Influitiveのレビュー

Amazing Platform to Build a Customer Community & an Advocate Marketing Program

良いポイント:

Influitive helps us communicate with our customers in a meaningful way at scale and reward them for everything that they do for our business. Not only can we provide tools and resources to help customers with our product but we can drive measurable results by utilizing advocates to help with every aspect of the business including sales, customer success, editorial, marketing and product development. It's a great way to create a community amongst our customers and we can get feedback on various initiatives quickly. What I love about the advocate hub is it's intuitive, easy to use and is adaptable. I like to think of it as a ball of clay - you can adapt it to what works for your team, audience and business. The first thing I noticed when I started using the AdvocateHub was how easy it is to use and how flexible the platform is. This enables me to adapt my program and shape it to fit my needs and strategies. Influitive is committed to ensuring their customers are successful. The company is dedicated to ensuring that my program is successful which is a huge benefit of using their platform. It feels more like a partnership than a vendor relationship.

改善してほしい点:

There's not much that I would recommend in terms of room for improvement. Influitive is awesome!

Producing Great Results!

製品を使ってみた感想： The idea of customer advocacy and customer marketing is a new way of thinking within B2B business. I feel fortunate that we have chosen a partnership with Influitive, who in my mind, is the leader in this particular space. Our implementation was quite easy and even with my competing priority of creating an online user community at the same time.
Their customer support is quite incredible. They are timely, polite, and sure to close the loop. The knowledge base articles are great and usually show walk-throughs and how-to's on nearly everything. I also appreciate their willingness to continue to foster partnership through ongoing coaching with advocacy experts every two weeks. They have even gone so far as to add me to a great SLACK group with Awesome Advocate Marketers from around the world to learn and grow.
As a result of our coaching, execution, and leveraging the software within the first 30 days we have had 12 new software reviews, 9 referral leads, and 10+ users raising their hand to be references. I have been blown away with our results and so have my executives. We are going to continue to build on our early success and leverage this tool at an upcoming event - specifically with Influitive's great mobile app.
Another thing I appreciate about Influitive is they are constantly learning, growing and trying new things. Their own VIP AdvocateHub is a great place to learn about the company, what's coming around the corner, and also great advice to incorporate into your own hub.
We are really looking forward to continuing our success with our Hub and ultimately mobilizing our advocates to spread the footprint of our brand and services via word of mouth, social, and reviews while having fun at the same time!

良いポイント:

You truly get out what you put in. The time spent building campaigns and targeted challenges are directly related to what results you're able to yield thereafter. Their customer support is incredible. Their coaching is very helpful and they are all about building value for your Hub. If you are the sponsor, rest assured you will have plenty of benchmarking and metrics to present to your executive teams.

改善してほしい点:

No real cons to speak of at this time. Like any other B2B company, they are interested in appending add-on solutions such as API links to Marketo, Salesforce, SSO etc. These do cost money and are typically not included in a base contract.

Without Rewards, Influitive is a Good Community Platform

製品を使ってみた感想： We use Influitive as our main customer hub to share information, news, content, events, product updates & more. The model of sharing information with customers and using the discussion boards works well. However the rewards component of the hub is more of a challenge since it's tough to see the value of what you're getting from customers compared with the money you're spending on rewards.

良いポイント:

Good community platform and discussion boards - the fun aspect makes it easier to engage with customers.

改善してほしい点:

The rewards do not always generate genuine responses from customers and it's hard to correlate value between the money you're spending and the feedback and participating you're getting from customers.

Great Engagement Tool

製品を使ってみた感想： We've been using Influitive for a few years now, and I started using it as an admin over a year ago. I didn't go through any hands-on training as the previous admin had already left our company when I joined, and I was able to learn the tool on my own fairly quickly. I leveraged not only the articles in their Community, but also asked lots of questions to our customer success manager and support team. They're always very responsive and helpful, whether it's a strategic initiative or a technical question.

