingとは？ | 機能や料金、導入事例をご紹介【キャプテラ】
---

現在地表示: [ホーム](/) > [ABテストツール](/directory/30896/ab-testing/software) > [VWO Testing](/software/147639/visual-website-optimizer)

# VWO Testing

Canonical: https://www.capterra.jp/software/147639/visual-website-optimizer

ページ：1 / 5\
次へ: [次ページ](https://www.capterra.jp/software/147639/visual-website-optimizer?page=2)

> 収益を増やし、コンバージョンに至る優れたデジタル・エクスペリエンスを構築するためのテストを簡単に作成および実行できます。コーディングは不要で、ITチームが関与する必要もありません。
> 
> 評価：91人のユーザーによる評価は**4.5/5**。**おすすめ度**で最高の評価。

-----

## 概要

### VWO Testingの対象ユーザー

マーケティング担当者、ユーザー・エクスペリエンス (UX)/UIプロフェッショナル、Webサイト・チーム、開発者。

## 簡単な統計と評価

| 測定基準 | 評価 | 詳細 |
| **総合評価** | **4.5/5** | 91 レビュー |
| 使いやすさ | 4.3/5 | レビュー全体に基づく |
| カスタマー・サポート | 4.4/5 | レビュー全体に基づく |
| 価格の妥当性 | 4.0/5 | レビュー全体に基づく |
| 機能 | 4.3/5 | レビュー全体に基づく |
| おすすめ率 | 80% | (8/10 おすすめ度) |

## 企業情報

- **キャプテラについて**: Wingify
- **ロケーション**: Delhi, インド
- **設立**: 2009

## ビジネスコンテキスト

- **価格モデル**:  (無料のトライアル)
- **対象となる企業**: 2～10, 11～50, 51～200, 201～500, 501～1,000, 1,001～5,000, 5,001～10,000, 10,000+
- **デプロイとプラットフォーム**: クラウド、SaaS、ウェブベース
- **サポートされる言語**: 英語
- **利用可能な国**: アメリカ合衆国, イギリス, インド, オランダ, オーストラリア, カナダ, スペイン, ドイツ, 中国, 日本

## 機能

- A/B Testing
- A/Bテスト
- API
- Real-Time Data
- Third-Party Integrations
- Webサイト分析
- Webトラフィック・レポート
- アンケートおよびフィードバック
- エンゲージメント追跡
- オーディエンス・ターゲティング
- テンプレートのカスタマイズ
- データのインポート／エクスポート
- データの可視化
- ドラッグ・アンド・ドロップ
- パフォーマンス測定基準
- ヒートマップ
- ビジュアル・エディタ
- ファネル分析
- ユーザビリティ・テスト
- ユーザーリサーチ分析
- ユーザー・インタラクション追跡
- ユーザー・ジャーニー
- レポートと統計
- レポート／分析
- 分析
- 多変量テスト
- 注釈
- 統計分析
- 行動の追跡
- 行動ターゲティング
- 訪問者追跡

## 統合 (合計14件)

- Adobe Commerce
- BigCommerce
- CTM
- ClickTale
- Comscore
- Demandbase One
- Drupal
- Google Analytics 360
- Heap
- Joomla
- Kissmetrics
- Mixpanel
- Shopify
- WordPress

## サポートのオプション

- メール/ヘルプデスク
- FAQ/フォーラム
- ナレッジベース
- 電話サポート
- 24時間対応（オペレータ）
- チャット対応有

## Category

- [ABテストツール](https://www.capterra.jp/directory/30896/ab-testing/software)

## 関連カテゴリー

- [ABテストツール](https://www.capterra.jp/directory/30896/ab-testing/software)
- [DXPツール](https://www.capterra.jp/directory/32817/digital-experience-platforms-%28dxp%29/software)
- [ヒートマップソフト](https://www.capterra.jp/directory/30977/heatmap/software)
- [LP作成ツール](https://www.capterra.jp/directory/30844/landing-page/software)
- [サイト分析ツール](https://www.capterra.jp/directory/30073/web-analytics/software)

## 代替製品

1. [Lucky Orange](https://www.capterra.jp/software/150695/lucky-orange) — 4.7/5 (260 reviews)
2. [Instapage](https://www.capterra.jp/software/141695/instapage) — 4.5/5 (365 reviews)
3. [Mixpanel](https://www.capterra.jp/software/158740/mixpanel) — 4.5/5 (145 reviews)
4. [Echobox](https://www.capterra.jp/software/196249/echobox) — 4.7/5 (96 reviews)
5. [XM for Strategy & Research](https://www.capterra.jp/software/72396/strategy-and-research) — 4.7/5 (424 reviews)

