キャプテラ - 日本企業の最適な
ソフトウェア選びをサポートし18年

WebEngageとは

WebEngageは、ユーザーのエンゲージメントと定着に関する業務を簡素化することができる顧客データ・プラットフォームおよびマーケティング自動化スイートです。

WebEngageの製品詳細

良いポイント:

Allows cross device campaign set ups with perfect ease. Integration with Segment.io also makes life easier as most of the campaigns can be event driven.

改善してほしい点:

Any user level has access to customer data which could pose a risk at any time. This needs to be looked into.

WebEngageの評価

評価ポイント

使いやすさ
4.4
カスタマーサービス
4.5
機能
4.3
価格の妥当性
4.3

おすすめ度

8.6/ 10

WebEngageの総合評価は4.5/5です。 (キャプテラに寄せられた32件のレビューより集計)。

WebEngageを使用したことがありますか?

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レビューを絞り込む (32件)

Dinesh
Dinesh
インドのDigital marketing manger
認証済みLinkedInユーザー
マーケティング、広告, 51~200人規模の会社
使用期間: 1年以上
投稿経路

Must use this tool for better customer engagement & retention

5.0 2 年前

良いポイント:

WebEngage has been an invaluable tool for our business. We've been able to design logical workflows that help us engage with customers through push, SMS, and WhatsApp notifications. The platform is intuitive and easy to use, and the customer service team is always available to answer any questions and help you to solve your business problem to drive more conversions.

改善してほしい点:

The integration process can be a bit tricky some times require additional help from customer support, but the customer support team is always there to help me out. Overall, I'm very happy with WebEngage!

Bhagyashri
インドのdata analystics engineer
小売, 201~500人規模の会社
使用期間: 1年以上
投稿経路

webengage for all you marketing automation and customer data platform needs

4.0 昨年

製品を使ってみた感想: It has been great integration webengage with our website of customer journey analytics and i learnt a lot in this process , We moved to webengage from gamooga ab its very smooth transition easy to use for marketing team and fulfils marketing requirement

良いポイント:

1.their customer data platform 2.its ease of integration with other tools like bigquery looker studio 2. Customisable dashboards

改善してほしい点:

Service - there support team is very difficult to handle they do not understand requirement

Amit
インドのCRM Executive
化粧品, 501~1,000人規模の会社
使用期間: 1年以上
投稿経路

Review - Amit Desai - MyGlamm

3.0 3 年前

良いポイント:

Panel is very user friendly and highly customized.

改善してほしい点:

Segment level reporting and funnels are not possible, majority of Analytics are based on Event and not on users

認証済みレビュアー
認証済みLinkedInユーザー
市場調査, 201~500人規模の会社
使用期間: 6~12か月
投稿経路

Engage your user with all channels with WebEngage

4.0 4 年前

製品を使ってみた感想: My experience with WebEngane is excellent. After analyzing WebEngage, we decided to go ahead with this tool. We don't require any additional tool any channel. WebEngage provide us all at one place. Now our customer journey is more powerful and our reach has increased dramatically.

良いポイント:

With WebEngage we get all channels like Email, Push notification, SMS, WhatsApp and many more at one place. We can use all this cannels to engage our audience. WebEngage comes with excellent Analytics feature. We data to check deep insights and can analyze for creating marketing Strategy.

改善してほしい点:

Found difficulty to create dynamic email templates. Very few pre-built email templates available in Library.

Sushant
Sushant
インドのCo-Founder
認証済みLinkedInユーザー
教育管理, 11~50人規模の会社
使用期間: 1年以上
投稿経路

Kind of must have tools for marketing automations

5.0 2 年前

製品を使ってみた感想: Overall it's brilliant, I will recommend WebEngage if you want to automate customer journeys and send hyper-personalised cross-channel communications to customers. We use to target our customers in all three channels depending on user behaviour.

良いポイント:

UX is just fantastic; it makes it easy for anyone to get started. It's more inclined towards marketing and automation. The user journeys combined with cross-platform marketing are killer. We had literally improved some of our key product metrics like onboarding, churn etc just by sending personalised notifications/banners/offers using it's journeys.