良いポイント:

The gamification piece is really stellar. Our customers are not always the most active on social media or other forums outside their industry, but our advocates have been consistently engaged with our advocate hub and it is continuing to grow in size and engagement. We use it as an additional marketing channel and work closely with our customer success organization to come up with not only educational challenges that will help with user adoption, but also for special programs like getting more reviews on our affiliate sites, creating awareness around our events via Experiences, and for industry thought leadership.

改善してほしい点:

My only wish would be that there was better segmentation functionality in regards to finding very specific customers in the hub for the purpose of a marketing or sales reference. For instance, we would love to have more customizeable info captured on the advocate's profile so that we could target very specific use cases to align with our different marketing and sales needs. Today we would need to create a survey with the data we'd like to collect, and then from those responses, create filters and groups to target for individual challenges. That means we won't necessarily have this info automatically for all our advocates, just the ones who respond to the survey. It would be great to pull in more data like this automatically from our Salesforce instance.

Growing your program with Influitive...

良いポイント:

It gamifies advocate engagement to the point where it's not too "cheesy" on their end. Participation feels organic and can be as serious or fun as you want it to be. I feel this was something other vendors attempted but could never do as well. The AdvocateHub provides detailed metrics so that we can accurately present our success to other departments. Plenty of reports are at our fingertips and can be pulled quickly or sent automatically on a week-week, month-month basis. We needed that to be there and done well, it was selling point for the AdvocateHub. Customer advocates in our AdvocateHub are encouraged to engage daily and Influitive does a great job to coach us on how to do just that. You're never left in the dark or left alone to fend for yourself and your customers. Influitive is there with you to coach you through the process and truly cares about getting the most out of your new AdvocateHub. "You're their only customer" is the feeling you get from them.

改善してほしい点:

It's a growing vendor so there can still be a few dents in the software here and there. Targeting and uploading content can sometimes take a bit of time at certain points in the day but nothing that has hindered us so far.

Great Product = Great Results

良いポイント:

The AdvocateHub is a great product that many companies could make use of. Customer marketing and customer advocacy go hand in hand and it's on the rise. Before Influitive, I had no idea this was such a thing in marketing. With great effort comes great results which is what I've seen over the past 2 years. We have got feedback rather quickly from our advocates on their hub experience as well as product feedback which is great and beneficial. We have also been able to drive a ton of reviews, referrals, reference calls as well. Tons of quotes and testimonials that we share via Social Media have came from our hub. I believe if you utilize it in every opportunity that you get then you are definitely getting way more than your money's worth for this amazing product. The discussion forum is also a great place for our advocates to discuss our product as well as other things.

改善してほしい点:

Over the past few months, Influitive has been buggy at times as well as e-mail digests going out slower than usual due to lag times (Tuesday mornings on the West Coast) There's been maintenance issues during the day.

Top of the line advocacy platform

製品を使ってみた感想： Influitive offers the most advanced advocacy platform. Although it's expensive, it's the best option for marketers that want to start an advocacy community. The learning curves is long, but easy. Once you understand how to use the hub it gets easier. I would suggest giving it a try, meet with their team (they have amazing support), and talk with other users.

良いポイント:

Influitive's platform makes creating a community a breeze. It helps for planning, creating content, gathering people, and much more. Instead of losing time to create your own community, use Influitive Hub and start creating. It's fun to work with and it's fun for advocates (users/customers).

改善してほしい点:

The platform isn't intuitive... You need to spend time with the tool for a while before understanding it better. There are bugs here and there, but nothing too major.

All you need isn't love. It's Influitive AdvocateHub!

良いポイント:

The platform is very user-friendly but what I most like is the team behind it. They are always ready to help and provide you with resources and best-practice advice. The support team is going up and beyond to resolve any issues you might have really quickly. I can honestly say that Influitive have spoiled me and I expect to get the same customer support from others. I'm even surprised when that doesn't happen! The platform helps us keep our customers and partners engaged with our products on a more informal level. We significantly improved our footprint and positioning on a third party review sites, we accelerated the quantity and the quality of customer references and boosted our company social amplification.