## レビュー

### "Happy customer for 15+ years\!" — 5.0/5

> **Theresa** | *2025年2月27日* | マーケティング、広告 | おすすめ評価：10.0/10
> 
> **良いポイント**: VWO is a reliable A/B testing tool that I've been using for mid-sized clients for about 15 years. They were among the first platforms in the space and over the years, they've grown and added functionality based on user feedback.  For example, you can get heatmaps on each variation in your test and VWO integrates with a ton of important platforms, such as call tracking, CMS, etc. And their customer service has remained very responsive. &#10;&#10;If you're a developer, you can build complex experiments with javascript. But if you're not technical, you can run simple (yet impactful) experiments using the WYSIWYG editor.
> 
> **改善点**: I honestly don't have anything that I don't like about it. It's more user friendly and affordable than Adobe and Optimizely. But it's just as powerful. They also know their place in the market and are priced accordingly. VWO supports CRO agencies with partner agreements and additional tech support and doesn't try to take over consulting, like some competitors.
> 
> Always positive. I'll continue using and recommending VWO to mid-sized clients. But they also came out with a free plan after the sunset of Google Optimize, which allows smaller companies to get into A/B testing, as well, which is so great.

-----

### "VWO Review from Digital Marketing Expert" — 4.0/5

> **Conor** | *2024年11月7日* | マーケティング、広告 | おすすめ評価：7.0/10
> 
> **良いポイント**: VWO Testing stands out for its ease of use, making it accessible to both beginners and experienced marketers. The platform features an intuitive interface that simplifies navigation through test creation, reporting, and analysis. Its step-by-step setup process guides users from selecting what to test to defining target audiences, ensuring confidence in creating tests. With pre-defined templates and a visual editor, users can implement changes directly on the website preview without coding, enhancing their understanding of modifications. Clear analytics and visual reporting make it easy to interpret results and draw actionable insights. VWO’s extensive documentation and customer support further assist users, allowing them to focus on improving their websites efficiently.
> 
> **改善点**: The main drawbacks of VWO Testing include its high price relative to its features, occasional bugs in the editor, and code that can significantly slow down website performance.
> 
> Overall, my experience with VWO Testing was positive, but I believe it’s not worth the cost. There are similar platforms available that provide comparable insights at a lower price, making it difficult to justify the investment in VWO.

-----

### "Don't waste your money. It' better Google Optimize" — 2.0/5

> **Alessandro** | *2021年6月7日* | マーケティング、広告 | おすすめ評価：1.0/10
> 
> **良いポイント**: The support is kindly even if they were not able to solve the bugs
> 
> **改善点**: A significant part of the users cannot see the a/b test.&#10;The deploy function doesn't work properly. At least 10% of the users see alway the old code.&#10;Google spider doesn't see the deploy version. So for instance you cannot use to deploy SEO code.

-----

### "Well worth the investment\!" — 5.0/5

> **Trevor** | *2019年12月16日* | マーケティング、広告 | おすすめ評価：10.0/10
> 
> **良いポイント**: VWO offers many of the enterprise features you would expect in a larger tool, for a much lower price tag. As a user of Optimizely and Adobe Target, I have been pleasantly surprised by the features I have been able to use with VWO.&#10;&#10;The reporting update (probably density, box plotting, etc.) has been especially useful in data analysis.
> 
> **改善点**: VWO definitely breaks more often than the more expensive tools out there. Breakage doesn't really affect the split tests themselves, just the reporting...but still, it's not great when I go to report for a client and have to wait a day or 2 for things to get back online.
> 
> VWO has provided us a solid framework with which to scale our CRO services as an agency. We've been able to grow with our clients, and manage them in a single, centralized testing hub. Due to the lower costs, we've even been able to include the cost of VWO into our agency fee, which passes savings to the client and is a big plus to potential customers. I don't envision us leaving the tool anytime soon.

-----

### "Exceptional detail in data and tracking research to insights" — 5.0/5

> **Samy** | *2019年12月17日* | マーケティング、広告 | おすすめ評価：9.0/10
> 
> **良いポイント**: I liked that I can connect the goals to traffic segments in google analytics and see how the tests affected the conversion journey further down the funnel, I like the UI and functionality of setting up tests, as well as how the tool visualises data from running and completed tests
> 
> **改善点**: I think within a test the multi-layers of a menu could be simplified to focus on tasks that would be relevant to the stage at which a test is running
> 
> We have been using VWO for a variety of tests within the business, from image styles and content focus to testing copywriting within buttons right the way up to replacing sections and the way our products are displayed. I has been a huge growth area within the business and helped us gain a lot of traction.

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## リンク

- [Capterraで表示する](https://www.capterra.jp/software/147639/visual-website-optimizer)

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