改善してほしい点:

Product analytics can be improved a bit so that I don't have to pay a hefty price for multiple tools across this segment.

認証済みレビュアー
認証済みLinkedInユーザー
マーケティング、広告, 51~200人規模の会社
使用期間: 1年以上
投稿経路

Seamless CRM Tool

5.0 3 年前

製品を使ってみた感想: All in all its a good tool for CRM Automation and helps us define user journeys effortlessly.

良いポイント:

The Ease of User Journey Creation, Notification Delivery, Cross Channel Attribution and Analytics are some of the things that makes this tool better than many others in the market.Email Marketing in particular is better than othe

改善してほしい点:

The UI is a bit complicated to understand and needs a proper walkthrough from experts. Notification Delivery rates suffered when we achieved scale.

Deepa
Deepa
インドのCampaign Specialist
認証済みLinkedInユーザー
情報技術、情報サービス, 1,001~5,000人規模の会社
使用期間: 6~12か月
投稿経路

It is simple, affordable and effective to use WebEngage

4.0 2 年前

良いポイント:

It is easy to use WebEngage's platform. The best part of WebEngage is creating personalised Push notification with different layouts and customisation ability. With WebEngage we are also able to send Push (App and Web both), SMS, Email, WhatsApp to users under one platform.

改善してほしい点:

It takes more than usual time to create Live Segments. Face integration challenges. There is lack of Customer support post-integration.

Mrinal
Mrinal
インドのHead - Partnerships & Ancilliary business
認証済みLinkedInユーザー
, 1,001~5,000人規模の会社
使用期間: 2年以上
投稿経路

This is simply a great tool for marketing Automation.

5.0 7 年前

製品を使ってみた感想: - Customer re-targeting
- Promoting flash sales to a large TG
- Personalized communication

良いポイント:

- Comprehensiveness of offerings across multiple channels of communication - Great Support team. Niket our SPOC from Webengage has been available literally 24*7 to help us with our queries - Value for Money. Great pricing as compared to other tools in the market

Nitya
Nitya
インドのEmail Marketing Manager
認証済みLinkedInユーザー
情報技術、情報サービス, 11~50人規模の会社
使用期間: 1年以上
投稿経路

As the name suggest, WebEngage is best for Website Engagement

4.0 3 年前

良いポイント:

WebEngage supports multiple channel WhatsApp, SMS, push, email, Google and Facebook all at one place. It help us to segment audience and identify user existence in top, middle or bottom of the funnel. Supports multiple GTM, API and SDK integration. WebEngage stores custum events performed by users and if required it support to export the data to google cloud platform.

改善してほしい点:

Creating Live segments takes more then the usual time. On Site-notification doesnt work exactly when it is required.

Deepank
インドのAssistant Manager
認証済みLinkedInユーザー
消費者サービス, 51~200人規模の会社
使用期間: 6~12か月
投稿経路

Great product for marketing automation & educating users

4.0 7 年前

良いポイント:

- User Journey is surely one of the best feature about this product. It serves as a single tool for all customer touch points with the use of segmentation and easy tracking of conversions. - Client support is excellent, and the support staff is available whenever you need them.

改善してほしい点:

- Better Analytics & Reporting - Ability to make changes in the Journey without having to stop it and then make changes along with functionality of A/B testing for journeys should be there.

認証済みレビュアー
認証済みLinkedInユーザー
コンピュータ・ソフトウェア, 1,001~5,000人規模の会社
使用期間: 2年以上
投稿経路

Webengage is good in Online marketing Field

4.0 3 年前

良いポイント:

Tempaltes and quick respone in events capturing

改善してほしい点:

Segmentation, Time take to create segment is pretty high

Darshan
インドのAssociate Manager - Digital Marketing
教育管理, 501~1,000人規模の会社
使用期間: 1年以上
投稿経路

All-in-one software for marketing automation

4.0 3 年前

良いポイント:

It was one of the best platforms which provide CRM, Marketing automation, Email marketing, and campaign management options. Very simple and easy-to-use tool. The interface is also very user-friendly.

改善してほしい点:

Sometimes, downloading reports takes a lot of time. This needs to be worked on.