改善してほしい点:

The only thing that I don't like is that email notifications sent from the hub land in spam folders. We managed to find a workaround but still, it's a bit more work.

Neat product to drive customer advocacy

良いポイント:

I inherited this product and had no background in customer advocacy, so can't compare it to other similar products. The tool is quite intuitive once you get trained. The professional services team that trained me on the product and my CSM have been invaluable for imparting not just product knowledge, but also industry best practices and being a fantastic sounding board for all my ideas for my advocacy program. The Support team is similarly extremely responsive and helpful.

改善してほしい点:

As with all software, the more you use, the more you find better ways for it to work. The tool works great overall but there's, of course, always room for improvement. The product team is so great with listening to suggestions for improvements and adding them to the roadmap. Though it does take a while sometimes for those new features to come about.

Advocate Marketing is a MUST!

製品を使ってみた感想： For those of you that have not become passionate about Advocate Marketing - you need to get on board now. And, for those of you that have not chosen an Advocate Marketing partner - you absolutely need to connect with Influitive. I've been working with the AdvocateHub now for about 6 months now, and we've already seen some amazing results. Customers are engaging with challenges, we are getting testimonials from customers on software review sites like G2 crowd, they are engaging with us in Discussion forums, sharing our content via social networks, etc. Not only is the product great, but the team is really spectacular. Don't wait, contact them now!

良いポイント:

Very easy to create challenges that engage advocates. the concept of gaming that is embedded in everything is highly addictive and just draws you into doing more and more.

改善してほしい点:

it would be nice to have better capabilities that let advocates find other advocates with similar questions, similar interests, etc. I know they are working on a new messaging feature that is supposed to be out in the next few months. hopefully, this will be a big step forward in allowing advocates to easily connect with other advocates.

Influtive is the most effective community advocate software!

製品を使ってみた感想： Overall I am very impressed with Influitive! I have been using the software for over 4 yrs and I feel it is very user friendly and though there are times some of the features are not working, the customer service team goes above and beyond to ensure the issue is fixed in a timely manner :)

良いポイント:

Developing the customer journey and engagement!

改善してほしい点:

There are times when some of the features I use everyday stop working.

Building great customer advocacy communities with Influitive

良いポイント:

What I love the most about Influitive is that it helps (in a rather intuitive way) build connections with your customers and helps the members of the community engage in relevant and valuable ways. It is the perfect tool to feature your products and educational resources by putting to really good use all that gamification technics can offer. Whether you want to just get to better know your end-users, drive attendance to specific events, recognize and award loyal customers, or build a strong discussion forum for your customers, Influitive has all the features you need to achieve all these. The integration with different applications is also very helpful, and the support knowledge base covers most of the questions you might have on how some things work.

改善してほしい点:

The reporting can be challenging, but it offers great functionality. Some features are not intuitive, so you would need someone to walk you through the back-end to make sure you don't miss any capabilities that are relevant and helpful for your needs. The mobile app could use some improvement.

Great for light interactions, harder to have in-depth conversations

良いポイント:

I like the possibility challenges give to in a light-weight fashion ask for customer feedback and opinions, or to ask them to (read) and join the discussion. This often gets them over that 'initial threshold' of 'I have an opinion, but no time to reply'.

改善してほしい点:

Personally, I'd like to see more advanced forum management (admin/poweruser PoV - why can we not make some of our prime advocates moderators for certain forums or threads?), and make it easier to host content (eg. embedded presentations, videos).

Fantastic Customer Advocacy Platform!

製品を使ってみた感想： The Influitive team has become a wonderful partner to work with. They are always there when we need them - whether it is a question for our Customer Success Manager or needing some help from support, they are always there to guide us. I love how fun and creative Influitive is - it helps keep our program fun and fresh!

良いポイント:

I love that the platform is easy to use and allows us to engage with our customers. We are able to manage all advocacy activities - from references, case studies, speaking opportunities, social sharing, and more! The best part is we have so much fun with our customers. Influitives has enabled us to build and cultivate relationships with our customers.

改善してほしい点:

I don't have a least favorite about this software. I do wish it would write over to Salesforce once a reference has been submitted, but it hasn't hindered our program at all.

Great customer advocacy tool!

良いポイント:

We implemented this tool during COVID-19 and it was instrumental in creating a virtual community. We look forward to getting use out of it as our world continues to trend towards remote jobs.

改善してほしい点:

It can be a little clunky sometimes just creating easy challenges. It seems like it's a bug that comes and goes

Best advocate program!

製品を使ってみた感想： Very positive! The support team gets to you immediately with any questions and concerns you might have. Furthermore, they always go a step beyond to recommend something or way to work around the issue if there's isn't a solution. We also meet with our rep on a monthly basis and that conversation is great and informative.

良いポイント:

I like how easy it is to use the program! There's a lot of ways you can create engagement, educate your members, but also perform various acts of advocacy. It also has a great reward integration system and offers support when needed. The pre-built campaigns really come in handy, and the support team is fantastic! Cannot recommend this product more.

改善してほしい点:

The reporting can be a bit hard to understand and has limitations. However, with some training and practice, it is such a useful tool. I like how you can build custom reports and look at reporting metrics for each campaign.

Influitive AdvocateHub is helping us change the focus from us to our customers

製品を使ってみた感想： We launched a new customer advocacy program about 6 months ago. We had several pain points we hoped to address with a customer advocacy program: 1) A more effective way to gather customer references - whether a case study, press release, testimonial, video, or actual sales reference; 2) a more efficient way to engage our customers as references for speaking opportunities, media interviews, and online discussions that allowed us to offer these opportunities to larger, targeted groups rather than one individual at a time through e-mail; 3) getting our customers to interact with us more frequently and on more platforms and 4) generating more customer referrals. Using Influitive's AdvocateHub, we have created a thriving customer advocacy program that our customers love in a very short amount of time. With Influitive, we are able to present a plethora of "challenges" to our participating customers - everything from following us on social channels, sharing content, giving product or program feedback, participating in webinars, writing blog posts, etc. Our customers then choose from these activities and therefore determine how they would like to interact with our brand as advocates. Challenges have points associated with them, which gives the program a gamification element that our tech audience enjoys. In less than six months we were able to double case study output, increase social mentions over 60%, book industry conference and webinar speakers, collect a couple hundred testimonials to be used in e-mail and online display advertising, double LinkedIn reviews, collect several hundred customer referrals and the list goes on. As you can easily create a challenge around any marketing effort, we are excited to see how much further we can develop this new program. It has definitely helped switch our focus more rightly to telling our customers stories rather than our own - a much more authentic and powerful way to do marketing.

良いポイント:

Advocate groups can be created around Industry, Location, Product, Company Size, etc. and then challenges targeted appropriately. CRM integrations make for a more successful solution. The company is incredibly attentive and customer oriented.

改善してほしい点:

As a fairly new solution, there are occasional bugs we run into. There are many features we would like to see added, but every update (which occurs regularly) brings new features, often ones we requested.

If you're in Customer Advocacy, you NEED Influitive!

良いポイント:

It allows us to nurture our customers. A lot of times in a business, we try to get the best value for and from our customers. Influitive allows you to throw all the materialism out the window and really connect with your customers as people. The Influitive support team is extremely responsive and helpful too!

改善してほしい点:

They are working on implementing a messaging feature and I cannot wait for that to come!

Influitive changes the way we market to our customers

良いポイント:

Influitive has a been a great resource for our team to help manage our growing customer marketing initiatives. We're able to segment, activate and reward those who love our product and keep them engaged throughout the year in an meaningful way while not exhausting them with all things company related. We have seen tremendous ROI from the time we implemented the program to where we are today.

改善してほしい点:

We would love to have more customization features without a bunch of little add on costs. To add a custom header with a photo for instance means an upgrade and more cash.