Mayank
インドのAssistant Manager - Digital Marketing
不動産, 1,001~5,000人規模の会社
使用期間: 1~5か月
投稿経路

A simple & efficient Marketing Automation software

5.0 4 年前

製品を使ってみた感想: The simplicity of the UI helps in visualizing your CRM data in a way that will help you understand key gaps in your current workflow. It will then help you in creating automated workflows to build efficiencies. This is a great tool for marketers and will go a long way in boosting your organization's digital capabilities.

良いポイント:

Customer analytics was a major pain point for us and Webengage really helped us in structuring our CRM data to build intelligence. Then it used that data to automate workflows basis user journeys with a very straightforward UI. A brilliant marketing automation tool.

改善してほしい点:

Decision making can also be automated with the data the tool collects. Webengage needs to upgrade itself and make direct recommendations to the business with the data it has collected. This will minimize human intervention and will increase productivity.

Suhas
インドのDirector, Product and Operations
金融サービス, 51~200人規模の会社
使用期間: 1年以上
投稿経路

It helped improve our sales conversion by 65%!

4.0 7 年前

良いポイント:

We were on the lookout for a marketing automation tool for a couple of months when we finally found out Webengage. One of our primary criteria for the tool was the the tool needed to have integration with Segment.com. All of our data was already being passed onto Segment.com and we did not want to make another tech integration. Since Webengage had this integration, it was fairly simple to get started with Webengage. Webengage also offered a very useful and unique feature of customer journeys. This was our second criteria which we also could find in Webengage. We automate our marketing by defining rules such as, send SMS to a user if a user has signed up but not proceeded ahead within 5 days, wait for 2 days and then send an email, if user does not click this email, send a push notification, etc. This is by far our most used feature, which nicely incorporates all other features of Webengage.

改善してほしい点:

UI of the in-app and onsite notifications can be improved. Some of the conditions that are set for these notifications some time do not work which leads to users being shown the same notification multiple times.

認証済みレビュアー
認証済みLinkedInユーザー
小売, 1,001~5,000人規模の会社
使用期間: 6~12か月
投稿経路

Its a easy to use Software, with loads of features.

4.0 7 年前

良いポイント:

Very easy to use and helps making marketing campaigns at run time. We don't need to depend on the tech team to build the campaign for us. With Web Engage this happens in a few mins.

改善してほしい点:

It does not have any feature to compute. Eg. Doing product price comparison's etc. I suppose its part of the upcoming features.

Aniket
インドのVP - Marketing
金融サービス, 201~500人規模の会社
使用期間: 1~5か月
投稿経路

Our worn out hunt for THE email automation tool we wanted, ended with WebEngage

5.0 7 年前

製品を使ってみた感想: We really struggled to find an affordable automation tool for Email & SMS, that had good API support and an intuitive journey builder. WebEngage hits all the right notes for that. It packs the punch of big automation systems like Marketo, Eloqua or Responsys. But is much cheaper and tech stack is way more startup friendly. Post WebEngage, we have much better control over targeting when it comes to communication. By sending right content in the right context, we have seen improvements all across the funnel.

良いポイント:

Mapping out a user journey which everyone from techies to PMs to content writers, could understand was very important to us as a business. Most tools swung one way or the other, made for developers or made for people who didn't care about APIs. WebEngage has best of both worlds, and the most awesome journey builder I've come across as a marketeer.

改善してほしい点:

The pricing model discourages experimentation and creates road-blocks in terms of on-boarding. For a tool which doesn't actually send emails / messages (they have integrations with all leading senders), the pricing is too steep based on number of active users / events you can send.

Soyinka
インドのHead, Retention Marketing
インターネット, 1,001~5,000人規模の会社
使用期間: 1年以上
投稿経路

A platform which empowers marketing to create large scale campaigns without going to the developer

5.0 7 年前

製品を使ってみた感想: Cross device, cross platform, integrated and instantaneous campaigns on customer actions.

良いポイント:

User journeys is the main value generator for marketing guys. Allows cross device campaign set ups with perfect ease. Integration with Segment.io also makes life easier as most of the campaigns can be event driven. Client support is awesome

改善してほしい点:

The response time on dashboard UI is slow. The SDK is heavy to be integrated in client. But segment integration can take care of that. Still some code review is required on the app

Shahin
サウジアラビアのProduct Owner
小売, 10,000+人規模の会社
使用期間: 2年以上
投稿経路

Web-engage has capably delivered in helping us @ eXtra.com engage better with our customers.