Customer engagement at scale

製品を使ってみた感想： We launched our Influitive AdvocateHub in January 2015. We've used the hub to drive referrals, case studies, reviews, beta testers, awards nominations, reference calls, conference submissions and a lot more. There is simply no other platform on the market that help you nurture happy customers into brand advocates the way Influitive AdvocateHub can. By the numbers, we've been able to generate 250+ online reviews, 30+ video testimonials, 3,000+ social shares, 1,000+ pieces of product feedback, plus dozens of case studies and user-generated content. Marketing, Sales, Product, and even Executive teams always need to involve customers in their initiatives. AdvocateHub gives you the opportunity to respond quickly to these requests and deliver the right customers fast. No more begging sales for contacts or intros, no more relying on the same 10 customers to beta test new features or products. Influitive AdvocateHub has given us the central point of engagement from which to drive and support core company initiatives.

良いポイント:

Influitive AdvocateHub gives us a tool to engage customers at scale. It's easy to deploy, easy to manage, and fast to deliver results.

改善してほしい点:

They're still building out some needed features. I wish the admin view was a bit more helpful in some places, and the mobile experience needs an overhaul.

Influitive paid for itself within the first 6 months

良いポイント:

The software is easy to install and use. The team behind Influitive is super helpful and always there for me when I need it. We have seen amazing results, quickly. Our users think we are incredibly innovative in using Influitive.

改善してほしい点:

Slow product innovation. It's a young product so I'd like to see new features on a more regular basis. I absolutely hate the reporting software (Looker). It's slow and it's hard to get the reports I want which aren't necessarily part of the standard dashboard.

Great platform for building a customer advocacy community

良いポイント:

Ease of use: The platform is extremely user-friendly and support is quick to respond to and resolve any issues. Influitive is constantly updating features and has a great roadmap site to submit additional feature requests. Our advocates have the ability to filter their activities so they can focus on the ones they find most meaningful. We are able to learn more about their interests and build stronger relationships to help with customer retention.

改善してほしい点:

There are a few limitations with creating and targeting challenges, but these features can be requested and I have seen a few that have already been implemented.

Powerful client engagement & gamification tool

良いポイント:

The Advocate Hub has transformed our ability to make client and product engagement activities fun and enticing for everyone! It's been a great way to promote our products and services as well as solicit great feedback, ideas and development efforts. Integrations with our platform and salesforce are icing on the cake!

改善してほしい点:

A few limitations on system integrations and a rocky go-live were small prices to pay for our overall ROI to date

Truly connect with your customers with Influitive

製品を使ってみた感想： I have been using Influitive for several years, and from my CSM to Support to engaging with others has been a wonderful experience. This platform allows you to creating a meaningful program, with longevity in mind.

良いポイント:

The ease of use to allow my team to foster relationship with customers and peer to peer.

改善してほしい点:

Various Administrative tasks are not optimal

Gamification, gamification, gamification!

製品を使ってみた感想： We've been using Influitive for a few months now and I have absolutely nothing bad to say. It's a great engagement tool for our advocates (partners, customers, and influencers) because let's be honest, who doesn't like free prizes? Throw some friendly competition in there and people will go to town! The UI is extremely intuitive - you don't need proper training, just play around for an hour and you'll get the hang of it. It's super easy to upkeep too, just be prepared to have some extra challenges in your back pocket for when your advocates breeze through the available set of challenges (because trust me, they will!).

良いポイント:

Gamification! Partners and customers are not always the most active on social media or other forums outside their industry, but gamification makes it fun! Our advocates have never been so engaged with us and it continues to get better every week. We use it as an additional marketing channel to come up with not only educational challenges that will help with user adoption, but also for special programs like getting customer references, product reviews, creating awareness around our events, and for industry thought leadership. The opportunities are limitless!

改善してほしい点:

The tool is still in its fairly early stages so it's not as robust and flexible as it potentially could be. Reporting could also be better!