5.0 7 年前

製品を使ってみた感想: Exceptional customer engagement capabilities

良いポイント:

Excellent customer targeting/re-targeting capabilities. Clear and precise dashboards and back office. Round the clock customer support. Quick time to market.

改善してほしい点:

Can improve on some extended functionalities and validations on forms which inturn would help build more intuitive surveys.

認証済みレビュアー
認証済みLinkedInユーザー
インターネット, 1,001~5,000人規模の会社
使用期間: 6~12か月
投稿経路

A good MarTech tool for beginners of SMEs (if they can afford it).

4.0 7 年前

製品を使ってみた感想: We were able to utilize our technology team for our core business; leaving martech related development to Webengage team.

良いポイント:

Easy to use and set up journey's once their script and events are in place (no technical knowledge required).

改善してほしい点:

I don't see any ROI in this, it's too costly compared to features it provides. If you have decent tech team, you can custom build most of the features directly.

Stewart
カナダのDirector Product Management
コンピュータ・ソフトウェア, 11~50人規模の会社
使用期間: 6~12か月
投稿経路

We are using WebEngage to monitor and educate our users.

4.0 7 年前

製品を使ってみた感想: A more educated user base.

良いポイント:

Besides the immediate analytics it provides, my favorite feature is the ability to model user journeys and ensure that users are properly supported through their use of the software.

改善してほしい点:

The initial use is overwhelming with so many features available. In addition, based on my initial experience it also appears that every detail needs to be thought through and should the user's journey change, it requires a re-build of a new Journey when only an edit to existing Journey might be required.

Gaurav
Gaurav
インドのCo-Founder
認証済みLinkedInユーザー
使用期間: 1~5か月
投稿経路

Fantastic product, super supportive team..

5.0 7 年前

良いポイント:

Big pros Customized segmentation Journeys Ability to do deep personalisation Super supportive team Deep understanding of ecom

改善してほしい点:

Segment generation should be real time Funnels can be more detailed. Cohorts can be more exhautive I understand above are part of the roadmap.

Sumon
インドのHead of Digital Marketing
インターネット, 201~500人規模の会社
使用期間: 1年以上
投稿経路

Very good product

4.0 7 年前

製品を使ってみた感想: Single platform for Web and app, really good product,

良いポイント:

Automated campaigns, notifications and one single platform for Web and app. I am using webenagge last 18 months and I am really satisfied

改善してほしい点:

Segments, it should be more simplified, we should able to choose users depending on the acquisition source (Google /Facebook /affiliate)

Harsh
Harsh
インドのCEO
認証済みLinkedInユーザー
, 11~50人規模の会社
使用期間: 1~5か月
投稿経路

Great team to work with, I havent seen such good implemntation and post implementation support ever!

4.0 7 年前

良いポイント:

support team is great. the product is easy to use and does help in addressing some of the challenges.

改善してほしい点:

i would like to see a lot more analytics. it would lead to better rentention strategies all throughout.

Anshul
インドのSr Manager, Analytics
ホスピタリティ, 201~500人規模の会社
使用期間: 6~12か月
投稿経路

Webengage enabled us to increase our conversion rate by automating retargeting campaigns

5.0 7 年前

良いポイント:

Ability to put across anything on website or run campaigns without dependencies on tech team. Also, the account managers are really helpful and provide all the implementation help.

改善してほしい点:

Some more ability to customization would be great. Or bigger set of templates in the gallery will enable users to be quicker in implementation.

Gaurav
インドのCOO
食品、飲料, 201~500人規模の会社
使用期間: 6~12か月
投稿経路

Creating retention and cohort marketing campaigns has become easier with WebEngage

5.0 7 年前

良いポイント:

The winning feature of WebEngage is easily the ability to create and monitor automated journeys for your user segments. A very capable product for improving your cohorts.

改善してほしい点:

Starting up can be a little overwhelming; Will easily take upwards of 3 months to get started even with active deployment efforts.